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Calvin Klein apologizes to LGBTQ community for ad featuring Bella Hadid kissing robot

The commercial was blasted for queer-baiting

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Bella Hadid and Lil Miquela in Calvin Klein ad (Screenshot via YouTube)

Calvin Klein has issued an apology to the LGBTQ community after receiving backlash for a new ad featuring model Bella Hadid and robot model Lil Miquela.

In the ad, Hadid and Miquela share a lingering kiss. Miquela is a CGI character who boasts more than one million followers on Instagram.

Some people called out the ad for queer-baiting and using a same-sex kiss to gain attention for the brand.

Calvin Klein responded to the criticism with an apology.

“The concept of our latest #MYCALVINS campaign is to promote freedom of expression for a wide range of identities, including a spectrum of gender and sexual identities. This specific campaign was created to challenge conventional norms and stereotypes in advertising. In this particular video, we explored the blurred lines between reality and imagination,” the company wrote in a statement. “We understand and acknowledge how featuring someone who identifies as heterosexual in a same-sex kiss could be perceived a queerbaiting. As a company with a longstanding tradition of advocating for LGBTQ+ rights, it was certainly not our intention to misrepresent the LGTBQ+ community. We sincerely regret any offense we caused.”

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PHOTOS: D.C. Trans Pride

Schuyler Bailar gives keynote address

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D.C. Trans Pride 2025 was held at the Martin Luther King, Jr. Memorial Library on May 17. (Washington Blade photo by Michael Key)

2025 D.C. Trans Pride was held at Martin Luther King, Jr. Memorial Library on Saturday, May 17. The day was filled with panel discussions, art, social events, speakers, a resource fair and the Engendered Spirit Awards. Awardees included Lyra McMillan, Pip Baitinger, Steph Niaupari and Hayden Gise. The keynote address was delivered by athlete and advocate Schuyler Bailar.

(Washington Blade photos by Michael Key)

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Looking back at 50 years of Pride in D.C

Washington Blade’s unique archives chronicle highs, lows of our movement

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Gay Pride Day 1976 (Washington Blade archive photo)

To celebrate the 50th anniversary of LGBTQ Pride in Washington, D.C., the Washington Blade team combed our archives and put together a glossy magazine showcasing five decades of celebrations in the city. Below is a sampling of images from the magazine but be sure to find a print copy starting this week.

D.C.’s Different Drummers march in the 2006 Capital Pride Parade. (Washington Blade archive photo by Adam Cuthbert)

The magazine is being distributed now and is complimentary. You can find copies at LGBTQ bars and restaurants across the city. Or visit the Blade booth at the Pride festival on June 7 and 8 where we will distribute copies. 

Thank you to our advertisers and sponsors, whose support has enabled us to distribute the magazine free of charge. And thanks to our dedicated team at the Blade, especially Photo Editor Michael Key, who spent many hours searching the archives for the best images, many of which are unique to the Blade and cannot be found elsewhere. And thanks to our dynamic production team of Meaghan Juba, who designed the magazine, and Phil Rockstroh who managed the process. Stephen Rutgers and Brian Pitts handled sales and marketing and staff writers Lou Chibbaro Jr., Christopher Kane, Michael K. Lavers, Joe Reberkenny along with freelancer and former Blade staffer Joey DiGuglielmo wrote the essays. 

The 1995 Lesbian and Gay Freedom Festival was held on Freedom Plaza on June 18. (Washington Blade archive photo by Clint Steib)

The magazine represents more than 50 years of hard work by countless reporters, editors, advertising sales reps, photographers, and other media professionals who have brought you the Washington Blade since 1969.

We hope you enjoy the magazine and keep it as a reminder of all the many ups and downs our local LGBTQ community has experienced over the past 50 years.

I hope you will consider supporting our vital mission by becoming a Blade member today. At a time when reliable, accurate LGBTQ news is more essential than ever, your contribution helps make it possible. With a monthly gift starting at just $7, you’ll ensure that the Blade remains a trusted, free resource for the community — now and for years to come. Click here to help fund LGBTQ journalism.

The D.C. Black Gay Men & Women’s Community Conference table at Gay Pride Day in 1978. (Washington Blade archive photo by Jim Marks)
A scene from 1985 Gay and Lesbian Pride Day. (Washington Blade archive photo by Doug Hinckle)
A scene from the 1988 Gay and Lesbian Pride Day. (Washington Blade archive photo by Doug Hinckle)
A scene from the Capital Pride Block Party in 2018. (Washington Blade photo by Daniel Truitt)
Keke Palmer performs at the 2024 Capital Pride Festival. (Washington Blade photo by Michael Key)
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PHOTOS: Equality Prince William Pride

Fourth annual event held in Old Town Manassas

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Muffy Blake Stephyns performs at 2025 Prince William Equality Pride. (Washington Blade photo by Michael Key)

The fourth annual Equality Prince William Pride was held at the Harris Pavilion in Manassas, Va. on Saturday, May 17.

(Washington Blade photos by Michael Key)

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