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Pricing strategies when selling your home

It’s a product so avoid emotion-based decisions

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Pricing strategies, gay news, Washington Blade
There are three main strategies to think about when approaching finding the right price: Aspirational, Market Value, and Below Market Value.

Pricing your home correctly from the start is imperative to a successful sale. We all love our homes and probably think it is worth more than it is. But that thinking can be a killer when it comes to pricing your home when you go to sell.

The first thing to remember when pricing your home is you must think of it like a product. While it is still currently your home, in the minds of the buyers it is a product. And buyers will decide if that price you’ve set is worth what the home offers. If it isn’t, your showings will lag and offers will just not arrive. This will lead to longer days on market, which can be a huge turn off to buyers, especially in the D.C. market.

So, what is the best way to price your house to sell? It comes down to your specific home. What it offers, where it is located, the size, the condition, etc. It’s also helpful to see what the market norms are in pricing, so you are competitive. So before pricing any home, you have to do your research. You want to closely examine what similar homes have sold for in your area in the past year to six months. Seeing that data is a start to any good pricing discussion.

While there are many ways to price a home, and no overarching rule that applies to every home, here are three main strategies to think about when approaching finding the right price: Aspirational, Market Value, and Below Market Value.

Aspirational pricing is the “pie in the sky” way of pricing. When pricing this way, you review the comparable sales and price higher than what similar homes have sold for recently. It is easy to fall into the thinking that your home is worth more. Aspirational pricing is a more emotional way of pricing and even in a seller’s market it is likely not the right answer. Buyers will know if you’ve over-priced the home and will either not visit, not make an offer, or offer you a much lower price, which is a hard pill to swallow.

Market Value pricing is pricing right in line with the comparable sold properties in your area. Adjustments to the price should be made to account for variations in the comparable homes. If one has a new kitchen, for example, it would command a higher price than a home that needs a total kitchen renovation if all other factors are very similar. Market pricing is a direct result of what the research is saying your home should be priced at and sell for.

Lastly, Below Market Pricing is when you analyze the comparable sales and price the home significantly lower than the Market Value indicates. If done correctly, this pricing model is putting the home at a lower price than where you expect the home to sell. If there is a lot of competition in your market, if you need to sell quickly, or if your home needs some upgrades this pricing model is worth considering. In certain markets pricing your home this way can lead to attracting more buyers and eliciting multiple offers.

When pricing it is important to have this conversation with your agent. Your agent should pull the research of recent home sales and have a thorough discussion with you as you go to price the home. Your agent can often add real-world market advice to the recent sales so that you can be positioned to price right from the start. I talk more about pricing and preparing your home for sale on my YouTube Channel.

Sherri Anne Green is an award-winning Realtor with Coldwell Banker Realty having earned the prestigious International President’s Circle Award designating her among the top 5% internationally. Focusing on custom, data-driven marketing and client service, Sherri Anne provides impeccable, high-touch service tailored to her client’s unique situation. She can be reached via phone or text: 202-798-1288 or [email protected]. Follow her weekly real estate series on YouTube and on Instagram.

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Real Estate

Alternative ways to deal with high interest rates

Rental units, house hacks, and more

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Some row homes have English basements that you can rent out for extra income.

Amid all the news this week about whether or not the movie “Bros” was a blockbuster, we still hear about fluctuating mortgage rates. This is obviously detrimental for my business. I have a dog to feed and I like to eat. So let’s look at some alternative methods of combating the higher mortgage rates. If you have read my previous columns (I hope you have) then you will know I am a huge fan of sass and more importantly, controlling your controllables! Let’s outsmart these interest rates, hunny.

ENGLISH RENTAL UNITS

Obviously we cannot change the interest rates, we don’t set those. But we do set and control our destiny. If you have been in the market for a row house in D.C. but don’t truly NEED all of that space – perhaps shift your search to include row houses that have an English basement. This means that it’s a basement that has means of egress from the front and the back. Here in D.C. there are requirements in order to make it a legal rental and have a certificate of occupancy, which include, but are not limited to, means of egress and ceiling height. That ceiling height aspect is truly a very important part.

By shifting your search to include a full basement with a front and back entrance and adequate ceiling height you also might notice that you have increased your budget a bit more. However with these units you are able to charge more in terms of monthly rent than you would for just having a roommate. The market is shifting and buyers are able to be a bit more methodical with their purchases and with that comes some negotiation power as well. 

That means that you likely can find a row home with an English basement for around what your budget (as long as it is realistic) is and now you have the ability to rent out the basement and you can use those funds to offset the higher interest rate – until the rates drop again and you can refinance. At the end of the day please remember that in this market we are “Marrying the house and dating the rate” meaning that if you find THE house for you — buy it, don’t wait. It will cost you more in the long run if you wait. In a few months or a year you will be able to refinance and lower your loan – and if you’ve bought this row home with a rental basement unit then you can just pocket a bit more money since you now have a lower rate. Or turn one bedroom into the walk-in-closet of your dreams.

HOUSE HACK

Let me start by saying this option is NOT for everyone, including me. But I would be remiss if I did not mention it. Think of having roommates but on steroids. House hacking is the idea of buying a home with the sole intention of renting the bedrooms out. For example, this means that your buying criteria would be looking for a bathroom for each bedroom in order to make this work. Ideally a three-bedroom, three-bathroom is the minimum for this to be a lucrative method. In addition to reading everywhere that mortgage rates are increasing I am sure that you have also seen that rents are on the rise as well, which is good for this house hack option. If we look at numbers – say your mortgage is $5,000/mo for a three-bedroom, three-and-a-half bath home. The upstairs has three bedrooms and two baths and the basement has a full bath and open space. You can assume that you would likely be able to rent one upstairs bedroom + bath for about $1,000 and then I would estimate the basement space, which is similar in space to a studio apartment, for around $2,000. This means you would receive about $3,000 in rent without renting out that third bedroom and even thinking through possibly renting out your two parking spaces behind the row home. Looking at your mortgage of $5,000/mo and subtracting the $3,000 in rent you receive that means you are paying $2,000/mo for your home. Again, this is NOT the right choice for everyone, however, it is a great option for those that are looking for a great investment and might not need the extra space now but are looking to grow into a space. (These figures are estimates, and are on the lower end of what rent amounts could be expected, and it also depends on which area of D.C. you are living.)

BUY DOWN RATES

This trend has picked up traction in the past few months. You can effectively “buy down” your interest rate by purchasing points. One point equals 1% of your total mortgage amount. If you buy down a point then this means that if your interest rate was 6% it will now be 5%. Please keep in mind that you do NOT have to buy down one full point but instead can buy down a half point etc. Fees and figures depend on your lender, so keep that in mind as well. The most important part of this equation is to take into consideration how long you will be in the home. If you are only planning to live in this home for five years then it might not make sense to buy down your rate if you are not in the home long enough to recoup the cost associated with the buy down. For example, if you are buying your “forever home” then I would suggest buying down a point or so in order to lessen your monthly mortgage payment. Alternatively, if you are buying a one-bedroom condo but know this will only suit your lifestyle for a short period of time, less than 10 years, I would suggest “Marrying the home and dating the rate” with the mindset that you can refinance at a later date.

Please keep in mind – that the house hacking and English basement options rely heavily on RENTAL INCOME and that is NOT always a guarantee – so there is innate risk with these methods. Also, my lawyer wanted me to mention that I am not a mortgage broker and you should always speak with a lender to see if these options would work for you. Regarding the actual market and what is out there and currently happening on the streets in D.C., Maryland, and Delaware, you should reach out to me.

Justin Noble is a Realtor with Sotheby’s International Realty licensed in D.C., Maryland, and Delaware for your DMV and Delaware Beach needs. Specializing in first-time homebuyers, development and new construction as well as estate sales, Justin is a well-versed agent, highly regarded, and provides white glove service at every price point. Reach him at 202-503-4243,  [email protected] or BurnsandNoble.com.

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Real Estate

Make the most of the market and keep a positive perspective

Home sales are slowing and interest rates are rising

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Home sales are slowing as interest rates rise, but there are silver linings.

Over the course of the last year, what was once a red-hot housing market has experienced a cool-down. Home sales have been slowing, and interest rates are rising as the Federal Reserve continues to try and tame inflation and soaring prices. Rates are currently sitting at their highest point since late 2008, and are more than double their level a year ago. 

Any time interest rates rise and the market slows down, concern is understandable – but there are always silver linings, and viewing the market from a broader historical perspective is important. A few of those silver linings include:

• Interest rates remain historically low: Since the end of 2021, mortgage interest rates have jumped by more than 2 percentage points, climbing above 6% as of September 2022. As a result, mortgage payment amounts have also risen. It’s easy to look at rising interest rates and higher mortgage payments and worry – but when viewed in perspective over the course of the last several decades, rates are still very low. According to Freddie Mac, over the past half-century, rates have averaged nearly 8 percent, and in the early 1980s, even reached as high as 18 percent. When considered in that context, today’s housing market is still far healthier than at other points in recent history.

• Inventory is up: Another benefit of the current market is that inventory is up. For those interested in purchasing a home, this means that there is a wider variety to choose from, and time can be devoted to truly finding a home that checks all of the boxes, rather than simply rushing to make an offer on one of the few that are available.

• Offers are more likely to be accepted: The fact that more inventory exists in the current market allows buyers to potentially place a reasonable offer on a home and have it accepted. This is a stark contrast to the situation of a year ago, where buyers frequently had to rather worry about engaging in an ongoing bidding war where prices became inflated and offers were less likely to be accepted. 

Ultimately, conditions are much better in the real estate market now, even with slightly rising interest rates, than they were the last time the housing market went through a major correction. In fact, following the subprime mortgage crash of 2007 and the subsequent recession, home values dropped by nearly half in some markets. Millions of borrowers found themselves underwater on their mortgages, and many buyers were hesitant to make purchases in such a difficult and unpredictable market.  Currently, many expect that while home appreciation may decline slightly, it will likely remain above the historical average.

While the market may not be as robust as it was a year ago, there are still plenty of positives. A key aspect of making the most of any market is finding a real estate agent who can guide you through the process and help you reach your goals. This can make all the difference between a smooth and successful experience, and a stressful one. At GayRealEstate.com, we’re here to help you find the perfect agent for your needs.

At GayRealEstate.com – We’re Here for You

One thing is certain about the real estate market – over time, it will change and fluctuate. There will be ups and downs. At times it may be ideal for sellers, at other times, more ideal for buyers. Regardless of how the market shifts, however, one thing is constant – at GayRealEstate.com, we’re here for you. It is our passion to connect LGBTQ home buyers and sellers across the country with excellent and experienced LGBTQ-friendly realtors who know and love their communities. We are committed to helping you achieve your real estate goals, whatever they may be. If we can help you, visit us at GayRealEstate.com today to get connected and get started. 

Jeff Hammerberg is founding CEO of Hammerberg & Associates, Inc. Reach him at 303-378-5526 or [email protected].

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Real Estate

Standing on both feet in the current real estate market

Interest rates are up and contingencies are back

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Buyers have more power than they’ve had in recent years.

Gone are the days of a home receiving 25 offers and going well over asking price by more than $250,000. One would think…

The housing market in our immediate area as well as most of the United States has changed from what we’ve seen during the earlier pandemic days. Here in the nation’s capital, we have seen a market that is more in keeping with what we have historically seen. The fall market this year has brought on a substantial amount of new inventory to the market, which is consistent with earlier market trends. We have seen the prices reduce a bit and we have seen days on market linger a bit. But what exactly is going on here?

RISING MORTGAGE RATES

For two years we saw a wild real estate market that was fueled by the need for more space, new space, fresh space, and insanely low interest rates. The lack of inventory in the market also assisted in allowing sellers to get substantial amounts of money over their asking price and left buyers giving everything away. Since then the landscape has changed. Due to higher than the “old normal” interest rates, the market has begun to correct itself a bit. I would like to point out that the interest rates are NOT the only reason for the market correcting itself, this is also due to the influx of inventory coming to the market. Buyers now have so many options to look at, things to consider, and time is truly back on their side in order to make a more sound and informed decision when it comes to home ownership.

Please don’t get it twisted — if a home is well photographed, well marketed, and well priced in addition to having a brilliantly charming Realtor at the open house — it will surely sell with several offers and over asking. That is just no longer the norm.

TIT-FOR-TAT NEGOTIATIONS 

Although we no longer live in a world where sellers can expect to receive $250,000 above asking, we also don’t live in a world where buyers can expect to offer 30-50 percent less than asking and expect for the results to be positive. Similar to dating – we are back to a more intimate handholding experience when it comes to both the home buying and selling experience. As a seller it is important to ensure that your home is in tip-top shape while pricing it properly. As a buyer you should ensure that you have a great pre-approval, provide an appropriate EMD and realize that now you can include CONTINGENCIES! Yes! Once again, you can actually have a home inspection, financing contingency and even a radon test if you are feeling frisky. Those are the most valuable changes in the market for buyers.

INFLATION OR INFLATEGATE?

While turning on the news might be grim these days between inflation, the stock market, and interest rates – home prices are still over 6 percent more expensive than this time last year. If you look at the job market for example, unemployment is at an all-time low. You are still getting paid every week and if your manager makes you angry enough you have the flexibility to quit one job and find another relatively quickly. This mindset combined with an increase in active home listings and decrease in demand – you will likely still say: “Let’s go buy a home.”

Justin Noble is a Realtor with Sotheby’s international Realty licensed in D.C., Maryland, and Delaware for your DMV and Delaware Beach needs. Specializing in first-time homebuyers, development and new construction as well as estate sales, Justin is a well-versed agent, highly regarded, and provides white glove service at every price point. Reach him at 202-503-4243,  [email protected] or BurnsandNoble.com.

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