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Drag Queens to make first-ever Super Bowl appearance, thanks to Sabra ad

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Miz Cracker and Kim Chi in the hummus brand’s commercial, which will air during this weekend’s Super Bowl LIV game. (Image via YouTube)

We already know that this year’s Super Bowl includes the first-ever openly LGBTQ coach in the event’s 54 year history. Now comes word it’s also going to feature the first drag queens.

Hummus brand Sabra will feature two alumni of “RuPaul’s Drag Race,” Kim Chi and Miz Cracker, in an ad that will run during the NFL championship game on February 2. AdWeek reports that the barrier-breaking commercial is part of a campaign which also features rapper T-Pain and former “Real Housewives of New Jersey” rivals Caroline Manzo and Teresa Giudice.

“We’re bringing a diverse group of personalities to the table and demonstrating just how incredibly versatile, relevant and relatable hummus is today,” said Jason Levine, Sabra’s Chief Marketing Officer. “We think we’ve got something for everyone.”

A teaser for the ad campaign, posted by Sabra on YouTube last week, offers a glimpse of the two queens, in which Miz Cracker is struggling to put a football helmet on over her enormous wig, saying  “I hope this doesn’t give me helmet hair,” while a bemused Kim Chi watches.

Talking to NBC, marketing strategist Bob Witeck, who specializes in marketing to LGBTQ audiences, said the inclusion of the two popular queens in the ad is “revolutionary.”

“For queer audiences, [drag] is an art form and an ‘outsiders’ language. Reaching the Super Bowl means taking our language into every home in the nation and millions around the world.”

Predictably, there has been blowback. A petition started by Catholic website LifeSite has called for a boycott of the big game, describing the inclusion of the drag queens “a new low for the Super Bowl.” Another petition, from the notorious One Million Moms, a front for the American Family Association (designated as a hate group by the Southern Poverty Law Center), deplores the ad by saying, “Normalizing this lifestyle is contrary to what conservative, Christian parents are teaching their children about God’s design for sexuality.”

Conservative backlash aside, Witeck says there has been a “sea change” in public attitudes toward drag over recent years, a normalization due in large part to “RuPaul’s Drag Race.” Now, for the first time, the Sabra ad will put drag into the living rooms of approximately 100 million football fans during arguably the biggest sports event of the year.

“The Super Bowl is the ultimate test, when you can take chances like this and realize that the fear of drag is nothing people imagined it to be,” says Witeck. “It’s us telling our own joke about ourselves, with a sense of humor and authenticity… with luck, everyone laughs with us.”

The Kansas City Chiefs face the San Francisco 49ers for Super Bowl LIV on Sunday, February 2 at the Miami Hard Rock Stadium in Miami Gardens, Florida. The game will air live on Fox at 6:30pm ET.

You can watch the teaser for the Sabra ad featuring Kim Chi and Miz Cracker below.

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Television

Kardashian carries her weight in ‘AHS: Delicate’

Show’s 12th season faces hurdles before we’ll know whether it lives up to the promise

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Emma Roberts and Kim Kardashian star in ‘AHS: Delicate.’ (Photo courtesy of FX)

The biggest question around the 12th season of “American Horror Story” has nothing to do with the plot, which means it won’t count as a spoiler if we answer it right off the bat: Kim Kardashian’s acting is just fine.

At least, that’s true through the first episode; future installments may require a reassessment of her skills, and perhaps that will add an additional layer of suspense to the proceedings as the story unwinds – a “hook” that might be a big part of the reason the reality show “famous-for-being-famous” celebrity was cast for this season in the first place. Whether her performance ends up being a triumph or a train wreck, it’s guaranteed that millions will want to watch it, and she herself would likely be the first to endorse that kind of sensationalist strategy to boost audience interest in the newest season of a show that has been around longer than many of its fans have been old enough to watch it. Ryan Murphy’s uber-gay, aggressively transgressive horror anthology may once have been “must-see TV” – but after more than a decade of thrilling, edgy concepts that were just as likely to fall apart into an anticlimactic mess as they were to build to a coherent conclusion, it has become more of a “guilty pleasure.”

Before you come for us and call us “haters,” rest assured we’re not dismissing the power and genius of “AHS” both as a show and as a brand; camp and horror have always been deeply intertwined, and Murphy’s trope-driven premise for the series has never shied away from leaning into that connection. The absurdity of its cobbled-together plots, contrasted with the histrionic over-seriousness of their presentation, is precisely what allows it to drive home its blatantly metaphoric commentary on whatever cultural or social themes it happens to be addressing. At its best, it has been electrifying, provocative, insightful TV, and at its worst, it has been painfully obvious, exploitative schlock that loses steam long before it sloppily ties all its threads together for a season finale, but either way, it has never failed to keep its audience coming back for more. Clearly, it has a power that lies beyond imposed standards of artistic quality, and it’s hardly a stretch to suggest that power comes from the show’s deeply progressive heart, which invariably and relentlessly exposes the hypocrisy, deviousness, cruelty, and oppression of a programmed and homogenized social order – with particular emphasis on the experience of those who dare to be outliers from that imposed norm, making it a perennial favorite with the queer demographic as much as its unabashedly gimmicky stunt casting of pop culture icons like Lady Gaga (and Kardashian, of course) to draw queer eyes faithfully to the screen for 10 weeks each autumn.

Yet even if queer subtext is a big part of what makes “AHS” tick, the series doesn’t always place its focus – as it did in last year’s grim AIDS allegory, “NYC” – on overtly or exclusively queer subject matter, and for its newest season – “Delicate”, the new season adapted from Danielle Valentine’s novel, “Delicate Condition” – the venerable FX tentpole series full-heartedly embraces a feminist milieu. The story wastes no time in evoking questions and concerns about the rights of women to maintain autonomy over their own hearts, minds, and bodies. Led by “AHS” veteran Emma Roberts – who, though Kardashian has been granted the most press attention, is the season’s central character, and brings her to life with likable charm and compelling intelligence – it tells the tale of Anna Alcott (Roberts), a blossoming movie star trying to conceive a child with her supportive-yet-controlling partner Dex (series newcomer Matt Czuchry), who finds herself haunted by bizarre visions and unexplainable phenomena as she undergoes IVF treatment from a high-end fertility clinic.

Episode one launches the plot with the series’ usual blend of stylish panache and unapologetic pulp by subjecting its heroine to a mysterious nocturnal incident, opening into an extended flashback that establishes a back story that will presumably be crucial to the events to follow. Juggling newfound success and fame with her commitment to starting a family, Anna is plagued by strange anomalies that lead her to question her own perceptions, and begins to suspect she is being targeted by a stalker (or stalkers) with potentially sinister motives. When these strange occurrences begin to affect her behavior, she finds herself ever more isolated from the skeptical Dex, who both coddles and condescends to her, and who may or may not still be obsessed by a the memory of a dead fiancée. She also becomes increasingly paranoid that she is being terrorized and manipulated by everyone around her – including her doctor (Denis O’Hare) and her recently acquired publicist (Kardashian), who exert conflicting pressures on her as she tries to navigate both her “real” life and the career she’s on the cusp of creating. By the time the episode comes full circle and returns to the mysterious incident with which it opens, it seems clear than Anna’s hopeful journey toward motherhood is happening at the center of some sort of arcane conspiracy.

Like most previous seasons of “AHS,” “Delicate” starts out with promise. Conjuring and weaving together key themes from classic films from “Gaslight” to “Rosemary’s Baby” to “The Stepford Wives,” it leaves little doubt programming of women to make them conform to male-defined fantasy – and from the biblically coined notion that their gender is forever “cursed by God” to be punished for Eve’s “original sin.” From what we’ve seen so far, it seems clear that Murphy and writer/showrunner Halley Feiffer aim to frame that archaic perspective as a deliberate and coordinated effort to render women into expendable, easily managed accessories in a male-dominated world. That is certainly not a new concept, but one that is arguably more important to explore in the America of 2023 than ever before. And though the season’s inaugural entry is too busy with exposition to give us much in the way of potent frights or shocks, it also provides flashes that hint at a season full of the kind of grotesque body horror that has always been a hallmark of the show.

Still, even if Kardashian – perfectly cast, by the way, as Anna’s publicist and confidante, whose savvy for promotion makes her into one of her industry’s leading names but who may also somehow be involved in the forces pushing her client toward a dark fate – can manage to meet the success of a few surprisingly good initial reviews, there are still a lot of potential hurdles for “Delicate” to jump before we can know whether it lives up to the promise from which so many previous seasons have fallen short. 

It hardly matters, though; no matter how it plays out, the show is sure to strike a chord with all the loyal “AHF” fans, and those who are less devoted will probably still find much to keep them interested in the series’ signature gruesome-but-elegant aesthetic, no matter what.

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Taste of Pride celebrates LGBTQ and allied restaurants

Weeklong event will feature local eateries and bars

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Kareem Queeman, known as Mr. Bake, will headline the opening event for Taste of Pride.

Get ready to celebrate LGBTQ-owned, managed, and allied restaurants at Taste of Pride from Oct. 2-8. 

The weeklong event is a new initiative by Capital Pride Alliance. In 2021, the organization put on a single-day brunch event in June at LGBTQ and allied restaurants, but this is the first weeklong iteration. 

About 15 local restaurants and bars are set to participate, including As You Are, Shaw’s Tavern, Jane Jane, and Code Red. There’s also an opening party on Monday, Oct. 2 featuring food and drink vendors without a traditional brick-and-mortar space, like Suga Chef and Vegan Junk Food. 

Taste of Pride will raise funds for the Pride365 fund, which supports local LGBTQ organizations. There will be a three-course prix fixe menu at several of the participating locations, with lunch and brunch menus offered at $30, and dinner menus offered at $40 or $55. 

Kareem Queeman, known as Mr. Bake, will be headlining the opening event on the evening of Oct. 2 at Lost Generation Brewery. Queeman, the founder and owner of the renowned bakery Mr. Bake Sweets and a James Beard Award semi-finalist, said he’s excited to spotlight LGBTQ chefs and mixologists. 

Queeman said he’s proud to be a part of bringing queer culinary experts together to celebrate the work they’ve all done and discuss what changes need to come to the industry — there will be a panel discussion on Oct. 2 covering those topics. LGBTQ chefs have long gone unnoticed, he said, despite the innovative work they’ve done. 

“Queers have been in the industry doing the work for a very long time and we just haven’t really gotten that acknowledgment,” Queeman said. 

Providing this space for LGBTQ people in the restaurant industry is paramount to giving a sense of power and ownership in the work they do, Queeman said. He wishes there was this kind of space for him when he was coming up as a chef when he was younger. 

Taste of Pride is also a great opportunity for LGBTQ people looking to get into the industry to find safe spaces to work that are run by queer people, Queeman said. 

Rob Heim, the general manager at Shaw’s Tavern, said he’s looking forward to being a part of the event. And new fall menu items at Shaw’s Tavern will be available during Taste of Pride, which he’s thrilled to showcase. 

“I was really excited to help out and participate,” he said. “It’s a great idea.” 

The smaller number of participating restaurants in Taste of Pride is intentional, said Brandon Bayton, a volunteer executive producer organizing Taste of Pride. It’s so each restaurant can be well-represented during the week, and different restaurants will be highlighted on social media on separate days. Capital Pride Alliance is also partnering with influencers to get the word out. 

From left, food from 801 Restaurant and Bar and a drink from Code Red. (Code Red photo by Michael Emond; photos courtesy of Capital Pride Alliance)

Visibility — all year long 

It’s important to have events like Taste of Pride outside of June, Bayton said. 

“We exist 365 days,” Bayton said. “So we need to make sure that we continue the celebration and invite others to celebrate with us and just be authentically ourselves. We enjoy and do a lot of things other people do. There’s no reason why we should just be constrained to one month.”

Queeman agrees. His identity as a queer Black man doesn’t stop or start at any given month. 

“I’m not just a queer or gay man in June or I’m not just a Black man in February,” he said. 

And food is a major intersection that all people of all identities enjoy, Bayton said. It’s a simple way to bring people together. 

“We do the exact same things that everyone else does,” Bayton said. “We all eat. We all love to eat.” 

Taste of Pride will run from Oct. 2-8. For more information and to make reservations, visit capitalpride.org/event/taste-of-pride.

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PHOTOS: DCGFFL 25th Anniversary Party

Gay flag football league marks milestone at Penn Social

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The D.C. Gay Flag Football league held a party celebrating their 25th season at Penn Social on Saturday. (Washington Blade photo by Michael Key)

The D.C. Gay Flag Football League (DCGFFL) held a 25th season anniversary party at Penn Social on Saturday, Sept. 23. Proceeds from the event benefited the LGBTQ youth services organization SMYAL as well as the D.C. Center for the LGBTQ Community.

(Washington Blade photos by Michael Key)

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