McDonalds got controversial in Taiwan with a new commercial featuring a young man coming out to his father.
The 90-second commercial joins the man and his father in the middle of a tense-looking conversation. The man shows his father his McCafe coffee cup with the words “I like guys” written on the cup. His father storms off leaving his son at the table looking upset. Eventually the father sits back down and writes on the same cup that he accepts that his son likes men.
The two share a special moment together as they sip their McCafe coffee.
The commercial titled “Acceptance” is part of McDonald’s “Warm Up the Conversations” series to promote its McCafe products. The original version of the ad has been viewed more than one million times on YouTube.
However, not everyone thought the ad was heartwarming. According to Shangaiist, Chang Shou-yi, secretary general of the Alliance of Taiwan Religious Groups for the Protection of Family is demanding a boycott from the chain.
“Now, even if you want to just take a leak at a McDonald’s bathroom, you can’t help but feel polluted,”Shou-yi says.
Shou-yi also released a press statement addressing his issues with the commercial.
“Because McDonald’s is frequented by many children, it is especially important to oppose the promotion of same-sex behavior,” the statement reads.
Same-sex marriage is not legally recognized in Taiwan.