December 18, 2015 at 6:36 pm EST | by Staff reports
Alcohol ads don’t resonate with gays
binge drinking, gay news, Washington Blade

Literature suggests that lesbians, gay men and bisexual men and women are more likely to drink alcohol.

LONDON — A Scottish study has found LGBT people feel intimidated by existing heterocentric alcohol health services, Gay Star News reports.

Funded by Scottish Health Action on Alcohol Problems and conducted by the Glasgow Caledonian University, the study considered the impact of alcohol within the LGBT community and its role in constructing identity.

Almost all of the participants had experience of the commercial gay scene in Glasgow, and many had experience of this in other cities too.

“There were perceived to be a range of barriers for LGBT people who needed to access alcohol services. These included service providers assuming that all patients were heterosexual, and the perception that alcohol services and peer support groups would not provide a safe or welcoming space for LGBT people because they were ‘macho’ and ‘intimidating,’” researchers wrote, according to the Gay Star News article, the Scotsman and other media outlets.

The UK literature suggests that lesbians, gay men and bisexual men and women are more likely to drink alcohol, and more likely to drink excessively, than the population as a whole, the report states.

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