Arts & Entertainment
Hallmark Channel pulls, then reinstates ads featuring kiss between lesbian brides

At the end of a tumultuous week for The Hallmark Channel, the pay television network has announced it would reverse its decision to pull several ads featuring a same-sex kiss.
The controversial commercials were among a series of six ads for Zola, a wedding planning website, which had been airing on the Hallmark Channel since Dec. 2. In all of the ads, couples standing at the altar for their wedding wonder if guests might have arrived on time and bought them better gifts if they had used Zola to create a custom wedding website. Most of the ads include a same-sex couple; while only one focused specifically on the lesbian brides, the two women were shown kissing in several of them.
According to the New York Times, the ads which featured same-sex kissing were pulled after the channel deemed their content “controversial.” The decision was made by executives at the network after the anti-LGBTQ hate group, “One Million Moms,” published a petition urging Hallmark to “please reconsider airing commercials with same-sex couples.”
One Million Moms is a division of the conservative American Family Association, an organization that defines its mission as the “fight against indecency,” and which has been listed by the Southern Poverty Law Center as a hate group for the “propagation of known falsehoods” and the use of “demonizing propaganda” against LGBTQ people.
Following the posting of the petition, anti-LGBTQ comments began to flood Hallmark’s online message board, such as one from an unnamed user who said, “Why would you show a lesbian wedding commercial on the Hallmark Channel? Hallmark movies are family friendly, and you ruined it with the commercial.”
On Thursday, Hallmark notified Zola via email that it was pulling four of the ads – the ones featuring a kiss between the two women – because the channel is “not allowed to accept creatives that are deemed controversial,” according to an account representative from the television network.
On Friday, a Hallmark Channel spokesman implied in a statement that “overt public displays of affection… regardless of the participants,” was against the network’s current policy. However, later that evening, Hallmark’s parent company, Crown Media Family Networks, issued a statement saying, “The debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value.”
The response from Zola was one of both surprise and skepticism. The company’s chief marketing officer, Mike Chi, commented that Zola had previously run ads featuring same-sex couples on the channel without incident. He also observed that the ads including kisses between same-sex couples were allowed to remain on the air.
Chi pointed out, “The only difference between the commercials that were flagged and the ones that were approved was that the commercials that did not meet Hallmark’s standards included a lesbian couple kissing. Hallmark approved a commercial where a heterosexual couple kissed. All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark.”
Outcry was swift from the LGBTQ community and its advocates.
In a statement from GLAAD, president and CEO Sarah Kate Ellis said “The Hallmark Channel’s decision to remove LGBTQ families in such a blatant way is discriminatory and especially hypocritical coming from a network that claims to present family programming and also recently stated they are ‘open’ to LGBTQ holiday movies. As so many other TV and cable networks showcase, LGBTQ families are part of family programming. Advertisers on The Hallmark Channel should see this news and question whether they want to be associated with a network that chooses to bow to fringe anti-LGBTQ activist groups, which solely exist to harm LGBTQ families.”
In addition, GLAAD created a petition calling on the network to reinstate the ads.
Pro-LGBTQ voices also took to social media. The hashtags #boycotthallmark and #BoycottHallmarkChannel trended on Twitter over the weekend, with one commenter including a graphic featuring the word “Homophobic” using the same font and crown design used by Hallmark in its own branding.
#Halmark, any employees have #LGBTQ friends or family members? How do you make them feel, when you show support for anti-same sex marriage? Is this your idea of inclusiveness?#HallmarkChannel the Heart of TV for the #Homophobic#HomophobicHallmark #BoycottHallmarkChannel pic.twitter.com/YbJ13WQdeY
— WHY (@8w8h8y8) December 15, 2019
Then, on Sunday afternoon, Hallmark president and CEO Mike Perry issued a new statement, saying, “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision,”
The statement goes on to stress Hallmark’s commitment to “diversity and inclusion,” saying it has “the track record to prove it” and citing its publication of LGBTQ greeting cards, previous commercials featuring same-sex couples, and recognition it has received from HRC and Forbes for its inclusive business practices. It also announces the company’s plan to work with GLAAD on how “to better represent the LGBTQ community,” as well as its intention to reinstate the commercials from Zola.
Shortly afterward, GLAAD issued a statement, with Ellis saying, “The Hallmark Channel’s decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations, like One Million Moms, whose sole purpose is to hurt families like mine. LGBTQ people are, and will continue to be a part of advertisements and family programming and that will never change. GLAAD exists to hold brands like The Hallmark Channel accountable when they make discriminatory decisions and to proactively ensure families of all kinds are represented in fair and accurate ways.”
Speaking on CNN immediately after Hallmark’s announcement was released, Ellis confirmed Perry’s statement that Hallmark and GLAAD would be working together, saying, “We’re talking with them, we’ve been talking with them all weekend, because they want to do the right thing, and I think that the quick decision was the right thing. And now we have to watch and see what they do in the future.”
Movies
30 years on, ‘The Birdcage’ remains a landmark
A reminder that the only thing required to make a family is love
In 1996, after the AIDS epidemic had cast its shadow over the gay community for a decade and a half, the breakthrough finally came: the success of antiretroviral medication turned a fatal disease into a manageable and survivable condition — and suddenly, “queer joy” began to feel like a possibility again.
The year 1996 also saw the release of “The Birdcage,” a remake of the farcical French film comedy “La Cage aux Folles,” about a gay couple who attempt to “play it straight” when their son brings his fiancée’s conservative parents over for dinner, starring Robin Williams and Nathan Lane — in one of his first (non-animated) film roles — as the couple. It was notable as one of the rare studio films of the era to center on gay characters, and the fact that it was a certified box office hit represented a welcome cultural shift after the years of homophobic stigma fostered by Reagan-era “moral majority” conservatism.
These two landmarks were coincidental, of course, and obviously the significance of the first (though it came a few months later) was, in the scheme of things, far more monumental. Nevertheless, there’s something about the timing that marked a definitive moment in the ongoing struggle for queer acceptance. It was a palpable turn of the tide, a moment in time when we could collectively “unclench” — and 30 years later, in the midst of a whole new onslaught of conservative bigotry that threatens to erode the progress of the intervening years, it’s a moment worth celebrating, if for no other reason than to remind ourselves of what is possible when we refuse to hide who we are.
That, after all, is the central conflict in “The Birdcage,” just as it was in the earlier French play (by Jean Poiret) and film that inspired it, as well as the hit Broadway musical (“La Cage aux Folles” (adapted by queer writer Harvey Fierstein and queer composer Jerry Herman) that came in between. Set in the famously gay Miami neighborhood of South Beach, it centers on a popular queer nightclub owned by longtime partners Armand (Williams), who runs the business, and Albert (Lane), a flamboyant drag performer known as “Starina” who serves as the club’s headlining act; as a result of a long-ago one-night stand, Armand is father to Val (Dan Futterman), whom the couple have raised together, and who has become engaged to Barbara (Calista Flockhart), the daughter of a prominent conservative senator (Gene Hackman). Fearing that knowledge of his parents’ true relationship will prevent the senator from allowing the marriage, Val convinces Armand and Albert to temporarily “straightwash” themselves for a dinner party with the would-be future in-laws. Naturally, things do not go as planned (this is a farce, after all), but by the end, the gays “save the day,” as they say, by helping the senator and his wife (Dianne Wiest) avoid a scandal, and the kids get to have their wedding, after all.
It’s true that “The Birdcage” has invited criticism from within the community over the years for offering exaggerated stereotypes, especially in its depictions of “femme” characters like Albert and Agador (Hank Azaria), the couple’s Guatemalan housekeeper — and, in more recent times, from younger queer viewers who brand Val as “the real villain” of the movie for his insistence on making his parents pretend to be straight. There’s also the quibble that two of the film’s leading gay characters are played by heterosexual actors (Williams and Azaria) and that neither the writer nor director of the film were queer themselves. We can’t dispute the validity of such positions, but we can certainly suggest that they might be missing the point.
The director, Mike Nichols, was a man who had transitioned from being a comedian to becoming a celebrated director for both stage and screen, responsible for (among many other films) “Who’s Afraid of Virginia Woolf?” and “The Graduate,” and the script was by Elaine May, his former comedy partner, known for her witty, sophisticated, and savvy screenwriting. Both came with a pedigree that included extensive collaboration with queer performers and creators, and a track record that clearly showed their dedication for humanity and truth over the social constructs they repeatedly undermined with shrewd observational satire.
Williams, known then and now for his manic, over-the-top cartoonishness, plays Armand with complete sincerity, balancing his signature lunacy (like the classic “Fosse, Fosse” moment as he directs a new act for the club) with a deeply considered emotional solidity that never strikes a false note; and Azaria, whose performance became an instantly iconic fan favorite of outrageous femme-boy camp, is lovable precisely because his iteration of the cliché is so completely un-self-conscious, and is still beloved arguably as much for this as for his decades of voice work on “The Simpsons” — not because he is ridiculous (he is, and hilariously so) but because he is so recognizably real.
As for Lane, Albert’s character is explicitly written as a “diva,” the kind of gay male “show queen” stereotype that never quite offends because we all know someone — or are someone — who fits that profile to a tee; underneath it all is a person determined to live life on their own terms, and it makes his emergence as an eleventh-hour hero/heroine all the more satisfying. Let’s face it, when the chips are down, none of us could ask for a better mom than he turns out to be.
Of course, the participation of incomparable actors Hackman and Wiest is invaluable, allowing even their stodgy characters enough grace to keep them from coming off as complete buffoons (though Hackman’s reprehensible senator, appropriately enough, comes close); for good measure, there’s even the delicious Christine Baranski as Val’s biological mother.
All those performances — along with the fabulous explosion of Miami decor in the scenic design, the depictions of vibrant queer nightlife, and a soundtrack that includes both spicy nuggets of iconic club music and a handful of songs by the great gay genius Stephen Sondheim — are enough to make “The Birdcage” a classic, but the reason it continues to resonate with queer joy emanates from the material itself.
Wrapped up in all the absurdity of its humor, “La Cage aux Folles” (in all its forms) proffers a simple story in which — despite misunderstandings, hurt feelings, and all the various kerfuffles which erupt throughout — everyone shows up for each other. It’s a portrait of a household built on love, about a family willing to leap hurdles and place the happiness of those dear to them above their own inconveniences. In the end, the queerness is really not the point; but the fact that it’s a queer family who embodies these values (and a messy one, at that) is, as the queer expression goes, everything.
Thirty years ago, “The Birdcage” was a fun celebration; today, in a world that once more feels weaponized against queerness, it’s more than that: It’s a great film that reminds us that our greatest victories arise from being ourselves, unapologetically — and that the only thing required to make a family is unconditional love.
Out & About
Whitman-Walker to host legal services workshop
Event held virtually and in-person at the DC LGBTQ+ Community Center
Whitman Walker Health Center will host a legal services workshop on Tuesday, July 21 at 3 p.m. virtually and in-person at the DC LGBTQ+ Community Center.
Attorneys from WWH will give an overview of the free legal services they offer and discuss recent challenges. WWH meets clients where they are to address the issues they are facing, such as:
- Immigration relief based on LGBTQ+/HIV status
- Public benefits, including Social Security Disability denials
- Appealing health insurance denials of Gender Affirming Care
- Name changes and ID Document update
Register online to attend virtually. To attend in person, no registration is required.
Friday, July 17
Go Gay DC will host “LGBTQ+ Social in the City” at 7 p.m. at Hotel Zena. This is a chance to relax, make new friends, and enjoy happy hour specials at this classic retro venue. Attendance is free and more details are available on Eventbrite.
Trans and Genderqueer Game Night will be at 7 p.m. at the DC LGBTQ+ Community Center. This is a relaxing, laid-back evening of games and fun. For more details, visit the DC Center’s website.
Saturday, July 18
Go Gay DC will host “LGBTQ+ Community Brunch” at 11 a.m. at Freddie’s Beach Bar & Restaurant. This fun weekly event brings the DMV area LGBTQ+ community, including allies, together for delicious food and conversation. Attendance is free and more details are available on Eventbrite.
The DC LGBTQ+ Community Center will host “Sunday Supper on Saturday” at 2 p.m. It’s an opportunity to step away from the busyness of life and invest in something meaningful, and enjoy delicious food, genuine laughter, and conversations that spark connection and inspiration. For more details, visit the Center’s website.
LGBTQ People of Color will be at 7 p.m. on Zoom. This peer support group is an outlet for LGBTQ people of color to come together and talk about anything affecting them in a space that strives to be safe and judgement free. There will be all sorts of activities like watching movies, poetry events, storytelling, and just hanging out with others. For more details, visit thedccenter.org/poc or facebook.com/centerpoc.
Sunday, July 19
“Nellie’s DC Drag Brunch” will be at 12 p.m. at Nellie’s Sports Bar. Come get served like a queen by a queen. Join Sapphire Blue, Deja Diamond and their team of amazing drag performers for the most fun you’ll have all weekend. Tickets are $58.51 and are available on Eventbrite.
Monday, July 20
“Center Aging: Monday Coffee Klatch” will be at 10 a.m. on Zoom. This is a social hour for older LGBTQ+ adults. Guests are encouraged to bring a beverage of choice. For more information, contact Adam ([email protected]).
Tuesday, July 21
Center Bi+ Roundtable will be at 7 p.m. on Zoom. This is an opportunity for people to gather in order to discuss issues related to bisexuality or as bi individuals in a private setting. Visit Facebook or Meetup for more information.
Wednesday, July 22
Job Club will be at 6 p.m. on Zoom upon request. This is a weekly job support program to help job entrants and seekers, including the long-term unemployed, improve self-confidence, motivation, resilience and productivity for effective job searches and networking — allowing participants to move away from being merely “applicants” toward being “candidates.” For more information, email [email protected] or visit thedccenter.org/careers.
Asexual and Aromantic Group will meet at 7 p.m. on Zoom. This is a space where people who are questioning this aspect of their identity or those who identify as asexual and/or aromantic can come together, share stories and experiences, and discuss various topics. For more details, email [email protected].
Thursday, July 23
The DC Center’s Fresh Produce Program will be held all day at the DC LGBTQ+ Community Center. People will be informed on Wednesday at 5 p.m. if they are picked to receive a produce box. No proof of residency or income is required. For more information, email [email protected] or call 202-682-2245.
Virtual Yoga Class will be at 7 p.m. on Zoom. This free weekly class is a combination of yoga, breath work and meditation that allows LGBTQ+ community members to continue their healing journey with somatic and mindfulness practices. For more details, visit the DC Center’s website.
-
National5 days agoDemocrats are trying to disqualify trans candidates. Here’s how
-
Congress5 days agoPolitical drama in Angie Craig’s Minn. Senate race heats up
-
District of Columbia5 days agoAparna Raj expected to become second LGBTQ member of D.C. Council
-
Rehoboth Beach5 days agoSuzanne Goode wants efficient spending, better infrastructure for Rehoboth
