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Hallmark kicks off Christmas early with ad starring gay couple

two men get excited to create memories in their new home

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(Screenshot via Facebook.)

(Screenshot via Facebook.)

Hallmark got into the holiday spirit a couple months early with its new commercial featuring a same-sex couple.

In the commercial, the couple has just moved into their new home together and reminisce about old memories while they unpack.

One man finds “their first” Christmas tree in a box and his partner says “You know what it needs? An accessory”  before hanging a “New Home 2016” ornament.

“Mi casa es su casa,” he tells his partner as they admire the tree.

This isn’t the first time Hallmark has featured a same-sex couple in their advertising. They also included gay couples in their Valentine’s Day #CareEnough campaign.

Watch below.

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PHOTOS: Shenandoah Valley Pride

LGBTQ celebration held at Turner Pavilion in Harrisonburg, Va.

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A scene from the 2026 Shenandoah Valley Pride Festival. (Washington Blade photo by Landon Shackelford)

The 2026 Shenandoah Valley Pride Festival was held at Turner Pavilion in Harrisonburg, Va. on Sunday, Sept. 20.

(Washington Blade photos by Landon Shackelford)

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PHOTOS: Walk and 5K to End HIV

Whitman-Walker Health holds 40th annual event

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A scene from the 2026 Walk and 5K to End HIV on Saturday. (Washington Blade photo by Michael Key)

Whitman-Walker Health held the 40th annual Walk and 5K to End HIV at Anacostia Park on Saturday, Sept. 19.

(Washington Blade photos by Michael Key)

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PHOTOS: Wanda Alston Foundation Fall Reception

LGBTQ youth services organization honors Robert White, Japer Bowles, Washington Capitals

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Rayceen Pendarvis was the emcee at the Wanda Alston Foundation 2026 Fall Reception. (Washington Blade photo by Michael Key)

The Wanda Alston Foundation held its Fall Reception at the Penthouse Rooftop at The Wharf on Friday, Sept. 18. Honorees included D.C. Councilmember Robert White, Director of the Mayor’s Office of LGBTQ+ Affairs Japer Bowles, and the Washington Capitals. Rayceen Pendarvis served as the emcee and entertainment was provided by the Thomas Circle Singers.

(Washington Blade photos by Michael Key)

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