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Drag Queens to make first-ever Super Bowl appearance, thanks to Sabra ad

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Miz Cracker and Kim Chi in the hummus brand’s commercial, which will air during this weekend’s Super Bowl LIV game. (Image via YouTube)

We already know that this year’s Super Bowl includes the first-ever openly LGBTQ coach in the event’s 54 year history. Now comes word it’s also going to feature the first drag queens.

Hummus brand Sabra will feature two alumni of “RuPaul’s Drag Race,” Kim Chi and Miz Cracker, in an ad that will run during the NFL championship game on February 2. AdWeek reports that the barrier-breaking commercial is part of a campaign which also features rapper T-Pain and former “Real Housewives of New Jersey” rivals Caroline Manzo and Teresa Giudice.

“We’re bringing a diverse group of personalities to the table and demonstrating just how incredibly versatile, relevant and relatable hummus is today,” said Jason Levine, Sabra’s Chief Marketing Officer. “We think we’ve got something for everyone.”

A teaser for the ad campaign, posted by Sabra on YouTube last week, offers a glimpse of the two queens, in which Miz Cracker is struggling to put a football helmet on over her enormous wig, saying  “I hope this doesn’t give me helmet hair,” while a bemused Kim Chi watches.

Talking to NBC, marketing strategist Bob Witeck, who specializes in marketing to LGBTQ audiences, said the inclusion of the two popular queens in the ad is “revolutionary.”

“For queer audiences, [drag] is an art form and an ‘outsiders’ language. Reaching the Super Bowl means taking our language into every home in the nation and millions around the world.”

Predictably, there has been blowback. A petition started by Catholic website LifeSite has called for a boycott of the big game, describing the inclusion of the drag queens “a new low for the Super Bowl.” Another petition, from the notorious One Million Moms, a front for the American Family Association (designated as a hate group by the Southern Poverty Law Center), deplores the ad by saying, “Normalizing this lifestyle is contrary to what conservative, Christian parents are teaching their children about God’s design for sexuality.”

Conservative backlash aside, Witeck says there has been a “sea change” in public attitudes toward drag over recent years, a normalization due in large part to “RuPaul’s Drag Race.” Now, for the first time, the Sabra ad will put drag into the living rooms of approximately 100 million football fans during arguably the biggest sports event of the year.

“The Super Bowl is the ultimate test, when you can take chances like this and realize that the fear of drag is nothing people imagined it to be,” says Witeck. “It’s us telling our own joke about ourselves, with a sense of humor and authenticity… with luck, everyone laughs with us.”

The Kansas City Chiefs face the San Francisco 49ers for Super Bowl LIV on Sunday, February 2 at the Miami Hard Rock Stadium in Miami Gardens, Florida. The game will air live on Fox at 6:30pm ET.

You can watch the teaser for the Sabra ad featuring Kim Chi and Miz Cracker below.

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Theater

José Zayas brings ‘The House of Bernarda Alba’ to GALA Hispanic Theatre

Gay Spanish playwright Federico García Lorca wrote masterpiece before 1936 execution

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Luz Nicolás in ‘The House of Bernarda Alba’ at GALA Hispanic Theatre (Photo by Daniel Martinez)

‘The House of Bernarda Alba’
Through March 1
GALA Hispanic Theatre
3333 14th St., N.W.
$27-$52
Galatheatre.org

In Federico García Lorca’s “The House of Bernarda Alba,” now at GALA Hispanic Theatre in Columbia Heights, an impossibly oppressive domestic situation serves, in short, as an allegory for the repressive, patriarchal, and fascist atmosphere of 1930s Spain

The gay playwright completed his final and arguably best work in 1936, just months before he was executed by a right-wing firing squad. “Bernarda Alba” is set in the same year, sometime during a hot summer in rural Andalusia, the heart of “España profunda” (the deep Spain), where traditions are deeply rooted and mores seldom challenged. 

At Bernarda’s house, the atmosphere, already stifling, is about to get worse.

On the day of her second husband’s funeral, Bernarda Alba (superbly played by Luz Nicolás), a sixtyish woman accustomed to calling the shots, gathers her five unmarried daughters (ages ranging from 20 to 39) and matter-of-factly explain what’s to happen next.  

She says, “Through the eight years of mourning not a breeze shall enter this house. Consider the doors and windows as sealed with bricks. That’s how it was in my father’s house and my grandfather’s. Meanwhile, you can embroider your trousseaux.”

It’s not an altogether sunny plan. While Angustias (María del Mar Rodríguez), Bernarda’s daughter from her first marriage and heiress to a fortune, is betrothed to a much younger catch, Pepe el Romano, who never appears on stage, the remaining four stand little chance of finding suitable matches. Not only are they dowry-less, but no men, eligible or otherwise, are admitted into their mother’s house.  

Lorca is a literary hero known for his mastery of both lyrical poetry and visceral drama; still, “Bernarda Alba’s” plotline might suit a telenovela. Despotic mother heads a house of adult daughters. Said daughters are churning with passions and jealousies. When sneaky Martirio (Giselle Gonzáles) steals the photo of Angustias’s fiancé all heck kicks off. Lots of infighting and high drama ensue. There’s even a batty grandmother (Alicia Kaplan) in the wings for bleak comic relief.  

At GALA, the modern classic is lovingly staged by José Zayas. The New York-based out director has assembled a committed cast and creative team who’ve manifested an extraordinarily timely 90-minute production performed in Spanish with English subtitles easily ready seen on multiple screens.

In Lorca’s stage directions, he describes the set as an inner room in Bernarda’s house; it’s bright white with thick walls. At GALA, scenic designer Grisele Gonzáles continues the one-color theme with bright red walls and floor and closed doors. There are no props. 

In the airless room, women sit on straight back chairs sewing. They think of men, still. Two are fixated on their oldest siter’s hunky betrothed. Only Magdelena (Anna Malavé), the one sister who truly mourns their dead father, has given up on marriage entirely. 

The severity of the place is alleviated by men’s distant voices, Koki Lortkipanidze’s original music, movement (stir crazy sisters scratching walls), and even a precisely executed beatdown choreographed by Lorraine Ressegger-Slone.

In a short yet telling scene, Bernarda’s youngest daughter Adela (María Coral) proves she will serve as the rebellion to Bernarda’s dictatorship. Reluctant to mourn, Adela admires her reflection. She has traded her black togs for a seafoam green party dress. It’s a dreamily lit moment (compliments of lighting designer Hailey Laroe.)  

But there’s no mistaking who’s in charge. Dressed in unflattering widow weeds, her face locked in a disapproving sneer, Bernarda rules with an iron fist; and despite ramrod posture, she uses a cane (though mostly as a weapon during one of her frequent rages.) 

Bernarda’s countenance softens only when sharing a bit of gossip with Poncia, her longtime servant convincingly played by Evelyn Rosario Vega.

Nicolás has appeared in “Bernarda Alba” before, first as daughter Martirio in Madrid, and recently as the mother in an English language production at Carnegie Melon University in Pittsburgh. And now in D.C. where her Bernarda is dictatorial, prone to violence, and scarily pro-patriarchy. 

Words and phrases echo throughout Lorca’s play, all likely to signal a tightening oppression: “mourning,” “my house,” “honor,” and finally “silence.”

As a queer artist sympathetic to left wing causes, Lorca knew of what he wrote. He understood the provinces, the dangers of tyranny, and the dimming of democracy. Early in Spain’s Civil War, Lorca was dragged to the the woods and murdered by Franco’s thugs. Presumably buried in a mass grave, his remains have never been found.

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Photos

PHOTOS: Cupid’s Undie Run

Annual fundraiser for NF research held at The Wharf DC

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A dance party was held at Union Stage before Cupid's Undie Run on Saturday. (Washington Blade photo by Michael Key)

Cupid’s Undie Run, an annual fundraiser for neurofibromatosis (NF) research, was held at Union Stage and at The Wharf DC on Saturday, Feb. 21.

(Washington Blade photos by Michael Key)

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Out & About

Sweat DC expands to Shaw

Community workout and social planned for March 14

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Sweat DC is officially expanding to Shaw, opening a new location at 1818 7th St., N.W., on Saturday, March 28 — and they’re kicking things off with a high-energy, community-first launch event.

To celebrate, Sweat DC is hosting Sweat Fest, a free community workout and social on Saturday, March 14, at 10 a.m. at the historic Howard Theatre. The event features a group fitness class, live DJ, local food and wellness partners, and a mission-driven partnership with the Open Goal Project, which works to expand access to youth soccer for players from marginalized communities.

For more details, visit Sweat DC’s website and reserve a spot on Eventbrite.

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