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Prepare your rental property for the back-to-school market

Strategic pricing is critical to standing out

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The rental market explodes in August and September as schools return to session.

As we approach August and September, the rental market in Washington, D.C. undergoes a significant transformation. The supercharged demand earlier in the year resulting from the influx of families wanting to move in before the new school year and higher ed students returning for their studies starts to wane. For landlords, this period is a crucial time to ensure their properties are appealing and priced competitively. A well-prepared rental property can make all the difference in securing a successful lease. Here are some tips to help you get your property ready for the back-to-school season.

Be Wise, Compromise: Navigating Pricing Strategies

The adage “Be Wise, Compromise” rings especially true as we head into August and September. It’s a period where strategic pricing becomes critical to stand out among a glut of rentals on the market and the tendency to “fire sale.” The rental market demand starts slowing down in August, but it is taking steep hits by September. If your property remains without a lease by the end of August, consider adjusting your rental price to attract tenants.

Lowering your price during August can be a smart move to avoid vacancies, but don’t wait too long. By September, you might face tougher competition as other landlords drop their prices too. Meeting the market demand head-on with a competitive price ensures you don’t miss out on securing a tenant before the academic year begins.

What Renters with School-Age Children Want

Families with school-age children have specific needs and preferences when searching for a rental property. Here are some key features to focus on:

  1. Proximity to Good Schools: If your property is within a highly regarded school district you are ahead of the game. Make sure the rental ad includes correct links and updated public information on school districts but be cautious from sounding like you are searching only for families with small children. That could run afoul of Fair Housing laws.  
  2. Functional Space: Families need ample space. If your rental property offers enough bedrooms, storage areas, and a functional layout that accommodates the needs of a family with children you might seriously consider that market segment as a desirable tenant.
  3. Outdoor Areas: An ample yard or nearby parks and play areas are big selling points. Outdoor spaces provide areas for children to play and families to enjoy.
  4. Community Amenities: Proximity to community centers, libraries, recreational facilities and splash parks can make your rental more attractive to families than others.

Timing is also critical. Families with school-aged children wish to move in before the school year starts, so aim to have your property ready and listed for rent early.  I recommend counting on 6-8 weeks before a move-in date.. This gives you a better chance of finding those tenants who are planning ahead and interested in signing a lease well before the targeted move-in date, settling in before the first school bell rings.

The D.C. Higher Education Hub

In addition to families with young children heading back to school on Aug. 26, the Washington, D.C., metro area boasts a remarkable concentration of higher education programs. According to a recent discussion on The1A.org, this region is home to an inordinately high number of prestigious educational institutions, including my alma mater, Johns Hopkins University, which has consolidated its graduate programs in D.C. into one location at the old Newseum location on Pennsylvania Avenue, N.W. All higher education institutions residing here bring a reliable and annual stream of new students in need of housing, particularly before the new academic year approaches.

Attracting Student Tenants: Essential Preparations

With a considerable student population in D.C., attracting this demographic requires understanding their unique needs.  Remember to refrain from sounding like you are searching only for students to avoid going against Fair Housing laws.  

  1. Affordability: Students are often budget-conscious. Offering flexible lease terms, such as 9-month leases that align with the academic year, can be very appealing.
  2. Proximity to Campuses: If the rental is located particularly close to a school, highlighting it in a list of what is nearby in the community can help those searching for rental housing off campus.  The convenience of a short commute is an important factor for students.
  3. Amenities and Furnishings: Students appreciate furnished or partially furnished rental homes, high-speed internet, and study-friendly environments. Ensuring your property has these amenities can give you a competitive edge, particularly if your rental is relatively close to a campus geographically.
  4. Roommate-Friendly Layouts: Properties with multiple bedrooms and shared common areas are ideal for student roommates. If the layout supports a co-living arrangement with a one bedroom to one bathroom ratio, all the better!
  5. Public Transportation Access: Easy access to public transportation is crucial for students who may not have their own vehicles. A short commute on public transportation or by using bike-friendly streets is also very desirable. 

Get Ready for Back to School

August is the perfect time to prepare your rental property for the back-to-school season. Here’s a checklist to ensure you’re ready:

  1. Conduct Maintenance Checks: Ensure all appliances, plumbing, and electrical systems are in top condition. Address any repairs or maintenance issues promptly.
  2. Enhance Curb Appeal: First impressions matter. Make sure the exterior of your property is well-maintained, with trimmed lawns, clean walkways, and fresh exterior paint if needed.
  3. Safety Upgrades: Install or upgrade smoke detectors, carbon monoxide detectors, and ensure a fire extinguisher is wall-mounted and readily accessible in the kitchen.
  4. Deep Cleaning: A thorough cleaning can make your property shine. Consider hiring professionals to ensure every corner is spotless including windows.
  5. Marketing and Listings: Update your property listings with attractive photos and detailed descriptions. 

The Rental Market Dynamics: August and September

Understanding the rental market dynamics during August and September can help you strategize effectively. August typically sees a slowdown, but September’s drop in demand means if rental properties have not yet closed the deal on a rental agreement, you will need a sense of urgency to price it right to rent.

Lowering your price slightly or with a stair-step approach every few weeks starting at the end of August can help attract those prospective tenants who are still looking and those making last-minute decisions on their housing needs. 

Preparing your rental property for the back-to-school season in Washington, D.C. involves a combination of strategic pricing, understanding tenant needs, and ensuring your property is in top condition. By focusing on strategic pricing you can navigate the market dynamics of August and September successfully. Remember, be wise and compromise where necessary to ensure your property stands out and attracts those tenants who reach the peak of their search in late summer, just in time for the academic year.

(This article was written with some assistance from AI.)

Scott Bloom is owner and Senior Property Manager, Columbia Property Management. For more information and resources, go to ColumbiaPM.com.

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Real Estate

‘Culture eats strategy for breakfast’

Real estate agents must adapt, learn how to manage from within

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A real estate agent is contractually bound to act on their client’s behalf. (Photo by Andy Dean Photography/Bigstock)

“Culture Eats Strategy for Breakfast” was a phrase often repeated in many of my management courses from the University of Illinois. The concept was discussed at length – how the best laid plans can sometimes be supported or derailed by the culture of the people involved in whichever project to be implemented. Whether it be a project to implement new software, roll out a new product or service, or just reaching a sales target, the way the team involved works together can indeed affect the outcome.  

Perhaps this is just another way to say, “teamwork makes the dream work!” Most teams usually have someone who is designated as a leader. The leader can try to lead through authority and control or can alternatively try to lead through influence and encouraging a more collective framework for solving problems.  

Why does this matter when picking the right real estate agent or team to work with? Besides having a job as a salesperson for the brokerage, the real estate agent is contractually bound to act on their client’s behalf. The buyer broker agreement is in place so that the agent and the client can work together as a team in communications regarding offer strategy, during negotiations, implementing marketing plans, as well as selecting which renovations or upgrades to choose before selling a property.  After the property goes under contract, the job isn’t “done”.  There is still work to do.  

At this point, the agents then turn into a project manager of sorts – coordinating communications between the lending team, the title attorneys, the other client’s agents, any governmental agencies that could be involved in down payment assistance or helping to clear a property for a sale, and often times groups like a condo board, a home inspector, or contractors when arranging repairs and estimates before a final walk through. 

In short, the agent takes on somewhat of a “leadership role” in the transaction and ensures that all the ducks stay in a row until the project is complete.  That agent will hopefully be very fluid and forthcoming with their information, copying the required parties on all communications and creating a “paper trail” of who said what or didn’t offer to fix A, B, or C, so that all the minutiae of the contract can be addressed and fulfilled before the settlement date.  The agent often must wear many hats and quickly learn the communication styles of an entire new set of people in a short period.  One person may not return calls for a week after being contacted.  Another person may go on vacation at the beginning of the process and not return emails for two weeks.  Another person may wish to have daily updates of the progress of the process. 

In this way – an agent quickly learns in each transaction that “culture can eat strategy for breakfast.” Because the agent must adapt to a wide variety of communication styles, learn how to “manage from within”, build support for closing the project by the due date, and somehow keep all the interested parties invested, engaged, and responsive.  

Who you work with matters when picking the right person to represent you in your next transaction – so, just remember that “teamwork makes the dream work!”


Joseph Hudson is a referral agent with RLAH. Reach him at 703-587-0597 or [email protected].

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Real Estate

Does Pride decor resemble Trump’s design aesthetic?

Glitter, gold, and rejecting the idea that a home should be understated

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Trump’s White House decor features an astonishing amount of tacky gold leaf. (White House photo public domain)

Interior design is often a balancing act between taste, personality, and restraint. Sometimes, however, restraint leaves the building entirely. Such is the case when the colorful exuberance of gay Pride-inspired decorating collides with the famously excessive decorating style associated with the current occupant of the White House. The result can be a fascinating study in maximalism, spectacle, and unapologetic visual overload.

Donald Trump’s personal decorating style has long been a subject of debate among designers and critics. Admirers see luxury and grandeur. Critics see something else: a dizzying display of gold leaf, marble, mirrors, crystal, and oversized furnishings that often crosses the line from elegant into what many designers would call tacky. More is rarely enough. If one chandelier sparkles, three are better. If a room has gold accents, why not make every available surface gold? (See Oval Office and ballroom rendition for details.)

In many ways, this excess shares common ground with certain Pride celebrations. Pride has never been about blending into the background. It celebrates visibility, self-expression, individuality, and joy. Rainbow colors, dramatic costumes, glitter, flamboyant artwork, and bold statements have long been part of Pride culture. Yet there is an important difference. Pride’s extravagance is often playful, self-aware, and rooted in personal expression, while Trump’s aesthetic has frequently been criticized for equating luxury with sheer quantity and visual intensity.

Combining these influences creates an interior that could best be described as “glamorous chaos.”

Imagine entering a living room in which gold-trimmed mirrors stretch from floor to ceiling. Crystal chandeliers hang above a bright rainbow velvet sectional. Marble floors gleam beneath metallic furniture that appears determined to reflect every available light source. Pride flags become framed artwork surrounded by ornate gold moldings. A room designed this way doesn’t whisper. It shouts.

Color is central to the concept. Pride-inspired interiors often embrace the full spectrum of colors. Trump’s style, meanwhile, traditionally favors cream, gold, black, and glossy finishes. Combining them means introducing vivid jewel tones against a backdrop of faux-palatial luxury. Emerald green chairs, ruby-red draperies, sapphire-blue accent walls, and gold-trimmed furniture can coexist in a way that feels deliberately theatrical.

The key word is theatrical.

Many professional designers spend years learning how to create visual balance. A Pride-meets-Trump interior intentionally ignores many of those rules. Pattern competes with pattern. Shine competes with shine. Artwork competes with furniture. The eye rarely gets a chance to rest. For some homeowners, that sounds exhausting. For others, it sounds like the perfect party.

Lighting offers another opportunity to embrace excess. Crystal chandeliers, mirrored lamps, illuminated shelves, and color-changing LED lighting can transform a room into something resembling a cross between a luxury hotel lobby and a Pride festival. The goal is not subtlety. The goal is spectacle.

A dining room inspired by this combination might feature a massive glass table, gold dining chairs, rainbow floral arrangements, mirrored walls, and enough crystal accessories to keep a polishing cloth busy year-round. Critics would call it gaudy. Fans would call it fabulous.

Artwork becomes particularly important. Pride-themed pieces featuring LGBTQ+ history, activism, and culture can provide meaning beneath the decorative excess. Without these personal and cultural elements, the room risks becoming little more than a collection of expensive looking, but not necessarily expensive, objects. Pride design can work best when it reflects identity and community rather than simply displaying color for color’s sake.

While normally a haven for restful sleep, bedrooms can take a similar approach. Plush velvet fabrics, oversized tufted headboards, metallic and mirrored finishes, colorful accent lighting, and dramatic artwork create a space that feels more like a boutique hotel suite than a traditional bedroom. Again, the challenge is avoiding the temptation to add one more decorative element to an already crowded visual landscape.

What makes this design combination interesting is that both aesthetics reject the idea that a home should be understated. Both embrace visibility. Both invite attention. Both encourage occupants to take up space unapologetically. Yet where Pride design often celebrates authenticity and self-expression, Trump’s decorating style is frequently criticized for prioritizing conspicuous luxury over cohesion and refinement.

The result is an interior style that many people would consider delightfully outrageous and others would consider a decorating nightmare. Either way, nobody is likely to forget it.

In the end, a Pride-inspired interpretation of Donald Trump’s famously over-the-top aesthetic would be colorful, glittering, excessive, and impossible to ignore. It would break nearly every rule of minimalist design while embracing the philosophy that if something is worth doing, it is worth overdoing. Whether one sees that as fabulous or tacky may depend entirely on how much gold leaf and rainbow velvet one can tolerate in a single room.


Valerie M. Blake is a licensed associate broker in D.C., Maryland, and Virginia with RLAH @properties. Call or text her at 202-246-8602, email her at [email protected] or follow her on Facebook at TheRealst8ofAffairs.

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Real Estate

The advantages of owning your home

Looking beyond the financial perspective

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Renovating and customizing your home is just one advantage of homeownership. (Photo by Artazum LLC/Bigstock)

While one would hope it’s easy to calculate a break-even point for a home purchase – such as you could calculate for “how many widgets a month do I need to sell to break even?”  It’s not always easy when looking at the return on investment for a home purchase. Condo buildings can lose a view due to new construction next door. Weather patterns can expose deficiencies. Conversely, new dining and entertainment options in a neighborhood can cause home prices to skyrocket.  The addition of public transportation and employment options can make a neighborhood more desirable.  Or, as we have recently seen in the District of Columbia – an incoming presidential administration can severely affect the “vibe” of an entire city’s economy – for better or for worse.

Homeownership is not necessarily a get rich quick scheme.  Most homeowners find that staying in a house for at least 5-10 years – whether owner occupied or not, makes for a significant return on their investment.  An owner may not completely pay off a home in 10 years, but they might gain enough equity that they can receive quite a large check when they decide to sell or move.  And the old reasoning that “your apartment rental community does not cut you a sizeable check when moving out after 15 years.” still stands. Is homeownership for everyone?  Absolutely not. But many have reported other benefits besides purely financial gains. What are those benefits?

  • Feeling a sense of community.  – homeowners tend to take more pride in their buildings and neighborhoods, because they feel more invested and tend to want to protect their investment.  Neighborhood watch programs, getting to know elderly neighbors, forming building wide or cul-de-sac wide favorite TV show watch nights, super bowl parties, and other such communal and social ties lead to an overall sense of wellbeing and help to stabilize a nervous system in uncertain times.
  • Feng Shui?  Well, maybe there’s something to it. If you have been wanting to customize your own home but live in an apartment, there are many more restrictions on what you can do in a rental, than when you own your own home. Do you want new countertops?  Would you love to remove that popcorn ceiling?  Open up that kitchen?  Convert the back yard into a curated patio/cold plunge/hot tub time machine cookout/spring break adventure campsite of your wildest dreams? 
  • Forming longer lasting relationships  – sharing that CostCo membership with others on your floor, making a pan of lasagna and inviting the neighbors over for dinner, picking your neighbor’s brain for stock investment advice, asking your neighbor’s son to help you create a marketing plan for your new business, hosting the Friendsgiving you dreamed of – there are multitudes of reasons and ways that homeowners tend to feel a sense of community, sharing of resources, and realizing over time that “it takes a village.”  
  • Higher civic engagement – Studies have shown that homeowners tend to be more politically active in their districts, participate in local school boards, know the names of and how to contact their local representatives to affect change, etc.  Having a higher financial investment in and a commitment to stay in a neighborhood beyond just one or two years makes a big difference in who decides to show up at election time, especially for local elections. 

If you would like to know more about the research on homeownership, feel free to read the report from the National Association of Realtors here.


Joseph Hudson is a referral agent with RLAH. Reach him at 703-587-0597 or [email protected].

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