September 19, 2018 at 2:19 pm EDT | by Mariah Cooper
Grindr launches anti-discrimination campaign Kindr

Comedian Joel Kim Booster in Grindr’s Kindr campaign video. (Screenshot via YouTube)

Grindr has launched its new campaign, Kindr, which aims to stand against racism and bullying on its app.

As part of the campaign, Grindr has released a five-part video series featuring users describing their experiences with discrimination on the app. The first video includes The Vixen, Jai Rodriguez, Joel Kim Booster, Malcolm Robinson, Jasmine, Rakeem Cunningham and Ray (Emilio Amador).

“If you don’t put ‘no Asians’ in your profile that doesn’t mean you have to fuck Asians now, it just means I don’t have to see it,” Booster says in the video.

“You don’t know what the person on the other side of the phone is going through,” Rodriguez explains. “You have no idea what their experience is, or what else they have going on, or what that comment might do to them.”

Grindr has updated its community guidelines to ban discriminatory language in users’ profiles. The app has also launched a website that highlights the diversity in its users.

“At Grindr, we’re into diversity, inclusion, and users who treat each other with respect. We’re not into racism, bullying, or other forms of toxic behavior,” reads a statement on the app’s website.

Grindr also urges its users to report discrimination that they see on the app.

Watch part one of the video series below.

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