Financial

Gay-owned pharmacy survived pandemic by serving without judgment

‘To be competitive, you have to think out of the box’

Published

3 years ago

July 21, 2022

Dr. Clint Hopkins, a pharmacist and co-owner of Pucci’s Pharmacy in Sacramento with his husband, Joel Hockman. (Photo courtesy the couple)

(Editor’s note: This is the third in a multi-part summer series of stories taking a closer look at how a group of diverse LGBTQ entrepreneurs survived and thrived during the pandemic. The series is sponsored by the National LGBT Chamber of Commerce. All installments in the series are available on our website.)

LGBTQ seniors visiting a community pharmacy in Northern California and anxious about getting the “jab” are often soothed by Allie, a 15-year-old Australian Cattle Dog mix who works there alongside her dads.

“We’re all like a big family,” said Dr. Clint Hopkins, a pharmacist and co-owner of Pucci’s Pharmacy in Sacramento with his husband, Joel Hockman. “We want to ensure that our staff and patients remain safe and healthy. Patients can feel that in our culture and that makes it a more welcoming place for them.”

Though he admits some people stop by “just to pet the dog,” that’s fine by him, too.

Hopkins and Hockman wear many hats besides CEO and COO of their independently owned pharmacy, and often it means working long hours to manage dozens of employees and hundreds of regular customers requiring expensive and specialized medications, such as HIV treatments and antipsychotic medications, but they said it’s worth it to keep from turning anyone away.

“We’ve had people from everywhere that were denied medication from someone somewhere,” Hopkins explained. “We literally don’t judge them. And we ‘untrain’ any of those things in our staff that they may have learned – any societal construct or something their family may have taught them. It’s not our job in any way to pass any judgment on anyone.”

Hockman agreed, adding: “Medication is a necessity and not an option for people to stay safe.”

This founding belief in serving everyone without judgment is what helped their small business grow during the height of the pandemic, even as the economy was collapsing into a recession in 2020.

Even as other businesses shuttered from the strain of lockdowns and lost business, Pucci’s Pharmacy expanded the delivery service it previously offered as well as its contactless and curbside services. They also worked with the Sacramento County Public Health vaccine distribution program.

As a result they tripled their business, resulting in an expansion to a larger space in 2021.

“In order to be competitive, you have to think out of the box,” Hockman explained. “What are the customers’ expectations? How are they expecting to receive your products or services during a pandemic? For our business, people were going to be more reluctant to come into the store. At the pandemic’s height, we were also limited by who could physically come into the store.”

So, the pair adjusted their business during the crisis to meet the changing safety needs of their community. This was in part because they knew the important role the pharmacy played in their community, particularly for those who are more vulnerable.

Pucci’s Pharmacy has been a Sacramento fixture for almost 90 years, since brothers Peter and Dino first set up shop in 1930. Their former employee, Tom Nelson, bought the pharmacy with his wife, Linda, in 1979.

When the AIDS epidemic swept the region and eventually the world in the 1980s, Nelson provided critical medications and affirming care at a time when some pharmacies were still denying both to HIV patients.

Hopkins and Hockman bought Pucci’s in 2016 and continue its welcoming legacy.

Today, research shows LGBTQ seniors are particularly medically and economically vulnerable due to a history of discrimination, and they, like seniors in general, increasingly rely on local pharmacies to meet their healthcare needs.

These vulnerabilities were exacerbated by the pressures of the pandemic, and may have contributed to Pucci’s rapid expansion.

The unemployment rate for those 65 and over more than quadrupled between March and April 2020, during the height of the lockdowns and the economic downturn, according to the U.S. Department of Health and Human Services.

Even before the pandemic, 94% of seniors were covered by Medicare, and SAGE, the LGBTQ seniors advocacy organization, states many LGBTQ older people in particular “struggled with poverty.”

SAGE found LGBTQ seniors were twice as likely to be single and live alone, and were four times less likely to have children. The Center for American Progress also reported LGBTQ seniors were more likely to rely on federal benefits such as the Supplemental Nutrition Assistance Program (SNAP), Medicaid, subsidized housing assistance, and unemployment insurance.

Aaron Tax, director of advocacy at SAGE, told the Blade his organization witnessed many LGBTQ seniors relying on groups serving aging populations “to deliver life-saving help” as “financial resources dried up and the safety net was stretched thin.”

But at the height of the crisis, SAGE often delivered critical services unfunded and without reimbursement, such as SAGEConnect, which was launched to connect socially isolated LGBTQ older people across the country.

“LGBT organizations cannot do this work alone,” Tax said.

A Canadian study found pharmacies, in particular, to be “perfectly positioned” to work with elderly patients, their doctors, and their caregivers to best manage their care.

According to the report, pharmacists as “medication experts” often monitor prescriptions from multiple doctors and inform the patient about what each is supposed to do as well as what side effects and interactions to watch out for. They can also simplify a treatment plan for “maintaining a quality of life” for senior patients.

“Lowering stress for anyone is critical,” Hockman said regarding changes they instituted during the pandemic.

“Stress increases the possibility for illness to set in,” he explained. “Everything we deliver to the customer reduces that stress level as much as possible. Like offering curb services so people don’t have to go into the store if they aren’t comfortable.”

While Tax stated it was important for LGBTQ seniors to feel welcome in all businesses, it was important for those providing healthcare services. Otherwise, LGBTQ seniors might delay or even avoid seeking the critical care they need.

According to the Williams Institute, LGBTQ older adults avoid or delay healthcare fearing discrimination. Data from their 2016 study also found a legacy of barriers to housing, employment and social programs continue to put LGBTQ seniors, particularly those who also identify as people of color, at greater risk.

“If businesses pay a little bit more attention to LGBTQ older people,” Tax explained, “they can help LGBTQ older people overcome the history of stigma and discrimination that they have faced.”

The National LGBTQ Chamber of Commerce points out this can be good for the economy as well.

The group’s 2017 economic report stated LGBTQ consumers spend $917 billion every year on goods and services, which is part of the $1.7 trillion LGBTQ-owned businesses like Pucci’s Pharmacy contribute to the U.S. economy annually.

Hopkins and Hockman advised college-aged LGBTQ community members who were considering starting their own business to serve everyone, meet client expectations, and to not be afraid to show their support for the LGBTQ community in their advertising.

“I’ve had patients that aren’t LGBTQ but come to us because their family member is, and we support the community,” said Hopkins, who also served as the president of their local LGBTQ Chamber of Commerce during the pandemic shutdowns. “So, let people know you’re supportive and out there.”

Although the couple enjoys their down time cycling or relaxing over dinner and wine with family and friends, they stressed they don’t have as much free time as they would like to mentor students.

But they agreed they would make time for an enterprising “go-getter” who offers to intern with them by saying, “Here are the things I have learned through my education or experience, and here are some things I can do to help you.”

“We make local decisions and make a greater impact on our community,” Hopkins said. “We take a very strong interest in the lives of our team members. We look out for one another.”

They both welcomed the chance to see their business family continue to grow.

“And it does feel like a family environment,” Hopkins said.

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Real Estate

April showers bring May flowers in life — and in real estate

Third time’s the charm for buyer plagued with problems

Published

5 days ago

April 26, 2025

Joseph Hudson

As Dolly Parton says, ‘If you want the rainbow, you’ve got to put up with a little rain’ (Photo by Rangizzz/Bigstock)

Working in the real estate sector in D.C. can be as uniquely “D.C.” as the residents feel about their own city. On any given day, someone could be selling a home that their grandmother bought, passed on to the relatives, and the transfer of generational wealth continues. In that same transaction, the beginning steps of building of generational wealth could be taking place.

Across town, an international buyer could be looking for a condo with very specific characteristics that remind them of the way things are “back home.” Maybe they want to live in a building with a pool because they grew up by the sea. Maybe they want a large kitchen so they can cook grandma’s recipes. Maybe they will be on MSNBC once a month and need to have a home office fit for those Zoom sessions where they will be live on air, or recording their podcast. Perhaps they play the saxophone and want a building with thick walls so they can make a joyful noise without causing their neighbors to file a cease-and-desist order.

What I found fascinating was getting to know my buyers. Why were they purchasing their property? What did they want to do with it? Was this their grandmother’s dream that they would have a place of their own someday? Did they finally think they would write that award-winning play in the home office? What dreams were going to be fulfilled while taking part in this transaction?

Somedays, the muck and paperwork slog of navigating home inspection items and financing checklists could get to be distracting at best, and almost downright disheartening at worst.

One of my clients was under contract on THREE places before we finally closed on a home. One building was discovered to have financing issues, and the residents were not keeping up with their condo fees. Another building had an issue with the title to the unit, which meant the seller could not sell the home for at least another year until that legal snag was resolved. As the months rolled by, she was losing heart and feeling defeated. When we finally found the third home, everything seemed great – and then about two weeks before the settlement, the rains came down and the windows leaked into the bedrooms.

Another delay. (Our THIRD). This time, for several more weeks.

I think she wanted to pack a suitcase, go to the airport, get on a plane somewhere and never come back. What ultimately happened? The building repaired the windows, the seller’s insurance replaced the hardwood floors, and she bought her first condo, which she still enjoys to this day.

As Dolly Parton says, “If you want the rainbow, you’ve got to put up with a little rain.” And finally, after months of looking, waiting, and overcoming obstacles, the rainbow peeked out from behind the clouds.

Joseph Hudson is a referral agent with Metro Referrals. He can be reached at 703-587-0597 or [email protected].

Real Estate

Spring updates to sell your home for pride and profit

Consider new landscaping, power washing, creative staging

Published

2 weeks ago

April 20, 2025

Scott Helms

Enhance your curb appeal with fresh landscaping before you sell. (Photo by Elena_Alex_photo/Bigstock)

Selling a home is a big deal for anyone, but for members of the LGBTQ+ community, it comes with unique considerations—from finding affirming professionals to ensuring your home is represented in a way that reflects your values. Whether you’re a first-time gay home seller or a seasoned LGBTQ+ homeowner looking to move up, maximizing your home’s value is key to a successful and empowering sale.

Here’s how to prepare your home, your mindset, and your real estate strategy to get the most value—financially and emotionally—from your home sale.

1. Start with an LGBTQ+-Friendly Real Estate Agent

Before diving into renovations or staging, make sure your agent truly understands your needs. A gay-friendly or LGBTQ+-affirming real estate agent brings more than just market expertise—they bring cultural competence, safety awareness, and a network that supports you throughout the selling process.

At GayRealEstate.com, you can find experienced, vetted LGBTQ+ real estate agents who have been proudly serving the community for over 30 years. Working with someone who shares or supports your identity ensures your selling journey is respectful, inclusive, and effective.

2. Enhance Curb Appeal—With a Welcoming Vibe

The outside of your home is the first impression a potential buyer gets. Make it count—especially for LGBTQ+ buyers looking for a home that feels safe and welcoming.

Fresh landscaping: Add colorful flowers, neatly trimmed shrubs, or low-maintenance greenery to appeal to eco-conscious buyers.
Update the entrance: A new front door, stylish lighting, or even a rainbow doormat can make your home feel like a safe space from the start.
Clean and repair: Power wash the exterior, touch up paint, and make any necessary repairs to gutters, windows, or siding.

3. Stage with Intention and Inclusivity

Home staging can add thousands to your sale price. But beyond the usual decluttering and neutral palettes, think about how your space tells a story—and who it’s telling it to.

Create a warm, inclusive feel: Subtle touches like LGBTQ+ art, books, or even coffee table magazines can show off your personality and affirm the space for queer buyers.
Depersonalize—but don’t erase: You don’t need to hide your identity to appeal to buyers. Let your home feel lived in and loved—while still being a blank canvas others can imagine themselves in.
Highlight multi-use areas: Home offices, gender-neutral nurseries, or flex spaces resonate with LGBTQ+ families and professionals.

4. Update Kitchens and Bathrooms Strategically

These rooms matter most to buyers—and even small updates can yield big returns.

Kitchen: New cabinet hardware, a fresh backsplash, and modern lighting can elevate the entire room without a full remodel.
Bathroom: Replace old fixtures, re-caulk tubs and sinks, and add plush towels and inclusive décor.
Energy-efficient upgrades: Touchless faucets, smart appliances, or low-flow toilets are not only trendy—they signal sustainability, which matters to LGBTQ+ buyers.

5. Make Your Home More Energy Efficient

LGBTQ+ homebuyers often prioritize sustainability. These updates not only reduce energy bills but make your home more marketable.

Install a smart thermostat (like Nest or Ecobee)
Upgrade insulation or windows
Consider solar panels (especially in sun-drenched regions like California or Florida)

Bonus: You may qualify for state or federal tax credits, which can be a great selling point.

6. Know and Advocate for LGBTQ+ Housing Rights

Although housing discrimination is illegal under the Fair Housing Act, it still happens. As an LGBTQ+ seller, be aware of your rights—and those of potential buyers.

Avoid steering or bias: Even with good intentions, make sure you’re not inadvertently influencing who views or buys your home based on identity.
Work with affirming professionals: From inspectors to lenders, choose partners who support inclusive practices.
Report discrimination: If you or a buyer encounters bias, report it to HUD or your local housing authority.

7. Price Your Home Right—and Market It Smartly

Setting the right price is essential to maximizing value. Your LGBTQ+-friendly agent can run a comparative market analysis, considering current trends and buyer demographics.

Leverage LGBTQ+ real estate networks: Promote your home through platforms like GayRealEstate.com to reach an audience that understands and values your space.
Use inclusive language in listings: Avoid gendered terms or heteronormative assumptions. Instead of “his and hers closets,” use “dual walk-ins” or “double closets.”
High-quality photos and video tours: Showcase your home with professional, visually inclusive marketing that appeals to diverse buyers.

8. Consider Timing and Local LGBTQ+ Trends

Selling during WorldPride or just before local LGBTQ+ events may boost visibility. Also consider if you’re in or near an LGBTQ+ friendly city or neighborhood.

Not sure which areas are top destinations? GayRelocation.com tracks and shares the best cities for LGBTQ+ homebuyers, helping you tap into motivated buyers.

Final Thought: Sell with Confidence—and Community

Selling your home isn’t just about getting top dollar—it’s about closing a chapter with pride and integrity. When you center your values, work with LGBTQ+ affirming experts, and prepare your home with purpose, you’re not just maximizing your home’s value—you’re creating an empowering experience for yourself and the next owner.

Whether you’re buying, selling, or both—GayRealEstate.com is your trusted partner in every step of your journey. With a nationwide network of gay and lesbian realtors, decades of experience, and deep community ties, we ensure your home transition is safe, smart, and full of pride.

GayRealEstate.com is the nation’s leading online platform connecting LGBTQ+ home buyers and sellers with LGBTQ+ friendly real estate agents, ensuring a safe and supportive experience.

Scott Helms is president of GayRealEstate.com. To find an agent or learn more, visit GayRealEstate.com, GayRelocation.com or call 1-888-420-MOVE.

Real Estate

Navigating DMV real estate market during political unrest

Reductions in federal employment have introduced uncertainties

Published

3 weeks ago

April 13, 2025

Stacey Williams-Zeiger

Despite Elon Musk’s cuts to the federal workforce, D.C.’s real estate market continues to thrive. (Washington Blade file photo by Michael Key)

The Washington, D.C.-Maryland-Virginia (DMV) region has long been recognized for its robust housing market, underpinned by the presence of the federal government and a diverse economic landscape. Recent massive reductions in federal employment have introduced uncertainties, yet the area continues to offer compelling reasons for prospective homebuyers, particularly within diverse communities.

While the federal government has traditionally been a significant employer in the DMV, the region has proactively diversified its economic base. Sectors such as technology, professional services, education, and healthcare have expanded, mitigating the impact of federal job cuts. This diversification fosters some economic resilience, which offers our area a semblance of protection against the impending unknowns that we currently face. Nothing can shield real estate entirely; however, our area tends to survive these types of changes better than other parts of the country.

Despite concerns over federal layoffs, the DMV housing market has demonstrated notable stability. Analyses indicate that the number of active listings, sold properties, and median sales prices have remained steady on a year-over-year basis. This steadiness suggests that the market is adapting to changes without significant disruption.

Furthermore, while there has been a slight increase in home listings, this trend aligns with typical seasonal variations and does not solely reflect federal employment changes. The luxury property segment, in particular, continues to thrive, indicating sustained interest and investment in the region.

The DMV region is renowned for its cultural and demographic diversity, with areas like Montgomery County, Md., being among the most ethnically diverse in the nation. This inclusivity extends to various communities, including LGBTQ individuals, fostering a welcoming environment that enhances the area’s appeal. Even though the current administration is fostering anti-diversity ideology, I remain confident that our LGBTQ community will continue to thrive even as these destructive forces work against us.

Local governments within the DMV have implemented policies aimed at promoting affordable housing and preventing displacement, particularly in the wake of economic shifts. Initiatives like the Douglass Community Land Trust in Washington, D.C., exemplify efforts to maintain housing affordability and support community stability.

Additionally, jurisdictions such as Montgomery County have longstanding Moderately Priced Dwelling Unit (MPDU) programs that require developers to include affordable housing in new residential developments. These policies contribute to socioeconomically mixed neighborhoods, benefiting diverse populations.

Despite Elon Musk’s brandishing of a chainsaw to the federal workforce, our real estate market continues to thrive. The DMV region maintains its appeal. Economic diversification, market stability, commitment to diversity and inclusion, and progressive housing policies collectively contribute to an environment that supports and attracts diverse communities. Prospective homebuyers can find reassurance in the region’s resilience and ongoing efforts to foster an inclusive and vibrant community. These are only a few among the many reasons to have a positive outlook while considering real estate options in our area.

It is important to consider working with brokerages, brokers, agents, lenders and title companies who align with our community and our objectives. Not all LGBTQ agents work for brokerages that support or understand the needs of the members of our community. Do your research and find out who has donated money to what political causes. Now more than ever we must support members of our community to protect our way of life and our very existence.

Stacey Williams-Zeiger is president/principal broker of Zeiger Realty Inc. Reach her at [email protected].