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Helping transform city’s living landscape

Developer, Universal Gear owner Franco puts his passions to work

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David Franco (Blade photo by Michael Key)

Last week was the anniversary of the 1968 riots in D.C., following the assassination of Dr. Martin Luther King, Jr., in Memphis. The ensuing five days of destruction that befell Washington and filled the sky with smoke scarred the city’s landscape for decades and cut a hole in the heart of commerce through the prominent local retail districts of the era.

Washington neighborhoods hollowed out by looting and fires are only now beginning to fully finish recovering as commercial and residential real estate development repurposes the remaining empty buildings and reconstructs many of the last vacant lots across a wide swath of the city. Nowhere has this transformation been more dramatic than along the 14th Street, N.W., commercial corridor, as it intersects with U Street and stretches northward into Columbia Heights.

It is in this area that long-time community entrepreneur and local businessman and real estate developer David Franco continues to have a significant impact on a still rapidly evolving landscape. Uppermost in his mind has been this guiding principle: “How can I impact the community by creating a positive environment and contribute effective change in a concentrated area?”

A Washington-area native and lifelong resident, Franco recalls his father vividly detailing the riots of 44 years ago. Now 47, he remembers the pride and gratitude in the recounting of customers driving to the family-owned clothing store in downtown Washington at 12th and G streets, now a Macy’s department store in the former Hecht’s building, to stand in front waving on potential looters. Appreciative of the years of dedicated customer service conveyed to generations of families, “not this place” they implored in defending the business. The store remained untouched throughout the extended melee of anger and frustration.

Franco grew up understanding firsthand the importance of providing attentive and personalized customer service and engendering this type of loyalty. He would later infuse his own business activities with building relationships in the marketplace. A strong sense of ethics, a spirit of community-mindedness and dedication to the client experience and product provided were to become the trademarks of his future endeavors.

Following a three-year stint at the University of Maryland where he studied architecture, business and urban affairs, Franco continued working with the family enterprise, a successful local chain of discount department stores, until 1989. It was then that he became one of the investors backing the management team at the iconic nightclub Tracks that would dominate the gay dance scene through the next decade. He also partnered with the group in opening Trumpets restaurant and lounge on the 17th Street dining and entertainment strip near Dupont Circle.

Soon after, during the April 1993 weekend of the national March on Washington for Lesbian, Gay and Bi Equal Rights and Liberation, Franco would launch a clothing and accessories store with then business partner and commercial interior designer Keith Clark.

Universal Gear, located above Trumpets in a street level retail space at the corner of 17th and Q streets, quickly skyrocketed in popularity, outfitting many a gay man casually attired for work, play or the gym. The store would soon expand into a second level, nearly doubling in size with a complete interior renovation and striking new layout.

Franco would later explore market opportunities with since discontinued stores in Atlanta and Chicago’s Boystown, as well as opening a thriving Manhattan store in the heart of Chelsea and another in Rehoboth Beach. Universal Gear is adding a second New York location early next month in the trendy Hell’s Kitchen midtown west neighborhood at 9th Avenue and 49th Street.

In tandem with his development activities in the 14th and U area and following his customer base eastward, the local Universal Gear relocated to 14th and P streets in November 2007, becoming an expansive new neighborhood retail anchor.

David Franco (Blade photo by Michael Key)

Franco had earlier discovered that his passion for architecture and urban planning would lead him to residential real estate development, first renovating and marketing a 12-unit condo building on Chapin Street in Columbia Heights with business partner Jeff Blum, with whom he co-founded Level 2 Development. Excited by the then-booming pre-recession housing market, they started looking around for additional opportunities and set their sights on developing a larger project.

A Scorpio, Franco admits to “loving a challenge.”

This led Franco and Blum to undertake one of the largest and most prominent residential development projects along 14th Street.

Located at Florida Avenue and standing as the gateway at the sloping incline into adjoining Columbia Heights, the massive View 14 building and its 185 rental units and 30,000 sq. ft. of ground floor retail space – replacing an auto repair garage and an unattractive array of satellite dishes and communication towers – became a harbinger and symbol of extensive change in the area. David calls one of the penthouse units with a south-facing pinnacle terrace overlooking the area home.

Construction cranes are once again jutting into the sky along the high-density thoroughfare. The outline of a large glass-clad apartment building across the street from View 14, originally designed by Level 2 and subsequently sold to another firm for construction following initial planning, is quickly progressing toward completion.

Level 2 Development will next begin construction of a 144-unit studio and one-bedroom apartment project on 14th Street at Wallach Place, only steps south of U Street. Groundbreaking for the yet to be named project, located at 1919 14th St., will signal the Level 2 duo’s next project in the District, undertaken in association with Keener-Squire Properties.

The long road to project approval was not an easy one, according to Franco. He compares the process to the infamously cumbersome regulatory obstacles experienced by restaurant and bar owners under the city’s liquor licensing regimen.

Acknowledging that some neighborhood residents are often skeptical regardless of the track record of a local business, he notes that an “overabundant sense of empowerment” by small numbers of frequently ill-informed neighborhood opponents of change and small citizens groups requires advance calculation of the substantial expense for both hard and soft costs related to project delays and extensive round-robin negotiations. This results in higher rental or sale prices and can endanger project viability.

Underscoring how challenging a place the District can be to conduct business, Franco longs for local entrepreneurs to be respected as shared stakeholders. He points out that better cooperation would yield greater benefits for all.

Franco does not hesitate to confirm that a new ethos has taken hold for housing construction and resident lifestyles in the most vibrant and developing areas of the city. “We’re betting the ranch on it,” he offers, describing a distinct consumer preference for smaller home environs with modern finishes and amenities designed for a diverse demography drawn to a life largely experienced outside the front door.

“That’s how we live now,” he adds, identifying retail stores and shops of all types, dining and entertainment destinations and social watering holes as current interactive magnets and contemporary gathering places. Franco points out that demand for such community spots will likely continue to outpace capacity as the area – already experiencing the city’s greatest growth and a dramatic recent double-digit percentage population increase – adds more than 3,000 new residents in the next year.

David Franco (Blade photo by Michael Key)

Despite the business hurdles and regulatory obstacles, Franco remains committed to pursuing additional projects and public/private partnerships with and in the city he loves and lives. Enlivened by the development process and passionate about the results is what continues to motivate and inspire his efforts to play an ongoing role in the creation of a livable and engaging urban environment.

Mark Lee is a local small business manager and long-time community business advocate. Reach him at [email protected].

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Real Estate

D.C.’s housing reality: Cautious optimism meets landlord strain

Cost of living remains a major problem

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(Photo by sparky2000/Bigstock)

Washington has long prided itself on stability. Anchored by the federal government and buoyed by a highly educated workforce, the District has historically weathered economic uncertainty better than most cities.

But beneath that stability, cracks have been showing since January 2025.

I was having a conversation with a prospective client the other day and offered him a candid assessment of the District’s economic outlook. Simply put, structural challenges have been shaping the city’s future, a new mayoral election, and more that blends cautious optimism with clear concern about the changes ahead.

For one, the long-term shift toward remote and hybrid work continues to reshape the city in ways many people still underestimate. There has been a change in the rhythm of downtown D.C., reduced daytime foot traffic for local businesses, and created uncertainty for commercial real estate owners and the neighborhoods that depended on those workers every day.

At the same time, the cost of living in the District continues to rise at a pace that many residents are struggling to absorb. Even residents with strong incomes are becoming more cautious about spending and relocation decisions.

Landlords are feeling those pressures as well. Many smaller housing providers are operating in an environment where expenses continue to rise faster than revenue while the regulatory environment has grown increasingly complex. For some rental owners, especially those with older buildings or only a few rental units, the math is making it harder to cover costs, much less generate passive income. 

There is also growing concern about the District government’s own financial outlook. Significant budget pressures and spending cuts are being had in a more serious way than many Washingtonians are used to hearing. As uncertainty in federal employment affects local tax revenue and consumer confidence, how will the city fund services, infrastructure, housing programs, and public safety priorities in the years ahead? 

At the same time, consumer confidence feels noticeably down than it did even a few years ago. People are taking longer to make decisions, whether that means signing a lease, purchasing a home, renovating a property, or expanding a business. That hesitation creates a slower-moving marketplace where caution often replaces momentum. 

Despite all this, Washington has proven remarkably resilient over time. The city continues to attract talented professionals, international investment, universities, healthcare institutions, and industries tied to government, law, technology, and public policy. Neighborhoods continue to evolve, and demand for well-managed rental housing remains strong in the core areas of the city.

Unlike other major cities driven by private industry, federal employment and contracting are two of the main pillars of Washington’s economy. That reliance has long insulated the region from deep recessions. But it also creates vulnerability when federal activity slows.

D.C.’s economy is far more interconnected and interdependent than many people fully appreciate. Between significant federal layoffs, the District’s high unemployment rate, and broader economic uncertainty, there are a number of warning signs that property owners should be paying close attention to. When federal hiring slows or contracts tighten, the impact extends well beyond government workers themselves. It affects restaurants, retail, housing, and countless other sectors tied to the District’s economic activity. 

Brookings Institution has documented how job losses in higher-income sectors can disproportionately impact urban economies—precisely because those workers drive local spending.

Research from the Urban Institute supports this view, noting that federal workforce disruptions can quickly ripple through the region’s economy. For landlords and renters alike, those ripples are already being felt.  Renters see many more properties on the market which gives them leverage on negotiating discounts in rent or special incentives.  Housing providers, already squeezed by the reality of a weak economy and strong regulations face lowering rents and income.

For years, affordability has been one of D.C.’s most persistent challenges. Much of that pressure has been driven by strong job growth and sustained demand for housing at a pace that new housing inventory has struggled to match. That imbalance has steadily pushed rents and home prices higher, leaving many residents financially stretched.

Recent multifamily housing data suggests the market is already beginning to adjust. Developers delivered more than 15,000 apartment units across the Washington metropolitan area over the past year, and several industry reports have noted that elevated supply levels, combined with slower demand growth, have contributed to softer occupancy levels and downward pressure on rents in portions of the region. CoStar, CBRE, and Northmarq have all reported rising vacancy rates across segments of the D.C. multifamily market as newly delivered Class A inventory continues entering the pipeline at a time when hiring growth has moderated and federal workforce uncertainty has increased. 

At the same time, several economists and housing analysts have cautioned that the District’s affordability challenges are deeply structural and unlikely to disappear quickly. The Joint Center for Housing Studies of Harvard University has repeatedly identified Washington among the nation’s more cost-burdened metropolitan areas, particularly for renters, while Zillow data continues to show housing costs consuming a substantial percentage of household income for many residents.

From my own perspective as a property manager working directly in the market every day, I believe we are beginning to see the early stages of a market recalibration rather than a collapse. Anecdotally, there appears to be more competition among larger apartment buildings than there was several years ago, particularly in neighborhoods where substantial new inventory has recently delivered. That does not necessarily mean dramatic rent declines are coming, but it does suggest that the imbalance between supply and demand may be moderating somewhat after years of sustained upward pressure on pricing.

Even if prices soften, affordability will remain a long-term challenge.

Regulation and the Realities of Tenant Turnover

The same rental owner I spoke with pointed to regulatory hurdles as a major source of hesitation to continue renting out his property, given past bad experiences with tenants and excessive costs to prepare the rental for a new tenant.  

For many small property owners, the cumulative weight of regulation, maintenance costs, and market uncertainty is becoming harder to bear. Clients of mine have described feeling overwhelmed, not just financially, but emotionally. What was once a source of pride has, in some cases, become a source of stress.

We’re seeing more small landlords sell their rental homes, questioning whether it’s worth staying in the market. That’s a significant shift from even five or ten years ago. The National Multifamily Housing Council has noted that regulatory complexity often disproportionately impacts smaller landlords, who lack the resources of larger firms.

Some are choosing to sell. Others are simply trying to hold on. The result is the same – less rental housing for DC residents.

A Shift From Pride to Disillusionment

Perhaps the most striking theme is the emotional shift described by the property owner. For some, owning property in D.C., once a milestone achievement, has become a source of disillusionment. They cited financial losses, regulatory frustration, and a growing sense of political alienation.

There are also broader concerns about:

  • The decline of small multifamily ownership 
  • Rising foreclosures in certain segments 
  • Increased consolidation by larger institutional landlords 

If small landlords continue to exit the market, it changes the entire housing ecosystem. You lose diversity in housing options, and that can have long-term consequences for affordability.  It also robs families of having homes large enough to live in.

Politics and Policy: A System at a Standstill?

The political environment has obviously been a key factor shaping the city’s housing future. Following the 2026 elections, a lack of significant leadership change may result in continued policy stagnation.

Without meaningful policy shifts, we’re likely to see more of the same:  continued and increasing pressure on landlords and not enough study and focus on policies to increase housing supply by first stopping those property owners fleeing the District’s extreme tenant friendliness. The D.C. City Council remains central to these decisions, with advocacy groups continuing to push for expanded tenant protections. The importance of balance cannot be understated: ensuring protections for renters while maintaining a viable environment for housing providers.  

Taken together, these dynamics point to a housing system at a crossroads.

D.C. must find a way to balance:

  • Tenant protections 
  • Housing affordability 
  • Landlord sustainability 
  • Long-term investment in housing supply 

What’s Next?

D.C. isn’t going anywhere. The question is how it adapts. If we can find the right balance, there’s a path forward, but it’s going to take time and thoughtful policy decisions. For landlords, that path will require adaptability and engagement. For renters, it may mean gradual rather than immediate relief. For policymakers, it presents a clear challenge: create a system that works for everyone.

Scott Bloom is owner and senior property manager of Columbia Property Management. Contact him via ColumbiaPM.com.

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Real Estate

Introducing Next-Generation Assisted Living & Memory Support.

Now Available in Tysons: Kokua at The Mather

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We have good news for those seeking assisted living or memory support for a loved one: a fresh, hospitality-driven approach to care is now available in the heart of Tysons, Virginia. Kokua at The Mather opened in fall 2025 and provides residents with collaborative care as well as everyday possibilities for creativity, purpose, and connection. 

For a limited time, Kokua is welcoming new residents with exclusive move-in incentives. 

“Kokua is a Hawaiian word meaning ‘To extend help to others without expecting anything in return,’” explains Brandon Davidson, Administrator. “If you’re seeking support for a loved one, Kokua is worth a closer look. We take an individualized approach to care, with evidence-based practices provided by a dedicated, interdisciplinary team.” 

LIMITED-TIME OPPORTUNITY

“At Kokua, we focus on the individual. We blend care with our research-driven approach to deliver personalized wellness tailored to residents’ needs and preferences,” says Davidson. 

Residents enjoy the freedom to choose from enriching programs, meaningful social opportunities with experiences such as sensory walks, meditation, acupuncture, Reiki, songwriting workshops, poetry readings, Sensory Symphony Swim, and more.

Assisted Living in Ādar

Ādar means “respect”, and Kokua delivers. Comfortable residential living is combined with caring assisted living services, enabling residents to remain as independent as possible. Each one-bedroom apartment home (ranging in size up to nearly 900 square feet) offers generous space and thoughtful design, complemented by assistance with daily living tasks and emergency response systems for peace of mind. 

Memory Support in Miran

Miran means “peaceful”—another pillar in the Kokua way of life. Private suites are designed for those with mild to moderate Alzheimer’s disease, dementia, or similar cognitive conditions. “Our person-centered approach embraces individual strengths and needs, with an interdisciplinary team that includes a staff member in attendance 24 hours a day to assist with event reminders and activities of daily living,” says Davidson. “Residents have access to a variety of opportunities to connect, express, and explore their potential through social events, wellness programs, creative arts, and more.”

Kokua offers the next generation of care in these areas, with a commitment to highly personalized service. 

INSPIRED AMENITIES & BOUTIQUE SERVICE

Nestled in a lively urban neighborhood, Kokua incorporates biophilic design that brings the outside in to enhance health and wellbeing. 

Throughout Kokua, residents enjoy a collection of thoughtfully designed spaces and top-shelf hospitality in an upscale community. Beautifully appointed gathering spaces create flexible opportunities for wellness, connection, and everyday enjoyment. A spacious outdoor terrace, demonstration kitchens, art and music studios, and more are used for an array of programs and are available to residents and their visitors. Multiple restaurants offer chef-prepared cuisine with flexible, open-hour service.

“Here at Kokua, we’re offering the next generation of care in Ādar and Miran, and it’s available to the public for a limited time,” says Davidson. Now is an ideal time to explore the personalized care and quiet luxury that Kokua at The Mather has to offer.

For more information, download a brochure at www.themathertysons.com/kokua. To schedule a visit or for additional details, contact Kokua at [email protected] or (571) 282.3650.

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Autos

A magical Mercedes

S-Class continues to define what luxury really means

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Mercedes S-Class

At my stage of life — “somewhere between 40 and death,” as the iconic line goes in the musical “Mame” — I want some pampering. A lot of pampering. 

Luckily, for anyone who constantly craves a soothing spa, steam room or sauna, there’s the completely updated Mercedes S-Class. This flagship sedan is now so full of glitz, glamour, and gee-whiz gadgetry, it gives new meaning to the term “auto erotica.” 

Does this make the S-Class a “gay” ride? For me, any vehicle that pushes my buttons like this one is a Kinsey 6.

MERCEDES S-CLASS

$122,000 (est.)

MPG: 21 city/31 highway

0 to 60 mph: 4.3 seconds

Trunk space: 19 cu. ft. 

PROS: Exceptional comfort. Ultra-quiet cabin. Cutting-edge safety.

CONS: Price climbs fast. Tech learning curve. Sportier competitors.    

The S-Class continues to define what luxury really means, with a bolder silhouette, larger grille, and striking, next-gen LED headlights. There’s also an optional illuminated Mercedes star on the hood. Overall, nearly 2,700 parts are new or improved, so more than 50 percent of this vehicle has been updated. An extreme makeover, to be sure. 

At the same time, this latest S-Class leans harder into intelligence and electrification than ever before. Under the hood, a range of turbocharged inline-six and V8 engines — paired with mild-hybrid systems — deliver power in a way that seems almost edited for smoothness. Braking is solid and strong, too, but never abrupt. All the engineering is fine-tuned and intentional.

Yes, the top-of-the line S580 version is more expensive, almost $140,000. But it’s also blisteringly fast, zipping from 0 to 60 mph in just 3.9 seconds. That’s as lickety-split swift as a Lamborghini Revuelto supercar, which has a starting MSRP of $610,000 and can easily exceed — yowza! — $800,000.

Colors? There are 150 to choose from for the exterior and 400 for the interior. You can even customize the illuminated door sills, interior stitching and wheel accents.

And the ride quality? Sublime. Adaptive air suspension reads the road constantly, leveling out imperfections before they even register. Rear-axle steering enhances maneuverability, making this full-sized sedan feel surprisingly nimble in tight spaces. On the highway, the S-Class simply glides like a private yacht on the calmest of seas — extremely quiet, composed and completely unbothered.

Whenever you slide inside, the cabin immediately sets the tone. A massive OLED digital display — the same high-def technology used for cinematic viewing and gaming monitors — anchors the dashboard, running the latest MBUX infotainment interface. Highly customizable, this software allows for advanced voice commands that feel natural, not forced. And an augmented-reality navigation system takes your route and overlays it onto live camera feeds. It’s intuitive — mostly, as there is a learning curve for all this cutting-edge gear. Overall, though, such amenities make older setups feel like dial-up internet. 

A Burmester surround-sound stereo is available in 3D or 4D, with up to 31 speakers, 1,690 watts and tactile transducers in the seats that vibrate and pulse with the music. Those seats are, of course, extremely comfortable. And the seatbelts? These are now heated. 

Let’s not forget the latest cabin air-filtration system, which can remove ultra-fine particles to deliver air quality that rivals medical environments. Clean air, yes, but even this seems like a special treat. It’s like being swaddled in couture, not ready-to-wear. 

And lastly, there’s the rear-seat area, which — to be honest — is where the S-Class really shines. Executive packages offer multi-contour reclining seats with rapid heating and ventilating, heated armrests and massage functions. You can opt for a footrest, which ups the glam factor to give you a calf massage. Dual 13.1-inch display screens come with their own remote controls. There’s also a video-conferencing feature, to help transform the rear cabin into a fully connected mobile office. For me, it feels less “back seat” and more “private lounge.” 

Even in fiction, high-tech luxury carries weight. Tony Stark helped cement the idea that state-of-the art vehicles can be aspirational, not just practical. The magical S-Class fits right into that narrative — minus the flying suit (for now).

Mercedes S-Class interior
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