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Lil Nas X heads up new role at Taco Bell

The 22-year-old musical artist, now riding the success of two global No. 1 hits was an hourly wage earner as part of a Taco Bell team in 2017

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Lil Nas X (Screenshot courtesy of Taco Bell)

The iconic American fast-food chain serving Mexican-inspired fare such as tacos, quesadillas and nachos has a new pitchman, former Taco Bell employee and now Grammy award winning rapper & singer-songwriter Lil Nas X, (real name Montero Lamar Hill).

In an announcement Monday, Mark King, CEO of Taco Bell commented that “Lil Nas X knows the job, the experience and the culture Taco Bell creates for its fans – including its people,” King added; ““This unique partnership will deliver on more than just marketing, allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people.”

As a cultural icon with an insider’s perspective on the Taco Bell team member experience, Lil Nas X has been appointed the title of ‘Chief Impact Officer,’ a newly created role that will allow him to collaborate on the brand experience from the inside out.

The 22-year-old musical artist, who catapulted to fame and now is riding the success of two global No. 1 hits in “Old Town Road” and “Montero (Call Me By Your Name),” was an hourly wage earner as part of the Taco Bell team at an Atlanta-area restaurant in 2017.

Two years later as a successful up and coming musical artist, on June 30, 2019, the last day of Pride Month, he came out publicly as gay tweeting: “some of y’all already know, some of y’all don’t care, some of y’all not gone fwm no more. but before this month ends i want y’all to listen closely to c7osure. 🌈🤩✨”

(Courtesy of Taco Bell)

In today’s announcement the company acknowledged his ascendency to artistic celebrity as well as his sexual orientation.

Back in 2017, Lil Nas X laid down roots working at an Atlanta-area Taco Bell as a team member and less than five years later he’s ascended to stardom by defying conventions, charting his own course and remaining authentically true to himself – all things that Taco Bell stands for in its own way.”

As part of his new role, Lil Nas X will support the Taco Bell Foundation’s mission and help announce awards to recipients of the Live Más scholarship to enable them to pursue their creative passions. The Taco Bell Foundation breaks down barriers to educate and inspire the next generation of America’s leaders.

Since 1992, the Taco Bell Foundation has reached more than 4 million young people across the country and has awarded more than $110 million in Live Más Scholarships and grants to youth-serving nonprofit organizations focused on education and career readiness.

The artist’s “expertise in understanding social media and youth culture alongside his skills in creating great music makes this partnership with Taco Bell exciting, brave and one of the most innovative campaigns I’ve had the pleasure of creating,” said Jennifer Frommer, senior vp brand partnerships & commercial sync at Columbia Records.

As one of his first initiatives, Lil Nas X will make a cameo in Taco Bell’s breakfast campaign, which kicks off today, as the brand brings its breakfast offerings back to approximately 90% of restaurants nationwide by mid-September.

According to music industry trade magazine Billboard, in June, the rapper revealed his highly anticipated first full-length album would be “coming soon,” though a release date has not been announced.

Lil Nas X x Taco Bell:

From the press release:

As a brand known for its late night Fourth Meal, Taco Bell is celebrating fans who begin craving and planning for their morning meal in the evening to remind them that Taco Bell breakfast awaits come morning.

Breakfast, In Bedtime Stories – Toasted Breakfast Burritos (Commercial) |Taco Bell:

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Books

‘Dogs of Venice’ looks at love lost and rediscovered

A solo holiday trip to Italy takes unexpected turn

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(Book cover image courtesy G.P. Putnam & Sons)

‘The Dogs of Venice’
By Steven Crowley
c.2025, G.P. Putnam & Sons
$20/65 pages

One person.

Two, 12, 20, you can still feel alone in a crowded room if it’s a place you don’t want to be. People say, though, that that’s no way to do the holidays; you’re supposed to Make Merry, even when your heart’s not in it. You’re supposed to feel happy, no matter what – even when, as in “The Dogs of Venice” by Steven Rowley, the Christmas tinsel seems tarnished.

Right up until the plane door closed, Paul held hope that Darren would decide to come on the vacation they’d planned for and saved for, for months.

Alas, Darren was a no-show, which was not really a surprise. Three weeks before the departure, he’d announced that their marriage wasn’t working for him anymore, and that he wanted a divorce. Paul had said he was going on the vacation anyhow. Why waste a perfectly good flight, or an already-booked B&B? He was going to Venice.

Darren just rolled his eyes.

Was that a metaphor for their entire marriage? Darren had always accused Paul of wanting too much. He indicated now that he felt stifled. Still, Darren’s unhappiness hit Paul broadside and so there was Paul, alone in a romantic Italian city, fighting with an espresso machine in a loft owned by someone who looked like a frozen-food spokeswoman.

He couldn’t speak or understand Italian very well. He didn’t know his way around, and he got lost often. But he felt anchored by a dog.

The dog – he liked to call it his dog – was a random stray, like so many others wandering around Venice unleashed, but this dog’s confidence and insouciant manner inspired Paul. If a dog could be like that, well, why couldn’t he?

He knew he wasn’t unlovable but solo holidays stunk and he hated his situation. Maybe the dog had a lesson to teach him: could you live a wonderful life without someone to watch out for, pet, and care for you?

Pick up “The Dogs of Venice,” and you might think to yourself that it won’t take long to read. At under 100 pages, you’d be right – which just gives you time to turn around and read it again. Because you’ll want to.

In the same way that you poke your tongue at a sore tooth, author Steven Rowley makes you want to remember what it’s like to be the victim of a dead romance. You can do it here safely because you simply know that Paul is too nice for it to last too long. No spoilers, though, except to say that this novel is about love – gone, resurrected, misdirected – and it unfolds in exactly the way you hope it will. All in a neat evening’s worth of reading. Perfect.

One thing to note: the Christmas setting is incidental and could just as well be any season, which means that this book is timely, no matter when you want it. So grab “The Dogs of Venice,” enjoy it twice with your book group, with your love, or read it alone.

The Blade may receive commissions from qualifying purchases made via this post.

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a&e features

Local, last-minute holiday gift ideas

Celebrate the season while supporting area businesses

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The DowntownDC Holiday Market is bustling. Union Station is decked out with its annual Christmas tree. Washingtonians have wrapped their houses and apartment balconies with festive lights and holiday decorations. The holiday season is here. And with stockings to fill and empty space under the tree, Washington’s local shops and artists have plenty to offer. 

Show your LGBTQ and D.C. pride with the Washington Blade’s annual holiday gift guide.


To embrace the holiday buzz: The Blanco Nwèl cocktail from Alchy Cocktails. This Caribbean eggnog is one of Alchy Cocktail’s seasonal holiday cocktails. The flavor profile is similar to coquito, a traditional Puerto Rican Christmas drink with a coconut base. As a queer and Caribbean-owned business, Alchy Cocktails has been based out of Washington since 2021. Blanco Nwèl is available in both cocktail ($24) and mocktail ($12) online and at a variety of holiday markets, including the Tingey Plaza Holiday Market, the Flea Market at Eastern Market, Union Station’s Main Hall Holiday Market, and more. ($24)


A spicy bite: Gordy’s Cajun Okra from Salt and Sundry. These spicy, tangy pickles pull on Southern Cajun-style flavors, packing a punch with paprika, cayenne, and more. Gordy’s is an LGBTQ-owned and Washington-based brand, making this gift an opportunity to support a local LGBTQ business straight from the jar. This pantry staple is available on Salt & Sundry’s website and at its locations in Union Market, Logan Circle, and its Georgetown holiday pop-up store. ($14)


To celebrate Washington pride: The DC Landmark Tote Bag from The Neighborgoods. Native Washingtonians, visitors, friends and family alike will find something to love about this Washington-themed tote bag. Food trucks, the 9:30 Club, the Metro logo and pandas from the National Zoo are just some of the city’s landmarks depicted across the tote in a red, white, and blue color palette. The tote is a part of the DC Landmarks collection, which donates 10 percent of its sales to the American Civil Liberties Union. The Neighborgoods itself is a local, woman-owned business built out of a passion for screen-printing in 2013. The 100 percent cotton canvas tote is for sale online or at the DowntownDC Holiday Market. ($22)


To give friends and family their flowers: The Flowers Bandana from All Very Goods. This 100 percent cotton bandana was designed in Washington and hand printed in India. Its uniqueness comes in being covered with the faces of Black women, representing a “love letter to all women but especially Black women,” according to All Very Goods. The Black woman-owned and operated business, based out of Northwest Washington, has a mission to celebrate diversity and representation through its products. The bandana intends to give Black women their “flowers.” The Flowers bandana is available for purchase online. ($24)


To unlock culinary creativity: The Curious Chef Gift Collection from Each Peach Market. This customizable collection of kitchen oddities — ranging from tinned fish to chili oil — is a quirky gift for the most inventive chefs. The collection is available in a Standard Santa, Extra Goodies and Super Holiday Size for up to $165. The Washington-based market, founded in 2013, permits customers to make the collection special by specifying what unique ingredients are packaged, including products made by local or LGBTQ brands. Each Peach Market offers assembly and pick up in-person at its Mount Pleasant shop and also offers local delivery and nationwide shipping via its website. ($85) 


To give a touch of sweetness: The DC Landmark Chocolate Covered Oreo Holiday Cookies from Capital Candy Jar. Wrapped in a festive red bow, this box of nine cookies embraces love for Washington and the holiday season in one. Among the dark and milk chocolate covered cookies are images of the U.S. Capitol, the White House, the Lincoln Memorial, the Jefferson Memorial and festive hollies. The treat, packaged in a Hill East facility just a few blocks from the Capitol, is available for purchase online and at the DowntownDC Holiday Market. ($23.95)


To celebrate queer gaming: Thirsty Sword Lesbians from Labyrinth Games & Puzzles. This roleplaying game embraces lesbian culture by unlocking a world of swords, romance, and battle. Ideal for group settings, the book presents a system of world building and character identities that are best brought to life by creative minds. Labyrinth, which has been a local Washington business for more than 15 years, celebrates non-digital fun through games and puzzles that connect the community. This gift is offered online and at Labyrinth’s Capitol Hill location. ($29.99)


To make a bold statement: The “Resist” T-shirt from Propper Topper. This locally screen-printed black tee features the Washington flag designed within a raised fist, symbolizing both Washington pride, and political resistance. The shirt is made exclusively by Propper Topper, a local Washington business that evolved from a hat shop to a gift store since opening in 1990. The tri-blend unisex shirt is available both for pickup at Propper Topper’s Cathedral Heights location and shipping via the online site. ($32)


To keep it c(g)lassy: The Glass Ball earrings from Blue Moon Aquarius. Gifting can rarely go wrong when it comes to a new pair of earrings. The unique statement earrings — made of polymer clay, glass, and 18k gold plating over surgical steel — are hand cut, sanded and assembled in Washington, meaning each set is unique. Blue Moon Aquarius, a local brand, is known for its small batch jewelry and home decor designed with clay materials. Available in oxblood, hunter green, lavender, and bluestone color palettes, these earrings are available for purchase on Blue Moon Aquarius’ website and at the DowntownDC Holiday Market. ($48)


To elevate a holiday tea or charcuterie party: The Honey Flight: Tea Lover’s Selection from BannerBee. This local honey company presents the ideal gift to make cozying up with a cup of tea slightly more special. The Honey Flight contains three types of raw wildflower honey infused with fair trade Ugandan vanilla bean, chai spices, and locally sourced lemon thyme herb. The gift is also an opportunity to uplift a family company based in the Mid-Atlantic that offers all-natural, sustainable products. The flight is available online, at the DowntownDC Holiday Market or at the Arlington Courthouse and Dupont Farmers’ Markets. ($36)


For Baltimore shoppers: If you’re in Charm City, don’t miss Balston Mercantile, opened by a gay couple in June. Their gorgeous shop in the Hampden neighborhood offers an array of unique, upscale finds, from barware and artwork to cookbooks and home decor and more. (849 W. 36th St.)

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Photos

PHOTOS: 10’s Across the Board

Impulse Group DC holds anniversary celebration at Bravo Bravo

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Impulse Group DC's '10's Across the Board' party was held at Bravo Bravo on Sunday, Dec. 14. (Washington Blade photo by Michael Key)

Impulse Group DC held “10’s Across the Board: A Celebration of 10 Years” at Bravo Bravo (1001 Connecticut Ave., N.W.) on Sunday, Dec. 14. Impulse Group DC is a volunteer-led 501(c)(3) and affinity group of AIDS Healthcare Foundation dedicated “to engaging, supporting, and connecting gay men” through culturally relevant health and advocacy work.

(Washington Blade photos by Michael Key)

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