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Lil Nas X heads up new role at Taco Bell

The 22-year-old musical artist, now riding the success of two global No. 1 hits was an hourly wage earner as part of a Taco Bell team in 2017

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Lil Nas X (Screenshot courtesy of Taco Bell)

The iconic American fast-food chain serving Mexican-inspired fare such as tacos, quesadillas and nachos has a new pitchman, former Taco Bell employee and now Grammy award winning rapper & singer-songwriter Lil Nas X, (real name Montero Lamar Hill).

In an announcement Monday, Mark King, CEO of Taco Bell commented that “Lil Nas X knows the job, the experience and the culture Taco Bell creates for its fans – including its people,” King added; ““This unique partnership will deliver on more than just marketing, allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people.”

As a cultural icon with an insider’s perspective on the Taco Bell team member experience, Lil Nas X has been appointed the title of ‘Chief Impact Officer,’ a newly created role that will allow him to collaborate on the brand experience from the inside out.

The 22-year-old musical artist, who catapulted to fame and now is riding the success of two global No. 1 hits in “Old Town Road” and “Montero (Call Me By Your Name),” was an hourly wage earner as part of the Taco Bell team at an Atlanta-area restaurant in 2017.

Two years later as a successful up and coming musical artist, on June 30, 2019, the last day of Pride Month, he came out publicly as gay tweeting: “some of y’all already know, some of y’all don’t care, some of y’all not gone fwm no more. but before this month ends i want y’all to listen closely to c7osure. 🌈🤩✨”

(Courtesy of Taco Bell)

In today’s announcement the company acknowledged his ascendency to artistic celebrity as well as his sexual orientation.

Back in 2017, Lil Nas X laid down roots working at an Atlanta-area Taco Bell as a team member and less than five years later he’s ascended to stardom by defying conventions, charting his own course and remaining authentically true to himself – all things that Taco Bell stands for in its own way.”

As part of his new role, Lil Nas X will support the Taco Bell Foundation’s mission and help announce awards to recipients of the Live Más scholarship to enable them to pursue their creative passions. The Taco Bell Foundation breaks down barriers to educate and inspire the next generation of America’s leaders.

Since 1992, the Taco Bell Foundation has reached more than 4 million young people across the country and has awarded more than $110 million in Live Más Scholarships and grants to youth-serving nonprofit organizations focused on education and career readiness.

The artist’s “expertise in understanding social media and youth culture alongside his skills in creating great music makes this partnership with Taco Bell exciting, brave and one of the most innovative campaigns I’ve had the pleasure of creating,” said Jennifer Frommer, senior vp brand partnerships & commercial sync at Columbia Records.

As one of his first initiatives, Lil Nas X will make a cameo in Taco Bell’s breakfast campaign, which kicks off today, as the brand brings its breakfast offerings back to approximately 90% of restaurants nationwide by mid-September.

According to music industry trade magazine Billboard, in June, the rapper revealed his highly anticipated first full-length album would be “coming soon,” though a release date has not been announced.

Lil Nas X x Taco Bell:

From the press release:

As a brand known for its late night Fourth Meal, Taco Bell is celebrating fans who begin craving and planning for their morning meal in the evening to remind them that Taco Bell breakfast awaits come morning.

Breakfast, In Bedtime Stories – Toasted Breakfast Burritos (Commercial) |Taco Bell:

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Arts & Entertainment

Catherine O’Hara, ‘Schitt’s Creek’ star and celebrated queer ally, dies at 71

Actress remembered for memorable comedic roles in ‘Beetlejuice’ and ‘Home Alone’

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(Photo courtesy of Pop TV)

Catherine O’Hara, the varied comedic actor known for memorable roles in “Beetlejuice,” “Schitt’s Creek,” and “Home Alone,” has died at 71 on Friday, according to multiple reports. No further details about her death were revealed.

O’Hara’s death comes as a shock to Hollywood, as the Emmy award-winning actor has been recently active, with roles in both “The Studio” and “The Last of Us.” For her work in those two shows, she received Emmy nominations for outstanding supporting actress in a comedy series and outstanding guest actress in a drama series.

In 2020, O’Hara won the Outstanding Lead Actress in a comedy series award for her work in the celebrated sixth and final season of “Schitt’s Creek.” She was also known as a queer ally and icon for her theatrical and often campy performances over multiple decades. In “Schitt’s Creek,” she played Moira Rose, the wig-loving mother of David Rose (played by series creator Dan Levy). David is pansexual, but the characters around him simply accept him for who he is; the show was embraced by the LGBTQ community with how naturally David’s sexuality was written and portrayed. That show ran from 2015 to 2020 and helped bring O’Hara and her co-stars into a new phase of their careers.

In a 2019 interview with the Gay Times, O’Hara explained why the show got LGBTQ representation right: “Daniel has created a world that he wants to live in, that I want to live in. It’s ridiculous that we live in a world where we don’t know how to respect each other and let each other be. It’s crazy. Other shows should follow suit and present the world and present humans as the best that we can be. It doesn’t mean you can’t laugh, that you can’t be funny in light ways and dark ways. It’s all still possible when you respect and love each other.”

Additional credits include “SCTV Network” (for which O’Hara won a writing Emmy), “Beetlejuice Beetlejuice,” “Curb Your Enthusiasm,” “Six Feet Under,” “Best in Show,” “Home Alone 2: Lost in New York,” and “Dick Tracy.” O’Hara also lent her voice to “The Nightmare Before Christmas,” “Chicken Little,” “Monster House,” and “Elemental.” O’Hara was expected to return for Season 2 of “The Studio,” which started filming earlier this month.

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Calendar

Calendar: January 30-February 5

LGBTQ events in the days to come

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Friday, January 30

Friday Tea Time will be at 12 p.m. at the DC Center for the LGBT Community. This is a social hour for older LGBTQ+ adults. Bring your beverage of choice. For more information, contact Mac ([email protected]).

Spark Social will host “RuPaul’s Drag Race S18 Watch Party” at 8 p.m. This event will be hosted by local drag queens TrevHER and Grey, who will provide hilarious commentary and make live predictions on who’s staying and who’s going home. Stick around after the show for a live drag performance. This event is free and more details are available on Eventbrite

Saturday, January 31

Go Gay DC will host “LGBTQ+ Community Brunch” at 11 a.m. at Freddie’s Beach Bar & Restaurant. This fun weekly event brings the DMV area LGBTQ+ community, including allies, together for delicious food and conversation.  Attendance is free and more details are available on Eventbrite.

Sunday, February 1

Go Gay DC will host “LGBTQ+ Community and Conversation” at noon at As You Are. This event is for those looking to make more friends and meaningful connections in the LGBTQ+ community. Look for the Go Gay DC sign on the long table near the front window. Attendance is free and more details are available on Eventbrite.

Monday, February 2

“Center Aging: Monday Coffee Klatch” will be at 10 a.m. on Zoom. This is a social hour for older LGBTQ+ adults. Guests are encouraged to bring a beverage of choice. For more information, contact Adam (adamheller@thedccenter.org).

Tuesday, February 3

Universal Pride Meeting will be at 7 p.m. on Zoom. This group seeks to support, educate, empower, and create change for people with disabilities. For more information, email [email protected]

Wednesday, February 4

Job Club will be at 6 p.m. on Zoom upon request. This is a weekly job support program to help job entrants and seekers, including the long-term unemployed, improve self-confidence, motivation, resilience and productivity for effective job searches and networking — allowing participants to move away from being merely “applicants” toward being “candidates.” For more information, email [email protected] or visit thedccenter.org/careers.

Center Aging Women’s Social and Discussion Group will be at 7 p.m. on Zoom. This group is a place where older LGBTQ+ women can meet and socialize with one another. There will be discussion, activities, and a chance for guests to share what they want future events to include. For more details, visit the DC Center’s website

Thursday, February 5

The DC Center’s Fresh Produce Program will be held all day at the DC Center for the LGBT Community. People will be informed on Wednesday at 5:00 pm if they are picked to receive a produce box. No proof of residency or income is required. For more information, email [email protected] or call 202-682-2245. 

Virtual Yoga Class will be at 7 p.m. on Zoom. This free weekly class is a combination of yoga, breath work and meditation that allows LGBTQ+ community members to continue their healing journey with somatic and mindfulness practices. For more details, visit the DC Center’s website.  

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D.C. LGBTQ sports bar Pitchers listed for sale

Move follows months of challenges for local businesses in wake of Trump actions

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Pitchers is for sale at an undisclosed price. (Washington Blade file photo by Michael Key)

A Santa Monica, Calif.-based commercial real estate company called Zacuto Group has released a 20-page online brochure announcing the sale of the D.C. LGBTQ sports bar Pitchers and its adjoining lesbian bar A League of Her Own.

 The brochure does not disclose the sale price, and Pitchers owner David Perruzza told the Washington Blade he prefers to hold off on talking about his plans to sell the business at this time.

He said the sale price will be disclosed to “those who are interested.” 

“Matthew Luchs and Matt Ambrose of the Zacuto Group have been selected to exclusively market for sale Pitchers D.C., located at 2317 18th Street, NW in Washington, D.C located in the vibrant and nightlife Adams Morgan neighborhood,” the sales brochure states.

 “Since opening its doors in 2018, Pitchers has quickly become the largest and most prominent LGBTQ+ bar in Washington, D.C., serving as a cornerstone of D.C.’s modern queer nightlife scene,” it says, adding, “The 10,000+ SF building designed as a large-scale inclusive LGBTQ+ sports bar and social hub, offering a welcoming environment for the entire community.”

It points out that the Pitchers building, which has two years remaining on its lease and has a five-year renewal option, is a multi-level venue that features five bar areas, “indoor and outdoor seating, and multiple patios, creating a dynamic and flexible layout that supports a wide range of events and high customer volume.”

“Pitchers D.C. is also home to A League of Her Own, the only dedicated lesbian bar in Washington, D.C., further strengthening its role as a vital and inclusive community space at a time when such venues are increasingly rare nationwide,” the brochure says. 

Zacuto Group sales agent Luchs, who serves as the company’s senior vice president, did not immediately respond to a phone message left by the Blade seeking further information, including the sale price. 

News of Perruzza’s decision to sell Pitchers and A League of Her Own follows his Facebook postings last fall saying Pitchers, like other bars in D.C., was adversely impacted by the Trump administration’s deployment of National Guard soldiers on D.C. streets   

In an Oct. 10 Facebook post, Perruzza said he was facing, “probably the worst economy I have seen in a while and everyone in D.C. is dealing with the Trump drama.” He told the Blade in a Nov. 10 interview that Pitchers continued to draw a large customer base, but patrons were not spending as much on drinks.

The Zacuto Group sales brochure says Pitchers currently provides a “rare combination of scale, multiple bars, inclusivity, and established reputation that provides a unique investment opportunity for any buyer seeking a long-term asset with a loyal and consistent customer base,” suggesting that, similar to other D.C. LGBTQ bars, business has returned to normal with less impact from the Trump related issues.

The sales brochure can be accessed here.

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