Living
From Russia with love
Dance diva Sasha Gradiva on fame, gays and guns
Electronic dance diva Sasha Gradiva plays the Capital Pride Capitol Stage Sunday at about 6:50 p.m. (Photo courtesy Saadko Records)
The main stage at Capital Pride is always an eclectic setting for all kinds of talent — from local legends to up-and-comers to household names. Although not technically considered one of the headliners — that honor is being shared jointly by Icona Pop, Cher Lloyd and Emeli Sande — Russian-born diva Sasha Gradiva, slated to go on at 6:51 p.m., has one of the envious culminating slots (for a full list of scheduled performance times, visit capitalpride.org).
Gradiva is starting to make a name for herself in the world of electronic dance music with songs like “I’m on Fire,” “Wanted” (No. 3 on Billboard’s Hot Dance Singles chart) and “Say My Name with Love, working often with producer Tricky Stewart (Rihanna’s “Umbrella” and Beyonce’s “Single Ladies”).
Sasha Gradiva, “I’m on Fire”
In near-perfect English yet with a noticeable Russian accent, Gradiva, 28, took a half hour with us by phone on Memorial Day from her home in Los Angeles in which she discussed everything from her career, her reasons for leaving a successful music career in her homeland and why she got kicked out of the Grammys for attaching rifles to her dress last year. Her comments have been slightly edited for length.
Washington Blade: How are you spending the holiday?
Sasha Gradiva: I’m with some friends here in L.A. trying to figure out how we’re going to spend the day.
Blade: You live in L.A., right?
Gradiva: Yes, but I travel madly so I don’t get to spend much time here.
Blade: On average, how much are you home vs. on the road?
Gradiva: I’m probably gone about 70 percent of the time. I’ll be out for three weeks, then back a week, then maybe out another four.
Blade: What are you doing musically these days?
Gradiva: I am working most often on new music. Writing and recording and getting a new show together, which I’m very involved in personally. Every single stage of the show. I pay a lot of attention to costume and sets and the videos that play on the screen behind me. My shows are very important and I’m making sure everything is exactly the way I want it.
Blade: Do you record mostly in L.A. or elsewhere?
Gradiva: Mostly in L.A. My single “Come With Us” is coming out very, very soon. We’re literally putting the finishing touches on the campaign right now and working on the final mix. It’s a very detailed process. I was performing a remixed version of it on my tour last year and got really amazing responses. People really love the track.
Blade: Will this be on an album, an EP or just a single release?
Gradiva: It’s part of an EP, which we’re hoping to release closer to August. I have maybe like 20 songs ready to record and that’s what I’m focusing on while I’m here in L.A. There are a lot of producers in Tricky’s camp I’m very lucky to get introduced to so we’re trying to find something new. I’m working really hard to create something new that hasn’t been done before.
Blade: So often in electronic dance music, the producers get much of the credit while some pop stars — not all certainly — are seen as the outlet but not really the visionary, more so than in other genres perhaps. Does that dynamic bother you?
Gradiva: No, because I’m very involved. My songs are really born out of guitar or I’ll go to the studio and produce something basic on guitar myself or play my songs on the piano. I’m very involved, though. I pay attention to every lyric. I want something deep, meaningful and universal. I love the process — creating and perfecting.
Sasha Gradiva says she left a successful music career in Russia because she’d never have worldwide impact unless she broadened her fan base into English-speaking countries. (Photo courtesy Saadko Records)
Blade: Creating an image as a dance artist is so essential but is there ever a clash between being perhaps aloof or mysterious for a photo shoot or in a video or even on stage, but then in interviews or with social media presenting yourself to fans as a real person who eats, sleeps, shops, etc. like everyone else? Does one diminish the other?
Gradiva: I don’t find it hard at all to be down to earth or to talk to fans. I totally say no because I think perception of art and show business has changed tremendously since maybe like 10 years ago and I literally feel that there’s (in embracing) all the new things with social media and the internet, it broadens your reach in a lot of ways but at the same time, there’s some anxiety because there’s no curtain anymore. Even when you have nothing left to give. People can see through it all now and they’ll know exactly who you are. They see your Tweets and your pictures and this wall is dissolved. It’s good but it’s challenging at the same time. The solution for this is just to relax and be available and be yourself and this will be the best protection from anxiety that you could have. We’ve chosen this path to be in front of many people and we commit to sharing our life and vision with them. It’s an important gift, not a curse.
Blade: But did the old system allow celebrities to have more mystique?
Gradiva: The entire machine was working differently back then. Now that’s just impossible. If you’re going to be behind the curtain, you’re going to stay behind the curtain. You need to be accessible and available and share everything with fans. That’s why you’ll be a successful artist, not because you hide something. It might be more difficult for the artists to deal with, but it’s more honest. If an artist is dumb, fans will know right away. Of if you’re not genuine, they’ll pick up on that. It’s a little bit brutal but it’s honest and I prefer honesty.
Blade: You got a lot of press buzz for the guns you wore to the Grammys last year. When the dust settled, do you feel the message you wanted to convey came across or was there some sense you’d become simply “the girl in the gun dress.”
Gradiva: I definitely got a lot of attention, which I didn’t expect from the peace movement and the anti-violence movement. I meant it as a political statement if you will for people to pay attention to how much energy and money and sources the world spends on useless things. The most horrible things in the world are wars and producing weapons and drugs and when you think about how many things people could use this money for that would be so much better, people aren’t even curious to hear the research that’s been done on this which is very much available by the way. Our society just seems not to be there spiritually yet to address that. That was my attempt and we got good results. I want to do more socially to make the world a better place because I think that’s exactly what we’re supposed to do, not just sing and have fun.
Blade: Are you straight?
Gradiva: At the present time, yes.
Blade: How did you end up playing Pride events? Is it just a logical fit considering the kind of music you make or do you have some personal investment in the community?
Gradiva: I feel very connected to my gay audience. I guess it’s a destiny. The gay audience has been the first ones to support my music. And it saddens me that in my native country, in Russia, they don’t allow gay Pride. I will be fighting as much as I can for gay rights. It’s definitely something that touches me a lot.
Blade: You had released a few albums in Russia and seemed to be on your way with a music career there. Why did you uproot and move to the U.S.?
Gradiva: All the music that inspired me growing up was from America and Europe — people like Michael Jackson, Cyndi Lauper, Depeche Mode — and I always wanted bigger stages, to travel the world. I’d had two albums that were very successful but at some point while I was still young I just thought, “Well, I want to move and do this — it will either be in this lifetime or in the next, so I decided to do it in this lifetime.” My friends and colleagues thought I was completely out of my mind because it was not logical at all, but this is what I’ve done and the reaction in America so far has been so rewarding. It actually makes me cry, it’s really touching.
Real Estate
What property should I purchase if I’m not sure how long I’ll be in D.C.?
Row homes, English basements and more options abound
Great question! If you are looking at real estate as an investment – two great property types to look at would be a smaller row home and also a row home that has an English basement. Some property types that you might want to stay away from would be a condo or a co-op unit. Let’s take a look at why these properties would be good and bad:
Smaller Row Home
Row homes are a great investment for many reasons. You can often find smaller two-bedroom row homes in the same price point as those of a two-bedroom condo, which might be seen as a “condo alternative” and afford you much more freedom. There are no condo associations or home owner associations that you must belong to so this keeps your monthly carrying costs on the lower end and you are allowed to make more independent decisions. For example, if you wanted to paint the house purple – in most cases you would be allowed to. If you wanted to change the color of the front door or put shutters on the windows – you would be allowed to. This is usually not the case with condo or co-ops.
When it comes to the rental market – similarly renters like the independence of privacy in a home and not being among many other people. The luxury of perhaps direct off-street parking, outdoor space or even just more space at the same rental amount that a two bedroom condo rent would be – this is more appealing for a renter and would likely rent faster than that of a condo or co-op. For this model – you would obviously need to move out before you could take advantage of the investment of this type of real estate.
A row home with an English basement
With this type of real estate you can immediately begin receiving income after your purchase. You can occupy the upstairs of the row home, which is usually the larger portion of the home, or you could even occupy the basement, which is usually the 1-2 bedroom smaller portion of the home and receive rental income for the other half of the home. This can be in the way of a yearly traditional tenant or in the manner of short-term rentals (check with the most recent STR policies within the District). With this model, you stand to make even more of a return on your investment upon your move out of the home as you can rent the entire home or you can rent the top unit and basement unit independently to gross a larger amount of income. It is important to note that it is never advised to purchase a row home unless you can fully afford it WITHOUT the idea of accepting additional rental income to offset the mortgage cost.
These two options listed above are the most typical found within the District because they are fee simple, standalone pieces of real estate and are not within a condo association, HOA, or a co-op with governing documents that tell you what you can and cannot do which makes row homes an attractive type of real estate for a long-term hold.
When looking at types of properties that you might want to stay away from – condos and co-ops come to mind and I say this with a caveat. You can surely purchase these types of real estate but must first understand the in’s and out’s of their governing documents. Condos are bound by the governing condominium documents which will tell you for how long your lease must be, a minimum of lease days, you can only rent after you have lived in the residence for a number of years, likely will stipulate no transient housing – which means no short term rentals. It could also quite possibly say that you can only rent for a specific amount of time and lastly it will also stipulate that only a specific amount of people can rent at one time in order to stay below the regulated lending requirements set forth by Fannie and Freddie Mac. Similarly, Co-ops are even more strict – they can tell you that you are just not able to rent at all or if you can you can only do so for a specific number of years and then you are required to sell or return back to the unit as your primary residence.
As you can see, when it comes to condos and co-ops there are more specific and stringent bylaws that owners must agree to and follow that limit or even outlaw your ability to rent your piece of real estate. When you purchase a row home – there are no regulations on what you can and cannot do regarding rentals (outside of the short-term regulations within the District).
When looking for a piece of real estate in the District it is important to think through how long you could possibly wish to hold onto this property and what the future holds. If you think this is a long-term hold then you might consider a row home option – again, you can find a smaller two-bedroom row home that amounts to that price similar to a two-bedroom condo and would afford you a more flexible lifestyle. It’s important to work with a real estate agent to ensure that they guide you in this process and help answer any questions you might have. It’s also always advised to speak directly to a short-term rental specialist should you wish to go down that route as they will truly understand the in’s and out’s of that marketplace.
All in all, there are specific property types that work for everyone and within the District we have a plethora of options for everyone.
Justin Noble is a Realtor with Sotheby’s International Realty licensed in D.C., Maryland, and Delaware for your DMV and Delaware beach needs. Specializing in first-time homebuyers, development and new construction as well as estate sales, Justin provides white glove service at every price point. Reach him at 202-503-4243, [email protected] or BurnsandNoble.com.
Business
Heather Lawver’s journey to growth, inclusion with Ceemo.ai at StartOut’s Growth Lab
‘A program that embraces unique challenges LGBTQ+ founders have’
In the bustling world of startups, where innovation and diversity intertwine to forge new pathways, Heather Lawver, founder and CEO of D.C.-based Ceemo.ai stands out not just as a visionary entrepreneur but as a beacon of inclusivity and determination. Her journey to build Ceemo.ai, an advertising and branding platform dedicated to revolutionizing how startups conceive and market their brands, has reached a pivotal milestone with its selection into StartOut’s esteemed Growth Lab Accelerator, sponsored by J.P. Morgan.
With less than one percent of startup funding being allocated toward LGBTQ+ founders in 2023, according to a recent StartOut study, this five-month program is critical in providing resources and education to help LGBTQ+ entrepreneurs grow and compete.
Ceemo.ai joins eight other companies nationwide for this exclusive five-month training program.
A commitment to inclusion
Lawver founded Ceemo.ai in 2021 as a way to help entrepreneurs build better brands and seamlessly apply them to the marketing and pitch materials they need to launch the company of their dreams. The company’s simple five-step brand quiz helps founders think strategically about how they want to be perceived by their customers to then generate a full brand book with wordmark logo, color scheme, and font suite. Ceemo then applies that new brand book to a full suite of marketing and pitch materials, giving founders a roadmap to making sales and securing investment.
Her application to the Growth Lab Accelerator cohort was driven by more than the desire for business growth; it was fueled by her longstanding volunteer work with StartOut and a profound commitment to fostering an environment where LGBTQ+ founders are not only included but celebrated.
The selection of Ceemo.ai for StartOut’s Growth Lab, an accelerator known for its top-quality mentoring, education, and networking opportunities tailored for LGBTQ+ founders, marks a pivotal chapter in Lawver’s mission to help cultivate a more inclusive entrepreneurial landscape.
“Being in an accelerator where I’m not the only queer person in the room is not just empowering; it’s transformative,” she shares. “It means so much to be selected for a program that embraces the unique challenges LGBTQ+ founders have, and these issues are not just acknowledged but are central to the narrative of success and innovation.”
“The founders in our 2024 Cohort are problem solvers, developing unique products and solutions across a range of industries, from technology and software to food and beverage,” said David Barbee, Head of LGBTQ+ Initiatives, J.P. Morgan Commercial Banking. “As they continue to scale, these companies will need access to resources like capital and banking solutions, investors and business advisors. We are proud to provide mentorship and access to our firm-wide capabilities to help them reach the next level.”
“This platform is not just an accelerator; it’s a community where the unique challenges and triumphs of LGBTQ+ founders are acknowledged, celebrated, and used as a springboard for groundbreaking business success,” said Lawver.
Ambitious goals for bright future
Over the past decade, Lawver’s expertise in enhancing pitch decks and fundraising strategies has been instrumental in securing more than $170 million for minority entrepreneurs across various demographics, including women, BIPOC, LGBTQ+, disabled individuals, and seniors.
Her vision for her time in the five-month cohort is characterized by ambition and a keen focus on leveraging the program’s resources to scale Ceemo.ai’s impact. Her top goals include refining the platform’s Crunchbase algorithms to offer unparalleled market insights for startups, enhancing their organic sales funnels, and forging strategic partnerships with tech giants like Canva, Adobe, Google, Shopify, and Squarespace. These objectives are not just growth metrics but stepping stones towards revolutionizing how startups approach branding and marketing in a highly competitive digital landscape.
(Founded in 2009, StartOut, a national 501(c)(3) non-profit organization, is the largest national organization to support LGBTQ+ entrepreneurs with more than 28,000 members nationwide. Its mission is to accelerate the growth of the LGBTQ+ community to drive its economic empowerment, building a world where every LGBTQ+ entrepreneur has equal access to lead, succeed, and shape the workforce of the future.)
Real Estate
The rise of virtual home tours
Adapting to changing consumer preferences in spring real estate
In today’s dynamic real estate market, the spring season brings not only blooming flowers but also a surge of activity as buyers and sellers alike prepare to make their moves. However, in recent years, there’s been a notable shift in how consumers prefer to explore potential homes: the rise of virtual tours.
For the LGBTQ community, these virtual experiences offer more than just convenience; they provide accessibility, safety, and inclusivity in the home buying process.
Gone are the days of spending weekends driving from one open house to another – unless that’s your thing of course, only to find that the property doesn’t quite match expectations. With virtual tours, you can explore every corner of a home from the comfort of your own space – find something interesting? Schedule a showing with any LGBTQ Realtor at GayRealEstate.com.
This is particularly significant for LGBTQ individuals, who may face unique challenges or concerns when attending in-person showings. Whether it’s the ability to discreetly view properties without fear of discrimination or the convenience of touring homes located in LGBTQ-friendly neighborhoods across the country, virtual tours offer a sense of empowerment and control in the home buying process.
Moreover, virtual tours cater to the diverse needs of the LGBTQ community. For couples or families with busy schedules or those living in different cities or states, these digital walkthroughs provide a convenient way to view properties together without the need for extensive travel. Additionally, for individuals who may be exploring their gender identity or transitioning, virtual tours offer a low-pressure environment to explore potential living spaces without the added stress of in-person interactions.
At GayRealEstate.com, we understand the importance of adapting to changing consumer preferences and leveraging technology to better serve our community. That’s why our agents offer an extensive selection of virtual tours for LGBTQ individuals and allies alike – visit our website, choose an agent and within minutes you’ll have access to the Multiple Listing Service (MLS) via their website.
From cozy condominiums in bustling urban centers to sprawling estates in picturesque suburbs, virtual tours showcase a wide range of properties tailored to diverse tastes and lifestyles.
In addition to virtual tours, GayRealEstate.com provides comprehensive resources and support to guide LGBTQ buyers and sellers through every step of the real estate journey. Our network of LGBTQ-friendly agents is committed to providing personalized service, advocacy, and representation to ensure that all individuals feel respected, valued, and empowered throughout the process. Plus, we are happy to provide a free relocation kit to any city in the USA or Canada if you are a home buyer.
As we embrace the spring season and all the opportunities it brings in the real estate market, let’s also celebrate the power of virtual tours to revolutionize the way we find and experience our future homes. Whether you’re searching for your first apartment, forever home, or investment property, GayRealEstate.com is here to help you navigate the exciting world of real estate with confidence, pride, and inclusivity.
Jeff Hammerberg is founding CEO of Hammerberg & Associates, Inc. Reach him at [email protected].
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