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Black gay business owner shares joys, challenges, and the power of fragrance

Evolution Aura’s founder says ‘believe in yourself and make it happen’

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Evolution Aura sells sustainable products like hand-crafted, soy-based candles. (Photo courtesy Evolution Aura)

(Editor’s note: This is the fourth in a multi-part summer series of stories taking a closer look at how a group of diverse LGBTQ entrepreneurs survived and thrived during the pandemic. The series is sponsored by the National LGBT Chamber of Commerce. All installments in the series are available on our website.)

“Have you tried Prestige yet?” asks the luxury candle retailer Evolution Aura on its Instagram page, which features a gently flickering candle beside its elegant gold and black box. Both items rest prominently in the window corner of an apartment that promises to be rustic, chic, and relaxing.

The laid-back image with throw-back charm reveals much about this North Carolina company and its Black queer owner, Adrian Hill, the single father of a 12-year-old straight-A student and a self-described “fragrance connoisseur.”

Before starting his company initially as an e-business in 2017, he was in the fragrance department of a Nordstrom’s in Charlotte, a frequent haunt, after friends hipped him to Diptyque.

“The people there were good employees,” Hill said, adding they shared his passion for high-end fragrances. “A woman there told me to give Diptyque a try and to give my own line a try as well.”

Always one to “champion each moment,” Hill started Evolution Aura, which sells consciously sustainable products such as hand-crafted, soy-based candles while donating 20 percent of its annual profit to local charities.

“Ultimately, the line was developed for the community,” Hill told the Blade. “We wanted to be a beacon of life in the luxury space for everyone to enjoy. A kid who doesn’t have a bed may see a bed as a luxury. It’s all relative to the person, and we want them to experience luxury in their own way and to the fullest.”

But starting a Black-owned business comes with historic challenges, such as having limited access to capital.

A 2018 Small Business Credit Survey found large banks approved about 60 percent of loans for white small business owners, but only 50 percent for Latinx owners and 29 percent for Black small business owners, meaning only a third to a half of Black and brown applicants were approved compared to two-thirds of white applicants.

“I didn’t get any financing when I started the brand,” Hill said. “Financing is the number one obstacle we face as Black small business owners. But I had a slew of people around me who believed in me. I took my mission before people who said ‘I believe in it.’ Those people light a different flame in you, so failure is no longer an option.”

The problem of unequal lending practices persisted during the pandemic, according to a 2020 report by the Brookings Institute, as the Paycheck Protection Program in particular relied on mainstream financial institutions to deliver loans to small businesses.

Larger banks tended to favor existing customers, leaving Black-owned businesses like Evolution Aura to turn to what Hill called “alternative networks” to help them survive.

“I’m very grateful for any help I received,” Hill said. “If it wasn’t for my community and investor support, we would not have survived the pandemic.”

Being an e-business initially may have also helped Evolution Aura, as his luxury candles most likely helped many escape the pressures of unexpected lockdowns. Despite the odds, in 2021 Hill was able to open his first brick-and-mortar store in Charlotte’s upscale SouthPark Mall.

Both the Washington Post and Cision PR Newswire reported earlier this year that the number of Black-owned businesses increased by almost 40 percent during the pandemic while there was a slight drop in the number of white and Asian-owned businesses.

However, only 2.3 percent of businesses are Black owned even though 14 percent of the U.S. population identifies as Black.

In addition, Hill experiences unique challenges as a Black business owner who also identifies as an openly gay man.

“I wouldn’t necessarily say I had a coming out experience,” Hill said. “I was more of the effeminate one who helped change diapers and cooked and cleaned. Over time I just evolved into who I really am.”

But this evolution often adds a layer of economic challenge for the Black queer community.

According to Williams Institute data from 2021, Black LGBTQ adults experience greater economic insecurity than the larger Black population, with 56 percent of Black LGBTQ households qualifying as low income compared to 49 percent of Black non-LGBTQ households.

The study also found Black LGBTQ adults were more likely to be unemployed and to have a household income of less than $24,000 than Black non-LGBTQ adults.

Dr. Bianca Wilson, a senior scholar of public policy and one of the Williams Institute researchers for the study, told the Blade Black LGBTQ people in general fared worse than their non-LGBTQ counterparts in terms of mental health, income, and food insecurity.

“These differences are the largest among Black LGBT women,” she added.

The Movement Advancement Project reported these challenges were partly due to a history of unsafe schools, hiring bias, and on-the-job barriers to presenting authentically in the workplace. As a result, “LGBT people of color are some of the most disadvantaged workers in the United States – and face extraordinarily high rates of unemployment and poverty.”

However, despite the bleak data, Hill is amazingly upbeat and points to the successes of both him and his son despite their challenges. He considers community support as a blessing not only for his business, but for him as a survivor of sexual trauma and as a single parent.

“Fortunately for me, I have always had a very strong village of family and friends,” Hill said. “From the time I adopted my son, everyone rallied around and championed his undertaking. Even without a partner, there hasn’t been a moment I haven’t felt supported.”

Hill explained how it was important for him to express to his son and others that while things can start out rough, to keep focused on the “next chapters of your life” and maintain your journey.

Hill’s advice to future LGBTQ business owners, especially those of color, is to do their research and find support, including from organizations like the National LGBTQ Chamber of Commerce.

“The NGLCC has been monumental to my growth,” Hill said. “I definitely would say the minority business chamber of commerce, the Carolina Chamber of Commerce and the NGLCC all rallied behind me during the pandemic crisis to support my brand.”

This year, Evolution Aura celebrates its fifth anniversary, and Hill points out that small businesses like his are critical to the economy’s recovery. He stated they should be supported because they are best positioned to employ and support the local communities they are a part of.

“We are the ones that take care of our community,” Hill said. “And we hire from within our communities. Dollars spent here will go further in that effort.”

But most importantly, Hill points out that the sky’s the limit for LGBTQ youth, and they should let who they are shine as brightly as the candles he sells.

“Being LGBTQ should be empowering,” he encouraged. “Who you are is going to shine – and for every person that won’t support you, 10 people will. It’s just about believing in yourself and jumping out there and making it happen.”

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Real Estate

Introducing Next-Generation Assisted Living & Memory Support.

Now Available in Tysons: Kokua at The Mather

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We have good news for those seeking assisted living or memory support for a loved one: a fresh, hospitality-driven approach to care is now available in the heart of Tysons, Virginia. Kokua at The Mather opened in fall 2025 and provides residents with collaborative care as well as everyday possibilities for creativity, purpose, and connection. 

For a limited time, Kokua is welcoming new residents with exclusive move-in incentives. 

“Kokua is a Hawaiian word meaning ‘To extend help to others without expecting anything in return,’” explains Brandon Davidson, Administrator. “If you’re seeking support for a loved one, Kokua is worth a closer look. We take an individualized approach to care, with evidence-based practices provided by a dedicated, interdisciplinary team.” 

LIMITED-TIME OPPORTUNITY

“At Kokua, we focus on the individual. We blend care with our research-driven approach to deliver personalized wellness tailored to residents’ needs and preferences,” says Davidson. 

Residents enjoy the freedom to choose from enriching programs, meaningful social opportunities with experiences such as sensory walks, meditation, acupuncture, Reiki, songwriting workshops, poetry readings, Sensory Symphony Swim, and more.

Assisted Living in Ādar

Ādar means “respect”, and Kokua delivers. Comfortable residential living is combined with caring assisted living services, enabling residents to remain as independent as possible. Each one-bedroom apartment home (ranging in size up to nearly 900 square feet) offers generous space and thoughtful design, complemented by assistance with daily living tasks and emergency response systems for peace of mind. 

Memory Support in Miran

Miran means “peaceful”—another pillar in the Kokua way of life. Private suites are designed for those with mild to moderate Alzheimer’s disease, dementia, or similar cognitive conditions. “Our person-centered approach embraces individual strengths and needs, with an interdisciplinary team that includes a staff member in attendance 24 hours a day to assist with event reminders and activities of daily living,” says Davidson. “Residents have access to a variety of opportunities to connect, express, and explore their potential through social events, wellness programs, creative arts, and more.”

Kokua offers the next generation of care in these areas, with a commitment to highly personalized service. 

INSPIRED AMENITIES & BOUTIQUE SERVICE

Nestled in a lively urban neighborhood, Kokua incorporates biophilic design that brings the outside in to enhance health and wellbeing. 

Throughout Kokua, residents enjoy a collection of thoughtfully designed spaces and top-shelf hospitality in an upscale community. Beautifully appointed gathering spaces create flexible opportunities for wellness, connection, and everyday enjoyment. A spacious outdoor terrace, demonstration kitchens, art and music studios, and more are used for an array of programs and are available to residents and their visitors. Multiple restaurants offer chef-prepared cuisine with flexible, open-hour service.

“Here at Kokua, we’re offering the next generation of care in Ādar and Miran, and it’s available to the public for a limited time,” says Davidson. Now is an ideal time to explore the personalized care and quiet luxury that Kokua at The Mather has to offer.

For more information, download a brochure at www.themathertysons.com/kokua. To schedule a visit or for additional details, contact Kokua at [email protected] or (571) 282.3650.

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Real Estate

Honey, have we been priced out of gay paradise?

Rehoboth remains more accessible than many queer beach destinations

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There are still pathways to homeownership in Rehoboth Beach. (Washington Blade file photo by Daniel Truitt)

Let’s set the scene, darlings. It’s a scorching July Saturday. You’ve got a trunk full of rosé, a playlist that slaps harder than a “RuPaul’s Drag Race” elimination, and a group chat blowing up with your people en route to Rehoboth Beach — the Delaware beach town that has been the LGBTQ community’s summer headquarters for decades. Sun, sand, Poodle Beach, drag shows, and the kind of easy, breezy freedom that only comes from being surrounded by your tribe.

Now imagine pulling up to a “FOR SALE” sign on that charming two-bedroom cottage two blocks from the boardwalk — the one you’ve been eyeing for years — and seeing the price tag: $1.97 million. Honey, put the rosé down. We need to talk.

Nation’s Summer Capital Has a Spending Problem

Rehoboth Beach has long worn the nickname “The Nation’s Summer Capital” like a crown, owing to the annual migration of Washingtonians — and increasingly, Philadelphians and New Yorkers — who descend on its 27 miles of Atlantic coastline every summer. For the LGBTQ community in particular, Rehoboth has never been just a beach town. It has been a sanctuary, a second home, a place where you can hold your partner’s hand on the boardwalk without a second thought. But the real estate market? She is not reading the room.

According to Redfin data, the median sale price of a home in Rehoboth Beach recently hit $1.96 million — a jaw-dropping 106% increase year over year, and a figure that sits 127% above the national median. The price per square foot has climbed to $1,160, up nearly 27% in the same period.  Gag.

So Who IS Buying Right Now?

Let’s not be dramatic — people are still buying in Rehoboth. They’re just a specific kind of people. According to neighborhood data, the per capita income in Rehoboth Beach runs around $118,239, equating to a household income of nearly $473,000 for a family of four. About a third of the workforce telecommutes, many in high-earning, white-collar professions. And more than 68% of residents hold a college degree, compared to a national average of under 22%.

If you want to buy a median-priced home in Rehoboth today with a standard 25% down payment, you’d need to bring nearly half a million dollars to closing — and then cover about $4,000 a month in ongoing expenses.

Still, the market isn’t quite the frenzy it was at peak pandemic frenzy. Homes are sitting on the market for an average of 88 days as of early 2026 — up significantly from the frantic bidding wars of a few years ago, when a listing might vanish before you could refresh Zillow a second time. Sellers are (slowly) getting the memo that buyers have limits.

Have Your Beach House (and Airbnb It, Too)

Many LGBTQ buyers have discovered a savvy workaround to Rehoboth’s sticker shock: buy a property, rent it during peak season, and let your summer visitors essentially pay your mortgage.

The numbers surprisingly support this strategy. The Rehoboth Beach short-term rental market currently has around 928 active listings, with hosts averaging $400 per night and annual revenues of approximately $39,689. The busiest month, predictably, is July — when guests book an average of 96 days in advance (so yes, those summer reservations your friends keep missing out on are being snapped up in April).

The key is making your property stand out in a crowded market. Properties accommodating eight or more guests dominate the Rehoboth STR market (nearly half of all listings), so that five-bedroom house with a game room suddenly starts to look like a business plan. At the same time – keep in mind that location, location, location honey – that is also so valuable. Even a two-bedroom condo close to the beach will also rent favorably well and get those numbers needed to make the most sense to your pockets.

This method allows you to have a second home, enjoy it, have friends enjoy it, and also helps recoup some of the overhead so the overhead and increase in overall purchase price is a bit more manageable.

What It All Means for Our Community

Rehoboth has always been more than real estate. It is one of the few places on the East Coast where LGBTQ people have, for decades, built an actual physical community — businesses, organizations, gathering spaces, neighborhoods — not just a social scene. CAMP Rehoboth, Poodle Beach, the Blue Moon (which, after some drama, was recently sold to new owners who pledged to keep it a queer-affirming space — phew), and countless gay-owned restaurants and shops form an ecosystem that attracts our community every summer precisely because the roots run deep.

But ecosystems require people — year-round residents, small business owners, artists, service workers — not just wealthy second-home owners. When prices rise to the degree they have in Rehoboth, the people who sustain that community can no longer afford to stay. It’s a pattern playing out in LGBTQ neighborhoods from San Francisco’s Castro to New York’s Chelsea, and it’s worth watching closely here.

The good news? Rehoboth remains more accessible than many comparable queer beach destinations. Provincetown, Mass. — the other iconic LGBTQ beach town on the Eastern seaboard — regularly sees median home prices north of $1.5 million with far less inventory and a significantly smaller footprint.

And Delaware’s tax structure does the community a quiet but important favor: no state sales tax, among the lowest property tax rates in the country, and relatively favorable income tax treatment for retirees. These aren’t glamorous talking points, but they matter when you’re running the numbers on whether your beach house dream can actually pencil out.

The Bottom Line, Babe

Can our community still afford Rehoboth? The honest answer is: it depends on what you mean by Rehoboth.

If you mean a single-family home within walking distance of Poodle Beach with an ocean view and a wraparound porch — prepare to spend north of $1.5 million, need a household income pushing six figures annually, and move fast when something comes to market.

If you mean a condo or townhome in the greater Rehoboth area – or a property you plan to rent out in peak season to offset costs — there are still real pathways in.

And if you mean belonging to a community, showing up every summer, taking up space on that beach, supporting LGBTQ-owned businesses, and making sure Rehoboth’s queer identity doesn’t get washed away by the luxury market tide — well, that part doesn’t have a price tag.

It just requires showing up. So pack the car. Bring the rosé. The beach is still ours.


Have a real estate question or Rehoboth market tip? Reach out to [email protected] for LGBTQ-friendly real estate resources in the Rehoboth area.

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Real Estate

The rise of accidental landlords

How changing market conditions are impacting property management

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In a buyer’s market, many sellers are looking to rent their homes rather than reduce the sales price. (Photo by zimmytws/Bigstock)

Why are there more “accidental landlords” renting out their properties in the Washington, D.C., metro area? 

The answer, according to The New York Times and other sources, is the current state of the real estate market. A growing number of accidental landlords are emerging as homeowners rethink their options in a challenging sales market. Rather than accept lower offers than they feel their properties deserve, many are choosing to rent instead of sell. 

This shift reflects both financial caution and changing market dynamics, where holding onto an asset and generating rental income can seem more appealing than locking in a perceived loss.

A Market in Transition

The D.C. housing market remains fundamentally strong, but it has clearly shifted from the frenzied seller’s market of prior years. Inventory has increased significantly, and according to Redfin, active home listings in the Washington, D.C., metro area have increased significantly, with reports indicating a rise of roughly 33% to 50% year-over-year in late 2025 and early 2026. 

This surge in inventory, coupled with falling demand, has shifted the market in favor of buyers, with roughly 22% more homes for sale than interested buyers. At the same time, homes are taking longer to sell. Buyers are still active, but they’re more selective, more price-sensitive, and less likely to engage in bidding wars.

This combination of rising inventory and longer selling timelines has created a key tension: sellers are no longer guaranteed the price they want. What’s a homeowner to do? Rent.

Why Homeowners Are Choosing to Rent

Rather than reduce their asking price, many homeowners are choosing to hold onto their properties and rent them out. National data confirms this shift. According to a report from Zillow, the share of rental listings made up of homes that failed to sell has climbed to near-record levels, with these accidental landlords accounting for a growing portion of rental supply. The number of these homeowners nationwide is at a three-year high.

The underlying psychology is simple: most sellers are not under immediate pressure to sell. And instead of accepting what they perceive as a discounted price, they opt to generate rental income and wait for more favorable market conditions.

For many homeowners, renting offers a way to “pause” the sales process without exiting the market entirely.

The Ripple Effect on the Rental Market

This influx of accidental landlords is reshaping the rental landscape. And this could be you!

  1. This trend is increasing rental supply. When unsold homes are converted into rentals, they add inventory to a market that has already seen new apartment deliveries and multifamily expansion. This is one reason rent growth has cooled in recent months, with national increases slowing to modest levels. 
  1. Additionally, it is changing the type of available rental housing. Accidental landlords are more likely to offer single-family homes, townhouses, or condos; properties that differ from traditional apartment stock. Zillow notes that single-family homes make up the largest share of these rentals now.

For renters in D.C., this means more choices, particularly in neighborhoods where rental inventory was previously limited.

Operational Challenges for Accidental Landlords

While renting may seem like a straightforward fallback strategy, many accidental landlords quickly discover that property management is a complex, operationally intensive business. Some of the most common challenges include:

  • Tenant screening and leasing compliance. D.C. has robust tenant protections and rent control regulations, particularly for older multifamily buildings. One wrong step can create legal complications home owners are not prepared for.
  • Maintenance and repairs. Deferred maintenance can quickly erode profitability and tenant satisfaction. And tenants do have the power to cut into your monthly profit when certain livability standards are not met.
  • Cash flow management. Not all rental income covers mortgage payments, especially for owners with higher interest rates. 
  • Regulatory compliance. Licensing, inspections, and rent stabilization rules can create administrative burdens.

In short, many homeowners underestimate the complexity involved in the transition from owner-occupant to landlord. What begins as a temporary strategy can evolve into a long-term operational commitment.

Property Management Firms Are Stepping In

As a result, property management companies across the D.C. metro area are seeing increased demand, particularly from first-time landlords. These owners often lack the infrastructure, systems, and expertise required to manage a rental property effectively. Professional management firms provide an array of solutions including marketing and leasing services, tenant screening and placement, rent collection and financial reporting, maintenance coordination, and compliance with D.C.’s evolving regulatory environment. For accidental landlords, outsourcing these functions can turn a reactive decision into a more structured investment strategy.

Green Renting: A Strategic Advantage in D.C.’s Rental Market

One often overlooked opportunity for accidental landlords—especially in Washington, D.C.—is the growing demand for “green renting.”

Energy efficiency is no longer just a lifestyle preference. For many renters, particularly in a high-cost city like D.C., it is a financial decision. Utility costs in the District can be significant, especially during peak summer and winter months. Properties that offer lower monthly energy expenses immediately stand out in a competitive rental market.

Installing solar panels, where feasible, can meaningfully reduce or even offset tenant electricity costs. For renters comparing similar properties, the difference between a standard utility bill and a reduced or stabilized energy cost can be a deciding factor. This is particularly true in D.C., where tenants are often highly-informed, environmentally-conscious, and sensitive to total monthly living expenses, not just base rent.

For landlords, the benefits extend beyond tenant appeal. Solar installations can help reduce vacancy, support longer lease terms, and create a premium perception that differentiates a property from competing listings. In some cases, landlords may also benefit from local incentives, tax credits, or increased property value tied to energy improvements.

In a market where many accidental landlords are competing on similar housing stock—single-family homes, condos, and townhouses—energy efficiency can become a key differentiator. It is not just about sustainability; it is about positioning a property to perform better financially.

A Local Market With Unique Dynamics

Washington, D.C., is a housing market shaped by federal employment, policy changes, and macroeconomic uncertainty. Recent developments, including fluctuations in the federal workforce and return-to-office mandates, have influenced both housing supply and demand. In some cases, these shifts have contributed to increased listings and more cautious buyer behavior. At the same time, D.C.’s high cost of entry continues to support rental demand. This dual dynamic creates ideal conditions for the rise of accidental landlords. Are you ready for this seismic shift? 


Scott Bloom is owner and Senior Property Manager of Columbia Property Management.

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