Twitter slammed Sony Pictures for promoting its gay romance “Call Me By Your Name” with a poster that insinuates the love story is between a straight couple.
Sony Pictures UK tweeted a picture from the film that features Elio (Timothée Chalamet) and his friend Marzia (Esther Garrel) looking at each other.
“It’s a romance overwhelming in its intensity, a heart that swells until it has to burst,” reads a quote from Empire Magazine about the film. There is no mention of Elio’s actual love interest Oliver (Armie Hammer).
Twitter quickly blasted Sony Pictures UK for appearing to straight-wash the gay film.
I remember this game. pic.twitter.com/RP2AQGI7hb
— Anthony Oliveira (@meakoopa) November 7, 2017
Have you seen Brokeback Mountain yet? pic.twitter.com/JkbqF91dOC
— Alex Bedder (@itgetsbedder) November 7, 2017
Have you seen the gorgeous romance Carol yet? pic.twitter.com/PZI1erh86g
— Caroline Framke (@carolineframke) November 7, 2017
You got your heteronormativity in my peanut butter. https://t.co/TKTJs4XZjs
— Louis Peitzman (@LouisPeitzman) November 7, 2017
Pretty offensive and disingenuous, @SonyPicturesUK, to try and sell this gay romantic film as heterosexual. What are you afraid of? Be proud
— Josh Zinn (@joshzinn) November 7, 2017
Why are you making it look like a heterosexual romantic film? Erasure in advertising to appeal to the mass market, hm??
— Joe Dimmock?️? (@joedimmock) November 7, 2017
Sony Pictures UK has since deleted the tweet.
“Call Me By Your Name” hits theaters on Nov. 24.