a&e features
‘Lights Down Low’ singer MAX stoked for Pride set
Hitmaker on working with Madonna, playing for gay crowds and being a straight ally

Capitol Concert Stage
(3rd & Pennsylvania Ave.)
MCs: Jerry Houston and Destiny B. Childs
1-2 p.m.: Gay Men’s Chorus/Kim Petras
2-3 p.m.: Kristina Kelly and the Cobalt Cast/M AX
3-4 p.m.: Damarcko Price/Ella Fitzgerald/Michi/DJ Twin
4-5 p.m.: Ladies of Town/Mykul Jay Valentine/Freddie’s Follies/The Boy Band Project
5-6 p.m.: DJ Twin/Keri Hilson
6-7 p.m.: Troye Sivan
7-8 p.m.: Asia O’Hara from “RuPaul’s Drag Race”/Alessia Cara
8-10 p.m.: DJ Tracy Young
Dupont Dance Tent
(6th and Pennsylvania Ave., N.W.)
Noon-1 p.m.: DJ Henry Thrill
1-2 p.m: Tim Jackson
2-3 p.m.: DJ Sidekick
3-4 p.m.: Alex DB
4-5 p.m.: DJ Andre Gutarra
5-6 p.m.: DJ Mike Reimer
6-7 p.m.: DJ Strikestone
Monument Festival Stage
(6th and Constitution Ave., N.W.)
Noon-1 p.m.: DJ Jerry Jones/The CooLots
1-2 p.m.: Kristen Ford/Jourdan Frost/Baron/RYALS
2-3 p.m.: Cheer D.C./Chris Urquiaga/Pitches Be Crazy/DJ Henry Thrill
3-4 p.m.: Brody Ray/Billy Winn/Cobalt Pride Idol Winner/D.C. Front Runners/Sub-Radio
4-5 p.m.: Resurrecting Queenz/Niva the Soul Diva/Miss Kelli/SongRise/Shemuwel
5-6 p.m.: DJ Henry Thrill/AhSa-Ti Nu/Chris Chism/PRIMME/Heather Mae
6-7 p.m.: Leonardo Martinez/Dorothy Milone/Alise King/DJ Henry Thrill
Model/actor/singer MAX (aka Max Schneider), 25, didn’t originally think his song “Lights Down Low,” now his signature song, was an obvious single choice from his sophomore solo album, 2016’s “Hell’s Kitchen Angel.”
Four others (“Gibberish,” “Wrong,” “Holla” and “Basement Party”) were released to radio first. “Lights” was released only as a promo single. But a remix of the song featuring singer gnash became a sleeper hit entering the Billboard Hot 100 a year after its release and eventually earning a Gold RIAA certification. It peaked at no. 20 and the video, which features MAX and wife Emily in an elaborate set piece featuring one angle and a couple’s lifetime of married life over many years, was noted for its detail and special effects.
MAX will perform at the Capital Pride Festival/HOT 99.5 concert Sunday at 2 p.m. on the CAPITOL Concert Stage (3rd & Pennsylvania). It’s free but $50 backstage meet-and-greet passes for MAX (with photo opp) are available through capitalpride.org.
MAX spoke to the Blade by phone last week from his home in the Big Apple.
WASHINGTON BLADE: You were doing a photo shoot today?
MAX: Yeah, we had a little photo shoot and then we’re heading into the studio. It’s just a beautiful sunny day doing all the stuff.
BLADE: How did “Lights Down Low” start to gain steam?
MAX: It’s interesting. I always knew it was a really special one and I wanted it to be a single from the beginning but because it’s a ballad and sometimes people are afraid of something that’s not like a surefire uptempo song, it’s maybe a harder sell in some ways. But it was really cool because I always believed in it. It’s the most special song for me, of course, because I wrote it for my wife and proposed to her with it. … People have been slowly coming on board over the last two years and realized that it was, maybe more than the other singles, it was awesome to have that — just people continuing to get the message.
BLADE: But how did it gain traction? When did it first crack the Hot 100?
MAX: It’s been all the little things. It’s everything from my friend gnash joined the song with me about six months after I had released it originally and having him be a part of it brought a new audience to it and it’s all these different things. Amazing people started dancing to it with D-trix and Montana and then people were just putting it out there and listening to it. … Then we had the Snapchat filter worldwide on Valentine’s Day which really just sort of was unbelievable. It really brought it over the edge, which was amazing. So it was like a series of small things of people just believing in it and all of a sudden, everybody kinda knew the song, which was very humbling and amazing.
BLADE: I understand the video was quite elaborate and took months of planning, right?
MAX: Yes indeed. It was six months altogether from conception of the idea. … It was such a long process and a lot of that, probably the biggest thing was fighting for the story to be authentic whether that be because the powers that be in music didn’t want me to be open about my relationship with my wife and wanted me to appear single and whatever else, all the cliches in the music world, and I wanted to make sure people knew the story behind it — that I wrote it for her. And then it was about her being in the actual video. I wanted the song to be true to our story down to wearing exactly what we wore when we got engaged to our actual wedding outfits. … People were like, “Oh, it should be some famous DJ from the Netherlands playing your wife,” and I was like, “Screw that — it should be my actual wife and until everybody is down for that to happen, I’m not gonna make this video.” That’s why it took six months and then like three months to convince everybody to let it be my truth to the vision.
BLADE: You said people were urging you not to be who you were. That’s an interesting phrase — something you’d expect to hear more from a gay singer. What did you mean?
MAX: Oh, 100 percent — totally. Everything from what I was supposed to wear. It’s been a lot of things. Like that, it’s a lot of people being, I guess, being out there. I’m a bit eccentric and outright and an energetic kind of person and sometimes people are afraid of something that’s over the edge whether it’s me painting my nails or wearing sequins or all these different things. Everything from the fashion to the story behind it and that’s definitely been something. That’s the biggest message is people don’t have to like you or like who you love or anything like that as long as you love you and people around you are drawn to you because you’re being yourself. Those are the people you want to be with anyway, not the people who think they’re too cool to hang with you because you know, love who you want to love and wear what you want to wear. Those people suck anyway. They’re boring.
BLADE: So there’s a school of thought that if you’re a hot young singer and you’re married it will pop the fans’ bubble of you being off the market so to speak? Even though the odds of them getting with you would have been one in a million in likelihood, it pops a bubble in their minds knowing you’re married?
MAX: Yes, that was the original fear from the powers that be. But in the end, if I want people who are only loving the music because they think you’re single or you’re on the market — I mean, everybody wants to have that attention, you want as many people to be into your thing as possible, but I’ve accepted that if people aren’t into that because I’m married, then whatever. Are they gonna come to the shows anyway and be the people who are really invested in the music and message and are stoked that to watch my wife and I sort of be a happy couple and have our sort of ups and downs and be open about that? But yeah, that definitely crossed your mind like, “Oh, man — I hope people don’t not listen to my thing just because of that.”
BLADE: Why do you think you have a gay fan base?
MAX: I just think I’ve always been, you know, I grew up in New York City and I went to theater school. I’ve been surrounded by people who are open about their sexuality my entire life so I guess that’s why I’ve always been an ally and an advocate of it because everywhere we go, I’m just always putting that message out there that people should be able to love who they wanna love whether they’re gay, straight, bi, trans or love themselves because when people love themselves and are the most comfortable with themselves, they do the coolest things with their lives and we have a happier world. That’s just something I always believed growing up. It wasn’t until I went to more places where that wasn’t apparent — like I would say what the message of “Lights Down Low” was about before singing it and some places it wouldn’t get applause or people showed no excitement or maybe even I’d get booed or whatever else. That made me realize that being an ally to the community as a straight married man hopefully in my mind that makes some people who aren’t as open minded think, “Well, here’s this straight, married guy, he paints his nails, he looks super flamboyant but he’s a straight married guy, maybe I shouldn’t be such a jerk. Maybe I should accept that people love who they wanna love and they’re amazing people too.” I want people to feel accepted and safe at our shows and with our music. That’s the bottom line always and it’s beautiful that people have been drawn to that. Like last week we had a show and this incredible couple, these amazing females, got engaged at the show and that was just amazing.
BLADE: But what about “Lights Down Low” resonates with LGBT fans in your opinion? The video is very heteronormative.
MAX: It’s totally because of me being so outright supportive of the community. It definitely comes from that. The fight of being open with the truth of your own story has connected with people and I have noticed that which is awesome. I love that people have connected with it regardless of sexual orientation.
BLADE: How was Madonna when you did the (2010) Dolce & Gabbana ad/photo shoot? When she’s working is she friendly, imperious, aloof — what?
MAX: She’s super friendly but also — she knows exactly what she wants. My favorite story was the first shot, she walked in with her coconut water in hand, she hands it to an assistant. She was supposed to be playing my mother so she was teaching me how to dance in the bathroom and I was supposed to be like, “Oh, I’m embarrassed, my mother is teaching me how to dance,” and so she danced with me and she was like, “Why are you making those faces?” And I was like, “I don’t know — I’ll make whatever faces you want me to make, what do you want?” And she grabbed me in the small of the back and she was like, “I’ll teach you how to dance,” and she’s like such a powerhouse. That was sort of the whole day. That story — that’s basically her in a nutshell. There’s kindness there but it’s like her way or the highway and you’re just following her lead and I mean, it was one of the most powerful presences I’ve ever been in. It was really amazing to get that one surreal play date with her. Just awesome.
BLADE: How long did it take? It looked like there were several setups/scenes?
MAX: It was probably 12 hours. I got there like 8 in the morning and I left when it was just getting dark out and it was in the summer so yeah, it was wild. My other favorite story was when we went out in the street we do this shot where I’m carrying groceries and that was unplanned so there was no security for the first time all day. We’re out there and these paparazzi start taking pictures and it’s all crazy and the next day, my dad goes to the gym and picks up a paper and it says on the front page, “Who’s Madonna’s new fetus boyfriend?” And that was why it was so funny. That was her thing. She totally planned it. She knew exactly what she was doing and I was even more impressed that she had learned how to manipulate the media to make sure that her agenda gets out there. That’s a genius skill in itself.
BLADE: And yet you were supposed to be her son in the storyline?
MAX: Exactly. It was based off of this old Italian film but of course it became a little more, I don’t know, not even sexualized — it just sort of morphed into our own thing after a little bit because it was her just like sort of making it her own story which again was such a cool thing about her.
BLADE: How much backstory is usually discussed on shoots like that?
MAX: Sometimes it’s a ton, sometimes it’s like this is the storyline and this is the theme and sometimes it’s all spontaneous. Sometimes the best shots are the ones where it’s just like, “Oh, you’re changing right now — no, wait, like kind of this act of you changing is kind of an amazing shot and you should just like go into that bathroom and we’ll take a shower.” Sometimes the most spontaneous stuff is the most special but the theme stuff is super awesome and that was awesome to have such a laid-out theme for the whole shoot.
BLADE: Did they let you keep the suit?
MAX: No, I wish. I was so bummed they didn’t let me keep any of this stuff. I was just like, “Can I keep these shoes? I just wore them,” and they’re like, “Nah, nah — we’re taking them back.”
BLADE: What’s been the biggest surprise of married life?
MAX: I guess you always kinda think you’re different from everybody else’s story and you’re like, “Oh, we’re gonna be so much different,” but I think in the end it’s just — like I’ve learned even after two years, sometimes it’s hard work to make sure you and your partner are on the same page even when you think you are, sometimes I’m surprised in a way, you know, you feel like this person knows you better than anyone else but then like I forget to tell Emily something and all of a sudden she’s super upset because we’re not on the same page about something. It sucks because it’s the most important person to you, you don’t want to let them down. It’s constant hard work to make sure that you guys are completely together as a team and it’s so important. I guess that surprised me.
BLADE: How did you learn the ukulele?
MAX: I just started playing it in Central Park as a young teen. It’s just something really fun that I love doing, you know? I’m a small-sized person and it’s a small instrument so it was just kind of the perfect thing to combine the two.
BLADE: You play it regularly on your records and in your live show?
MAX: Yeah, yeah, I always incorporate it into both. I always try to do one song live and one on the record like that.
BLADE: What does your pitchfork tattoo symbolize?
MAX: So being from New York, I always kind of represent that acceptance and I like that if you have a symbol and you see somebody else with that same symbol, you know that’s somebody else who has the same beliefs of being who you’re meant to be and accepting people for who they are. And being that I don’t get to be home as much as I’d like, so often I like to make sure that I carry that piece of home with me. I carry that belief, that vision of making sure I don’t fall into other people’s beliefs or accept things that are wrong in the world in other places or that I believe are wrong. That’s sort of the reason it’s so apparent on my arm. I can’t hide it. It’s on my sleeve.
BLADE: Have you played many Pride events before?
MAX: Oh yeah, a ton. I love Pride festivals. They’re the most fabulous humans mostly because of their energy. we just did one in Louisville a couple months ago and there were a couple of slaying drag queens that were just killing the game and it just like erupted on stage and it’s always like, you never know what to expect. It’s just a place for people to be who they are which is why I love performing at them probably more than any other style show because it’s so beautiful to see so many people so excited. Prideful, of course, and just stoked on all the energy of life. Those are the audiences you want to play for, at least for me. People who are just living their best life. I love all that stuff.
BLADE: You have a band or sing with tracks? How long is your set?
MAX: A little bit of both. My partner Ryan, he plays keytar live, we have, you know, talk box, guitar, a lot of fun instruments and then there’s a lot of tracks and stuff too but it’s between 30 minutes and an hour and we like to bring as much energy as possible. I like to call it an emotional party. We got “Lights Down Low,” which kind of gives you the feels, then we do our rendition of “Ms. Jackson,” by OutKast and all the more sort of hyped-up songs like “Holla,” “Basement Party.” I like people forgetting about everything in their own world and falling into this world of the show. That’s always our biggest want to have people just like lose themselves in this environment.
BLADE: Oh, so you’ll be doing some Party Pupils (his side venture with Ryan Siegel) stuff too then?
MAX: Oh yeah, you know it baby. We’re stoked.
BLADE: So is MAX and Party Pupils always sort of running parallel or is one sometimes front burner, the other back burner? How does it roll?
MAX: We try to balance them equally. When MAX was going for radio and stuff like that, it sort of was the leader but since Ryan’s always with me, we try to incorporate Party Pupils as much as possible and bring that funky energy. We got a song called “Sax on the Beach” coming out this Friday which is a Party Pupils record but we play it in the MAX show and try to combine both worlds as much as we can so one doesn’t get lost because it’s hard enough to be committed to your own thing, but it’s a beautiful balance of the two and we’ve been really lucky because we’ve worked so hard and he does such an incredible job producing all the tracks and remixes. So yeah, it’s gonna be a nice mix of both for sure at the show.
BLADE: Can you truthfully say, though, that a sea of gay men out there thinking you’re hot at a Pride event doesn’t weird you out even maybe one or two percent?
MAX: Oh no, not at all. It’s the best. I love the energy. At the last Pride festival, I did have a drag queen give me a real solid butt slap which, you know, don’t slap anybody you don’t know. But other than that, as long as there’s no physical butt slap, I love all the love. I love giving love to everybody. That was definitely a hilarious one, though because she really just grabbed one butt cheek and I was just like, “All right — that’s hilarious, but also, please don’t grab my butt cheek. My wife would not be happy about any human grabbing my butt cheek.”
BLADE: That does sound like a bit much.
MAX: Yeah, it was but as long as it’s not too much, I’m always down with love. I’m a very loving person and it’s beautiful having that transfer of energy.
BLADE: Are your abs always as popping as they look in some of your photos? How do you maintain that?
MAX: I just kind of dance around at shows. I eat a lot of food and I just dance around. I’m sure eventually I’ll have to do a lot more than that, but I just kind of wiggle around and try to keep in shape.
BLADE: Launching this whole career on the indie route but also having success with Billboard and getting radio airplay and so on, have you often bumped up against the industry gatekeepers, like when you referenced the powers that be earlier. What’s that been like?
MAX: No, I just try honestly to give love to people who support us. I think it’s easy to want to suck up to people who can help you but I think you should just take time to be kind to everybody whether they can help you or not. That’s the policy I’ve tried to keep regardless of where things get to. I give love to anybody whether it’s Spotify or Apple or radio stations. If they’re giving us love, I try to give as much as I can back.

MAX says balancing his solo material with his side project Party Pupils keeps him musically stoked. (Photo courtesy Crush Music)
a&e features
Looking back at 50 years of Pride in D.C
Washington Blade’s unique archives chronicle highs, lows of our movement

To celebrate the 50th anniversary of LGBTQ Pride in Washington, D.C., the Washington Blade team combed our archives and put together a glossy magazine showcasing five decades of celebrations in the city. Below is a sampling of images from the magazine but be sure to find a print copy starting this week.

The magazine is being distributed now and is complimentary. You can find copies at LGBTQ bars and restaurants across the city. Or visit the Blade booth at the Pride festival on June 7 and 8 where we will distribute copies.
Thank you to our advertisers and sponsors, whose support has enabled us to distribute the magazine free of charge. And thanks to our dedicated team at the Blade, especially Photo Editor Michael Key, who spent many hours searching the archives for the best images, many of which are unique to the Blade and cannot be found elsewhere. And thanks to our dynamic production team of Meaghan Juba, who designed the magazine, and Phil Rockstroh who managed the process. Stephen Rutgers and Brian Pitts handled sales and marketing and staff writers Lou Chibbaro Jr., Christopher Kane, Michael K. Lavers, Joe Reberkenny along with freelancer and former Blade staffer Joey DiGuglielmo wrote the essays.

The magazine represents more than 50 years of hard work by countless reporters, editors, advertising sales reps, photographers, and other media professionals who have brought you the Washington Blade since 1969.
We hope you enjoy the magazine and keep it as a reminder of all the many ups and downs our local LGBTQ community has experienced over the past 50 years.
I hope you will consider supporting our vital mission by becoming a Blade member today. At a time when reliable, accurate LGBTQ news is more essential than ever, your contribution helps make it possible. With a monthly gift starting at just $7, you’ll ensure that the Blade remains a trusted, free resource for the community — now and for years to come. Click here to help fund LGBTQ journalism.





a&e features
In stressful times, escape to Rehoboth Beach
Here’s what’s new in D.C.’s favorite beach town for 2025

At last, after an uncharacteristically cold and snowy winter, another Rehoboth Beach season is upon us. I have been going to Rehoboth Beach since 1984, and it was the first place I went where people only knew me as a gay man. It was the year I came out. It was a summer community back then. Today it really is an exciting year-round community. But it’s still the summer season when Rehoboth shines, and when the businesses make most of their money.
The summer brings out tens of thousands of tourists, from day-trippers, to those with second homes at the beach. Everyone comes to the beach for the sun and sand, food, and drink. Some like to relax, others to party, and you can do both in Rehoboth Beach, Del.
Stop by CAMP Rehoboth, the LGBTQ community center on Baltimore Avenue, to get the latest updates on what is happening. CAMP sponsors Sunfestival each Labor Day weekend, and a huge block party on Baltimore Avenue in October. They train the Rehoboth Beach police on how to work with the LGBTQ community, and have all kinds of special and regularly scheduled events. Pick up a copy of their publication, Letters, which is distributed around town.
I asked Kim Leisey, CAMP’s executive director, for her thoughts, and she said, “CAMP Rehoboth looks forward to welcoming our friends and visitors to Rehoboth Beach. We are a safe space for our community and will be sponsoring social opportunities, art receptions, concerts, and art exhibits, throughout the summer. If you are planning a wedding, shower, reception, or business meeting, our beautiful atrium is available for rental. We look forward to a summer of solidarity and fun.” While at CAMP stop in the courtyard at a favorite place of mine, Lori’s Oy Vey! Café, and tryher famous chicken salad.
There’s something for everyone at the beach, from walking the boardwalk and eating Thrasher’s fries, to visiting Funland, or playing a game of miniature golf. Or head to some of the world-class restaurants like Drift, Eden, Blue Moon, or Back Porch.
Some random bits on the summer 2025 season. Prices are going up like everywhere else. Your parking meter will cost you $4 an hour. Meters are in effect May 15-Sept. 15. Parking permits for all the non-metered spaces in town are also expensive. Transferable permits are $365,non-transferable $295, or after Aug. 1 if you only come for the end of summer, it’s $165. Detailed information is available on the town’s website.
Rehoboth lost one of its best restaurant this off-season, JAM, but Freddie’s Beach Bar and Restaurant is open for its fourth season. Owner Freddie Lutz told the Blade, “We are looking forward to a fabulous season. Freddie’s has a dance floor and is the only music video bar in town.” There is also live entertainment, karaoke, and Freddie’s Follies drag show Friday nights.

My favorite happy hour bar is Aqua Grill, which has reopened for the season. I recommend taking advantage of their great Tuesday Taco night, and Thursday burger night. Then there is The Pines and Top of the Pines. Bob Suppies of Second Block Hospitality told me, “Come, relax, and play. We are ready! I have been spending summers here since the mid-90’s, and Rehoboth Beach seems to age like a fine wine. Between the new, and favorite restaurants opening back up, the shops bursting with incredible finds, and all the great LGBTQ+ bars to entertain everyone, nowhere beats the Delaware beaches this summer.”
Head down the block on Baltimore Avenue and you get to La Fable restaurant. Go all the way to the beach and you will see the new lifeguard station, which is slated to open later this month. Also, demolition of the old hotel and north boardwalk Grotto Pizza has happened. The site will become a new four-story, 60-room hotel, with ground level retail space.
Then join me at my favorite morning place at the beach, The Coffee Mill, in the mews between Rehoboth and Baltimore Avenues, open every morning at 7 a.m. Owners Mel and Bob also have the Mill Creamery, the ice cream parlor in the mews, and Brashhh! on 1st street, where Mel sells his own clothing line, called FEARLESS! Then there is the ever-popular Purple Parrot, celebrating its 26th year, now with new owners Tyler Townsend and Drew Mitchell, who welcome you to their iconic place. It has only gotten better. If you head farther down Rehoboth Avenue you will find the Summer House with its upscale Libation Room, and a nice garden looking out on Rehoboth Avenue. Also on Rehoboth Avenue is Gidget’s Gadgets owned by the fabulous Steve Fallon. With the renewed interest in vinyl records you may want to stop in at Extended Play.
Then there is the always busy and fun, Diego’s Bar and Nightclub. Joe Zuber of Diego’s told the Blade, “Get ready for a great gay ole time in Rehoboth Beach. Plenty of entertainment, dancing and fun as we seem to be the next Stonewall generation with this newest administration. Each election brings its concerns about how our gay community will be affected. Come to Rehoboth Beach to escape this summer season!”
If you are in town for Sunday happy hour, make sure to stop there to hear the talented Pamala Stanley who is celebrating her 20th season entertaining in Rehoboth.And on Mondays, Stanley plays Broadway and other classics on the piano at Diego’s.
If you are looking for culture Rehoboth has some of that as well. There is the Clear Space Theatre on Baltimore Avenue. Rumors abound that Clear Space will move out of town. But I can’t believe the commissioners and mayor would be dumb enough to let that happen. This year’s shows include “Spring Awakening,” “Buyer + Cellar,” “Hairspray,” “Beautiful: The Carole King Musical,” and “RENT.”Tickets sell fast so I suggest you book early and they are available online. Then mark your calendars for Saturday, July 19 for Rehoboth Beach Pride 2025 at the Rehoboth Beach Convention Center.
I would be remiss if I didn’t mention some of the other fine restaurants and clubs in town. Just a reminder, during season you often need dinner reservations. Come to the beach often enough, and you can try them all: Café Azafran, Dos Locos, Goolee’s Grille, Rigby’s, Frank and Louie’s, Above the Dunes, Mariachi, and Henlopen City Oyster House, and Red, White & Basil. And take a short drive to Dewey for breakfast or lunch at the Starboard; popular bartender Doug Moore (winner of the Blade’s Best Rehoboth-Area Bartender 2024 award) holds court at one of the inside bars, which has become a de facto gay bar on Saturdays.
One major development in the local dining scene last summer was the purchase of the Big Fish Restaurant Group by Baltimore-based Atlas Restaurant Group. Nearly a year later, not much has changed at the many Big Fish restaurants, although many locals are hoping for a renovation of Obie’s along with a gay night at the ocean-front bar/restaurant.
These are only a few of the fantastic places to eat and drink at the beach. Remember, book your reservations for hotels and restaurants, early. Rehoboth is a happening place and gets very busy.
We are living in stressful times. A visit to Rehoboth is a nice way to escape them for a while. Take the time to destress, enjoy the sun and sand. Take a stroll on the boardwalk and listen to the sound of the ocean, and people having fun. Enjoy good times, good food, good friends, and remember that life can still be good. Recharge your batteries for the rest of the year, by enjoying some summer fun in Rehoboth Beach.

a&e features
Down to shuck!
Oyster farmers Jordan Nally and fiancé Jimmy Kane on caring for Delaware’s waters — and sharing something special with customers

Although I didn’t come out to my family until my 20s, they should have seen the signs. During one of our annual trips to Indian Shores Beach in Florida, my parents splurged on a Polynesian dining adventure at the only tourist spot in town – Tiki Gardens. While waiting for our table, my sisters found a saltwater tank lined with oysters. For what felt like a fortune to an eight-year-old, a fisherman would shuck a pair and sift through the contents. Dressed in my floral Hawaiian shirt, my excitement turned to desperation when both of my sisters’ oysters revealed pearls. After much begging, my father reluctantly paid to have the small, oddly shaped gems mounted in rings. Watching my sisters flaunt their new jewelry, I seethed with envy and secretly vowed to return one day to claim my own treasure from the sea.
Nearly 50 years later, I’m a full-time resident of Rehoboth Beach, Del. It’s the Atlantic Ocean, not the Gulf of Mexico, but it’s close enough to Florida for me. As a local in a small coastal town, I’m keenly interested in how entrepreneurs are capitalizing on the growing tourism industry with innovative business ideas, so when I stumble across an Instagram page featuring two gay oyster farmers, Jordan Nally and his fiancé Jimmy Kane operating just a few miles away on Rehoboth Bay, my curiosity is piqued. After liking all the posts on the page, I slip into their DMs and ask whether we can meet for an interview. I’m delighted and a little nervous when they agree and invite me out on the boat to tour the farm and talk shellfish. Since everything I know about oysters came from a restaurant menu, I did some research.
Less than a week later, I arrive at the marina on Collins Avenue in Dewey on a picture-perfect morning in early May. Nally is waiting by his pickup truck, casually chatting up a couple of tourists. He’s a Delaware native and looks every bit like an oyster farmer in a long-sleeve, sweat-wicking shirt, PVC-coated shorts, and a branded baseball cap for sun protection. That’s all the more surprising given that Nally spent more than a decade working for JPMorgan Chase and had run for election to the Delaware House of Representatives in 2020.
As a good reporter, I’ve done my research: I know that the Inland Bays (made up of Rehoboth, Indian River, and Little Assawoman Bays) were once prolific oyster producers, with peak annual harvests reaching up to two million bushels. However, by the mid-20th century, overharvesting and a parasitic fungus drastically reduced the oyster populations. By 1960, the annual harvest had plummeted to just 49,000 bushels, marking a low point for the industry. In 2013, former Gov. Jack Markell signed legislation, and the commercial shellfish industry was reborn.
As we unload the flatbed of his EV pickup truck and transport the contents to the waiting boat, a retrofitted pontoon, “The Mullet,” Nally fills me in on his origin story. He came up with the idea to dive into aquaculture while he was quarantined in a hotel in Vermont with nothing but a TV and a local magazine with a cover story on oyster farming. He pitched the idea to his partner Jimmy Kane over the phone, and together they started planning how to make it happen. Nally jokes that what began as a fun “COVID project” quickly bloomed into a thriving business: “Some people did sourdough starter, but we decided to start an oyster farm.”
Although Kane is always there to lend a helping hand, Nally is the one who’s usually out tending the farm. Still, Nally stresses that Kane plays a critical support role: “He’s in charge of merchandising, running sales at the market, and grounding me when I have too many wild ideas.”
In April 2023, the couple planted their first batch of “oyster babies,” provided by the hatchery at the University of Delaware. At the time, they were still living full time in Wilmington, so the first year on the farm meant long drives, managing their day jobs from the car, launching the boat, and working for hours out on the bay before heading back home. Eventually, the capital investment and 14-hour days paid off; now, just two years later, they have 50 floating bags, each holding about 2,000 oysters.
Out on the open water, we see a half-dozen other oyster farms off in the distance. Despite the great weather, we’re the only boat on the bay. Standing confidently at the helm with his eyes fixed on the horizon, Nally gives me a quick biology tutorial on how oysters make it from the bay to the bar. Growers trigger spawning by adjusting water conditions to mimic spring, then feed the larvae specialized algae. After two to three weeks, the larvae develop an “eyespot” and are transferred to grow-out areas on the seabed or suspended bags. Oysters generally reach market size in 18 to 36 months, but the ideal conditions in Rehoboth Bay cut that time down to less than six months.

Nally opens the throttle and, in less time than I expected, we reach the place where the magic happens – the acre of water designated for Nancy James Oysters. Unconventional and bordering on camp, the couple came up with the moniker to honor their late parents. When I ask Nally to explain why they’ve stuck with the venture, his answer, like the name of their business, is personal: “Every single day, we learn something new. And every single oyster reminds us why we started: to grow sustainably, care deeply for our waters, and share something truly special with our customers.”
As we arrive at the oyster farm, Nally cuts the engines and explains the innovative farming technique Nancy James uses to grow its oysters; picture a series of mesh bags, buoyed by floats, and attached to a main line stretching across a tract of water and anchored at both ends. Growing oysters at the water’s surface allows Nally and Kane to capitalize on natural currents and food availability, resulting in faster growth rates and enhanced flavor profiles. The only downside to this growing technique is that the guys never find pearls because the insides of their oysters are cleaner than those of the bottom dwellers.
The farm is directly across from Bird Island, and the cacophony of 10,000 birds is even louder than the whirring sound from the propellers. After anchoring the boat, Nally casually strips down to his bathing suit and surf shoes and jumps into the 60-degree water without a second thought. It’s the ultimate cold plunge, but if he feels the cold, he doesn’t show it; there’s too much work to do.
“You ready to get dirty?”
The waters of Rehoboth Bay may be pristine, but Nally’s question and smirking grin reinforce the message that oyster farming is a messy business. The first order of the day is to change out the older bags to address biofouling — the attachment of seaweed and algae that can affect the health and inhibit growth of new oysters. Nally selects three gnarly bags and hauls them over to the boat. I pull one onto the deck. Once he’s back on board, we empty the first bag onto the cleaning table, and I feel my stomach lurch. Mixed in with small crabs and tiny shrimp, the oysters are covered in muck. Suddenly, I’m glad to be wearing a pair of rubber gloves.
Following instructions, I start sorting; chefs prefer smaller oysters with well-shaped shells. Trying not to get distracted by Nally’s stories and the ravenous flock of waiting sea birds floating above me, I count out four batches of 100 oysters for same-day delivery. Nally and Kane care about how their oysters taste and look. The boat has a portable generator, sump pump, and pressure washer to clean the shells thoroughly. Always ready to quote DNREC requirements scripture and verse, Nally explains that he has to use approved water, and the easiest way is to clean them with water from where they’re growing.
When I ask if it’s hard to comply with the federal and state requirements, like logging the exact time oysters go in and come out of the water, Nally shrugs and offers a surprisingly pragmatic answer: “Everyone on the bay is aware of safety and works together to comply. If anyone gets sick from shellfish, they don’t care where it came from; it will affect all of us. When you are eating oysters in Delaware that came from Delaware, I feel really confident about safety.”
After harvesting and storing the oysters on ice, Nally checks the currents and wind direction before jumping back into the water; he regularly inspects the bags, floats, securing lines, and clips to ensure everything is in working order. As the oysters grow, Nally and Kane move them into bags with progressively larger mesh sizes and mark each with color-coded zip ties to indicate their growth stage. As they mature, the oysters are thinned out and spread across more bags to prevent overcrowding. It’s hard work, but at the end of the day, the two men are proud of what they’ve built together.
Nally explains that the warm temperatures, sandy bottoms, and high salinity of Rehoboth Bay are ideal. Still, not all farm sites are created equal: “The water here tastes different than the water on that side of the bay. It’s the fetch you’re getting from waves, all the swell, and the current. We have a really strong current on this side, and that side doesn’t, so they’re not as salty.”
Although Rehoboth Bay is known for its shallow depths and typically calm waters, aquafarming is still risky. Nally recalled a harrowing incident last winter when his lines got tangled in the boat’s propeller. Rough weather and a hefty chop made it hard to keep the boat steady. Determined to free the line, he put on his wetsuit and plunged into the frigid water. As a safety measure, he shared his location via iPhone with Kane and told him that if the location stopped moving, Nally was in the water and Kane should call the Coast Guard.
On another occasion, Nally slipped on a wet deck and hit his head — an accident reminiscent of what happened to poor Jennifer Coolidge in “White Lotus.” Fortunately, he fell into the boat rather than overboard. He takes no chances now, wearing a special life vest that automatically inflates if he falls into the bay.
Nally and Kane are the only local farmers offering premium catering services, bringing the freshest oysters and top-notch shuckers to events such as weddings and birthday parties. Nancy James Oysters can also be enjoyed at local restaurants, including Drift Seafood & Raw Bar and Lewes Oyster House. You can find them in person at the Bethany Farmers Market and the Historic Lewes Farmers Market. This summer, the couple will be shucking oysters live every Sunday afternoon at Aqua Bar & Grill. Oysters are always available for purchase online at nancyjamesoysters.com.
It’s another beautiful day when I make the short trip to town and park just outside Drift on Baltimore Avenue. Grabbing an empty seat at the outside bar window, I order without looking at the menu (at Drift, ask for the “Rehoboth Rose” oyster). In less time than it takes to check my phone, there are a dozen premium oysters in front of me — bedded in a tray of crushed ice, just waiting to be devoured.

Savoring the poetry of the presentation, I lift a shell to my mouth and slurp down the meat in one swallow. The taste is pure Delaware. Tom Wiswell, the former executive chef at Drift, describes it best: “It reminds me of being a kid at Rehoboth Beach and like a wave splashing you in the face. It’s fresh, briny, and salty.”
As I enjoy a swallow of a good glass of Cava and reach for another oyster, I realize why these exotic delicacies were dubbed “white gold.” Nearly a half-century older and wiser than that kid in the Hawaiian shirt at Tiki Gardens, I’ve finally realized that the hidden treasure inside the oyster was never the pearl.
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