In a year marked by protests and marches, DC-based artist Alden Leonard chose to “show the juxtaposition of PRIDE, which is both a celebration and an act of protest” when designing his entry in the 2018 Pride Pils Can Design Contest presented by DC Brau and The Washington Blade. His colorful design, featuring three figures in “defiant poses with their eyes fixed on symbols of tradition and order,” will appear on more than 28,000 cans of DC Brau’s flagship pilsner this summer in the District of Columbia.
“The LGBT community includes people of so many shapes and sizes and colors and interests,” says Leonard. “I wanted my design to be a symbol of that diversity, but also knew I could never do it full justice. Being selected tells me I got close, and I’m honored by that.”
“2018 has been a year when a lot of marginalized groups have had their voices amplified and celebrated,” says DC Brau’s Co-Founder & CEO Brandon Skall. “We loved that Alden’s design on first glance was summery and poppy, but on closer inspection carried such a subtle, but profound message.”
The specially-branded PRIDE PILS cans will be available in DC starting in June with the official release planned during a Yappy Hour at Town Danceboutique on June 6th. Event details can be found HERE. All proceeds from the sale of the 1200 cases that will be released in market will go to benefit SMYAL to empower LGBTQ youth (smyal.org) and The Washington Blade Foundation that funds enterprise journalism projects focused on LGBTQ and other underrepresented communities and to create scholarships for LGBTQ journalists (bladefoundation.org).
Alden Leonard is an artist and designer living and working in DC. His work, which ranges from minimalist illustrations to expressive oil paintings, aims to communicate complicated, challenging ideas simply and playfully. In addition to making art, Alden is a creative strategist at CHIEF in Dupont Circle, and in his spare time he volunteers with DCPS Middle Schoolers through the Higher Achievement Program. You can see Alden’s work at www.aldenleonard.com, and follow him on Instagram.
The Washington Blade was founded in 1969 and is known as the “newspaper of record” for the LGBT community both locally and nationally. For more information, visit washingtonblade.com.
When co-founders Brandon Skall and Jeff Hancock opened the doors to their brewery in 2011 in NE Washington, DC Brau Brewing Company became the first packaging brewery inside the District of Columbia since 1956. For more information on DC Brau, visit www.dcbrau.com, and follow on social media @dcbrau.