Mission: Results may sound like just another PR slogan to get Washingtonians to buy gym memberships but for Doug Jefferies, it has a deeper meaning.
It’s the name of a new non-profit organization he hopes will be part of his legacy.
For almost 20 years, Jefferies has had an influential impact on the local health club industry and in whipping people into shape in one of his many fitness endeavors. From his small Training for Results studios and award-winning Results Gym locations to the newly established strength and Yoga studio, Stroga, Jefferies has provided cutting edge exercise outlets and social environments for the exercise induced.
Jefferies began his fitness career in the early ‘90s. He offered personal training to a few close friends who liked the “Results” they were seeing in Jefferies. After building a client base at Washington Sports Club, he rented a 1,000-square foot garage and purchased his own equipment.
For almost two years Jefferies typically trained about 60 sessions a week in this space. In September 2005, Jefferies moved his operation to a commercial space at 1704 R Street N.W., the space next to Swift cleaners and across from Cobalt. The business needed a name so Training for Results was born.
Jefferies would go on to employ just about every up-and-coming personal trainer in Washington, many of whom graduated from the “Jefferies Personal Training School” to open up their own spaces and to continue on to their own successes.
“I’m happy to be a part of anyone’s success,” he says. “It’s a feather in my cap and I have always encouraged personal growth.”
Training for Results outgrew the new personal training space within six months and he started dreaming on a bigger scale. An opportunity presented itself at the EB Adams restaurant supply store, once the first-ever Chrysler car dealership in D.C. at 1612 U Street, N.W. In December 1996 Results the Gym opened to rave reviews. His personal training business had escalated to a full scale gym. And while the gym became popular to local gays, Jefferies had always intended the space to be populated by a diverse community and be a “chameleon to the local community.” The space was always about inclusion and acceptance for every walk of life (Results won “best gym” in the Blade’s Best of Gay D.C. readers’ choice awards every year from 2001-2007).
Results, The Gym quickly became the best gym in the area. People magazine called it “the place to be seen.” Everyone from JFK Jr. to Anderson Cooper worked out at Results. W Magazine names it one of the greatest gyms on the planet. Results set a higher standard for health clubs in design, style and customer service.
Jefferies would go on to open up three other Results Gyms in the city.
Ironically, March 1 marked the closing of his first Results Gym and the one year anniversary of the opening of Jefferies newest fitness endeavor. Stroga is a blend of strength training and yoga that was fueled from his own yoga practice, which began shortly after 9-11.
But beyond Jefferies’ commercial successes, he has always been involved in philanthropic endeavors and giving back to the community long before he started organizing relief trips. Jefferies has donated $100,000 a year in memberships to local charitable organizations, sponsoring the Capital Hill Cluster school 10k races, building an award winning parade float 10 years in a row for Capital Pride, to the famous Results cheerleaders who every year would get the crowd going at the High Heel Race that attracts nearly 10,000 people each year.
Jefferies’ relief work began after the devastating 2005 tsunami hit. He hung posters in the gyms asking if anyone else wanted to volunteer to go to Sri Lanka to help the people affected. Twenty people signed up and traveled to Sri Lanka to help. Shortly thereafter, Hurricane Katrina hit the Gulf Coast, and instinctively, people approached Jefferies requesting that he arrange relief trips to the Gulf. Jefferies personally escorted nearly a dozen relief trips for hundreds of Washingtonian volunteers.
Then Haiti hit Jefferies’ radar when an earthquake ravished the small helpless country. Since then Jefferies has lead 10 of the 11 trips he has arranged.
“It is remarkable how much Doug and Mission: Results has accomplished so quickly” Astrid Fitzgerald of Kids Connection Haiti, says. “I’ve been working in Haiti for years and have seen organizations get less done in twice the time than they have accomplished.”
Jefferies is building orphanages, financing small business growth, creating ways Haitian’s can obtain the resources available to them through the larger organizations that require paperwork and procedures that make it difficult to obtain the food, shelter, clothes and school supplies already in Haiti being held up by the process.
After being encouraged by friends for years, Jefferies established a tax exempt non-profit organization called Mission: Results. Its goal is to become an army of volunteers and resources prepared when help is needed.
“Lots of people get the urge to volunteer when they see something on the news that moves them, but are unsure how to go about it. We want to be the organization people think of. We want to be the conduit for those people” he says.
Visit missionresults.org for details.