a&e features
‘Lights Down Low’ singer MAX stoked for Pride set
Hitmaker on working with Madonna, playing for gay crowds and being a straight ally
Singer MAX says Pride festivals are his favorite venues to play. (Photo courtesy Crush Music)
Capitol Concert Stage
(3rd & Pennsylvania Ave.)
MCs: Jerry Houston and Destiny B. Childs
1-2 p.m.: Gay Men’s Chorus/Kim Petras
2-3 p.m.: Kristina Kelly and the Cobalt Cast/M AX
3-4 p.m.: Damarcko Price/Ella Fitzgerald/Michi/DJ Twin
4-5 p.m.: Ladies of Town/Mykul Jay Valentine/Freddie’s Follies/The Boy Band Project
5-6 p.m.: DJ Twin/Keri Hilson
6-7 p.m.: Troye Sivan
7-8 p.m.: Asia O’Hara from “RuPaul’s Drag Race”/Alessia Cara
8-10 p.m.: DJ Tracy Young
Dupont Dance Tent
(6th and Pennsylvania Ave., N.W.)
Noon-1 p.m.: DJ Henry Thrill
1-2 p.m: Tim Jackson
2-3 p.m.: DJ Sidekick
3-4 p.m.: Alex DB
4-5 p.m.: DJ Andre Gutarra
5-6 p.m.: DJ Mike Reimer
6-7 p.m.: DJ Strikestone
Monument Festival Stage
(6th and Constitution Ave., N.W.)
Noon-1 p.m.: DJ Jerry Jones/The CooLots
1-2 p.m.: Kristen Ford/Jourdan Frost/Baron/RYALS
2-3 p.m.: Cheer D.C./Chris Urquiaga/Pitches Be Crazy/DJ Henry Thrill
3-4 p.m.: Brody Ray/Billy Winn/Cobalt Pride Idol Winner/D.C. Front Runners/Sub-Radio
4-5 p.m.: Resurrecting Queenz/Niva the Soul Diva/Miss Kelli/SongRise/Shemuwel
5-6 p.m.: DJ Henry Thrill/AhSa-Ti Nu/Chris Chism/PRIMME/Heather Mae
6-7 p.m.: Leonardo Martinez/Dorothy Milone/Alise King/DJ Henry Thrill
Model/actor/singer MAX (aka Max Schneider), 25, didn’t originally think his song “Lights Down Low,” now his signature song, was an obvious single choice from his sophomore solo album, 2016’s “Hell’s Kitchen Angel.”
Four others (“Gibberish,” “Wrong,” “Holla” and “Basement Party”) were released to radio first. “Lights” was released only as a promo single. But a remix of the song featuring singer gnash became a sleeper hit entering the Billboard Hot 100 a year after its release and eventually earning a Gold RIAA certification. It peaked at no. 20 and the video, which features MAX and wife Emily in an elaborate set piece featuring one angle and a couple’s lifetime of married life over many years, was noted for its detail and special effects.
MAX will perform at the Capital Pride Festival/HOT 99.5 concert Sunday at 2 p.m. on the CAPITOL Concert Stage (3rd & Pennsylvania). It’s free but $50 backstage meet-and-greet passes for MAX (with photo opp) are available through capitalpride.org.
MAX spoke to the Blade by phone last week from his home in the Big Apple.
WASHINGTON BLADE: You were doing a photo shoot today?
MAX: Yeah, we had a little photo shoot and then we’re heading into the studio. It’s just a beautiful sunny day doing all the stuff.
BLADE: How did “Lights Down Low” start to gain steam?
MAX: It’s interesting. I always knew it was a really special one and I wanted it to be a single from the beginning but because it’s a ballad and sometimes people are afraid of something that’s not like a surefire uptempo song, it’s maybe a harder sell in some ways. But it was really cool because I always believed in it. It’s the most special song for me, of course, because I wrote it for my wife and proposed to her with it. … People have been slowly coming on board over the last two years and realized that it was, maybe more than the other singles, it was awesome to have that — just people continuing to get the message.
BLADE: But how did it gain traction? When did it first crack the Hot 100?
MAX: It’s been all the little things. It’s everything from my friend gnash joined the song with me about six months after I had released it originally and having him be a part of it brought a new audience to it and it’s all these different things. Amazing people started dancing to it with D-trix and Montana and then people were just putting it out there and listening to it. … Then we had the Snapchat filter worldwide on Valentine’s Day which really just sort of was unbelievable. It really brought it over the edge, which was amazing. So it was like a series of small things of people just believing in it and all of a sudden, everybody kinda knew the song, which was very humbling and amazing.
BLADE: I understand the video was quite elaborate and took months of planning, right?
MAX: Yes indeed. It was six months altogether from conception of the idea. … It was such a long process and a lot of that, probably the biggest thing was fighting for the story to be authentic whether that be because the powers that be in music didn’t want me to be open about my relationship with my wife and wanted me to appear single and whatever else, all the cliches in the music world, and I wanted to make sure people knew the story behind it — that I wrote it for her. And then it was about her being in the actual video. I wanted the song to be true to our story down to wearing exactly what we wore when we got engaged to our actual wedding outfits. … People were like, “Oh, it should be some famous DJ from the Netherlands playing your wife,” and I was like, “Screw that — it should be my actual wife and until everybody is down for that to happen, I’m not gonna make this video.” That’s why it took six months and then like three months to convince everybody to let it be my truth to the vision.
BLADE: You said people were urging you not to be who you were. That’s an interesting phrase — something you’d expect to hear more from a gay singer. What did you mean?
MAX: Oh, 100 percent — totally. Everything from what I was supposed to wear. It’s been a lot of things. Like that, it’s a lot of people being, I guess, being out there. I’m a bit eccentric and outright and an energetic kind of person and sometimes people are afraid of something that’s over the edge whether it’s me painting my nails or wearing sequins or all these different things. Everything from the fashion to the story behind it and that’s definitely been something. That’s the biggest message is people don’t have to like you or like who you love or anything like that as long as you love you and people around you are drawn to you because you’re being yourself. Those are the people you want to be with anyway, not the people who think they’re too cool to hang with you because you know, love who you want to love and wear what you want to wear. Those people suck anyway. They’re boring.
BLADE: So there’s a school of thought that if you’re a hot young singer and you’re married it will pop the fans’ bubble of you being off the market so to speak? Even though the odds of them getting with you would have been one in a million in likelihood, it pops a bubble in their minds knowing you’re married?
MAX: Yes, that was the original fear from the powers that be. But in the end, if I want people who are only loving the music because they think you’re single or you’re on the market — I mean, everybody wants to have that attention, you want as many people to be into your thing as possible, but I’ve accepted that if people aren’t into that because I’m married, then whatever. Are they gonna come to the shows anyway and be the people who are really invested in the music and message and are stoked that to watch my wife and I sort of be a happy couple and have our sort of ups and downs and be open about that? But yeah, that definitely crossed your mind like, “Oh, man — I hope people don’t not listen to my thing just because of that.”
BLADE: Why do you think you have a gay fan base?
MAX: I just think I’ve always been, you know, I grew up in New York City and I went to theater school. I’ve been surrounded by people who are open about their sexuality my entire life so I guess that’s why I’ve always been an ally and an advocate of it because everywhere we go, I’m just always putting that message out there that people should be able to love who they wanna love whether they’re gay, straight, bi, trans or love themselves because when people love themselves and are the most comfortable with themselves, they do the coolest things with their lives and we have a happier world. That’s just something I always believed growing up. It wasn’t until I went to more places where that wasn’t apparent — like I would say what the message of “Lights Down Low” was about before singing it and some places it wouldn’t get applause or people showed no excitement or maybe even I’d get booed or whatever else. That made me realize that being an ally to the community as a straight married man hopefully in my mind that makes some people who aren’t as open minded think, “Well, here’s this straight, married guy, he paints his nails, he looks super flamboyant but he’s a straight married guy, maybe I shouldn’t be such a jerk. Maybe I should accept that people love who they wanna love and they’re amazing people too.” I want people to feel accepted and safe at our shows and with our music. That’s the bottom line always and it’s beautiful that people have been drawn to that. Like last week we had a show and this incredible couple, these amazing females, got engaged at the show and that was just amazing.
BLADE: But what about “Lights Down Low” resonates with LGBT fans in your opinion? The video is very heteronormative.
MAX: It’s totally because of me being so outright supportive of the community. It definitely comes from that. The fight of being open with the truth of your own story has connected with people and I have noticed that which is awesome. I love that people have connected with it regardless of sexual orientation.
BLADE: How was Madonna when you did the (2010) Dolce & Gabbana ad/photo shoot? When she’s working is she friendly, imperious, aloof — what?
MAX: She’s super friendly but also — she knows exactly what she wants. My favorite story was the first shot, she walked in with her coconut water in hand, she hands it to an assistant. She was supposed to be playing my mother so she was teaching me how to dance in the bathroom and I was supposed to be like, “Oh, I’m embarrassed, my mother is teaching me how to dance,” and so she danced with me and she was like, “Why are you making those faces?” And I was like, “I don’t know — I’ll make whatever faces you want me to make, what do you want?” And she grabbed me in the small of the back and she was like, “I’ll teach you how to dance,” and she’s like such a powerhouse. That was sort of the whole day. That story — that’s basically her in a nutshell. There’s kindness there but it’s like her way or the highway and you’re just following her lead and I mean, it was one of the most powerful presences I’ve ever been in. It was really amazing to get that one surreal play date with her. Just awesome.
BLADE: How long did it take? It looked like there were several setups/scenes?
MAX: It was probably 12 hours. I got there like 8 in the morning and I left when it was just getting dark out and it was in the summer so yeah, it was wild. My other favorite story was when we went out in the street we do this shot where I’m carrying groceries and that was unplanned so there was no security for the first time all day. We’re out there and these paparazzi start taking pictures and it’s all crazy and the next day, my dad goes to the gym and picks up a paper and it says on the front page, “Who’s Madonna’s new fetus boyfriend?” And that was why it was so funny. That was her thing. She totally planned it. She knew exactly what she was doing and I was even more impressed that she had learned how to manipulate the media to make sure that her agenda gets out there. That’s a genius skill in itself.
BLADE: And yet you were supposed to be her son in the storyline?
MAX: Exactly. It was based off of this old Italian film but of course it became a little more, I don’t know, not even sexualized — it just sort of morphed into our own thing after a little bit because it was her just like sort of making it her own story which again was such a cool thing about her.
BLADE: How much backstory is usually discussed on shoots like that?
MAX: Sometimes it’s a ton, sometimes it’s like this is the storyline and this is the theme and sometimes it’s all spontaneous. Sometimes the best shots are the ones where it’s just like, “Oh, you’re changing right now — no, wait, like kind of this act of you changing is kind of an amazing shot and you should just like go into that bathroom and we’ll take a shower.” Sometimes the most spontaneous stuff is the most special but the theme stuff is super awesome and that was awesome to have such a laid-out theme for the whole shoot.
BLADE: Did they let you keep the suit?
MAX: No, I wish. I was so bummed they didn’t let me keep any of this stuff. I was just like, “Can I keep these shoes? I just wore them,” and they’re like, “Nah, nah — we’re taking them back.”
BLADE: What’s been the biggest surprise of married life?
MAX: I guess you always kinda think you’re different from everybody else’s story and you’re like, “Oh, we’re gonna be so much different,” but I think in the end it’s just — like I’ve learned even after two years, sometimes it’s hard work to make sure you and your partner are on the same page even when you think you are, sometimes I’m surprised in a way, you know, you feel like this person knows you better than anyone else but then like I forget to tell Emily something and all of a sudden she’s super upset because we’re not on the same page about something. It sucks because it’s the most important person to you, you don’t want to let them down. It’s constant hard work to make sure that you guys are completely together as a team and it’s so important. I guess that surprised me.
BLADE: How did you learn the ukulele?
MAX: I just started playing it in Central Park as a young teen. It’s just something really fun that I love doing, you know? I’m a small-sized person and it’s a small instrument so it was just kind of the perfect thing to combine the two.
BLADE: You play it regularly on your records and in your live show?
MAX: Yeah, yeah, I always incorporate it into both. I always try to do one song live and one on the record like that.
BLADE: What does your pitchfork tattoo symbolize?
MAX: So being from New York, I always kind of represent that acceptance and I like that if you have a symbol and you see somebody else with that same symbol, you know that’s somebody else who has the same beliefs of being who you’re meant to be and accepting people for who they are. And being that I don’t get to be home as much as I’d like, so often I like to make sure that I carry that piece of home with me. I carry that belief, that vision of making sure I don’t fall into other people’s beliefs or accept things that are wrong in the world in other places or that I believe are wrong. That’s sort of the reason it’s so apparent on my arm. I can’t hide it. It’s on my sleeve.
BLADE: Have you played many Pride events before?
MAX: Oh yeah, a ton. I love Pride festivals. They’re the most fabulous humans mostly because of their energy. we just did one in Louisville a couple months ago and there were a couple of slaying drag queens that were just killing the game and it just like erupted on stage and it’s always like, you never know what to expect. It’s just a place for people to be who they are which is why I love performing at them probably more than any other style show because it’s so beautiful to see so many people so excited. Prideful, of course, and just stoked on all the energy of life. Those are the audiences you want to play for, at least for me. People who are just living their best life. I love all that stuff.
BLADE: You have a band or sing with tracks? How long is your set?
MAX: A little bit of both. My partner Ryan, he plays keytar live, we have, you know, talk box, guitar, a lot of fun instruments and then there’s a lot of tracks and stuff too but it’s between 30 minutes and an hour and we like to bring as much energy as possible. I like to call it an emotional party. We got “Lights Down Low,” which kind of gives you the feels, then we do our rendition of “Ms. Jackson,” by OutKast and all the more sort of hyped-up songs like “Holla,” “Basement Party.” I like people forgetting about everything in their own world and falling into this world of the show. That’s always our biggest want to have people just like lose themselves in this environment.
BLADE: Oh, so you’ll be doing some Party Pupils (his side venture with Ryan Siegel) stuff too then?
MAX: Oh yeah, you know it baby. We’re stoked.
BLADE: So is MAX and Party Pupils always sort of running parallel or is one sometimes front burner, the other back burner? How does it roll?
MAX: We try to balance them equally. When MAX was going for radio and stuff like that, it sort of was the leader but since Ryan’s always with me, we try to incorporate Party Pupils as much as possible and bring that funky energy. We got a song called “Sax on the Beach” coming out this Friday which is a Party Pupils record but we play it in the MAX show and try to combine both worlds as much as we can so one doesn’t get lost because it’s hard enough to be committed to your own thing, but it’s a beautiful balance of the two and we’ve been really lucky because we’ve worked so hard and he does such an incredible job producing all the tracks and remixes. So yeah, it’s gonna be a nice mix of both for sure at the show.
BLADE: Can you truthfully say, though, that a sea of gay men out there thinking you’re hot at a Pride event doesn’t weird you out even maybe one or two percent?
MAX: Oh no, not at all. It’s the best. I love the energy. At the last Pride festival, I did have a drag queen give me a real solid butt slap which, you know, don’t slap anybody you don’t know. But other than that, as long as there’s no physical butt slap, I love all the love. I love giving love to everybody. That was definitely a hilarious one, though because she really just grabbed one butt cheek and I was just like, “All right — that’s hilarious, but also, please don’t grab my butt cheek. My wife would not be happy about any human grabbing my butt cheek.”
BLADE: That does sound like a bit much.
MAX: Yeah, it was but as long as it’s not too much, I’m always down with love. I’m a very loving person and it’s beautiful having that transfer of energy.
BLADE: Are your abs always as popping as they look in some of your photos? How do you maintain that?
MAX: I just kind of dance around at shows. I eat a lot of food and I just dance around. I’m sure eventually I’ll have to do a lot more than that, but I just kind of wiggle around and try to keep in shape.
BLADE: Launching this whole career on the indie route but also having success with Billboard and getting radio airplay and so on, have you often bumped up against the industry gatekeepers, like when you referenced the powers that be earlier. What’s that been like?
MAX: No, I just try honestly to give love to people who support us. I think it’s easy to want to suck up to people who can help you but I think you should just take time to be kind to everybody whether they can help you or not. That’s the policy I’ve tried to keep regardless of where things get to. I give love to anybody whether it’s Spotify or Apple or radio stations. If they’re giving us love, I try to give as much as I can back.
MAX says balancing his solo material with his side project Party Pupils keeps him musically stoked. (Photo courtesy Crush Music)
a&e features
D.C. LGBTQ sports bar Pitchers listed for sale
Move follows months of challenges for local businesses in wake of Trump actions
A Santa Monica, Calif.-based commercial real estate company called Zacuto Group has released a 20-page online brochure announcing the sale of the D.C. LGBTQ sports bar Pitchers and its adjoining lesbian bar A League of Her Own.
The brochure does not disclose the sale price, and Pitchers owner David Perruzza told the Washington Blade he prefers to hold off on talking about his plans to sell the business at this time.
He said the sale price will be disclosed to “those who are interested.”
“Matthew Luchs and Matt Ambrose of the Zacuto Group have been selected to exclusively market for sale Pitchers D.C., located at 2317 18th Street, NW in Washington, D.C located in the vibrant and nightlife Adams Morgan neighborhood,” the sales brochure states.
“Since opening its doors in 2018, Pitchers has quickly become the largest and most prominent LGBTQ+ bar in Washington, D.C., serving as a cornerstone of D.C.’s modern queer nightlife scene,” it says, adding, “The 10,000+ SF building designed as a large-scale inclusive LGBTQ+ sports bar and social hub, offering a welcoming environment for the entire community.”
It points out that the Pitchers building, which has two years remaining on its lease and has a five-year renewal option, is a multi-level venue that features five bar areas, “indoor and outdoor seating, and multiple patios, creating a dynamic and flexible layout that supports a wide range of events and high customer volume.”
“Pitchers D.C. is also home to A League of Her Own, the only dedicated lesbian bar in Washington, D.C., further strengthening its role as a vital and inclusive community space at a time when such venues are increasingly rare nationwide,” the brochure says.
Zacuto Group sales agent Luchs, who serves as the company’s senior vice president, did not immediately respond to a phone message left by the Blade seeking further information, including the sale price.
News of Perruzza’s decision to sell Pitchers and A League of Her Own follows his Facebook postings last fall saying Pitchers, like other bars in D.C., was adversely impacted by the Trump administration’s deployment of National Guard soldiers on D.C. streets
In an Oct. 10 Facebook post, Perruzza said he was facing, “probably the worst economy I have seen in a while and everyone in D.C. is dealing with the Trump drama.” He told the Blade in a Nov. 10 interview that Pitchers continued to draw a large customer base, but patrons were not spending as much on drinks.
The Zacuto Group sales brochure says Pitchers currently provides a “rare combination of scale, multiple bars, inclusivity, and established reputation that provides a unique investment opportunity for any buyer seeking a long-term asset with a loyal and consistent customer base,” suggesting that, similar to other D.C. LGBTQ bars, business has returned to normal with less impact from the Trump related issues.
The sales brochure can be accessed here.
a&e features
Alexander Skarsgård describes ‘Pillion’ in 3 words: lube, sweat, leather
Highly anticipated film a refreshingly loving look at Dom-sub life
Whether you’ve seen him in popular HBO series like “True Blood,” “Succession,” or “Big Little Lies,” the dynamic Swedish actor Alexander Skarsgård has that smoldering gaze that immediately draws viewers in.
Following in the footsteps of his father Stellan, (who just won the Golden Globe for “Sentimental Value”) the Golden Globe, Emmy, and SAG winner Skarsgård continues to be an actor who is fearless in the roles he takes on.
That courageousness is evident in Skarsgård’s latest film, the BDSM black comedy “Pillion,”which he also executive produces. He plays Ray, the handsome, hyper-dominant leader of a gay bike gang. The film was written and directed by Harry Lighton, and is based on the 2020 novel “Box Hill,” by Adam Mars-Jones.
“This was a small film by a first time filmmaker and it wasn’t financed when I read it,” Skarsgård told journalists at a recent awards news conference. “And I felt that, if I could help in any small way of getting it financed, I wanted to, because I thought it was such an incredible screenplay and I believe in Harry Lighton so much as a filmmaker. And it felt tonally unlike anything I’d ever read. It was such an exciting, surprising read.”
Skarsgård was blown away by the quality of the unconventional script. “When I heard BDSM relationship, biker culture, I expected something very different. I didn’t expect it to have so much sweetness and tenderness and awkwardness.”
For the sex scenes and nudity with co-star, Harry Melling — who excels in his portrayal as Ray’s submissive Colin — Skarsgård talked very early on with Lighton about how he wanted to shoot those scenes, and why they were in the film.
“I often find sex scenes quite boring in movies because a lot of the tension is in the drama leading up to two people hooking up, or several people hooking up, as in our movie. But what I really enjoyed about these scenes — they are all pivotal moments in Colin’s journey and his development. It’s the first time he gets a blowjob. It’s the first time he has sex. It’s the first time he has an orgasm. And these are pivotal moments for him, so they mean a lot. And that made those scenes impactful and important.”
Skarsgård was happy that Lighton’s script didn’t have gratuitous scenes that shock for the sake of just shocking. “I really appreciated that because I find that when this subculture is portrayed, it’s often dangerous and crazy and wild and something like transgressive.”
He continued: “I really love that Harry wanted it to feel real. It can be sexy and intense, but also quite loving and sweet. And you can have an orgy in the woods, rub up against a Sunday roast with the family. And that kind of feels real.”
One of the obstacles Skarsgård had to work with was Ray’s emotionally distant personality.
“Ray is so enigmatic throughout the film and you obviously never find out anything about him, his past. He doesn’t reveal much. He doesn’t expose himself. And that was a challenge to try to make the character interesting, because that could easily feel quite flat…That was something that I thought quite a lot about in pre production…there are no big dramatic shifts in his arc.”
For the film, Lighton consulted the GMBCC, the UK’s largest LGBT+ biker club, attending their annual meetup at which 80 riders were present.
“Working with these guys was extraordinary and it brought so much texture and richness to the film to have them present,” said Skarsgård. “They were incredibly sweet and guiding with us — I can’t imagine making this movie without them. I’d go on a road trip with them anytime.”
Added Skarsgård: “To sum up ‘Pillion’ in three words: lube, sweat, and leather. I hope people will connect with Colin and his journey, and come to understand the nuance and complexity of his bond with Ray.”
This year is shaping up to be a busy one for Skarsgård. “Pillion” premieres in select cities on Feb. 6 and then moves into wide release on Feb. 20. After that for Skarsgård is a role in queer ally Charli XCX’s mockumentary, “The Moment,” which premieres at the Sundance Film Festival. HIs sci-fi comedy series, Apple TV’s “Murderbot,” which he also executive produces, will begin filming its second season. And this weekend, he hosts “Saturday Night Live.”
a&e features
MISTR’s Tristan Schukraft on evolution of HIV prevention
From ACT UP to apps, embracing stigma-free care
It was not too long ago that an HIV diagnosis was read as a death sentence. In its earlier decades, the HIV/AIDS crisis was synonymous with fear and loss, steeped in stigma. Over recent years, open conversation and science have come together to combat this stigma while proactively paving the way for life-saving treatments and preventive measures like PrEP. Now, in 2026, with discreet and modern platforms that meet people where they’re at in their lives, HIV prevention has evolved from hushed words of warning into something far more sex-positive and accessible. Game-changing services like MISTR are a testament to this shift, showing our community that healthcare doesn’t have to feel clinical or shaming to work. It can be empowering and, dare I say, celebratory.
Few people embody this evolution quite like Tristan Schukraft, founder of MISTR. With one hand in healthcare and the other high-fiving through queer nightlife, Schukraft gets that, from the bar to the bedroom and beyond, prevention happens in person and in real life. His approach has helped turn PrEP, DoxyPEP, and testing into normalized parts of our daily queer life, reaching hundreds of thousands of people across the US.
In our conversation, Schukraft shares candidly about stigma, policy, and why the future of sexual health depends on keeping it real.
BLADE: You have one hand in healthcare and the other in nightlife and queer spaces. Can you share with us how these two spheres impact and inform each other? How do they impact and inform you?
SCHUKRAFT: Honestly, for me, they’ve never been separate. Nightlife and queer spaces are where people meet, date, hook up, fall in love, and make friends. That’s real life. Being in queer spaces all the time keeps me grounded and reminds me who we’re building MISTR for.
BLADE: MISTR markets sexual health in a sex-positive, stigma-free fashion. Can you share with us how you measure the impact of this approach?
SCHUKRAFT: This year, we held the first-ever National PrEP Day. Dua Lipa performed, and Cardi B was there. After the event, Cardi B went on her Instagram live to encourage people to sign up for PrEP.
When you make sexual health stigma-free and sex positive, people talk about it. We see it in how people use the platform. When 700,000 people are willing to sign up, get tested, start PrEP, and add things like DoxyPEP, that tells us we’ve made it feel safe and normal instead of scary or awkward. And then we see it in the results. Since we expanded DoxyPEP, STI positivity among our patients dropped by half.
BLADE: How have you seen the conversation of sexual health in our LGBTQ+ community change in mainstream culture in recent years?
SCHUKRAFT: Ten years ago, nobody was casually talking about PrEP, and if they did, it likely referenced one being a Truvada whore. Now it’s part of the culture. Popstars like Troye Sivan post pictures of their daily PrEP pill on social media. Cardi B goes on Instagram Live telling people to get on PrEP.
For many sexually active gay men, taking PrEP is simply part of the gay experience. For people in more remote areas, it might not be as talked about. Particularly in rural or more conservative places, MISTR can be a life-changing option. No awkward visits to the family doctor or the local pharmacy where everybody knows your business. It’s all done discreetly online and shipped straight to your door.
BLADE: You have publicly argued that cuts to government HIV prevention funding are of high risk. Would you please elaborate for us on what those budget decisions mean on an individual level?
SCHUKRAFT: It means real people fall through the cracks. Someone doesn’t get tested. Someone waits too long to start PrEP. Someone finds out they’re HIV-positive later than they should have. Community clinics will be the hardest hit, especially those in underserved communities. The good news is that MISTR is ready to help people who might lose their access to care. All you need to do is sign up at mistr.com, and it’s totally free with or without insurance.
BLADE: From your (and MISTR’s) perspective, how do these funding cuts threaten ongoing efforts to end the HIV epidemic?
SCHUKRAFT: For the first time, we have all the tools to end HIV. If everybody who is HIV negative is taking PrEP and everyone HIV+ is virally suppressed, we can end all new HIV transmissions in the United States. We have everything we need today. All we need is to get more people on PrEP. Cutting funding risks losing that momentum. Ending HIV requires scale and consistency. Every time funding gets cut, you lose momentum, trust, and infrastructure, and rebuilding that takes years.
HIV transmissions don’t pause because budgets change.
BLADE: In our current climate of decreased federal investment, what role do you feel private healthcare and business should play in sexual health?
SCHUKRAFT: With reports that the current administration is considering cuts to HIV and prevention funding, we face a moment of reckoning. At the same time, some employers are seeking to exclude PrEP and HIV prevention from their coverage on religious freedom grounds. If these challenges succeed, and if federal funding is slashed, the consequences for public health will be devastating. But this is where the private sector must step up to fill the gap, bridge divides, and deliver results.
Businesses have the power and platform to normalize HIV prevention and drive measurable outcomes. At MISTR, we see firsthand what’s possible: since introducing DoxyPEP, STI positivity rates among our patients have been cut in half. But it’s not just about medication. It’s about messaging.
Our sex-positive, stigma-free marketing speaks directly to our community, making sexual health part of everyday life. No awkward doctor visits, no needles, no paperwork — just free online PrEP and STI testing, prescribed by real physicians and delivered to your door. That kind of impact could grow exponentially if more employers embraced this approach and made HIV prevention part of their employee wellness programs.
Employers, this is your call to action. Start by making sure your health plans cover PrEP and DoxyPEP. Partner with platforms like MISTR to give employees private, stigma-free access to care. Offer on-site testing. Talk openly about sexual health, not just during Pride, but every day of the year. This is not political — this is about protecting lives, strengthening communities, and building a healthier, more productive workforce. Because healthy employees aren’t just good for public health — they’re good for business.
When the private sector steps up, outcomes improve. And when businesses align with platforms like MISTR, scaling impact isn’t just possible — it’s happening.
BLADE: Has MISTR experienced any direct effects from these recent shifts in public health funding?
SCHUKRAFT: MISTR’s unique model is totally free for patients with or without insurance, and we don’t cost the government or taxpayers a penny. We are scaling up our efforts to reach people who might be losing their access or care.
BLADE: What would be your message to policymakers who are considering further cuts to HIV/AIDS programs?
SCHUKRAFT: During his first term, President Donald Trump committed unprecedented resources to the Ending the HIV Epidemic initiative here at home. Bipartisan support has shown what’s possible when bold leadership meets smart strategy. To policymakers: I urge you to reconsider any cuts to HIV prevention funding. This is not the time to pull back. It’s the time to push forward. Ending HIV is within reach — but only if government, private industry, and community organizations stand together.
BLADE: What is one perhaps overlooked win from last year that impacted you on a personal level?
SCHUKRAFT: Seeing our STI positivity rate drop by half after expanding DoxyPEP.
BLADE: Looking at the year ahead, what are MISTR’s most significant priorities for sexual health in 2026?
SCHUKRAFT: Expanding access, especially in the South and in communities that still get left out. Rolling out injectable PrEP. And just continuing to make sexual healthcare easier and more normal.
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