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Dance diva Sasha Gradiva on fame, gays and guns

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Sasha Gradiva, gay news, Washington Blade, music
Sasha Grandiva, music, gay news, Washington Blade

Electronic dance diva Sasha Gradiva plays the Capital Pride Capitol Stage Sunday at about 6:50 p.m. (Photo courtesy Saadko Records)

The main stage at Capital Pride is always an eclectic setting for all kinds of talent — from local legends to up-and-comers to household names. Although not technically considered one of the headliners — that honor is being shared jointly by Icona Pop, Cher Lloyd and Emeli Sande — Russian-born diva Sasha Gradiva, slated to go on at 6:51 p.m., has one of the envious culminating slots (for a full list of scheduled performance times, visit capitalpride.org).

Gradiva is starting to make a name for herself in the world of electronic dance music with songs like “I’m on Fire,” “Wanted” (No. 3 on Billboard’s Hot Dance Singles chart) and “Say My Name with Love, working often with producer Tricky Stewart (Rihanna’s “Umbrella” and Beyonce’s “Single Ladies”).

Sasha Gradiva, “I’m on Fire”

In near-perfect English yet with a noticeable Russian accent, Gradiva, 28, took a half hour with us by phone on Memorial Day from her home in Los Angeles in which she discussed everything from her career, her reasons for leaving a successful music career in her homeland and why she got kicked out of the Grammys for attaching rifles to her dress last year. Her comments have been slightly edited for length.

 

Washington Blade: How are you spending the holiday?

Sasha Gradiva: I’m with some friends here in L.A. trying to figure out how we’re going to spend the day.

 

Blade: You live in L.A., right?

Gradiva: Yes, but I travel madly so I don’t get to spend much time here.

 

Blade: On average, how much are you home vs. on the road?

Gradiva: I’m probably gone about 70 percent of the time. I’ll be out for three weeks, then back a week, then maybe out another four.

 

Blade: What are you doing musically these days?

Gradiva: I am working most often on new music. Writing and recording and getting a new show together, which I’m very involved in personally. Every single stage of the show. I pay a lot of attention to costume and sets and the videos that play on the screen behind me. My shows are very important and I’m making sure everything is exactly the way I want it.

 

Blade: Do you record mostly in L.A. or elsewhere?

Gradiva: Mostly in L.A. My single “Come With Us” is coming out very, very soon. We’re literally putting the finishing touches on the campaign right now and working on the final mix. It’s a very detailed process. I was performing a remixed version of it on my tour last year and got really amazing responses. People really love the track.

 

Blade: Will this be on an album, an EP or just a single release?

Gradiva: It’s part of an EP, which we’re hoping to release closer to August. I have maybe like 20 songs ready to record and that’s what I’m focusing on while I’m here in L.A. There are a lot of producers in Tricky’s camp I’m very lucky to get introduced to so we’re trying to find something new. I’m working really hard to create something new that hasn’t been done before.

 

Blade: So often in electronic dance music, the producers get much of the credit while some pop stars — not all certainly — are seen as the outlet but not really the visionary, more so than in other genres perhaps. Does that dynamic bother you?

Gradiva: No, because I’m very involved. My songs are really born out of guitar or I’ll go to the studio and produce something basic on guitar myself or play my songs on the piano. I’m very involved, though. I pay attention to every lyric. I want something deep, meaningful and universal. I love the process — creating and perfecting.

 

Sasha Gradiva, gay news, Washington Blade, music

Sasha Gradiva says she left a successful music career in Russia because she’d never have worldwide impact unless she broadened her fan base into English-speaking countries. (Photo courtesy Saadko Records)

Blade: Creating an image as a dance artist is so essential but is there ever a clash between being perhaps aloof or mysterious for a photo shoot or in a video or even on stage, but then in interviews or with social media presenting yourself to fans as a real person who eats, sleeps, shops, etc. like everyone else? Does one diminish the other?

Gradiva: I don’t find it hard at all to be down to earth or to talk to fans. I totally say no because I think perception of art and show business has changed tremendously since maybe like 10 years ago and I literally feel that there’s (in embracing) all the new things with social media and the internet, it broadens your reach in a lot of ways but at the same time, there’s some anxiety because there’s no curtain anymore. Even when you have nothing left to give. People can see through it all now and they’ll know exactly who you are. They see your Tweets and your pictures and this wall is dissolved. It’s good but it’s challenging at the same time. The solution for this is just to relax and be available and be yourself and this will be the best protection from anxiety that you could have. We’ve chosen this path to be in front of many people and we commit to sharing our life and vision with them. It’s an important gift, not a curse.

 

Blade: But did the old system allow celebrities to have more mystique?

Gradiva: The entire machine was working differently back then. Now that’s just impossible. If you’re going to be behind the curtain, you’re going to stay behind the curtain. You need to be accessible and available and share everything with fans. That’s why you’ll be a successful artist, not because you hide something. It might be more difficult for the artists to deal with, but it’s more honest. If an artist is dumb, fans will know right away. Of if you’re not genuine, they’ll pick up on that. It’s a little bit brutal but it’s honest and I prefer honesty.

 

Blade: You got a lot of press buzz for the guns you wore to the Grammys last year. When the dust settled, do you feel the message you wanted to convey came across or was there some sense you’d become simply “the girl in the gun dress.”

Gradiva: I definitely got a lot of attention, which I didn’t expect from the peace movement and the anti-violence movement. I meant it as a political statement if you will for people to pay attention to how much energy and money and sources the world spends on useless things. The most horrible things in the world are wars and producing weapons and drugs and when you think about how many things people could use this money for that would be so much better, people aren’t even curious to hear the research that’s been done on this which is very much available by the way. Our society just seems not to be there spiritually yet to address that. That was my attempt and we got good results. I want to do more socially to make the world a better place because I think that’s exactly what we’re supposed to do, not just sing and have fun.

 

Blade: Are you straight?

Gradiva: At the present time, yes.

 

Blade: How did you end up playing Pride events? Is it just a logical fit considering the kind of music you make or do you have some personal investment in the community?

Gradiva: I feel very connected to my gay audience. I guess it’s a destiny. The gay audience has been the first ones to support my music. And it saddens me that in my native country, in Russia, they don’t allow gay Pride. I will be fighting as much as I can for gay rights. It’s definitely something that touches me a lot.

 

Blade: You had released a few albums in Russia and seemed to be on your way with a music career there. Why did you uproot and move to the U.S.?

Gradiva: All the music that inspired me growing up was from America and Europe — people like Michael Jackson, Cyndi Lauper, Depeche Mode — and I always wanted bigger stages, to travel the world. I’d had two albums that were very successful but at some point while I was still young I just thought, “Well, I want to move and do this — it will either be in this lifetime or in the next, so I decided to do it in this lifetime.” My friends and colleagues thought I was completely out of my mind because it was not logical at all, but this is what I’ve done and the reaction in America so far has been so rewarding. It actually makes me cry, it’s really touching.

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Autos

Sport haulers: Jeep Grand Cherokee, Mercedes GLE-Class

Updated cabins, adept handling, and more

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Jeep Grand Cherokee

Now that March Madness and the Masters are over, it’s time for, well, everything else. For my husband and me, this means water sports, as in kayaks and rowing sculls, which is why we trekked to the Potomac for the George Washington Invitational regatta last weekend. 

Alas, high winds splashed cold water on the event, canceling much of it. But there was still plenty of spirited camaraderie to rival “The Boys in the Boat.” 

And I was reminded of my time years ago as a rower with D.C. Strokes, ferrying teammates to races up and down the East Coast. Back then my ride was a dated, rather cramped four-door sedan. 

If only we could have paddled around in a sporty SUV like the two reviewed here. Now that would have been some smooth sailing (wink-wink). 

JEEP GRAND CHEROKEE 

$40,000

MPG: 19 city/26 highway

0 to 60 mph: 7.5 seconds

Maximum cargo room: 37.7 cu. ft. 

PROS: Updated cabin, adept handling, strong towing 

CONS: So-so gas mileage, no third row, pricey trim levels

IN A NUTSHELL: Rough, tough and buff. It’s doesn’t get much more butch than a Jeep. This year’s Grand Cherokee is no exception, with rugged looks, expert off-road capability and better-than-average towing capacity of 6,200 pounds. 

There are a dizzying number of trim levels—more than a dozen—starting with the barebones base-model Laredo at an affordable $40,000. The lineup tops out with the Summit Reserve 4xe PHEV, which is almost twice the price at $76,000 and one of various plug-in hybrid versions available. Those plug-in hybrids can drive up to 25 miles on all-electric power before the four-cylinder gas engine kicks in. Otherwise, you can choose from a standard V6 or V8. Gas mileage on all trim levels is basically the same as the competition. 

Where the Grand Cherokee really shines is in the handling. More refined than a Wrangler but less lavish than a Land Rover, this Jeep maneuvers just as well on city streets and highways as it does on bumpier terrain.    

I tested the mid-range and mid-priced Overland, which comes standard with four-wheel drive and large 20-inch wheels. It also boasts a slew of niceties, such as quilted upholstery, panoramic sunroof and high-tech digital displays. These include a 10.25-inch infotainment touchscreen and rear-seat entertainment system. 

The nine-speaker Alpine stereo, designed specifically for the Grand Cherokee, is pleasing. But I really wanted to hear the boffo 19-speaker McIntosh surround-sound system that Jeep also offers. Sigh, it’s only available on the premium Summit trim level. 

MERCEDES GLE-CLASS

$64,000 

MPG: 20 city/25 highway

0 to 60 mph: 6.6 seconds

Maximum cargo room: 33.3 cu. ft. 

PROS: Lush interior, silky-smooth suspension, speedy 

CONS: Some confusing electronics, tight third row, many competitors

IN A NUTSHELL: For a more high-class hauler, there’s the Mercedes GLE-Class. This midsize SUV is similar in size to the Jeep Grand Cherokee. But instead of seating five passengers, the GLE can carry up to seven. Sure, legroom in the optional third row may be tight for taller travelers, but it’s perfect for a cocky cockswain or two. 

Six trim levels, ranging from the base-model GLE 350 to two high-performance AMG models. For eco-conscious buyers, the GLE 450e plug-in hybrid arrived earlier this year and can run on battery power alone for almost 60 miles. 

My test car was the top-of-the-line AMG 63 S 4Matic, a head-turner in every way. Priced at a whopping $127,000, this GLE looks best in glossy black with the Night Package, which includes tasteful jet-black exterior accents and matte-black wheels. To complete the Darth Vader effect, there’s a deep, menacing exhaust rumble that’s downright threatening.

You expect such a ride to be wicked fast, and it is: 0 to 60 mph in a blistering 3.7 seconds. Yet the carbon ceramic brakes with their devil-red calipers are equally impressive in slowing things down quickly. 

Inside, each GLE comes with two large digital displays on the elegantly sculpted dashboard. My favorite feature is the “Hey Mercedes” digital assistant, which responds to voice commands such as opening or closing the sunroof, operating the infotainment system or activating the climate controls. 

It’s hard to find sport seats that are more comfortable, especially with the heavenly massage function (though those massage controls could be a bit more user-friendly.) For AMG models, the seats come with red-contrasting stitching and red seatbelts—a nod to the devilish demeanor under the hood.

Considering all the SUVs available in showrooms, few make quite the splash of a GLE.

Mercedes GLE-Class
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Real Estate

Boosting your rental property’s curb appeal

Affordable upgrades to attract and keep tenants happy

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Spruce up your curb appeal with new plants and trees.

In the District of Columbia, the rental market tends to open up significantly during the springtime for several reasons. First, spring brings about a sense of renewal and change, prompting many individuals and families to seek new living arrangements or embark on relocations. Additionally, the warmer weather and longer daylight hours make it more conducive for people to explore housing options, attend viewings, and make decisions about moving. Furthermore, spring often coincides with the end of academic terms, leading to an influx of students and young professionals entering the rental market. 

Landlords and property managers also tend to schedule lease renewals or list new vacancies during this time, capitalizing on the increased demand and ensuring a steady turnover of tenants. In the competitive world of rental properties, attracting and retaining quality tenants can be challenging. However, with some strategic upgrades, property owners can significantly enhance their units’ appeal without breaking the bank. From enhancing curb appeal to interior upgrades, here are some practical and cost-effective ideas to make your rental property stand out in the market.

Curb appeal

First impressions matter, and curb appeal plays a crucial role in attracting potential tenants. Simple enhancements like freshening up the exterior paint, adding potted plants or flowers, and ensuring a well-maintained lawn can instantly elevate the property’s appearance. Installing outdoor lighting not only adds charm but also enhances safety and security.

Interior upgrades

Upgrade the kitchen and bathroom fixtures to modern, energy-efficient options. Consider replacing outdated appliances with newer models, which not only appeal to tenants but also contribute to energy savings. Fresh paint and updated flooring can transform the look of a space without a hefty investment. Additionally, replacing worn-out carpets with hardwood or laminate flooring can make the unit more attractive and easier to maintain.

Enhance storage

Maximize storage options by installing built-in shelves, cabinets, or closet organizers. Tenants appreciate ample storage space to keep their belongings organized, contributing to a clutter-free living environment.

Improve lighting

Brighten up the interiors by adding more lighting fixtures or replacing old bulbs with energy-efficient LED lights. Well-lit spaces appear more inviting and spacious, enhancing the overall ambiance of the rental unit.

Upgrade window treatments

Replace outdated curtains or blinds with modern window treatments that allow natural light to filter in while offering privacy. Opt for neutral colors and versatile styles that appeal to a wide range of tastes.

Focus on security

Invest in security features such as deadbolts, window locks, and a reliable alarm system to ensure the safety of your tenants. Feeling secure in their home is a top priority for renters, and these upgrades can provide meaningful, genuine peace of mind.

Enhance outdoor spaces

If your rental property includes outdoor areas like a patio or balcony, consider sprucing them up with comfortable seating, outdoor rugs, and potted plants. Creating inviting outdoor spaces expands the living area and adds value to the rental property.

As landlords, investing in the enhancement of your rental properties is not merely about improving aesthetics; it’s about investing in the satisfaction and well-being of your tenants, and ultimately, in the success of your investment. By implementing these practical and affordable upgrades, you’re not only increasing the desirability of your units but also demonstrating your commitment to providing a high-quality living experience. 

These efforts translate into higher tenant retention rates, reduced vacancy periods, and ultimately, a healthier bottom line. Moreover, by prioritizing the comfort, safety, and happiness of your tenants, you’re fostering a sense of community and trust that can lead to long-term relationships and positive referrals. So, let’s embark on this journey of transformation together, turning rental properties into cherished homes and landlords into valued partners in creating exceptional living spaces.

Scott Bloom is owner and Senior Property Manager of Columbia Property Management. For more information and resources, visit ColumbiaPM.com.

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Real Estate

Real estate agents work hard for that commission

Despite recent headlines, buyers and sellers benefit from our expertise

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Realtors work hard for that rare six percent commission.

With there being a lot of noise in the media lately as I am sure you have read and heard headlines like “Gone are the days of the 6% commission” and “End of the good days of Realtors,” etc., I wanted to re-run a very short article of the long laundry list of things that well versed real estate agents bring to the table to earn that seldom 6% commission. It’s typically split in half and it has always been negotiable).

As a real estate professional you will go on listing appointments and buyer meetings to not only attempt to gain business but in doing so you also educate the general public on what it is that we as real estate professionals do. I know what you’re thinking – and if you’ve seen my photo before you wouldn’t be wrong to assume that I am cast in “Selling DC” as the lead villain. I am just waiting for that phone call! But in all seriousness, when I sit down to come up with a list of things to prove to prospective clients the value in working with me as their real estate professional, I am pretty blown away at the items and qualities that a trusted professional representing you in a real estate transaction is responsible for managing a myriad of tasks, including but not limiting to the following:

• Have a pulse on the marketplace to truly understand exactly what is happening from a buying and selling standpoint while also understanding the economic side of things – not just looking at interest rates. Why are rates where they are? What employers are laying off and could cause an influx of inventory? What are the trends for individuals moving IN or OUT of an area looking like? Forecasting the marketplace of all things that truly affect real estate is vital.

• Soft Skills – these are the skills often considered as customer service skills. The ability to be approachable by all types of people and ensure that you are open to receive information. Also – when telling you bad news – it’s important to ensure that it is done in a manner in which you, the receiver, will be pleasantly receptive.

• Pre-market vendors – not only are real estate professionals expected to market your home for sale or locate a home for you to purchase, we are also expected to have a list of pre-market vendors to which you can use for your lending needs, home inspection, title work, any fluffing and buffing needed pre market for the sale of your home such as a contractor, painter, landscaper etc. We have a book of extremely well vetted vendors that either I personally have used or past clients have used that can assist with your needs. This beats Googling for hours and accidentally choosing the wrong contractor. Section A of the pre-market vendor list includes those in which we real estate professionals use for marketing materials for your property – we will use the best photographers, have floor plans drawn for your property, video, staging, catering for brokers opens and the list goes on. Again – this is a well vetted list that we have worked on for years and done all of the heavy lifting and had those uncomfortable conversations when things are not properly executed – so you don’t have to.

• On Market Tasks – these are the tasks that most clients are unaware that we do. Oftentimes when a listing is on market – folks think that I am just cruising around in my convertible buying nice things. However I am in fact going around checking each listing on market to ensure that they are clean, the booties are replaced, marketing materials are stocked, light bulbs are all working, staging looks crisp and the list truly goes on. That of course, doesn’t include the tasks we do to properly market the property such as weekly email blasts, reaching out several times to follow up with showing agents to get their feedback, check the market to see what our competition looks like, what’s under contract and why, and again…..I could go on. Needless to say the most important and time consuming tasks are those that are done when the property is on market.

• “Contract to close” management – the term contract to close is pretty much what it sounds like – it’s what happens from the time we go under contract until we reach the closing finish line and you have those keys. Once a trusted real estate professional has fiercely negotiated on your behalf as a buyer, the fun starts. Again pops up this vendor list – helping guide you though selection of a home inspector, termite inspector, etc. for the inspections. A title attorney is needed (depending on your jurisdiction) and any other vendors for quotes like renovations, etc., that you might want done to the property. Once the inspection is completed and we go through possible re-negotiations then we must ensure that the lender has the documents needed from you completed in order to have the appraisal done to prove the value of the home you are under contract for. Now we are getting into the weeds – but once we are on the other side of things and the appraisal comes back at value and the loan is clear to close then we are at the finish line to your new home.

A similar story can be told if you are selling your home. The appraisal is a very important part of the checklist as that is the value in which your home is worth. The appraiser is a third party that neither the buyer, seller, lender or myself have any allegiance to. I do, however, have the duty to educate said appraiser on why I chose the listing price and how I came up with that value. 

• Post-market vendors. As mentioned before, a real estate professional should have a book of well vetted vendors from which to choose. Looking at the list of vendors now that we are on the other side of the table – I can provide a cleaning person, HVAC contractor, someone to repair the sprinkler system, a dog walker, the best caterers and bakery in town. Further down the road I am able to provide a wonderful wealth manager who can tell you what to do with that piece of real estate you purchased some time ago and we could go on for days.

While you are fully entitled to not use a real estate agent during your real estate transaction, I do believe that it is well within the realm of possibilities to say that without one there would be loose ends not completely tied up, things mismanaged and possible delays that could cost real cash. All of that aside, it is also such a truly wonderful experience to work alongside a trusted professional that at the end of the transaction becomes a new friend and family member. Real estate professionals love what they do, they love real estate and people and sheepherding you through the home buying or selling process is what it’s all about to us.

Justin Noble is a Realtor with Sotheby’s international Realty licensed in D.C., Maryland, and Delaware for your DMV and Delaware Beach needs. Specializing in first-time homebuyers, development and new construction as well as estate sales, Justin is a well-versed agent, highly regarded, and provides white glove service at every price point. Reach him at 202-503-4243,  [email protected] or BurnsandNoble.com.

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