Financial
Gay-owned pharmacy survived pandemic by serving without judgment
‘To be competitive, you have to think out of the box’
(Editor’s note: This is the third in a multi-part summer series of stories taking a closer look at how a group of diverse LGBTQ entrepreneurs survived and thrived during the pandemic. The series is sponsored by the National LGBT Chamber of Commerce. All installments in the series are available on our website.)
LGBTQ seniors visiting a community pharmacy in Northern California and anxious about getting the “jab” are often soothed by Allie, a 15-year-old Australian Cattle Dog mix who works there alongside her dads.
“We’re all like a big family,” said Dr. Clint Hopkins, a pharmacist and co-owner of Pucci’s Pharmacy in Sacramento with his husband, Joel Hockman. “We want to ensure that our staff and patients remain safe and healthy. Patients can feel that in our culture and that makes it a more welcoming place for them.”
Though he admits some people stop by “just to pet the dog,” that’s fine by him, too.
Hopkins and Hockman wear many hats besides CEO and COO of their independently owned pharmacy, and often it means working long hours to manage dozens of employees and hundreds of regular customers requiring expensive and specialized medications, such as HIV treatments and antipsychotic medications, but they said it’s worth it to keep from turning anyone away.
“We’ve had people from everywhere that were denied medication from someone somewhere,” Hopkins explained. “We literally don’t judge them. And we ‘untrain’ any of those things in our staff that they may have learned – any societal construct or something their family may have taught them. It’s not our job in any way to pass any judgment on anyone.”
Hockman agreed, adding: “Medication is a necessity and not an option for people to stay safe.”
This founding belief in serving everyone without judgment is what helped their small business grow during the height of the pandemic, even as the economy was collapsing into a recession in 2020.
Even as other businesses shuttered from the strain of lockdowns and lost business, Pucci’s Pharmacy expanded the delivery service it previously offered as well as its contactless and curbside services. They also worked with the Sacramento County Public Health vaccine distribution program.
As a result they tripled their business, resulting in an expansion to a larger space in 2021.
“In order to be competitive, you have to think out of the box,” Hockman explained. “What are the customers’ expectations? How are they expecting to receive your products or services during a pandemic? For our business, people were going to be more reluctant to come into the store. At the pandemic’s height, we were also limited by who could physically come into the store.”
So, the pair adjusted their business during the crisis to meet the changing safety needs of their community. This was in part because they knew the important role the pharmacy played in their community, particularly for those who are more vulnerable.
Pucci’s Pharmacy has been a Sacramento fixture for almost 90 years, since brothers Peter and Dino first set up shop in 1930. Their former employee, Tom Nelson, bought the pharmacy with his wife, Linda, in 1979.
When the AIDS epidemic swept the region and eventually the world in the 1980s, Nelson provided critical medications and affirming care at a time when some pharmacies were still denying both to HIV patients.
Hopkins and Hockman bought Pucci’s in 2016 and continue its welcoming legacy.
Today, research shows LGBTQ seniors are particularly medically and economically vulnerable due to a history of discrimination, and they, like seniors in general, increasingly rely on local pharmacies to meet their healthcare needs.
These vulnerabilities were exacerbated by the pressures of the pandemic, and may have contributed to Pucci’s rapid expansion.
The unemployment rate for those 65 and over more than quadrupled between March and April 2020, during the height of the lockdowns and the economic downturn, according to the U.S. Department of Health and Human Services.
Even before the pandemic, 94% of seniors were covered by Medicare, and SAGE, the LGBTQ seniors advocacy organization, states many LGBTQ older people in particular “struggled with poverty.”
SAGE found LGBTQ seniors were twice as likely to be single and live alone, and were four times less likely to have children. The Center for American Progress also reported LGBTQ seniors were more likely to rely on federal benefits such as the Supplemental Nutrition Assistance Program (SNAP), Medicaid, subsidized housing assistance, and unemployment insurance.
Aaron Tax, director of advocacy at SAGE, told the Blade his organization witnessed many LGBTQ seniors relying on groups serving aging populations “to deliver life-saving help” as “financial resources dried up and the safety net was stretched thin.”
But at the height of the crisis, SAGE often delivered critical services unfunded and without reimbursement, such as SAGEConnect, which was launched to connect socially isolated LGBTQ older people across the country.
“LGBT organizations cannot do this work alone,” Tax said.
A Canadian study found pharmacies, in particular, to be “perfectly positioned” to work with elderly patients, their doctors, and their caregivers to best manage their care.
According to the report, pharmacists as “medication experts” often monitor prescriptions from multiple doctors and inform the patient about what each is supposed to do as well as what side effects and interactions to watch out for. They can also simplify a treatment plan for “maintaining a quality of life” for senior patients.
“Lowering stress for anyone is critical,” Hockman said regarding changes they instituted during the pandemic.
“Stress increases the possibility for illness to set in,” he explained. “Everything we deliver to the customer reduces that stress level as much as possible. Like offering curb services so people don’t have to go into the store if they aren’t comfortable.”
While Tax stated it was important for LGBTQ seniors to feel welcome in all businesses, it was important for those providing healthcare services. Otherwise, LGBTQ seniors might delay or even avoid seeking the critical care they need.
According to the Williams Institute, LGBTQ older adults avoid or delay healthcare fearing discrimination. Data from their 2016 study also found a legacy of barriers to housing, employment and social programs continue to put LGBTQ seniors, particularly those who also identify as people of color, at greater risk.
“If businesses pay a little bit more attention to LGBTQ older people,” Tax explained, “they can help LGBTQ older people overcome the history of stigma and discrimination that they have faced.”
The National LGBTQ Chamber of Commerce points out this can be good for the economy as well.
The group’s 2017 economic report stated LGBTQ consumers spend $917 billion every year on goods and services, which is part of the $1.7 trillion LGBTQ-owned businesses like Pucci’s Pharmacy contribute to the U.S. economy annually.
Hopkins and Hockman advised college-aged LGBTQ community members who were considering starting their own business to serve everyone, meet client expectations, and to not be afraid to show their support for the LGBTQ community in their advertising.
“I’ve had patients that aren’t LGBTQ but come to us because their family member is, and we support the community,” said Hopkins, who also served as the president of their local LGBTQ Chamber of Commerce during the pandemic shutdowns. “So, let people know you’re supportive and out there.”
Although the couple enjoys their down time cycling or relaxing over dinner and wine with family and friends, they stressed they don’t have as much free time as they would like to mentor students.
But they agreed they would make time for an enterprising “go-getter” who offers to intern with them by saying, “Here are the things I have learned through my education or experience, and here are some things I can do to help you.”
“We make local decisions and make a greater impact on our community,” Hopkins said. “We take a very strong interest in the lives of our team members. We look out for one another.”
They both welcomed the chance to see their business family continue to grow.
“And it does feel like a family environment,” Hopkins said.
Real Estate
When buying a home, it’s decisions, decisions, decisions
Keeping notes on the process makes for an informed purchase
When looking to buy a home, there are lots of details to consider. Many of my clients would come to me and say, “Joe I want to buy a place, but I haven’t decided which neighborhood to buy in.” And the struggle was real. A few clients had everything decided from the color of the hallway walls to the cabinet handles and sometimes which three square blocks they wanted to look at.
But other clients were occasionally looking at properties in areas as distinct as Union Market/NOMA, Brookland, Logan Circle, and then we would even go across the river to look at a property in Shirlington or the Van Dorn areas of Virginia, which all have their own unique flavor and characteristics.
Sometimes clients would tell me, “I only want to look in Mount Pleasant or Adams Morgan.” Or, “don’t even show me any properties west of this street or south of that street.” My job wasn’t to convince people where to live. It was to just take the parameters they set for me and find as good of a property in that zone as I could, coordinate the showings and, if necessary, offer the strategy.
One can see that buyers often had more decisions to make than a seller. From a seller’s perspective, the house was where it was, and we just had to make the best of it. But working with a buyer could mean looking at five different neighborhoods, and then being a “thought partner” to help them figure out which were the top two or three areas they had seen, and then further distilling those down into what was available and weighing those options against each other.
One house could have the dream bathroom but also be located six blocks further from a Metro stop, walkable shopping and dining, and “just too far away from my friends.” Another house could have all the neighborhood options a client was looking for, but was just not in turnkey condition, and would require an additional $30,000 of upgrades once purchased to make it into the dream home they envisioned.
One activity I often asked buyers to do was to keep an active list in their heads of the properties they liked, and to keep a running rank of the top three. I often encouraged them to bring a notebook along on the journey where they could take notes and write down questions they thought of as they looked. It was an important decision, and sometimes the largest purchase of their lives. Why not take it a little seriously, and take notes? This could often help the buyer later when they felt it was time to decide.
The point here is, keeping a notebook handy can sometimes help a person with what feels like an overwhelming process. It provides a space to explore how one feels, jot down important details to remember, and then use that to make an informed decision.
Joseph Hudson is a referral agent with RLAH. Reach him at 703-587-0597 or [email protected].
Real Estate
Under-the-radar Delaware beach towns smart buyers are targeting
There are other options if Rehoboth prices are scaring you off
Look, we love Rehoboth. We will always love Rehoboth. Queer folks have been flocking there since the 1940s, and with scores of LGBTQ-owned businesses and a Pride calendar packed tighter than the boardwalk in July, “Rehomo” earned its crown fair and square.
But let’s be honest with each other: trying to buy property there right now feels a lot like trying to get a reservation at the one good restaurant in town on a Saturday in August. Everyone wants in, inventory is tighter than your swim trunks after Labor Day brunch, and the prices have officially entered “are you kidding me” territory.
So here’s a thought: What if you didn’t fight the crowd? What if, instead, you let Rehoboth keep doing its glorious, chaotic, glitter-bomb thing and you quietly built your beach life 15 minutes away for considerably less drama and considerably more square footage? Here are four towns ready for their close-up.
Lewes: The Charming Overachiever
Lewes is what happens when a beach town actually has its life together. Historic charm, walkability, proximity to Cape Henlopen State Park, less crowding, and a strong year-round community. Unlike towns that turn into ghost towns after Labor Day, Lewes maintains a real community all year long, which is more than we can say for some situationships.
And right now, the market is practically begging you to make a move. It’s one of the most desirable and stable markets in the county — built for buyers thinking long-term, not flippers, and Sussex County overall has flipped into genuine buyer’s market territory for the first time in years. Translation: you finally get to be the one with leverage.
Bethany Beach: My Personal Pick
Full disclosure: I own in Bethany. So consider this section a little biased — and also the most honest thing I’ll tell you in this whole article.
When I drive down from D.C., I’m not looking for more of D.C. I love this city, but I also love leaving it — and yes, some of the people in it too (you know who you are, and so do I). Bethany gives me that full exhale. It’s quiet in the way that actually means something: fewer crowds, slower mornings, a soundtrack that’s mostly waves instead of nightlife. It leans hard into its “quiet resort” reputation, with low property taxes and a limited geographic footprint, and it is not the least bit sorry about it.
But quiet doesn’t mean isolated. I’ve got a genuinely excellent food scene nearby, real shopping, and a string of charming neighboring beach towns — and when I do want a taste of Rehoboth’s energy, it’s a short, easy drive away. I get to choose my dose of chaos instead of living inside it.
And here’s the part that matters most for this article: the price. If you’ve looked at Rehoboth listings and quietly closed the tab in despair, I need you to hear this — you can absolutely afford a beach house. It just doesn’t have to be in Rehoboth. Bethany’s average home value sits around $848,592, which is still real money, no question — but it buys you more house, more land, and more peace than the same budget gets you closer to the boardwalk. Bethany is welcoming too, just without Rehoboth’s decades of built-in queer institutional history — and for plenty of us, that trade-off is more than worth it.
Fenwick Island: Small Town, Big Flex
Fenwick rarely gets mentioned and, frankly, it should be insulted. It’s tiny, it’s quiet, and it has beach access without the carnival energy. The market data tends to lump it in with Bethany, where single-family oceanfront homes clear $1 million while entry-level condos start in the $600s — proof that “under-the-radar” doesn’t mean “bargain bin,” it means “fewer people fighting you for it.”
South Bethany: For the Boat Gays
Some of us want sand between our toes. Others want a private dock and a boat named something deeply unserious. South Bethany’s canal communities are built for the latter — water access on both sides, fewer crowds, and a lifestyle that says, “I have a captain’s hat and I am not afraid to wear it.”
The Math Works in Your Favor Now
Here’s the part that should really get your attention: Sussex County’s median sold price has dropped to $440,000, down 3.3% year-over-year, and buyers are routinely closing around 88 cents on the dollar compared to asking price. That’s a far cry from the unhinged bidding wars of 2021 and 2022, when overpaying was basically a competitive sport. Inventory across the county sits at nearly 2,500 active listings — the most of any county in Delaware, meaning you actually get to be picky for once. Revolutionary, we know.
And no, choosing one of these towns doesn’t mean leaving your people behind. Sussex Pride serves the entire county, not just Rehoboth proper, and CAMP Rehoboth’s resources extend well beyond town limits too. You’re not exiling yourself to the suburbs of queerness — you’re just getting a bigger kitchen, a quieter porch, and a much shorter line for the bathroom.
Add in the fact that Delaware has no estate tax and some of the lowest property taxes around, savings that genuinely add up over a retirement horizon, and the case writes itself. Rehoboth will always be the beating, sequined heart of queer beach culture in Delaware. But if you’ve been telling yourself a beach house isn’t in the cards — I’m here to tell you it absolutely is. It just might be 15 minutes south, with your own quiet porch, your own salt air, and considerably more room to breathe.
Have a real estate question or Rehoboth market tip? Reach out to [email protected] for LGBTQ-friendly real estate resources in the Rehoboth area.
Justin Noble is a Realtor licensed in D.C., Maryland, and Delaware with Monument Sotheby’s International Realty. Reach him at [email protected] or 302-897-7499.
Real Estate
‘Culture eats strategy for breakfast’
Real estate agents must adapt, learn how to manage from within
“Culture Eats Strategy for Breakfast” was a phrase often repeated in many of my management courses from the University of Illinois. The concept was discussed at length – how the best laid plans can sometimes be supported or derailed by the culture of the people involved in whichever project to be implemented. Whether it be a project to implement new software, roll out a new product or service, or just reaching a sales target, the way the team involved works together can indeed affect the outcome.
Perhaps this is just another way to say, “teamwork makes the dream work!” Most teams usually have someone who is designated as a leader. The leader can try to lead through authority and control or can alternatively try to lead through influence and encouraging a more collective framework for solving problems.
Why does this matter when picking the right real estate agent or team to work with? Besides having a job as a salesperson for the brokerage, the real estate agent is contractually bound to act on their client’s behalf. The buyer broker agreement is in place so that the agent and the client can work together as a team in communications regarding offer strategy, during negotiations, implementing marketing plans, as well as selecting which renovations or upgrades to choose before selling a property. After the property goes under contract, the job isn’t “done”. There is still work to do.
At this point, the agents then turn into a project manager of sorts – coordinating communications between the lending team, the title attorneys, the other client’s agents, any governmental agencies that could be involved in down payment assistance or helping to clear a property for a sale, and often times groups like a condo board, a home inspector, or contractors when arranging repairs and estimates before a final walk through.
In short, the agent takes on somewhat of a “leadership role” in the transaction and ensures that all the ducks stay in a row until the project is complete. That agent will hopefully be very fluid and forthcoming with their information, copying the required parties on all communications and creating a “paper trail” of who said what or didn’t offer to fix A, B, or C, so that all the minutiae of the contract can be addressed and fulfilled before the settlement date. The agent often must wear many hats and quickly learn the communication styles of an entire new set of people in a short period. One person may not return calls for a week after being contacted. Another person may go on vacation at the beginning of the process and not return emails for two weeks. Another person may wish to have daily updates of the progress of the process.
In this way – an agent quickly learns in each transaction that “culture can eat strategy for breakfast.” Because the agent must adapt to a wide variety of communication styles, learn how to “manage from within”, build support for closing the project by the due date, and somehow keep all the interested parties invested, engaged, and responsive.
Who you work with matters when picking the right person to represent you in your next transaction – so, just remember that “teamwork makes the dream work!”
Joseph Hudson is a referral agent with RLAH. Reach him at 703-587-0597 or [email protected].
