Magnum has issued an apology for a Spotify ad in the U.K. that compared the “guilty pleasure” of eating ice cream to gay people being imprisoned.
In the ad, a narrator says “A hug for my boyfriend—that’s my guilty pleasure. Because in my country, just a simple hug with the man I love could send me to prison for more than 10 years.”
The comparison of eating ice cream to being imprisoned for being gay was criticized by some people on social media. At the time, a Magnum spokesperson told Newsweek that the ad was “to remind people that what is considered a guilty pleasure isn’t always what you would expect.”
A Magnum spokesperson has now apologized via a statement to Huffington Post U.K.
“Magnum has a history of championing LGBTQ+ rights and Pride Month is a moment when lots of us celebrate progress. We’re sorry for any offence caused by the advert, which aimed to bring awareness to the injustices people still face around the world,” the statement reads.