(Screenshot via YouTube.)
Twitter slammed Sony Pictures for promoting its gay romance “Call Me By Your Name” with a poster that insinuates the love story is between a straight couple.
Sony Pictures UK tweeted a picture from the film that features Elio (Timothée Chalamet) and his friend Marzia (Esther Garrel) looking at each other.
“It’s a romance overwhelming in its intensity, a heart that swells until it has to burst,” reads a quote from Empire Magazine about the film. There is no mention of Elio’s actual love interest Oliver (Armie Hammer).
(Photo via Twitter.)
Twitter quickly blasted Sony Pictures UK for appearing to straight-wash the gay film.
I remember this game. pic.twitter.com/RP2AQGI7hb
— Anthony Oliveira (@meakoopa) November 7, 2017
Have you seen Brokeback Mountain yet? pic.twitter.com/JkbqF91dOC
— Alex Bedder (@itgetsbedder) November 7, 2017
Have you seen the gorgeous romance Carol yet? pic.twitter.com/PZI1erh86g
— Caroline Framke (@carolineframke) November 7, 2017
You got your heteronormativity in my peanut butter. https://t.co/TKTJs4XZjs
— Louis Peitzman (@LouisPeitzman) November 7, 2017
Pretty offensive and disingenuous, @SonyPicturesUK, to try and sell this gay romantic film as heterosexual. What are you afraid of? Be proud
— Josh Zinn (@joshzinn) November 7, 2017
Why are you making it look like a heterosexual romantic film? Erasure in advertising to appeal to the mass market, hm??
— Joe Dimmock?️? (@joedimmock) November 7, 2017
Sony Pictures UK has since deleted the tweet.
“Call Me By Your Name” hits theaters on Nov. 24.
