Financial
Gay CEO on navigating business challenges during pandemic
Embracing diversity, resisting ‘Old World’ thinking are keys to success for Chicago’s Skolnik Industries
(Editor’s note: This is the first in a multi-part summer series of stories taking a closer look at how a group of diverse LGBTQ entrepreneurs survived and thrived during the pandemic. The series is sponsored by the National LGBT Chamber of Commerce.)
Walking his sparky chihuahua-mix Finnegan with his husband through downtown Chicago is one way Skolnik Industries President Dean Ricker relaxes while successfully guiding a multimillion-dollar corporation through a pandemic.
Ricker told the Blade that diversity was their key to success: diverse products and diverse perspectives.
Chicago-based Skolnik manufactures carbon and stainless steel drums for containing critical contents from hazardous materials to California wines.
While businesses across the United States and the world are experiencing inflation and other pandemic economic impacts, American manufacturing has also been on the decline for decades.
But Ricker finds it important to resist “old world” thinking when confronting current challenges. He explained to the Blade how listening to a variety of perspectives was Skolnik’s not-so-secret ingredient to surviving the pandemic crisis.
“We don’t have to think and operate like it’s 1950,” Ricker said. “As someone who is gay and a leader of a company, I bring a unique perspective to a table where people of all backgrounds are supported.”
National LGBT Chamber of Commerce (NGLCC) Co-founder and President Justin Nelson also told the Blade a commitment to diversity can be critical to economic recovery.
“As the economy regains its footing in the months ahead, leading with a commitment to diversity – as a business owner and a consumer – can help supercharge our economy and our community back to where we should be with our $917 billion purchasing power,” Nelson said.
Ricker added that what set Skolnik apart was “we’re quirky.”
The upbeat executive who describes Finnegan as “the cutest dog in the whole world” is proud that his company strives for a culture where “people of all backgrounds are supported.”
And this inclusive atmosphere proved critical during the COVID-19 crisis.
‘Supplies are down, prices are up’
According to the Federal Reserve Bank of Minneapolis, the “Rust Belt” — industrial manufacturing centers located primarily in the Midwest — began its long, downward spiral after 1950 and experienced a steep decline into the 1980s.
Across this 30-year period, Rust Belt employment fell around 28 percent while manufacturing jobs fell nearly 34 percent.
The Atlanta Fed notes this decline sharply impacted industrial centers across the country, such as in Baltimore, Pittsburgh, Buffalo, Detroit, and Chicago, as well as across the U.S. economy as a whole.
While the current pandemic economic pressures such as labor shortages and supply chain issues were initially focused in the hospitality and food industries, Skolnik noted how challenges spread to the manufacturing sector as well.
In March they tweeted: “Historic trucker shortages, port logjams and labor strikes are just some of the elements that are bringing the wine industry to its knees this year. Supplies are down, and prices are up, across the board.”
And yet, while the pandemic forced many businesses to make tough decisions, Skolnik persevered and thrived.
Zoominfo reports more than $30 million in revenue for Skolnik and more than 200 employees, while Glassdoor, a website where current and former employees anonymously review their employers, states 64 percent of respondents would recommend Skolnik to a friend.
“What is important is the role that diversity plays in the organization,” Ricker said. “You’re not myopic in your thinking.”
LGBTQ inclusivity helps the economy
Ricker, a Crain’s Chicago Business Notable LGBTQ Executive for 2019, said having a “rainbow” of people at the table from different backgrounds and with diverse experiences helped diversify their thinking and their markets — a tactic critical to their survival in an otherwise challenging industry.
“When one industry goes down, like automotive,” he explained. “We saw a pick up in the pharmaceutical industry. During the pandemic we did a lot of packaging related to vaccines and hand sanitizer.”
And research indicates when businesses are LGBTQ inclusive, for example, it has a positive impact on the economy as a whole.
University of Massachusetts Economics Professor M.V. Lee Badgett, a Williams Institute Distinguished Scholar and author of “The Economic Case for LGBT Equality: Why Fair and Equal Treatment Benefits Us All” told the Blade that for an economy to perform well it needs everyone to contribute as much as they have to offer.
“The problem with exclusion is it holds LGBTQI people back,” explained Badgett, who was named one of the 20 most powerful lesbians in academia by Curve Magazine in 2008. “If they aren’t able to develop their knowledge, skills and creativity, then they are not able to contribute as much as they could potentially to the overall economy.”
Badgett said challenges faced by LGBTQ youth, such as bullying and discrimination in housing, employment, and health care, are barriers that keep them from full economic participation over time and can ultimately harm the economy as a whole.
She pointed to the current labor shortage cited by many businesses as a significant pandemic challenge, and explained how bullying in schools can lead to workforce exclusion.
“If LGBT students face bullying in schools, they have lower GPAs, drop out, and are less likely to go to college. A bullying environment is not a good learning environment, and that’s a key tie to employment,” Badgett said. “They will not have the necessary skills and knowledge to take into the world.”
This, in turn, reduces the pool of available workers, a problem further exacerbated by pandemic pressures on disparities already faced particularly by LGBTQ people of color.
“When we can [instead] reduce the level of exclusion, we make it possible for people to put their whole selves into their job and that has a positive impact on everyone,” Badgett said.
“It’s good for LGBT people to be more included economically for their health and long-term economic status,” she added. “We think that will pay dividends over time as the economy prospers.”
NGLCC provided sense of community in a crisis
As a gay business executive, Ricker also noted the important role the NGLCC played in helping Skolnik weather the COVID-19 crisis.
It provided a space where other queer business leaders could gather and problem-solve on a national level. It was also a chance to gain support and learn from each other.
“Just watching other companies going through the same thing we were and hearing their stories served as an inspiration,” he said. “One challenge right now is hiring people. Highlighting that we’re an NGLCC member and an LGBTQ-owned business helps.”
NGLCC’s 2017 economic report found companies that engaged in Pride activities saw an increase in diverse job applicants, new diverse supply chain applicants, and a deeper LGBTQ consumer loyalty.
Ricker added highlighting that membership lets LGBTQ job seekers know Skolnik is a queer-supportive place to work.
“There are a lot of businesses out there where you can’t be yourself,” he said. “I saw our company as an oasis for talented people where they can be themselves. In manufacturing there are unfortunately a lot of ‘old world’ attitudes out there.”
But despite the pandemic and historical challenges his industry faces, Ricker is still excited about the future and a possible resurgence in American manufacturing.
“Supply challenges have highlighted the importance of American manufacturing,” Ricker said. “We still need to make things here in the U.S. And it’s exciting that an LGBTQ-owned business can be a part of that.”
The idea of a recovering economy and the future opportunities it brings for his industry really “jazzes him up,” along with enjoying a nice glass of a California Cabernet aged in one of Skolnik’s barrels — the flavor sweetened from “knowing that we had something to do with its production.”
A group of Skolnik Industries employees (Photo courtesy Skolnick Industries)
Real Estate
April showers bring May flowers in life — and in real estate
Third time’s the charm for buyer plagued with problems
Working in the real estate sector in D.C. can be as uniquely “D.C.” as the residents feel about their own city. On any given day, someone could be selling a home that their grandmother bought, passed on to the relatives, and the transfer of generational wealth continues. In that same transaction, the beginning steps of building of generational wealth could be taking place.
Across town, an international buyer could be looking for a condo with very specific characteristics that remind them of the way things are “back home.” Maybe they want to live in a building with a pool because they grew up by the sea. Maybe they want a large kitchen so they can cook grandma’s recipes. Maybe they will be on MSNBC once a month and need to have a home office fit for those Zoom sessions where they will be live on air, or recording their podcast. Perhaps they play the saxophone and want a building with thick walls so they can make a joyful noise without causing their neighbors to file a cease-and-desist order.
What I found fascinating was getting to know my buyers. Why were they purchasing their property? What did they want to do with it? Was this their grandmother’s dream that they would have a place of their own someday? Did they finally think they would write that award-winning play in the home office? What dreams were going to be fulfilled while taking part in this transaction?
Somedays, the muck and paperwork slog of navigating home inspection items and financing checklists could get to be distracting at best, and almost downright disheartening at worst.
One of my clients was under contract on THREE places before we finally closed on a home. One building was discovered to have financing issues, and the residents were not keeping up with their condo fees. Another building had an issue with the title to the unit, which meant the seller could not sell the home for at least another year until that legal snag was resolved. As the months rolled by, she was losing heart and feeling defeated. When we finally found the third home, everything seemed great – and then about two weeks before the settlement, the rains came down and the windows leaked into the bedrooms.
Another delay. (Our THIRD). This time, for several more weeks.
I think she wanted to pack a suitcase, go to the airport, get on a plane somewhere and never come back. What ultimately happened? The building repaired the windows, the seller’s insurance replaced the hardwood floors, and she bought her first condo, which she still enjoys to this day.
As Dolly Parton says, “If you want the rainbow, you’ve got to put up with a little rain.” And finally, after months of looking, waiting, and overcoming obstacles, the rainbow peeked out from behind the clouds.
Joseph Hudson is a referral agent with Metro Referrals. He can be reached at 703-587-0597 or [email protected].
Real Estate
Spring updates to sell your home for pride and profit
Consider new landscaping, power washing, creative staging
Selling a home is a big deal for anyone, but for members of the LGBTQ+ community, it comes with unique considerations—from finding affirming professionals to ensuring your home is represented in a way that reflects your values. Whether you’re a first-time gay home seller or a seasoned LGBTQ+ homeowner looking to move up, maximizing your home’s value is key to a successful and empowering sale.
Here’s how to prepare your home, your mindset, and your real estate strategy to get the most value—financially and emotionally—from your home sale.
1. Start with an LGBTQ+-Friendly Real Estate Agent
Before diving into renovations or staging, make sure your agent truly understands your needs. A gay-friendly or LGBTQ+-affirming real estate agent brings more than just market expertise—they bring cultural competence, safety awareness, and a network that supports you throughout the selling process.
At GayRealEstate.com, you can find experienced, vetted LGBTQ+ real estate agents who have been proudly serving the community for over 30 years. Working with someone who shares or supports your identity ensures your selling journey is respectful, inclusive, and effective.
2. Enhance Curb Appeal—With a Welcoming Vibe
The outside of your home is the first impression a potential buyer gets. Make it count—especially for LGBTQ+ buyers looking for a home that feels safe and welcoming.
- Fresh landscaping: Add colorful flowers, neatly trimmed shrubs, or low-maintenance greenery to appeal to eco-conscious buyers.
- Update the entrance: A new front door, stylish lighting, or even a rainbow doormat can make your home feel like a safe space from the start.
- Clean and repair: Power wash the exterior, touch up paint, and make any necessary repairs to gutters, windows, or siding.
3. Stage with Intention and Inclusivity
Home staging can add thousands to your sale price. But beyond the usual decluttering and neutral palettes, think about how your space tells a story—and who it’s telling it to.
- Create a warm, inclusive feel: Subtle touches like LGBTQ+ art, books, or even coffee table magazines can show off your personality and affirm the space for queer buyers.
- Depersonalize—but don’t erase: You don’t need to hide your identity to appeal to buyers. Let your home feel lived in and loved—while still being a blank canvas others can imagine themselves in.
- Highlight multi-use areas: Home offices, gender-neutral nurseries, or flex spaces resonate with LGBTQ+ families and professionals.
4. Update Kitchens and Bathrooms Strategically
These rooms matter most to buyers—and even small updates can yield big returns.
- Kitchen: New cabinet hardware, a fresh backsplash, and modern lighting can elevate the entire room without a full remodel.
- Bathroom: Replace old fixtures, re-caulk tubs and sinks, and add plush towels and inclusive décor.
- Energy-efficient upgrades: Touchless faucets, smart appliances, or low-flow toilets are not only trendy—they signal sustainability, which matters to LGBTQ+ buyers.
5. Make Your Home More Energy Efficient
LGBTQ+ homebuyers often prioritize sustainability. These updates not only reduce energy bills but make your home more marketable.
- Install a smart thermostat (like Nest or Ecobee)
- Upgrade insulation or windows
- Consider solar panels (especially in sun-drenched regions like California or Florida)
Bonus: You may qualify for state or federal tax credits, which can be a great selling point.
6. Know and Advocate for LGBTQ+ Housing Rights
Although housing discrimination is illegal under the Fair Housing Act, it still happens. As an LGBTQ+ seller, be aware of your rights—and those of potential buyers.
- Avoid steering or bias: Even with good intentions, make sure you’re not inadvertently influencing who views or buys your home based on identity.
- Work with affirming professionals: From inspectors to lenders, choose partners who support inclusive practices.
- Report discrimination: If you or a buyer encounters bias, report it to HUD or your local housing authority.
7. Price Your Home Right—and Market It Smartly
Setting the right price is essential to maximizing value. Your LGBTQ+-friendly agent can run a comparative market analysis, considering current trends and buyer demographics.
- Leverage LGBTQ+ real estate networks: Promote your home through platforms like GayRealEstate.com to reach an audience that understands and values your space.
- Use inclusive language in listings: Avoid gendered terms or heteronormative assumptions. Instead of “his and hers closets,” use “dual walk-ins” or “double closets.”
- High-quality photos and video tours: Showcase your home with professional, visually inclusive marketing that appeals to diverse buyers.
8. Consider Timing and Local LGBTQ+ Trends
Selling during WorldPride or just before local LGBTQ+ events may boost visibility. Also consider if you’re in or near an LGBTQ+ friendly city or neighborhood.
Not sure which areas are top destinations? GayRelocation.com tracks and shares the best cities for LGBTQ+ homebuyers, helping you tap into motivated buyers.
Final Thought: Sell with Confidence—and Community
Selling your home isn’t just about getting top dollar—it’s about closing a chapter with pride and integrity. When you center your values, work with LGBTQ+ affirming experts, and prepare your home with purpose, you’re not just maximizing your home’s value—you’re creating an empowering experience for yourself and the next owner.
Whether you’re buying, selling, or both—GayRealEstate.com is your trusted partner in every step of your journey. With a nationwide network of gay and lesbian realtors, decades of experience, and deep community ties, we ensure your home transition is safe, smart, and full of pride.
GayRealEstate.com is the nation’s leading online platform connecting LGBTQ+ home buyers and sellers with LGBTQ+ friendly real estate agents, ensuring a safe and supportive experience.
Scott Helms is president of GayRealEstate.com. To find an agent or learn more, visit GayRealEstate.com, GayRelocation.com or call 1-888-420-MOVE.
Real Estate
Navigating DMV real estate market during political unrest
Reductions in federal employment have introduced uncertainties
The Washington, D.C.-Maryland-Virginia (DMV) region has long been recognized for its robust housing market, underpinned by the presence of the federal government and a diverse economic landscape. Recent massive reductions in federal employment have introduced uncertainties, yet the area continues to offer compelling reasons for prospective homebuyers, particularly within diverse communities.
While the federal government has traditionally been a significant employer in the DMV, the region has proactively diversified its economic base. Sectors such as technology, professional services, education, and healthcare have expanded, mitigating the impact of federal job cuts. This diversification fosters some economic resilience, which offers our area a semblance of protection against the impending unknowns that we currently face. Nothing can shield real estate entirely; however, our area tends to survive these types of changes better than other parts of the country.
Despite concerns over federal layoffs, the DMV housing market has demonstrated notable stability. Analyses indicate that the number of active listings, sold properties, and median sales prices have remained steady on a year-over-year basis. This steadiness suggests that the market is adapting to changes without significant disruption.
Furthermore, while there has been a slight increase in home listings, this trend aligns with typical seasonal variations and does not solely reflect federal employment changes. The luxury property segment, in particular, continues to thrive, indicating sustained interest and investment in the region.
The DMV region is renowned for its cultural and demographic diversity, with areas like Montgomery County, Md., being among the most ethnically diverse in the nation. This inclusivity extends to various communities, including LGBTQ individuals, fostering a welcoming environment that enhances the area’s appeal. Even though the current administration is fostering anti-diversity ideology, I remain confident that our LGBTQ community will continue to thrive even as these destructive forces work against us.
Local governments within the DMV have implemented policies aimed at promoting affordable housing and preventing displacement, particularly in the wake of economic shifts. Initiatives like the Douglass Community Land Trust in Washington, D.C., exemplify efforts to maintain housing affordability and support community stability.
Additionally, jurisdictions such as Montgomery County have longstanding Moderately Priced Dwelling Unit (MPDU) programs that require developers to include affordable housing in new residential developments. These policies contribute to socioeconomically mixed neighborhoods, benefiting diverse populations.
Despite Elon Musk’s brandishing of a chainsaw to the federal workforce, our real estate market continues to thrive. The DMV region maintains its appeal. Economic diversification, market stability, commitment to diversity and inclusion, and progressive housing policies collectively contribute to an environment that supports and attracts diverse communities. Prospective homebuyers can find reassurance in the region’s resilience and ongoing efforts to foster an inclusive and vibrant community. These are only a few among the many reasons to have a positive outlook while considering real estate options in our area.
It is important to consider working with brokerages, brokers, agents, lenders and title companies who align with our community and our objectives. Not all LGBTQ agents work for brokerages that support or understand the needs of the members of our community. Do your research and find out who has donated money to what political causes. Now more than ever we must support members of our community to protect our way of life and our very existence.
Stacey Williams-Zeiger is president/principal broker of Zeiger Realty Inc. Reach her at [email protected].
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