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Pinkwashing at a crossroads

The future of brand involvement in LGBT progress

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Frederick Center, gay news, Washington Blade
pinkwashing, Frederick Center, B'More Proud, gay news, Washington Blade

Pinkwashing is a relatively new phenomenon; it refers to the practice of corporations not living up to their purported promises with regard to LGBT rights. The assumption behind the moniker is some companies claim to be supportive of the LGBT community for purely commercial gain, without a tangible commitment to spurring progress. “In other words, putting their pride effort and dollars where it actually matters,” says Jim Obergefell, a gay rights advocate and adviser to organizations and companies.  

Companies seeking to counter charges of pinkwashing can best serve the progress they hope to create by taking actions nobody will hear about. Why would this be the case? Surely large, powerful companies should publicly encourage progress? Not so, says Open for Business and several of their member companies. At an event hosted by the EU and Clyde Group on this topic, Ed Pilkington of British drinks company Diageo warned that “do no harm” sometimes means that private channels are the safest. 

For example, Western companies championing gay rights in countries hostile toward these issues (Nigeria, for example, where 9 out of 10 people are anti LGBT) risk endangering the gay employees or LGBT rights groups they publicly support. The real battleground for LGBT progress lies in other, often developing, countries, where Western-based companies operate and have large commercial footprints in the public sphere. Businesses operating in Indonesia, Nigeria and Kenya – where gay rights have come under considerable fire – have so much power that there are questions surrounding their moral responsibility to act. 

That doesn’t mean that Western brands can do nothing in these markets. In fact, Pilkington points out that his company has a deliberate strategy to leverage employees as authentic ambassadors of the company’s values through diversity and inclusion training. Support can also be given “in kind” to civil rights groups operating in developing countries; deputy EU Ambassador to the U.S. Caroline Vincini explains that “support (to organizations) can be offered through mentoring, legal services, offering space or expertise.” 

These limitations might be a cruel irony to a brand manager eager to showcase their company’s record on these issues. But it speaks to the nuanced approach to diversity and inclusion required in an age where pinkwashing is unfortunately common, and companies are wary of it. 

These guidelines don’t mean that pinkwashing isn’t an issue for companies operating in the United States; they have plenty of room to grow, and plenty of space to fail too. At the recent SXSW festival in Austin, pinkwashing was a hot button topic among many LGBT advocates, including my panel on LGBT+ rights and the private sector. 

The anchor example was pinkwashing at Pride parades; increasingly, brands have chosen to participate in the annual Pride parades of cities where they have a strong operations presence with a high number of employees or suppliers, or where they want to grow their customer base. Countless companies — from Coke to Colgate — have participated in these festivals and, as a result, have drawn scrutiny. 

“It’s not enough to slap a rainbow logo on a Pride float anymore,” says Hugh Steeler, an LGBT advocate. “Companies can actually incur greater risk in the delta between their public statements and private actions.” If your company markets itself as an “out and equal” brand but doesn’t truly promote LGBT rights in everything from supply chains to training programs, it is vulnerable. 

In the last decade, the leading strategists for corporate diversity and inclusion have come to understand pinkwashing as a potential challenge to their brands; one that requires attention to navigate its complexities. Recent analyses by Open for Business, an organization that works with brands to affect change in countries where gay rights are lagging, shows how concern surrounding pinkwashing is growing. 

In the United States, most large companies have acknowledged these realities and worked to improve (though there is room for growth: a study from last year shows that about half of American LGBT+ employees remain closeted at work). Effective companies acknowledge that the promotion of LGBT+ rights is good for their bottom lines and understand that their influence should sometimes be wielded in private ways. The best brands combine those lessons and create an authentic and powerful narrative. 

Alex Slater, founder and chief strategy officer of Clyde Group, is a civil rights campaigner, HIV/AIDS activist and public affairs strategist. He has worked with major organizations on civil rights, including the NAACP, ACLU, Election Protection, United Nations Human Rights Foundation, Center for Constitutional Rights, the Nonprofit Finance Fund and the West Hollywood AIDS Monument.

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ICE agents murder another American citizen in Minneapolis

Trump and his Cabinet are the real ‘domestic terrorists’

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A demonstrator holds a sign on an overpass over the Capitol Beltway in Annandale, Va. on Jan. 11. (Washington Blade photo by Michael Key)

ICE agents murdered another American citizen on the streets of Minneapolis. His murder is both caused, and condoned, by the evil felon in the White House, and his incompetent, and equally evil, Secretary of Homeland Security, Kristie Noem. She, the woman who thought nothing of killing her dog, now apparently thinks nothing of killing American citizens. The most recent murder, condoned by both of them, occurred on Jan. 24 and was that of Alex Jeffrey Pretti, a 37-year-old U.S. citizen.

His grieving parents released a statement, “We are heartbroken but also very angry. Alex was a kindhearted soul who cared deeply for his family and friends and also the American veterans whom he cared for as an ICU nurse at the Minneapolis VA hospital. Alex wanted to make a difference in this world. Unfortunately, he will not be with us to see his impact. I do not throw around the hero term lightly. However, his last thought and act was to protect a woman. The sickening lies told about our son by the administration are reprehensible and disgusting. Alex is clearly not holding a gun when attacked by Trump’s murdering and cowardly ICE thugs. He has his phone in his right hand, and his empty left hand is raised above his head while trying to protect the woman ICE just pushed down all while being pepper sprayed. Please get the truth out about our son. He was a good man. Thank you.”

All this occurred amid heightened tensions in the city following recent clashes over federal immigration actions. The chaos in Minneapolis is clearly caused by the federal agents. We have also been told by the Minneapolis police that Pretti had no criminal record beyond minor traffic violations and held a valid Minnesota permit to carry a concealed weapon. His family said they had never seen him carry it. 

The chaos in Minneapolis was heightened after an ICE agent murdered Renee Good, while she was in her car. The agent who shot her was clearly seen in videos to be in no danger. “An autopsy commissioned by the family this month, found that she suffered three clear gunshot wounds, including one to her head, lawyers for her family said Wednesday. One of the injuries was to Good’s left forearm, the lawyers said in a statement, while another gunshot struck her right breast without piercing major organs. Neither of those wounds was immediately life-threatening, the attorneys said. A third shot entered the left side of Good’s head near the temple and exited on the right side, according to the statement, and she also appeared to have sustained a graze wound.”

After both these murders, the felon and his lapdog, Noem, claimed the murders were appropriate as both victims were ‘domestic terrorists.’ In both cases they told Minnesota law enforcement they could not participate in the investigation. Clearly, they don’t want real investigations. It has become crystal clear, the felon in the White House considers anyone who disagrees with him, or his policies, a ‘domestic terrorist’. I, and so many others, consider the felon, and his personal Goebbels, Stephen Miller, along with Noem, and others in his Cabinet, to be the real ‘domestic terrorists.’

In my lifetime, I have never seen a president declare war on American citizens, but that is what this president is doing. He is sending federal agents, including the National Guard, into cities across the nation, to fight with, and threaten to curb, the legal actions of American citizens. He is a clear danger to our democracy, and is being assisted by the Republicans in Congress, and the Supreme Court. They are all guilty of enabling his vicious attacks on all of us. 

When Renee Good and Alex Pretti were gunned down, we all suffered. We were all attacked, when they were attacked. None of us can feel safe if during a legal demonstration, we can be murdered, and no one will step forward to stop it from happening. We live in a country where our Secretary of Health and Human Services, RFK Jr., is literally killing children by saying they shouldn’t be vaccinated against diseases that can be prevented with a vaccine and by ending research into Alzheimer’s, cancer, and HIV/AIDS. This is the government of the felon, and his campaign against our own people. 

Every person in a minority, or group who has ever been discriminated against, is at risk while the felon is in the White House. Whether you are a woman, Black, Asian, Latino, Jewish, Muslim, or LGBTQ, you are being threatened by this administration, your rights, and even your life, are being threatened. We must all stand together, and work to stop him, or as the poem, “First They Came,” attributed to Lutheran pastor Martin Niemoller, will prove to be true. There are many versions of the poem and just put your group in any of the paragraphs, and you will clearly understand its meaning. The United States Holocaust Memorial Museum quotes the following text as one of the many poetic versions: 

First, they came for the socialists, and I did not speak out—Because I was not a socialist.

Then they came for the trade unionists, and I did not speak out—Because I was not a trade unionist.

Then they came for the Jews, and I did not speak out—Because I was not a Jew.

Then they came for me—and there was no one left to speak for me.


Peter Rosenstein is a longtime LGBTQ rights and Democratic Party activist.

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Queer liberation is your liberation

When we defend the most targeted, we defend the future

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(Washington Blade photo by Michael Key)

Authoritarianism does not announce its arrival. It’s too cowardly for that. It advances quietly, at the margins, testing how much fear and cruelty a community will tolerate and what bystanders will allow to happen to fellow human beings. History shows that queer folks, especially trans people, are often targeted first. That targeting is not incidental. It is intentional.

Defending queer rights is not a niche concern. It is a test of democratic health. A society that allows one group to be targeted will not stop there. Those who come for queer people in the morning are the same that go for educators, journalists, voters, and civil institutions in the afternoon. This is not speculation. It is a well-worn pattern.

Around the world, LGBTQ+ communities are under coordinated attack. In Russia, the so-called “international LGBTQ movement” has been labeled extremist, legally equating queer identity with terrorism. We are seeing distinct echoes of that foreign influence here at home. Elsewhere, governments criminalize queer existence, erase trans people from public life, or force people into silence through intimidation. The sequence is familiar: dehumanizing rhetoric, restrictive policy, and eventually open endorsements of violence. When these warning signs are ignored, repression accelerates.

It would be comforting to believe this is distant or abstract. It is not. In the United States, LGBTQ+ people, including trans people, have sought asylum abroad because they no longer feel safe in our own communities. When our neighbors must leave to feel safe, we have failed our community.

Experts at the Lemkin Institute for Genocide Prevention have warned that trans communities in the United States face serious and escalating danger. Their analysis is grounded in history. Genocide is not only mass killing. It is the systematic destruction of a group’s ability to exist safely and openly. Legal erasure, public demonization, exclusion from institutions, and tolerated harassment are all early stages of that process. History is clear. The time to act is before harm becomes irreversible.

Democratic backsliding rarely arrives with fanfare. It comes through school board votes, bureaucratic rules, elected leaders’ inaction, and symbolic reversals that seem small until they accumulate. This is how erosion takes hold.

In Salisbury, Md., my hometown, that erosion has become visible. The city halted the flying of Pride flags during Pride month and removed our downtown rainbow crosswalk. These were not neutral administrative choices. They sent a clear message to queer residents that their visibility and belonging are unwelcome.

When a community removes symbols that affirm dignity and safety, when books reflecting queer realities are pulled from schools and libraries, when children are excluded from participating in life simply because they are different, it creates harm. It teaches that difference is dangerous. And when politicians and people in positions of responsibility fail to protect trans kids, real harm follows: mental health crises, isolation, and even lives lost.

Pride flags, rainbow crosswalks, inclusive curricula, and supportive policies are not merely symbolic. They communicate that everyone belongs and that discrimination will not be tolerated. Removing them isolates queer people and emboldens those who see community as an exclusive club rather than a shared responsibility.

Queer liberation is not separate from the liberation of the broader community. It is inseparable from it. Living openly as queer challenges systems built on fear, rigid roles, and enforced conformity. When queer people gain ground, everyone gains ground. Each victory for queer liberation strengthens democracy itself.

This is how we know progress is possible. Every time a Pride flag stays flying. Every time a crosswalk remains painted. Every time a local ordinance protects gender identity. Every time a school affirms a student’s dignity. These are not small wins. Liberation grows through accumulation.

National politics can feel chaotic and overwhelming. Federal institutions are slow, complex, and distant. But democratic defense does not begin there. It begins locally, when neighbors show up to town halls, demand accountability, and refuse to let bigotry shape policy. It does not take extraordinary power to protect a city council chamber or a school board meeting. It takes people willing to stand up. It takes bystanders willing to step in.

This is the moment to act. Silence enables erosion. Action creates momentum. The question is not whether change is possible. It is whether you are willing to claim it.

Queer liberation is your liberation. When we defend the most targeted among us, we defend the future we all share. Every Pride flag flown, every rainbow crosswalk returned, every book left on the shelf, and every policy that affirms dignity sends a message far beyond town limits. It tells the world that democracy is being defended here.

Local victories are global victories. And every one of them matters.


Will Fries. is a Maryland communications strategist with experience in multiple major presidential campaigns. 

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The felon in the White House must be stopped

Are there any decent Republican members of Congress left?

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President Donald Trump (Screen capture via White House/YouTube)

We are up shit’s creek if the felon in the White House actually thinks he has a Nobel Peace Prize. If he believes he deserves one, or Venezuelan opposition leader Maria Corina Machado had any other reason to give him hers, than it was easier, and less degrading, than going on her knees to him, as a number of men already have. I don’t know if she understood how many millions the medal could be worth. Instead, she could have used it for her people, if she didn’t want to keep it. 

Machado was awarded the Nobel Prize for her work for the Venezuelan people. She spoke up for them, and fought for them. The felon couldn’t care less about them. He proved that by invading, and then supported Maduro’s vice president as president. He said he, and his fascist cohorts, would run the country, and is now stealing their oil and personally deciding what to do with it. After U.S. troops captured Venezuelan President Nicolás Maduro, Trump said, Venezuelan opposition leader Maria Corina Machado “doesn’t have the support within Venezuela to be its next leader, she was not consulted prior to the operation.” He went on to say, “I think it would be very tough for her to be the leader. She doesn’t have the support within or the respect within the country.” This is the slime bag she gave her Nobel Peace Prize medal to. I hope she is not naïve enough to believe he really cares about her, or her countrymen, and women. 

Trump is vile, sick, and mentally deranged. He is threatening foes and allies alike. They see bending a knee to him only works for the moment, but has no long-term impact on his tiny brain. Today, he is threatening Greenland, and our NATO allies are moving their military to Greenland to protect it against the United States. Now he is threatening them with new tariffs. That would have once been unfathomable. He is saber rattling over Iran, Colombia, even Mexico. He is bombing Nigeria and Syria. 

If that weren’t enough, he threatens to use the Insurrection Act to send the military into cities here. He has already sent in thousands of ICE agents. ICE is classified as a federal law enforcement agency under the Department of Homeland Security. They have authority to arrest, detain, and investigate immigration violations. However, the law is clear; ICE agents do not have unlimited power. They face significant constitutional restrictions that many people don’t realize, especially when it comes to entering homes and private spaces. But what is clear, in Minneapolis today, some of the agents are acting like the Gestapo. They are smashing car windows, pulling people out of their cars, invading homes, and workplaces, all without first having any proof the people they are going after are guilty of anything. I believe we need fair immigration laws, and they should be enforced. But this is clearly not what the felon is doing. The felon in the White House and his incompetent stooge at Homeland Security, Kristi Noem, who has no idea what the hell she is doing, are acting egregiously, and making a mockery of our democracy.  

The president, Noem, Hegseth, Bondi, and the other incompetents in the felon’s Cabinet, simply pretend to forget the history of the United States. They don’t want to accept the truth; we are a nation of immigrants. It is immigrants who built our country, and are still building it. My parents were immigrants escaping from Hitler, and they came here and built a life, and in doing so, added to the greatness of our country. I want every person around the world who needs to escape from dictators, and despots, to be able to do the same as my parents did. We need to build an immigration system that allows them to do that. Instead, because of what this felon is doing, we are seeing American citizens thinking of leaving this country, and looking for asylum in others. That is really sick, but it’s happening.   

Sitting in the Oval Office today we have a felon who is reveling in becoming the war president. He is taking the United States down an incredibly dangerous path, threatening our own citizens with violence here at home, and doing the same to our allies around the world. He, and the incompetents and fascists surrounding him, need to be stopped. If there are any decent Republican members of Congress left, they need to join with Democrats, and the voters, to stop him.


Peter Rosenstein is a longtime LGBTQ rights and Democratic Party activist.

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