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Logo broadens programming

MTV-owned brand keeps Ru shows but gets less LGBT specific

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Drag ‘professor’ Tyra Sanchez gives a facial on Logo’s ‘Drag U’ in episode 209 with guest star Raven-Symone. (Photo by Aaron Young, courtesy Logo)

Logo, the gay and lesbian-themed cable channel launched by MTV in 2005, has announced a new programming slate that is already causing some controversy.

A February press release said “Logo is evolving its programming focus with new series and development deals that reflect gays and lesbians’ increasing integration into mainstream culture today and their desire for shows that appeal to their multiple interests. In the six years since Logo launched, there has been a seismic shift in culture and the network’s new programming slate reflects that.”

Logo has worked with the Starcom Mediavest Group to study the programming interests of the LGBT community. “The gay community continues to evolve in size, influence and identity,” said Esther Franklin, head of SMG Americas Experience Strategy. She notes that their research allows them “to understand the needs of this critical community as they emerge and to paint a clearer, more specific picture of what’s meaningful and relevant in their lives.”

Based on that research, Logo executives have concluded that while most gays and lesbians do not hide their sexuality (52 percent), most also do not prefer living and socializing in exclusively gay and lesbian communities. “Culturally, we’re past the tipping point. For gays and lesbians, it’s part of who they are, but they don’t lead with it, because many are leading fully integrated, mainstream lives,” said Lisa Sherman, executive vice president of Logo. “Our goal at Logo has always been to honestly reflect our viewers’ lives. We’re now reinforcing our commitment to them with programming that truly mirrors how many of them are living and want to be entertained today.”

The evolution of Logo programming starts with a tweaking of one of the network’s flagship shows, “RuPaul’s Drag U” which will be back for an even “draggier” third season. The show currently features RuPaul and her drag queen assistants giving “diva makeovers” to “fashion-challenged” women. Just like the popular “RuPaul’s Drag Race,” these makeovers include sequins, wigs and coaching for the lip-synch performance of a lifetime (“Lip Synch for your life!”). The new season will also include practical tips on hair, makeup and wardrobe so that the “draguates” can apply their new-found style and confidence to their everyday lives.

The evolution continues with the other shows on Logo’s development slate. “Eden Wood’s World” (already in production) will feature even more sequins and tiaras than “RuPaul’s Drag U.” At the age of 6, Eden, who was featured on TLC’s “Toddlers and Tiaras,” has already retired from the junior competition pageant circuit after winning more than 300 crowns. Now she will travel the country with her mother, her manager and her publicist to help other girls achieve their dreams of stardom while she pursues her own dream of becoming an actress/singer/model/entertainment superstar. Each week, Eden and her “E-Team” will “bring the sparkle” to a different pageant hopeful.

Another show already in production is “The Baby Wait.” Developed by the ream behind such hit shows as “Teen Mom” and “Pregnant at Sixteen,” the series will chronicle the process of open adoption and the real “modern family” that’s formed. The show will follow not only the adoptive parents, but also the biological mother after her child is adopted, and will include straight couples, gay and lesbian couples and single parents.

Other shows on Logo’s development slate include:

“Scandalicious,” a countdown show with flair.

“Wiseguys,” a screwball comedy about Michel Verdi and her crazy Italian family: her long-suffering husband Jay, her Mafioso father (newly released from prison), her mother and new step-father, her gay brother and her zany, boy-crazy cousin.

“Design My Dog,” where teams of dog owners and fashion designers compete for prizes for the finest in doggie couture.

“Love Lockdown,” which features an unorthodox therapist who leads a variety of couples through an intensive 24-hour therapy session.

And, “Outrageous,” a fresh look at the most intriguing and shocking stories in pop culture (like gay Republicans and Kim Kardashian’s expensive wedding and brief marriage).

Not surprisingly, LGBT critics are already looking askance at the shift in Logo’s programming. For starters, the network is belatedly following the broader trend in favor of reality shows and against scripted shows. More seriously, however, none of the new shows has an LGBT lead or are even strictly LGBT themed.

Writing in The Bilerico Project, television critic Victor Kerney expresses his confusion about the programming shift. He writes, “I can’t understand why the execs would take this route. If they wanted to reach a broader audience, they could start with a few scripted shows that showcase different aspects of our community, reality shows that go beyond gossip and sex and a serious news show … It feels like Logo is selling us out. Everything they stood for is being replaced to fit a more mainstream format. Yes, we want more diverse views of our community, but instead of giving us any positive images of LGBT people, we get ‘Design My Dog’?”

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Theater

A hilarious ‘Twelfth Night’ at Folger full of ‘elegant kink’

Nonbinary actor Alyssa Keegan stars as Duke Orsino

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Alyssa Keegan (Photo courtesy Folger Theatre)

‘Twelfth Night’
Through June 22
Folger Theatre
201 East Capitol St., S.E.
$20-$84
Folger.edu

Nonbinary actor Alyssa Keegan (they/them)loves tapping into the multitudes within. 

Currently Keegan plays the melancholic Duke Orsino in Folger Theatre’s production of Shakespeare’s romantic comedy “Twelfth Night.” Director Mei Ann Teo describes the production as “sexy, hilarious, and devastating” and full of “elegant kink.” 

Washington-based, Keegan enjoys a busy and celebrated career. Her vast biography includes Come From Away at Ford’s Theatre; Cat on a Hot Tin Roof (Helen Hayes Award, Best Actress) and Paula Vogel’s How I Learned to Drive, both at Round House Theatre; Diana Son’s Stop Kiss directedby Holly Twyford for No Rules Theatre Company; and Contractions at Studio Theatre, to name just a few. 

In addition to acting, Keegan works as a polyamory and ethical non-monogamy life and relationship coach, an area of interest that grew out of personal exploration. For them, coaching seems to work hand in hand with acting. 

WASHINGTON BLADE: You’re playing the lovesick Orsino in Twelfth Night. How did that come about? 

ALYSSA KEEGAN: The director was looking to cast a group of actors with diverse identities; throughout auditions, there were no constraints regarding anyone’s assigned sex at birth. It was really a free for all. 

BLADE: What’s your approach to the fetching, cod-piece clad nobleman?

KEEGAN: Offstage I identify as completely nonbinary; I love riding in this neutral middle space. But I also love cosplay. The ability to do that in the play gives me permission to dive completely into maleness. 

So, when I made that decision to play Orsino as a bio male, suddenly the part really cracked open for me. I began looking for clues about his thoughts and opinions about things like his past relationships and his decision not to date older women.

Underneath his mask of bravura and sexuality, and his firmness of feelings, he’s quite lonely and has never really felt loved. It makes sense to me why his love for Olivia is so misguided and why he might fall in love with the Cesario/Viola character.

BLADE: As an actor, do you ever risk taking on the feelings of your characters? 

KEEGAN: Prior to my mental health education, yes, and that could be toxic for me. I’ve since learned that the nervous system can’t tell the difference between real emotional distress and a that of a fully embodied character. 

So, I created and share the Empowered Performer Project. [a holistic approach to performance that emphasizes the mental and emotional well-being of performing artists]. It utilizes somatic tools that help enormously when stepping into a character. 

BLADE: Has changing the way you work affected your performances?

KEEGAN: I think I’m much better now. I used to have nearly debilitating stage fright. I’d spend all day dreading going onstage. I thought that was just part of the job. Now, I’ve learned to talk to my body. Prior to a performance, I can now spend my offstage time calmly gardening, working with my mental health clients, or playing with my kid. I’m just present in my life in a different way. 

BLADE: Is Orsino your first time playing a male role?

KEEGAN: No. In fact, the very first time I played a male role was at the American Shakespeare Center in Staunton, Va. I played Hipolito in Thomas Middleton’s The Revenger’s Tragedy. 

As Hipolito, I felt utterly male in the moment, so much so that I had audience members see me later after the show and they were surprised that I was female. They thought I was a young guy in the role. There’s something very powerful in that.

BLADE: Do you have a favorite part? Male or female? 

KEEGAN: That’s tough but I think it’s Maggie the Cat. I played the hyper-female Maggie in Tennessee Williams’ Cat on a Hot Tin Roof at Round House. In the first act she didn’t stop talking for 51 minutes opposite Gregory Wooddell as Brick who barely had to speak. That lift was probably the heaviest I’ve ever been asked to do in acting. 

BLADE: What about Folger’s Twelfth Night might be especially appealing to queer audiences?

KEEGAN: First and foremost is presentation. 99% of the cast identify as queer in some way. 

The approach to Shakespeare’s text is one of the most bold and playful that I have ever seen.  It’s unabashedly queer. The actors are here to celebrate and be loud and colorful and to advocate. It’s a powerful production, especially to do so close to the Capitol building, and that’s not lost on any of us.

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Photos

PHOTOS: WorldPride Boat Parade

Blade’s inaugural event held at The Wharf

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The WorldPride 2025 Boat Parade (Washington Blade photo by Michael Key)

The Washington Blade hosted the inaugural WorldPride Boat Parade at The Wharf DC on Friday, June 6. NBC4’s Tommy McFly served as the emcee.

(Washington Blade photos by Michael Key)

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PHOTOS: Capital Pride Honors

Annual awards ceremony held at National Building Museum

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From left, Raven-Symoné presents Kriston Pumphrey with the Capital Pride Breaking Barriers Award at the 2025 Capital Pride Honors on Thursday, June 5. (Washington Blade photo by Michael Key)

The 2025 Capital Pride Honors awards ceremony and gala reception was held at the National Building Museum on Thursday, June 5. Honorees included Cathy Renna, Jerry St. Louis, Ernest Hopkins, Lamar Braithwaite, Rev. Dr. Donna Claycomb Sokol, Kriston Pumphrey, Gia Martinez, Kraig Williams and SMYAL. Presenters and speakers included U.S. Rep. Mark Takano (D-Calif.), Amber Ruffin, Raven-Symoné and Paul Wharton.

(Washington Blade photos by Michael Key)

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