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Lil Nas X heads up new role at Taco Bell

The 22-year-old musical artist, now riding the success of two global No. 1 hits was an hourly wage earner as part of a Taco Bell team in 2017

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Lil Nas X (Screenshot courtesy of Taco Bell)

The iconic American fast-food chain serving Mexican-inspired fare such as tacos, quesadillas and nachos has a new pitchman, former Taco Bell employee and now Grammy award winning rapper & singer-songwriter Lil Nas X, (real name Montero Lamar Hill).

In an announcement Monday, Mark King, CEO of Taco Bell commented that “Lil Nas X knows the job, the experience and the culture Taco Bell creates for its fans – including its people,” King added; ““This unique partnership will deliver on more than just marketing, allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people.”

As a cultural icon with an insider’s perspective on the Taco Bell team member experience, Lil Nas X has been appointed the title of ‘Chief Impact Officer,’ a newly created role that will allow him to collaborate on the brand experience from the inside out.

The 22-year-old musical artist, who catapulted to fame and now is riding the success of two global No. 1 hits in “Old Town Road” and “Montero (Call Me By Your Name),” was an hourly wage earner as part of the Taco Bell team at an Atlanta-area restaurant in 2017.

Two years later as a successful up and coming musical artist, on June 30, 2019, the last day of Pride Month, he came out publicly as gay tweeting: “some of y’all already know, some of y’all don’t care, some of y’all not gone fwm no more. but before this month ends i want y’all to listen closely to c7osure. 🌈🤩✨”

(Courtesy of Taco Bell)

In today’s announcement the company acknowledged his ascendency to artistic celebrity as well as his sexual orientation.

Back in 2017, Lil Nas X laid down roots working at an Atlanta-area Taco Bell as a team member and less than five years later he’s ascended to stardom by defying conventions, charting his own course and remaining authentically true to himself – all things that Taco Bell stands for in its own way.”

As part of his new role, Lil Nas X will support the Taco Bell Foundation’s mission and help announce awards to recipients of the Live Más scholarship to enable them to pursue their creative passions. The Taco Bell Foundation breaks down barriers to educate and inspire the next generation of America’s leaders.

Since 1992, the Taco Bell Foundation has reached more than 4 million young people across the country and has awarded more than $110 million in Live Más Scholarships and grants to youth-serving nonprofit organizations focused on education and career readiness.

The artist’s “expertise in understanding social media and youth culture alongside his skills in creating great music makes this partnership with Taco Bell exciting, brave and one of the most innovative campaigns I’ve had the pleasure of creating,” said Jennifer Frommer, senior vp brand partnerships & commercial sync at Columbia Records.

As one of his first initiatives, Lil Nas X will make a cameo in Taco Bell’s breakfast campaign, which kicks off today, as the brand brings its breakfast offerings back to approximately 90% of restaurants nationwide by mid-September.

According to music industry trade magazine Billboard, in June, the rapper revealed his highly anticipated first full-length album would be “coming soon,” though a release date has not been announced.

Lil Nas X x Taco Bell:

From the press release:

As a brand known for its late night Fourth Meal, Taco Bell is celebrating fans who begin craving and planning for their morning meal in the evening to remind them that Taco Bell breakfast awaits come morning.

Breakfast, In Bedtime Stories – Toasted Breakfast Burritos (Commercial) |Taco Bell:

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Books

‘Mean Boys’ raises questions of life, death, and belonging

New memoir wanders but enjoy the whiplash

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(Boom cover image courtesy of Bloomsbury)

‘Mean Boys: A Personal History’
By Geoffrey Mak
c.2024, Bloomsbury 
$28.99/267 pages

It’s how a pleasant conversation is fed, with give and take, back and forth, wandering casually and naturally, a bit of one subject easing into the next with no preamble. It’s communication you can enjoy, like what you’ll find inside “Mean Boys” by Geoffrey Mak.

Sometimes, a conversation ends up exactly where it started.

Take, for instance, Shakespeare’s “King Lear,” which leads Mak to think about his life and his inability to “cull the appropriate narratives out of nonsense.” Part of that problem, he says, was that his living arrangements weren’t consistent. He sometimes “never really knew where I was living,” whether it was Berlin or California, in a studio or high-end accommodations. The parties, the jokes, the internet consumption were as varied as the homes and sometimes, “it didn’t really matter.” Sometimes, you have to accept things and just “move on.”

When he was 12 years old, Mak’s father left his corporate job, saying that he was “called by God” to become a minister. It created a lot of resentment for Mak, for the lack of respect his father got, and because his parents were “passionately anti-gay.” He moved as far away from home as he could, and he blocked all communication with his parents for years, until he realized that “By hating my father, I ended up hating myself, too.”

And then there was club life which, in Mak’s descriptions, doesn’t sound much different in Berghain (Germany) as it is in New York. He says he “threw myself into night life,” in New York Houses, in places that gave “a skinny Chinese kid from the suburbs… rules I still live by,” on random dance floors, and in Pornceptual. Eventually this, drugs, work, politics, pandemic, basically everything and life in general led to a mental crisis, and Mak sought help.

“I don’t know why I’m telling you all this,” Mak says at one point. “Sometimes life was bad, and sometimes it wasn’t, and sometimes it just was.”

Though there are times when this book feels like having a heart-to-heart with an interesting new acquaintance, “Mean Boys” can make you squirm. For sure, it’s not a beach read or something you’ll breeze through in a weekend.

No, author Geoffrey Mak jumps from one random topic to another with enough frequency to make you pay close to attention to his words, lest you miss something. That won’t leave you whiplashed; instead, you’re pulled into the often-dissipated melee just enough to feel almost involved with it – but with a distinct sense that you’re being held at arms’ length, too. That some stories have no definitive timeline or geographical stamp – making it hard to find solid ground – also adds to the slight loss of equilibrium here, like walking on slippery river rocks.

Surprisingly, that’s not entirely unpleasant but readers will want to know that the ending in “Mean Boys” could leave their heads swirling with a dozen thoughts on life, belonging, and death. If you like depth in your memoirs, you’ll like that — and this.

The Blade may receive commissions from qualifying purchases made via this post.

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Digital Media

‘Our Queer Life’ chronicles diversity of the LGBTQ experience

Series fosters understanding and empathy among viewers

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Matt Cullen (Photo courtesy of Cullen)

WEST HOLLYWOOD – In the bustling lanes of digital storytelling, where narratives burst and fade with rapid clicks, Matt Cullen’s documentary series “Our Queer Life” emerges as a poignant chronicle of the LGBTQ+ community’s diverse experiences.

With 200,000 subscribers on YouTube, Cullen’s series stands out not just for its breadth of voices—from celebrities to street hustlers—but for the depth with which it explores the moving lived realities of queer individuals.

Cullen took time out of his busy schedule to give The Blade an exclusive interview about his fledgling hit series.

Born and raised in Northern California, Cullen’s early life in a supportive, albeit traditional, family environment shaped his sensitive approach towards storytelling. A curious and open child who loved musical theatre, Cullen always had a passion for interesting stories and how they are told.  

Cullen worried about coming out to his family, but said that he is eternally grateful that the nerve-wracking experience involving a letter left on the kitchen table for his parents to find, fortunately ended in acceptance and love, with his parents ultimately embracing his truth warmly. 

“It was a scary big step,” Cullen reflected. “Coming out to my family or my really close friends was scary because I was worried if they didn’t accept me, I would not know how to handle that… It was more about accepting myself and embracing who I was and saying, this is my life now. “

Cullen said that he knows that the  familial support he received as a newly out high school senior contrasted sharply with the narratives of many he would later spotlight in his series, providing him with a profound appreciation for his own comparatively smoother journey.

“The stories that I tell are very heavy,” Cullen said. “But I still feel so inspired and motivated by the determination of these people to keep living and to keep going in spite of everything. Their drive and their willingness to live for themselves and nobody else leaves me invigorated and inspired.”

Cullen, who initially pursued acting after college in New York, found himself dissatisfied with the roles and scripts that came his way. “I felt like I was just regurgitating somebody else’s words,” he shared, highlighting his discomfort with being constantly typecast as over-the-top gay characters.

The turning point for Cullen came during the COVID-19 pandemic.. Trapped in his apartment, feeling isolated and longing for interaction, he envisioned a new creative outlet. “I felt like I needed to talk to new people,” Cullen said. “I was craving a deep connection with strangers, and I wanted to hear new stories. That deep desire was what the impetus for the series.”

The combination of Cullen’s artistic empathy mixed with his own feelings of entrapment led him to think about how difficult life must be for other queer individuals stuck in societal ecosystems that inherently reject their queerness. 

“I thought about a lot of fundamentalist religious groups and how difficult it is for people to be gay there,” Cullen remarked, pinpointing the acute need for representation from these underrepresented groups.

Cullen’s first interview was with Rob, a man Cullen had found through a Facebook group and who had left the Jehovah’s Witness community to live authentically. 

“I am still so grateful that Rob felt comfortable to be the first to share his story with me,” Cullen said. 

Rob’s story provided a raw, unfiltered look at the challenges of adapting to the outside world after leaving a controlled religious environment. He discussed not only the doctrinal and social shackles he escaped but also the practical challenges of integrating into society, like finding employment without real-world skills.

This encounter didn’t just enrich Cullen’s series; it set a precedent for the type of stories he wanted to feature—stories of struggle, resilience, and the search for identity. Each episode aims to foster understanding and empathy among viewers, broadening their perspectives on the complexities of queer life in various contexts.

“Our Queer Life” thrives on its intimate portrayal of its subjects. Each episode delves into the hurdles and triumphs of individuals within the LGBTQ+ community, aiming to destigmatize topics like sex work and address the misrepresentation of trans people. Through his conversations, Cullen not only exposes the challenges faced by his subjects but also celebrates their resilience and humanity.

Mousie, who had lived through unimaginable challenges, from serving multiple prison terms to surviving on the streets of North Hollywood, became one of the earliest and most influential subjects of Cullen’s series. Her willingness to open up about her life provided “Our Queer Life” with a narrative that encapsulated the struggles and resilience of a marginalized individual fighting for survival and dignity.

During their first meeting, Mousie shared her journey with Cullen, detailing her life in a $67/month apartment and her experiences as an intravenous drug user and sex worker. This episode alone drew over 300,000 viewers, resonating deeply with audiences and humanizing a community often relegated to the shadows of society. Cullen revisited Mousie a year later, further exploring her day-to-day experiences and struggles, adding layers to her story that emphasized her humanity over her hardships.

Mousie’s influence extended beyond the screen; her relationship with Cullen grew into a deep, familial bond. In her final days, confined to a hospital bed, she expressed her heartfelt connection to Cullen, telling him, “I was her brother and that we had great things to do together.” Her passing was a profound loss for Cullen, who felt her spirit continued to guide his work, inspiring him to pursue stories with even greater dedication.

Reflecting on Mousie’s role in shaping “Our Queer Life,” Cullen credits her with helping him gain the credibility and trust necessary to navigate the complex landscapes of street life and sex work. “Mousie was the one who broke this for me,” Cullen remarked, acknowledging how a TikTok video of her story garnered 30,000 views and messages from viewers expressing how deeply they related to her experiences. This response marked a turning point for the series, illustrating the power of storytelling in building connections and fostering understanding.

“I feel like she is still with me in everything that I do,” Cullen said. “She told me before she died that I was her brother…I can literally feel her.”

As “Our Queer Life” continues to grow, so does its creator. Cullen remains hands-on, involved in every aspect of production from filming to editing, driven by a personal touch that resonates deeply with his audience. While he contemplates the future of the series, possibly on larger platforms like Max, his priority remains the authentic representation of his subjects’ lives.

“I will always refuse to do anything exploitative where we don’t ask about (the subject’s) lives and their desires,” Cullen said, underscoring his commitment to creating real and nonexploitative narratives. “I want every person who clicks on a video to leave that episode feeling a connection and relating to them.”  

The series is quickly becoming a vital part of the cultural conversation, reaching people across the globe and fostering understanding and empathy among its viewers. For many, it provides the first intimate look at lives they might otherwise never encounter, bridging gaps and building connections.

In a world where divisions run deep, Matt Cullen’s “Our Queer Life” offers a beacon of unity, celebrating the shared human experiences of love, struggle, and resilience. Through his lens, viewers are reminded that despite our vast differences, the desires for acceptance, health, and happiness are universal.

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Out & About

Film festival to highlight Polish trans woman’s story

‘Kobieta Z’ screening at Landmark E Street Cinema

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A scene from "Kobieta Z." (Screen capture via YouTube)

The Washington Polish Film Festival will screen “Kobieta Z” (English translation: “Woman Of”) on Saturday, May 11 at 8:45 p.m. at Landmark E Street Cinema, Theatre 6.

Having premiered at the Venice Film Festival, this Polish film breaks new ground. Starring Malgorzata Krzysztofik-Hajewska and Joanna Kulig, the movie is a sensitive and intelligent story of gender identity in a cruel world that cannot accept it and the personal love that ultimately does. 

Tickets to the festival start at $20 and can be purchased on Eventbrite

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