In collaboration with the Harvey Milk Foundation, Levi Strauss & Co. has created a Pride-themed, gender neutral clothing line.
Items include denim shorts with a rainbow patch on the back, a Pride T-shirt and hat featuring a rainbow batwing and a denim jacket with the Milk quote “Hope will never be silent.”
‘The Levi’s x Harvey Milk Foundation Pride 2016 collection is the physical representation of Levi’s belief in equality for all people while continuing the legacy of one outspoken, courageous and pioneering individual whose inspiring example will never be forgotten,” a company spokesperson told WWD.
Grant Barth, chief merchandising officer at Levi Strauss & Co., explained why the company chose to honor Milk.
“Harvey was a true leader, whose passion was palpable and has expanded the decades since his untimely assassination,” Barth told WWD. “He brought not only the LGBTQ community forward, but he fought for the visibility of all minorities.”
A portion of proceeds earned from the clothing line will benefit the Harvey Milk Foundation.