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Pricing strategies when selling your home

It’s a product so avoid emotion-based decisions

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Pricing strategies, gay news, Washington Blade
There are three main strategies to think about when approaching finding the right price: Aspirational, Market Value, and Below Market Value.

Pricing your home correctly from the start is imperative to a successful sale. We all love our homes and probably think it is worth more than it is. But that thinking can be a killer when it comes to pricing your home when you go to sell.

The first thing to remember when pricing your home is you must think of it like a product. While it is still currently your home, in the minds of the buyers it is a product. And buyers will decide if that price you’ve set is worth what the home offers. If it isn’t, your showings will lag and offers will just not arrive. This will lead to longer days on market, which can be a huge turn off to buyers, especially in the D.C. market.

So, what is the best way to price your house to sell? It comes down to your specific home. What it offers, where it is located, the size, the condition, etc. It’s also helpful to see what the market norms are in pricing, so you are competitive. So before pricing any home, you have to do your research. You want to closely examine what similar homes have sold for in your area in the past year to six months. Seeing that data is a start to any good pricing discussion.

While there are many ways to price a home, and no overarching rule that applies to every home, here are three main strategies to think about when approaching finding the right price: Aspirational, Market Value, and Below Market Value.

Aspirational pricing is the “pie in the sky” way of pricing. When pricing this way, you review the comparable sales and price higher than what similar homes have sold for recently. It is easy to fall into the thinking that your home is worth more. Aspirational pricing is a more emotional way of pricing and even in a seller’s market it is likely not the right answer. Buyers will know if you’ve over-priced the home and will either not visit, not make an offer, or offer you a much lower price, which is a hard pill to swallow.

Market Value pricing is pricing right in line with the comparable sold properties in your area. Adjustments to the price should be made to account for variations in the comparable homes. If one has a new kitchen, for example, it would command a higher price than a home that needs a total kitchen renovation if all other factors are very similar. Market pricing is a direct result of what the research is saying your home should be priced at and sell for.

Lastly, Below Market Pricing is when you analyze the comparable sales and price the home significantly lower than the Market Value indicates. If done correctly, this pricing model is putting the home at a lower price than where you expect the home to sell. If there is a lot of competition in your market, if you need to sell quickly, or if your home needs some upgrades this pricing model is worth considering. In certain markets pricing your home this way can lead to attracting more buyers and eliciting multiple offers.

When pricing it is important to have this conversation with your agent. Your agent should pull the research of recent home sales and have a thorough discussion with you as you go to price the home. Your agent can often add real-world market advice to the recent sales so that you can be positioned to price right from the start. I talk more about pricing and preparing your home for sale on my YouTube Channel.

Sherri Anne Green is an award-winning Realtor with Coldwell Banker Realty having earned the prestigious International President’s Circle Award designating her among the top 5% internationally. Focusing on custom, data-driven marketing and client service, Sherri Anne provides impeccable, high-touch service tailored to her client’s unique situation. She can be reached via phone or text: 202-798-1288 or [email protected]. Follow her weekly real estate series on YouTube and on Instagram.

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Real Estate

Renovations in the time of COVID

Clean and de-clutter your home before listing

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cleaning house, gay news, Washington Blade

What do I need to do to make my house pretty and ready to sell in the time of COVID?  Some people are telling me that I don’t have to do anything, that it is a sellers’ market. Well, maybe. Do you know your market? Do you know the idiosyncrasies of your market? In many places, homes are flying off the market “as-is.” But in many places a much more nuanced home is getting the attention.

I am seeing more movement in the single-family home market. So, a seller might get by with doing basic repairs and some sprucing up/de-cluttering to get their house ready for the market. Then again, you never get a second chance to make a first impression, so when in doubt, clean it out. (Paint it out, stage it out, etc.)

If you want to do renovations, you might want to get estimates from multiple sources, and see who gets you the best deal. I am hearing some stories that there is a backlog in the supply chain for hardwood and some other materials. Also, many contractors are booked up right now, or have been scheduled to get work done for months now. If timing is going to be an important part of the puzzle, you might want to double check that the work can get done when you need it to be done, especially if you live in a building where you have to get permission to use elevators, do work between certain hours of the day, etc.

At the very least, find a good house cleaner to get in and do a good job on the type of cleaning that is not done on a normal basis. For many reasons. In the time of a pandemic, cleanliness is almost the number one thing people are looking at. Also, we all know that the carpets get vacuumed, the windows get cleaned, and the shelves get dusted. But what about deep in the corners and under the counters and in the air vents and filters?

That being said, there seems to be a shortage of homes on the market right now for the amount of buyers that are looking. A lucky seller right now might not have to do a total renovation and might want to leave some decisions to the next buyer, but I would still advise that they err on the side of cleaning, de-cluttering, and getting it photo ready to maximize their return on their investment.

 

Joseph Hudson is a Realtor with The Rutstein Group at Compass. Reach him at 703-587-0597 or [email protected].

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Real Estate

Real estate opportunity still knocking

Short- and long-term benefits for both sellers and buyers

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COVID-19 real estate market, gay news, Washington Blade

The last year has been challenging across the board, but one area that has continued to thrive is the real estate market.

Low interest rates and a year filled with unique changes have prompted people to think differently about where they live – and they’re taking action. As of late, the housing market is chock full of opportunities for both sellers and buyers. Regardless of whether one is taking the leap into homeownership for the first time or prepping to downsize for retirement, this is a market anyone and everyone should consider tapping into.

There has never been a better time to sell your home than right now. Thanks largely to low interest rates, buyer demand continues to soar. At the same time, inventory is historically low as many would-be sellers have opted to stay put in the last year. According to the latest Realtors Confidence Index Survey by the National Association of Realtors (NAR), the average house is now receiving 4.1 offers after just 20 days on the market. Buyers are clearly eager to purchase, and because of the shortage of inventory available, they’re often entering bidding wars. This is one of the factors keeping home prices strong and giving sellers leverage in the negotiation process.

Homeowners who are in a position to sell shouldn’t wait to make their move. As our world inches closer to normal, more inventory will be hitting the market soon. By listing this spring, you will get your house on the market when conditions are still most favorable. With low inventory and high buyer demand, homeowners can potentially earn a greater profit on their houses and sell them quickly in the fast-paced spring market. Not to mention the opportunity to get by with that older water heater and home systems at large. Many buyers in this area tend to waive contingencies on their offer, clearing the path to a smoother and quicker closing.

While the challenges for buyers are very real, there is one massive factor to keep buyers motivated: interest rates. We’re continuing to see historically low averages in interest rates, and those rates are only projected to tick back upwards in the coming years. Last year saw interest rates come significantly down, and we’re still seeing an average of 3% on 30-year fixed-rate mortgages. Compare that to just three years ago when we were a whole 1.5% higher with averages of 4.5%.

With low interest rates nationally and the D.C. area’s strong home value appreciation rates, the investment of homeownership is a real possibility for more people. Over the span of the next five years, homeowners in the District are presented with a great opportunity to grow their net worth by more than $100,000 based on the current average sales price of $699,732 and projected rates of appreciation over the next five years. These conditions won’t last forever though, so take advantage of the opportunity when you can.

After a year of shifting sands, the housing market has emerged stronger than ever – with some unusual quirks. Opportunity is lending itself to short- and long-term benefits for both sellers and buyers. If your situation allows, this market may provide uniquely profitable opportunities for your real estate transaction. For more information or to talk about buying or selling real estate, give me a call at 571-439-2515.

 

Zach Twigg is a licensed Realtor in D.C. and Virginia with Bediz Group, LLC at Keller Williams Capital Properties. Call or text him at 571-439-2515, email him at [email protected], or follow him on Instagram and Facebook

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Real Estate

How and why to build a raised garden bed

Accessibility, ideal soil conditions guarantee success

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Fairly easy to construct and even easier to maintain, raised garden beds are a great way to raise plants and vegetables in the comfort and convenience of your backyard.

In a recent episode of the Exmark Original Series, “Done-in-A-Weekend-Extreme,” landscape designer and show host, Doug Scott, spoke to organic gardener Joe Lamp’l of “Growing a Greener World” about the ins and outs of raised garden beds.

Here are some of the top insights and tips Lamp’l shared.

• Why use raised garden beds? A raised garden bed can help facilitate the ideal growing environment, as most people don’t have that perfect soil naturally in their yard. Their accessibility makes them easier to work in and maintain. Plus, they’re a nice architectural design element in any landscape.

• What’s the ideal size? The main rule of the thumb applies to width. The bed should be no wider than 4 feet, as you never want to compact the soil when working. Length however, is based on personal preference and needs. As far as height is concerned, you want the roots to be able to grow out and down as much as possible — 6-inches at minimum. While 12-inches is common, anything higher is a bonus.

• What materials work best? Treated lumber is the most readily available and economical material and will likely last the longest, however, being an organic gardener Lamp’l prefers untreated hardwood, as it lasts almost as long and doesn’t contain chemicals. Other materials you have around the home and yard, such as rocks, old tubs, etc., can work too.

• Where’s the best location? Build your raised garden bed on level ground, in full sun exposure near a water supply.
DIY Instructions:
To build a 10-foot x 4-foot x 18-inch raised bed, you’ll need:

• Nine 6-inch x 6-inch x 12-foot cedar timbers
• Tape measure, t-square and marking pencil
• A saw and extension cord
• One box of 10-inch heavy-duty exterior wood screws
• Ten 24-inch x 1/2-inch rebar stakes
• Twenty 10-inch galvanized timber spikes
• Sledgehammer
• Impact drill and long drill bit
• Level
• Hammer
• Shovels
• Hardware cloth, wire cutters and fence staples
• Work gloves, safety glasses and ear plugs
• Wheelbarrow (to transport soil)

1. Begin by cutting six, 6 x 6 timbers, each measuring 10-feet 6-inches in length. And six, 6 x 6 timbers, each measuring 4-feet 6-inches in length. Drill rebar holes in each timber.

2. Once the first layer of bed has been placed, leveled and squared in your desired location, fasten the corners using 10-inch wood screws. Secure the entire layer to the ground with 10 pieces of rebar.

3. Place the second layer of timbers, staggering the corners and fastening them with wood screws. Secure this layer to the first with ten 10-inch galvanized spikes.

4. Install galvanized cloth to prevent burrowing pests from eating earthworms and destroying plants.

5. Place the third layer of timbers (following above directions.)

6. Fill with soil and plants.

For more tips and complete build instructions, check out “How to Build Raised Garden Beds” by visiting Exmark.com/backyard. Exmark’s Backyard Life is part of a unique multimedia destination with a focus on helping homeowners make the most of their backyard. There you can also access other series, including “Prime Cuts” and “Dream Yards.”

For an amazing crop this season, take a cue from the professionals and build a raised garden bed for best results.

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