Arts & Entertainment
Hallmark Channel pulls, then reinstates ads featuring kiss between lesbian brides

At the end of a tumultuous week for The Hallmark Channel, the pay television network has announced it would reverse its decision to pull several ads featuring a same-sex kiss.
The controversial commercials were among a series of six ads for Zola, a wedding planning website, which had been airing on the Hallmark Channel since Dec. 2. In all of the ads, couples standing at the altar for their wedding wonder if guests might have arrived on time and bought them better gifts if they had used Zola to create a custom wedding website. Most of the ads include a same-sex couple; while only one focused specifically on the lesbian brides, the two women were shown kissing in several of them.
According to the New York Times, the ads which featured same-sex kissing were pulled after the channel deemed their content “controversial.” The decision was made by executives at the network after the anti-LGBTQ hate group, “One Million Moms,” published a petition urging Hallmark to “please reconsider airing commercials with same-sex couples.”
One Million Moms is a division of the conservative American Family Association, an organization that defines its mission as the “fight against indecency,” and which has been listed by the Southern Poverty Law Center as a hate group for the “propagation of known falsehoods” and the use of “demonizing propaganda” against LGBTQ people.
Following the posting of the petition, anti-LGBTQ comments began to flood Hallmark’s online message board, such as one from an unnamed user who said, “Why would you show a lesbian wedding commercial on the Hallmark Channel? Hallmark movies are family friendly, and you ruined it with the commercial.”
On Thursday, Hallmark notified Zola via email that it was pulling four of the ads – the ones featuring a kiss between the two women – because the channel is “not allowed to accept creatives that are deemed controversial,” according to an account representative from the television network.
On Friday, a Hallmark Channel spokesman implied in a statement that “overt public displays of affection… regardless of the participants,” was against the network’s current policy. However, later that evening, Hallmark’s parent company, Crown Media Family Networks, issued a statement saying, “The debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value.”
The response from Zola was one of both surprise and skepticism. The company’s chief marketing officer, Mike Chi, commented that Zola had previously run ads featuring same-sex couples on the channel without incident. He also observed that the ads including kisses between same-sex couples were allowed to remain on the air.
Chi pointed out, “The only difference between the commercials that were flagged and the ones that were approved was that the commercials that did not meet Hallmark’s standards included a lesbian couple kissing. Hallmark approved a commercial where a heterosexual couple kissed. All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark.”
Outcry was swift from the LGBTQ community and its advocates.
In a statement from GLAAD, president and CEO Sarah Kate Ellis said “The Hallmark Channel’s decision to remove LGBTQ families in such a blatant way is discriminatory and especially hypocritical coming from a network that claims to present family programming and also recently stated they are ‘open’ to LGBTQ holiday movies. As so many other TV and cable networks showcase, LGBTQ families are part of family programming. Advertisers on The Hallmark Channel should see this news and question whether they want to be associated with a network that chooses to bow to fringe anti-LGBTQ activist groups, which solely exist to harm LGBTQ families.”
In addition, GLAAD created a petition calling on the network to reinstate the ads.
Pro-LGBTQ voices also took to social media. The hashtags #boycotthallmark and #BoycottHallmarkChannel trended on Twitter over the weekend, with one commenter including a graphic featuring the word “Homophobic” using the same font and crown design used by Hallmark in its own branding.
#Halmark, any employees have #LGBTQ friends or family members? How do you make them feel, when you show support for anti-same sex marriage? Is this your idea of inclusiveness?#HallmarkChannel the Heart of TV for the #Homophobic#HomophobicHallmark #BoycottHallmarkChannel pic.twitter.com/YbJ13WQdeY
— WHY (@8w8h8y8) December 15, 2019
Then, on Sunday afternoon, Hallmark president and CEO Mike Perry issued a new statement, saying, “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision,”
The statement goes on to stress Hallmark’s commitment to “diversity and inclusion,” saying it has “the track record to prove it” and citing its publication of LGBTQ greeting cards, previous commercials featuring same-sex couples, and recognition it has received from HRC and Forbes for its inclusive business practices. It also announces the company’s plan to work with GLAAD on how “to better represent the LGBTQ community,” as well as its intention to reinstate the commercials from Zola.
Shortly afterward, GLAAD issued a statement, with Ellis saying, “The Hallmark Channel’s decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations, like One Million Moms, whose sole purpose is to hurt families like mine. LGBTQ people are, and will continue to be a part of advertisements and family programming and that will never change. GLAAD exists to hold brands like The Hallmark Channel accountable when they make discriminatory decisions and to proactively ensure families of all kinds are represented in fair and accurate ways.”
Speaking on CNN immediately after Hallmark’s announcement was released, Ellis confirmed Perry’s statement that Hallmark and GLAAD would be working together, saying, “We’re talking with them, we’ve been talking with them all weekend, because they want to do the right thing, and I think that the quick decision was the right thing. And now we have to watch and see what they do in the future.”
Out & About
Gay librarian to discuss new novel at Green Lantern
Gareth Carter to speak at ‘Cocktails, Chaos & Controversy’ fundraiser
Librarian, novelist, and advocate for intellectual freedom Gareth Carter will talk about his debut novel, “The Misadventures of Don Kee Dong & Phillip Mihol,” on Sunday, July 12 at 4 p.m. at Green Lantern Bar.

The event, titled “Cocktails, Chaos & Controversy” is a fundraiser for the DC LGBTQ+ Community Center Library and will celebrate queer storytelling, libraries, and Carter’s new novel.
The event will combine humor, conversation, and community. In addition to being on hand to sell and sign books, Carter will share his own journey from librarian to novelist, discuss the state of public libraries in an era of book banning, and his own challenges with one group, which served as the genesis for this novel, the first in his International Men of Mystery series.
For more details, visit Carter’s website.
The Blade may receive commissions from qualifying purchases made via this post.
Friday, July 10
Go Gay DC will host “LGBTQ+ Community Happy Hour” at 6 p.m. at Freddie’s. This is a chance to relax, make new friends, and enjoy happy hour specials at this classic retro venue. Attendance is free and more details are available on Eventbrite.
Women in their Twenties and Thirties will meet at 8 p.m. on Zoom. This is a social discussion group for queer women in the Washington, D.C. area. For more details, visit Facebook.
Saturday, July 11
Go Gay DC will host “LGBTQ+ Community Brunch” at 11 a.m. at Freddie’s Beach Bar & Restaurant. This fun weekly event brings the DMV area LGBTQ+ community, including allies, together for delicious food and conversation. Attendance is free and more details are available on Eventbrite.
“Reel Affirmations XTRA: Washington DC’s International LGBTQ+ Monthly Film Series” will present “Bookends” at 11:30 a.m. at the DC LGBTQ+ Community Center. “Bookends” is a touching love story, free popcorn, soft drinks, and conversation with your community. For more details, visit the DC Center’s website.
Sunday, July 12
“Duet: A Curated Sapphic Karaoke Dating Experience” will be at 5 p.m. at Muzette. This event is designed for single queer women and sapphics ages 35+ who are looking to meet potential romantic partners in a relaxed, low-pressure environment. For more details, visit Eventbrite.
Monday, July 13
“Center Aging: Monday Coffee Klatch” will be at 10 a.m. on Zoom. This is a social hour for older LGBTQ+ adults. Guests are encouraged to bring a beverage of choice. For more information, contact Adam ([email protected]).
Genderqueer DC will be at 7 p.m. on Zoom. This is a support group for people who identify outside of the gender binary, whether you’re bigender, agender, genderfluid, or just know that you’re not 100% cis. For more details, visit genderqueerdc.org or Facebook.
Tuesday, July 14
Coming Out Discussion Group will be at 7 p.m. on Zoom. This is a safe space to share experiences about coming out and discuss topics as it relates to doing so — by sharing struggles and victories the group allows those newly coming out and who have been out for a while to learn from others. For more details, visit the group’s Facebook.
Trans Discussion Group will be at 7 p.m. on Zoom. This event is intended to provide an emotionally and physically safe space for trans people and those who may be questioning their gender identity/expression to join together in community and learn from one another. For more details, email [email protected].
Wednesday, July 15
Job Club will be at 6 p.m. on Zoom upon request. This is a weekly job support program to help job entrants and seekers, including the long-term unemployed, improve self-confidence, motivation, resilience and productivity for effective job searches and networking — allowing participants to move away from being merely “applicants” toward being “candidates.” For more information, email [email protected] or visit thedccenter.org/careers.
Thursday, July 16
The DC Center’s Fresh Produce Program will be held all day at the DC LBTQ+ Community Center. People will be informed on Wednesday at 5:00 pm if they are picked to receive a produce box. No proof of residency or income is required. For more information, email [email protected] or call 202-682-2245.
Virtual Yoga Class will be at 7 p.m. on Zoom. This free weekly class is a combination of yoga, breathwork and meditation that allows LGBTQ+ community members to continue their healing journey with somatic and mindfulness practices. For more details, visit the DC Center’s website.
Movies
‘She’s the He’ brings gender-bending twist to teen comedy genre
Recreating raunchy nostalgia through a queer eye
No matter which generation you belong to, you have nostalgic memories of “teen comedy” movies from your adolescent years, even though you’re a little embarrassed about it today.
This is particularly true for the Gen X and Millennial crowd, who grew up with raunchy teen movies from “Fast Times at Ridgemont High” to “Porky’s” to “American Pie,” and have lived long enough to experience the shock of watching younger generations deploring them for the very raunchiness and toxic behavior that made them appealing to us in the first place.
These are exactly the type of films that are channelled in “She’s the He,” a SXSW hit and Independent Spirit Award nominee that hit VOD platforms on June 30, which strikes a nostalgic chord that conjures both the extreme “political incorrectness” and heartfelt sensitivity of the movies that inspired it – but updates the formula to add an edge that’s especially relevant in our current time.
In other words, it recreates the “raunchy teen comedy” genre through a queer eye (with a focus on the fine points of gender identity), and it’s every bit as messy, awkward, inappropriate, and “cringey” as you might hope it to be.
Written and directed by trans/nonbinary filmmaker Siobhan McCarthy, it’s a movie that might result in mixed feelings from many audiences over a story that centers on two cis-male high school seniors, Ethan (Misha Osherovich) and Alex (Nico Carney), who pretend to “come out” as trans together as a way to get close to girls.
Actually, it’s mostly Alex’s scheme to gain “access” to his crush, Sasha (Malia Pyles), and quell the rampant rumors that he and lifelong BFF Ethan are gay, reasoning that being “trans” would technically make them girls, too. It works, incredibly, in the beginning, but as a burgeoning friendship with nonbinary Forest (Tatiana Ringsby) distracts Alex from his rampant teen hormones, Ethan begins to realize that she really is trans, after all. What started out as a juvenile ploy suddenly becomes a complicated mess, and the two best friends must try to navigate their way out of it; unfortunately, Alex can’t stop scheming for sex and Ethan is struggling with the prospect of coming out to her transphobic mother (Suzanne Cryer), and needless to say, it puts a strain on their friendship. Meanwhile, there’s a whole locker room full of testosterone-charged jocks who want in on the scam themselves.
If all that sounds incredibly problematic to you, you’re not wrong – it definitely is. The entire premise, with all its nonconsensual shadiness and its hormone-driven gaslighting, seems like enough to trigger calls for “cancellation” from both sides of our divided social mediaverse; add to that the fact that the whole thing is played for laughs, as a crass and foul-mouthed sex farce about high school kids, and the movie opens itself up to an even greater level of pearl-clutching.
Like most of those teen raunch-fests of earlier generations, however, “She’s the He” is doing it all on purpose. McCarthy’s wildly “inappropriate” movie is not just some cheap sexploitation comedy, but a savagely campy assault on the attitudes and expectations of the very people that might be offended by it.
As McCarthy says in their director’s notes for the film, “By taking conservative talking points at face value and playing out their worst fears on screen, ‘She’s the He’ seeks to undermine and defang these harmful ideas while satirizing the very media that has fueled this fear-mongering.”
Among the most obvious “conservative talking points” their movie lampoons is the whole obsession around gender and bathrooms (it is, after all, a story about two cis males who essentially disguise themselves as trans so that they can get into the girl’s locker room), but there are a whole lot of others, too: the excessive concern over pronouns, the obsession over genitalia, the assumption that gender identity and sexuality are somehow synonymous, the sexed-up male fantasy of what happens between girls when they’re behind closed doors – all the typical exaggerated tropes are there, and exaggerated even further for full effect. In fact, it’s the film’s not-so-subtle subversion of the “male gaze” through a queer and feminist lens that might be its most satisfying flourish, underscoring the already absurd parody provided by Alex’s single-minded (and hilariously “incel”-ish) prioritization of his sex drive above all other considerations.
Yet what really raises “She’s the He” above the level of the crude humor it deploys has nothing to do with making fun of people, nor is it even about pushing against uptight social boundaries around sexual and/or gender expression; all the irreverent zaniness is wrapped around a deeper story about friendship, love, and growth, a journey of self-discovery and finding the courage to embrace who you really are. And at the center of it is a transgender nonbinary actor in the leading role – in itself a bold challenge to rigid expectations – with not just the talent, but the grace, nuance, and bravery to play it with full authenticity. Osherovich earned a well-deserved nomination for Best Breakthrough Performance at this year’s Independent Spirit Awards, and they’re the heart of the film.
In fact, it might be McCarthy’s deliberate choice to cast their film entirely with actors who identified in some way as queer that fuels its transgressive energy and keeps it feeling “real” even when it’s at its most ludicrously excessive. They make for a great ensemble of players, but naturally there are standouts: co-star Carney (who is also a successful standup comic, known for mining his own transmasculine experience for laughs) does a great job as Alex, endearingly unconcerned and frequently clueless about his shortcomings as he single-mindedly pursues the loss of his virginity, and his chemistry with Oserovich makes them a winning pair whenever they share the screen; Cryer brings a dose of needed maturity to the mix, while also conveying the struggle of a mom trying to navigate her child’s coming out; Pyles and Ringsby both bring the intelligence and depth to undercut our expectations of their characters; comedian Aparna Nancherla earns plenty of chuckles as a teacher haplessly trying to keep up with all the changing identities (and pronoun protocols) of her students; and knowing that the school’s entire male sports team is played by transmasculine actors adds a delicious flavor to the movie’s overall parody of conventional gender presentation that helps make its climactic “locker room showdown” scene all the more hilarious.
It’s worth noting that “She’s the He” is targeted mainly for Gen Z audiences – it’s their generation’s turn to put their stamp on the genre, after all – but older audiences needn’t feel left out; there’s plenty here that should feel universal enough for any age to enjoy; and if you’re afraid it will be too extreme, rest assured: the most shocking thing about it is that it might be the sweetest teen sex comedy you’ll ever see.
Considering they’ve been making them for decades, that’s saying a lot.
