March 10, 2014 | by Mark Lee
Aesthetic of the good life
Leslie Apgar, Pura Vida, business, gay news, Washington Blade

Dr. Lesile Apgar takes a holistic approach to patient care. (Washington Blade photo by Damien Salas)

Schoolteachers and diplomats, men and women, young and older alike have discovered a unique aesthetic skin care and anti-aging oasis north of Washington. The holistic approach of founder Dr. Leslie Apgar and her five-person staff has engendered a loyal and devoted patronage throughout the metropolitan area and beyond.

It takes only a moment talking to the effervescent Dr. Apgar to discover her zeal for patient care and commitment to encouraging the health and happiness of her clients.

Apgar launched Pure Vida Medspa & Cosmetic Laser Center a little more than five years ago, in addition to a hospital medical group practice in obstetrics and gynecology. A board-certified physician for 10 years, the 45-year-old Apgar sought an opportunity to evolve her professional focus and was inspired by the encouragement of patients.

Although providing non-surgical treatment at Pura Vida, employing a minimally invasive cosmetic approach, it was Apgar’s skill as a surgeon that impressed her patients. “Skin is the largest organ of the body,” she points out, “and my incisions were always good.” It was that attention to the physical results of surgery that prompted Apgar to open the award-winning cosmetic laser center she leads.

Specializing in advanced aesthetic and anti-aging procedures, the business takes its name from a Costa Rican salutation translating as “the good life.” The Seattle-born Penn State medical school graduate infuses her practice with a distinctive desire to assist those seeking to enhance their appearance and maintain healthy skin. “We promote a natural approach,” Apgar notes, “to soften the blow of aging.” “None of us on staff wears makeup,” she says, “healthy skin is what is really beautiful.” Referrals for plastic surgery are available for those requiring or desiring surgical treatments.

Located at the upscale Maple Lawn Town Center off Columbia Pike north of D.C. in Howard County, Md., nestled midway between Washington and Baltimore in Fulton, clients are drawn to the personalized approach and modern technologies employed at the center. An inviting light-filled ground-level office provides a fitting introduction to Apgar’s patient-centric practice. A relaxation room, consultation office, and private treatment spaces adjoin the spacious concierge area’s soothing earth tones and wood plank flooring.

A complementary consultation initiates identifying and evaluating patient areas of concern – whether laser hair removal, brown spot elimination, skin peels or microdermabrasion, cosmetic facial fillers and toxins for wrinkle reduction and fine line elimination, laser skin resurfacing, vein therapy, acne or rosacea treatment, diet and weight management or a range of other specialties. A distinctive feature is utilization of a Visia complexion analysis unit, described by Dr. Apgar as “the Bentley of skin appraisal.” This technology allows for a detailed age-comparative survey of skin condition.

Laser treatments are key to advancements in effective skin care, a therapy for which Dr. Apgar and her colleagues are specially trained. “What is scary are the spas without trained physicians, especially those using lasers,” Apgar cautions, highlighting the importance of professional staff skilled in equipment and procedures.

Pura Vida Medspa has continued to invest in cutting-edge technologies and laser treatments providing significant benefit and impressive results. A recent advancement in permanently eliminating chronic sweating using the non-surgical miraDry procedure is available and popular. An additional specialty is expertise in treating all skin colorations, a surprisingly unique capability that distinguishes Apgar’s facility and services.

Apgar continues to split her time with the hospital group, but dreams of expanding Pura Vida Medspa into a comprehensive holistic health center, allowing for the integration of a full complement of care.

The beauty of Dr. Apgar, a self-described “down-to-earth sweats-and-tee-shirt kind of gal,” is she’s likely to reach her goal.

Mark Lee is a long-time entrepreneur and community business advocate. Follow on Twitter: @MarkLeeDC. Reach him at OurBusinessMatters@gmail.com.

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