WASHINGTON — Transgender Latinx activists in Washington have collaborated with the D.C. Department of Health on targeted PrEP outreach effort.
The “Pledge to Be PrEPared” campaign has been launched and organizers sought local trans input in launching the effort, the department said.
“The transgender community participation in the campaign took place from the strategic planning and focus groups to the inclusion of real transgender Latina women in the promotional materials,” department officials said in a press release. “This resulted in trusted messages in hopes of building trust among this community when deciding to take PrEP, as well as understanding its benefits.”
Alexa Rodriguez, director of Trans-Latin@ DMV, praised the effort.
“It’s important to educate the transgender community, as well as to break barriers and taboos about taking PrEP, and understand the real benefits of taking it, especially to prevent HIV,” Rodriquez was quoted as having said in a press release.. She added that “the DC Department of Health’s efforts to benefit the transgender community are a big step, but there is still a lot to be done.”
The campaign includes a website that lists FAQ from sexually active trans people about HIV/AIDS. It includes local resource agencies such as HIPS, Whitman-Walker, Casa Ruby, et. al. The department also has targeted PrEP pages for black women and gay men.
According to the department, there are nearly 13,000 D.C. residents who are HIV-positive. With daily use, PrEP has been proven to be highly effective at preventing HIV infection.