Connect with us

Arts & Entertainment

Lil Nas X heads up new role at Taco Bell

The 22-year-old musical artist, now riding the success of two global No. 1 hits was an hourly wage earner as part of a Taco Bell team in 2017

Published

on

Lil Nas X (Screenshot courtesy of Taco Bell)

The iconic American fast-food chain serving Mexican-inspired fare such as tacos, quesadillas and nachos has a new pitchman, former Taco Bell employee and now Grammy award winning rapper & singer-songwriter Lil Nas X, (real name Montero Lamar Hill).

In an announcement Monday, Mark King, CEO of Taco Bell commented that “Lil Nas X knows the job, the experience and the culture Taco Bell creates for its fans – including its people,” King added; ““This unique partnership will deliver on more than just marketing, allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people.”

As a cultural icon with an insider’s perspective on the Taco Bell team member experience, Lil Nas X has been appointed the title of ‘Chief Impact Officer,’ a newly created role that will allow him to collaborate on the brand experience from the inside out.

The 22-year-old musical artist, who catapulted to fame and now is riding the success of two global No. 1 hits in “Old Town Road” and “Montero (Call Me By Your Name),” was an hourly wage earner as part of the Taco Bell team at an Atlanta-area restaurant in 2017.

Two years later as a successful up and coming musical artist, on June 30, 2019, the last day of Pride Month, he came out publicly as gay tweeting: “some of y’all already know, some of y’all don’t care, some of y’all not gone fwm no more. but before this month ends i want y’all to listen closely to c7osure. 🌈🤩✨”

(Courtesy of Taco Bell)

In today’s announcement the company acknowledged his ascendency to artistic celebrity as well as his sexual orientation.

Back in 2017, Lil Nas X laid down roots working at an Atlanta-area Taco Bell as a team member and less than five years later he’s ascended to stardom by defying conventions, charting his own course and remaining authentically true to himself – all things that Taco Bell stands for in its own way.”

As part of his new role, Lil Nas X will support the Taco Bell Foundation’s mission and help announce awards to recipients of the Live Más scholarship to enable them to pursue their creative passions. The Taco Bell Foundation breaks down barriers to educate and inspire the next generation of America’s leaders.

Since 1992, the Taco Bell Foundation has reached more than 4 million young people across the country and has awarded more than $110 million in Live Más Scholarships and grants to youth-serving nonprofit organizations focused on education and career readiness.

The artist’s “expertise in understanding social media and youth culture alongside his skills in creating great music makes this partnership with Taco Bell exciting, brave and one of the most innovative campaigns I’ve had the pleasure of creating,” said Jennifer Frommer, senior vp brand partnerships & commercial sync at Columbia Records.

As one of his first initiatives, Lil Nas X will make a cameo in Taco Bell’s breakfast campaign, which kicks off today, as the brand brings its breakfast offerings back to approximately 90% of restaurants nationwide by mid-September.

According to music industry trade magazine Billboard, in June, the rapper revealed his highly anticipated first full-length album would be “coming soon,” though a release date has not been announced.

Lil Nas X x Taco Bell:

From the press release:

As a brand known for its late night Fourth Meal, Taco Bell is celebrating fans who begin craving and planning for their morning meal in the evening to remind them that Taco Bell breakfast awaits come morning.

Breakfast, In Bedtime Stories – Toasted Breakfast Burritos (Commercial) |Taco Bell:

Advertisement
FUND LGBTQ JOURNALISM
SIGN UP FOR E-BLAST

Calendar

Calendar: February 20-26

LGBTQ events in the days to come

Published

on

Friday, Feb. 20

Center Aging Monthly Luncheon with Yoga will be at noon at the D.C. LGBTQ+ Community Center. Email Mac at [email protected] if you require ASL interpreter assistance, have any dietary restrictions, or questions about this event.

Trans and Genderqueer Game Night will be at 7 p.m. at the D.C. Center. This will be a relaxing, laid-back evening of games and fun. All are welcome! We’ll have card and board games on hand. Feel free to bring your own games to share. For more details, visit the Center’s website. 

Go Gay DC will host “First Friday LGBTQ+ Community Social” at 7 p.m. at Hotel Zena. This is a chance to relax, make new friends, and enjoy happy hour specials at this classic retro venue. Attendance is free and more details are available on Eventbrite

Saturday, Feb. 21

Go Gay DC will host “LGBTQ+ Community Brunch” at 11 a.m. at Freddie’s Beach Bar & Restaurant. This fun weekly event brings the DMV area LGBTQ community, including allies, together for delicious food and conversation.  Attendance is free and more details are available on Eventbrite.

LGBTQ People of Color will be at 7 p.m. on Zoom. This peer support group is an outlet for LGBTQ People of Color to come together and talk about anything affecting them in a space that strives to be safe and judgement free. There are all sorts of activities like watching movies, poetry events, storytelling, and just hanging out with others. For more information and events, visit thedccenter.org/poc or facebook.com/centerpoc.

Sunday, Feb. 22

Queer Talk DC will host “The Black Gay Flea Market” at 1 p.m. at Doubles in Petworth. There will be more than 15 Black queer vendors from all over the DMV in one spot. The event’s organizers have reserved the large back patio for all vendors, and the speak easy for bar service, which will be serving curated cocktails made just for the event (cash bar.) DJ Fay and DJ Jam 2x will be spinning the entire event. For more details, visit Eventbrite.

Monday, Feb. 23

“Center Aging: Monday Coffee Klatch” will be at 10 a.m. on Zoom. This is a social hour for older LGBTQ adults. Guests are encouraged to bring a beverage of choice. For more information, contact Adam at [email protected].

Tuesday, Feb. 24

Coming Out Discussion Group will be at 7 p.m. on Zoom. This is a safe space to share experiences about coming out and discuss topics as it relates to doing so — by sharing struggles and victories the group allows those newly coming out and who have been out for a while to learn from others. For more details, visit the group’s Facebook

Genderqueer DC will be at 7 p.m. on Zoom. This is a support group for people who identify outside of the gender binary, whether you’re bigender, agender, genderfluid, or just know that you’re not 100 percent cis. For more details, visit genderqueerdc.org or Facebook

Wednesday, Feb. 25

Job Club will be at 6 p.m. on Zoom upon request. This is a weekly job support program to help job entrants and seekers, including the long-term unemployed, improve self-confidence, motivation, resilience and productivity for effective job searches and networking — allowing participants to move away from being merely “applicants” toward being “candidates.” For more information, email [email protected] or visit thedccenter.org/careers.

Asexual and Aromantic Group will meet at 7 p.m. on Zoom. This is a space where people who are questioning this aspect of their identity or those who identify as asexual and/or aromantic can come together, share stories and experiences, and discuss various topics. For more details, email [email protected]

Thursday, Feb. 26

The DC Center’s Fresh Produce Program will be held all day at the DC Center. To be more fair with who is receiving boxes, the program is moving to a lottery system. People will be informed on Wednesday at 5 p.m. if they are picked to receive a produce box. No proof of residency or income is required. For more information, email [email protected] or call 202-682-2245. 

Virtual Yoga Class will be at 7 p.m. on Zoom. This free weekly class is a combination of yoga, breathwork and meditation that allows LGBTQ community members to continue their healing journey with somatic and mindfulness practices. For more details, visit the DC Center’s website.  

Continue Reading

Sports

US wins Olympic gold medal in women’s hockey

Team captain Hilary Knight proposed to girlfriend on Wednesday

Published

on

(Public domain photo)

The U.S. women’s hockey team on Thursday won a gold medal at the Milan Cortina Winter Olympics.

Team USA defeated Canada 2-1 in overtime. The game took place a day after Team USA captain Hilary Knight proposed to her girlfriend, Brittany Bowe, an Olympic speed skater.

Cayla Barnes and Alex Carpenter — Knight’s teammates — are also LGBTQ. They are among the more than 40 openly LGBTQ athletes who are competing in the games.

The Olympics will end on Sunday.

Continue Reading

Movies

Radical reframing highlights the ‘Wuthering’ highs and lows of a classic

Emerald Fennell’s cinematic vision elicits strong reactions

Published

on

Margot Robbie and Jacob Elordi steam up a classic in 'Wuthering Heights' (Photo courtesy of Warner Bros.)

If you’re a fan of “Wuthering Heights” — Emily Brontë’s oft-filmed 1847 novel about a doomed romance on the Yorkshire moors — it’s a given you’re going to have opinions about any new adaptation that comes along, but in the case of filmmaker Emerald Fennell’s new cinematic vision of this venerable classic, they’re probably going to be strong ones.

It’s nothing new, really. Brontë’s book has elicited controversy since its first publication, when it sparked outrage among Victorian readers over its tragic tale of thwarted lovers locked into an obsessive quest for revenge against each other, and has continued to shock generations of readers with its depictions of emotional cruelty and violent abuse, its dysfunctional relationships, and its grim portrait of a deeply-embedded class structure which perpetuates misery at every level of the social hierarchy.

It’s no wonder, then, that Fennell’s adaptation — a true “fangirl” appreciation project distinguished by the radical sensibilities which the third-time director brings to the mix — has become a flash point for social commentators whose main exposure to the tale has been flavored by decades of watered-down, romanticized “reinventions,” almost all of which omit large portions of the novel to selectively shape what’s left into a period tearjerker about star-crossed love, often distancing themselves from the raw emotional core of the story by adhering to generic tropes of “gothic romance” and rarely doing justice to the complexity of its characters — or, for that matter, its author’s deeper intentions.

Fennell’s version doesn’t exactly break that pattern; she, too, elides much of the novel’s sprawling plot to focus on the twisted entanglement between Catherine Earnshaw (Margot Robbie), daughter of the now-impoverished master of the titular estate (Martin Clunes), and Heathcliff (Jacob Elordi), a lowborn child of unknown background origin that has been “adopted” by her father as a servant in the household. Both subjected to the whims of the elder Earnshaw’s violent temper, they form a bond of mutual support in childhood which evolves, as they come of age, into something more; yet regardless of her feelings for him, Cathy — whose future status and security are at risk — chooses to marry Edgar Linton (Shazad Latif), the financially secure new owner of a neighboring estate. Heathcliff, devastated by her betrayal, leaves for parts unknown, only to return a few years later with a mysteriously-obtained fortune. Imposing himself into Cathy’s comfortable-but-joyless matrimony, he rekindles their now-forbidden passion and they become entwined in a torrid affair — even as he openly courts Linton’s naive ward Isabella (Alison Oliver) and plots to destroy the entire household from within. One might almost say that these two are the poster couple for the phrase “it’s complicated.” and it’s probably needless to say things don’t go well for anybody involved.

While there is more than enough material in “Wuthering Heights” that might easily be labeled as “problematic” in our contemporary judgments — like the fact that it’s a love story between two childhood friends, essentially raised as siblings, which becomes codependent and poisons every other relationship in their lives — the controversy over Fennell’s version has coalesced less around the content than her casting choices. When the project was announced, she drew criticism over the decision to cast Robbie (who also produced the film) opposite the younger Elordi. In the end, the casting works — though the age gap might be mildly distracting for some, both actors deliver superb performances, and the chemistry they exude soon renders it irrelevant.

Another controversy, however, is less easily dispelled. Though we never learn his true ethnic background, Brontë’s original text describes Heathcliff as having the appearance of “a dark-skinned gipsy” with “black fire” in his eyes; the character has typically been played by distinctly “Anglo” men, and consequently, many modern observers have expressed disappointment (and in some cases, full-blown outrage) over Fennel’s choice to use Elordi instead of putting an actor of color for the part, especially given the contemporary filter which she clearly chose for her interpretation for the novel.

In fact, it’s that modernized perspective — a view of history informed by social criticism, economic politics, feminist insight, and a sexual candor that would have shocked the prim Victorian readers of Brontë’s novel — that turns Fennell’s visually striking adaptation into more than just a comfortably romanticized period costume drama. From her very opening scene — a public hanging in the village where the death throes of the dangling body elicit lurid glee from the eagerly-gathered crowd — she makes it oppressively clear that the 18th-century was not a pleasant time to live; the brutality of the era is a primal force in her vision of the story, from the harrowing abuse that forges its lovers’ codependent bond, to the rigidly maintained class structure that compels even those in the higher echelons — especially women — into a kind of slavery to the system, to the inequities that fuel disloyalty among the vulnerable simply to preserve their own tenuous place in the hierarchy. It’s a battle for survival, if not of the fittest then of the most ruthless.

At the same time, she applies a distinctly 21st-century attitude of “sex-positivity” to evoke the appeal of carnality, not just for its own sake but as a taste of freedom; she even uses it to reframe Heathcliff’s cruel torment of Isabella by implying a consensual dom/sub relationship between them, offering a fragment of agency to a character typically relegated to the role of victim. Most crucially, of course, it permits Fennell to openly depict the sexuality of Cathy and Heathcliff as an experience of transgressive joy — albeit a tormented one — made perhaps even more irresistible (for them and for us) by the sense of rebellion that comes along with it.

Finally, while this “Wuthering Heights” may not have been the one to finally allow Heathcliff’s ambiguous racial identity to come to the forefront, Fennell does employ some “color-blind” casting — Latif is mixed-race (white and Pakistani) and Hong Chau, understated but profound in the crucial role of Nelly, Cathy’s longtime “paid companion,” is of Vietnamese descent — to illuminate the added pressures of being an “other” in a world weighted in favor of sameness.

Does all this contemporary hindsight into the fabric of Brontë’s epic novel make for a quintessential “Wuthering Heights?” Even allowing that such a thing were possible, probably not. While it presents a stylishly crafted and thrillingly cinematic take on this complex classic, richly enhanced by a superb and adventurous cast, it’s not likely to satisfy anyone looking for a faithful rendition, nor does it reveal a new angle from which the “romance” at its center looks anything other than toxic — indeed, it almost fetishizes the dysfunction. Even without the thorny debate around Heathcliff’s racial identity, there’s plenty here to prompt purists and revisionists alike to find fault with Fennell’s approach.

Yet for those looking for a new window into to this perennial classic, and who are comfortable with the radical flourish for which Fennell is already known, it’s an engrossing and intellectually stimulating exploration of this iconic story in a way that exchanges comfortable familiarity for unpredictable chaos — and for cinema fans, that’s more than enough reason to give “Wuthering Heights” a chance.

Continue Reading

Popular