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Just how diverse are national residential real estate firms?

Many realizing that inclusion is necessary to function at the top

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diversity, gay news, Washington Blade
Does your firm value diversity? Many do, while others are less than transparent in their commitment.

There is strength in diversity, and a company that encourages diversity is one that is ultimately able to serve its customers better.

We believe this is especially and particularly true when it comes to companies like real estate agencies that are focused on serving a wide variety of diverse clients, and literally helping to build communities across the country. We took a closer look at some of the country’s largest residential real estate companies with respect to the diversity policies they have in place pertaining to their own employees. If real estate companies are in fact claiming support of diversity, are they showing that to their own employees?

Our hope at GayRealEstate.com is to ensure that everyone has the diverse and inclusive experience they deserve to have as part of the real estate process.

RE/MAX. Diversity in employment: According to RE/MAX Senior Vice President Mike Regan, RE/MAX has a “culture of being involved,” and that “promotes inclusivity at every level,” according to one of its agents and team leaders. According to Sam Olson, a RE/MAX team leader in Reno, Nev., “From the boardroom down, RE/MAX has made a commitment to diversity.”

Keller Williams. Diversity in employment: Encouraging equality and diversity in its workforce has long been a priority for Keller Williams. Keller Williams lives up to those words as a company, having offered employees same-sex benefits for more than 10 years, and by actively encouraging and promoting a diverse workforce. In January, Forbes ranked Keller Williams as one of the “Best Employers for Diversity in 2019.”

Berkshire Hathaway. Diversity in employment: According to one of the most recent Calvert Research and Diversity reports, Berkshire Hathaway ranked near the bottom of the scale, showing that it could still stand some improvement in diversity, both within the company and in its outreach to the community-at-large. As part of its decision to issue the lower ranking, Calvert noted Berkshire-Hathaway stating explicitly that it chooses not to consider diversity as part of its decision-making process in choosing its board of directors. Additionally, since 2002, the Human Rights Campaign ranks Fortune 500 companies on their LGBTQ policies as part of their corporate equality index. In 2019, Berkshire Hathaway was the only one of the top 20 companies to decline to report their diversity and equality policies.

Realogy. Several well-known national residential real-estate firms are subsidiaries of Realogy, including Sotheby’s, Century 21, and Coldwell Banker, to name a few. Diversity in employment: On its primary website, Realogy emphasizes its commitment to a diverse workforce, stating, “We strive to be the preferred company for diverse talent, leveraging inclusion and individuality as the foundation of our competitive advantage.” Since 2016, Realogy has utilized Employee Resources Groups to promote an inclusive culture throughout the organization, “all constituencies must be considered and thoughtfully included and developed.” Century 21 was recently named by Forbes as one of America’s best employers for diversity. Coldwell Banker has implemented a company-wide diversity program that focuses on diversity education for all employees.

It wasn’t long ago that many companies viewed diversity and inclusion as simply an “added bonus” instead of as a core, integral part of their overall business philosophy and way of practice. Today, fortunately, the tides are changing – perhaps not with all companies, but with many. Companies are realizing that diversity and inclusion aren’t an afterthought but a necessity for a company that wants to function at its best and reach as many people as possible.

Jeff Hammerberg is the founding CEO of GayRealEstate.com, which is committed to connecting members of the LGBTQ community with Realtors we know personally, and have investigated and interviewed extensively, to ensure a smooth experience for home buyers and sellers from beginning to end.

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Real Estate

In real estate, trust the process

With rates coming down, we could see spring surge in buyers

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(Photo by zimmytws/Bigstock)

The average 30-year mortgage rate is falling, little by slowly. With predictions that the rate will continue to adjust downward in the next year or two, there may be a busier spring market than we have seen in the last few year, especially for the DMV market, which has been reeling from thousands of layoffs this past year.  The frenzied activity resulting from interest rates close to 3% for some borrowers will probably not occur; however, this spring could add up to be a few notches busier than the last. 

What does this mean for buyers and sellers? Lender Tina Del Casale with Waterstone Mortgage says she has seen “low to mid 6’s as the average for conventional loans.” If rates continue downward into the 5% range, there may be more activity than we saw in the last year or two. This could release a little bit of pent up demand.  

Many buyers will have found that for whatever reason, their current home is not meeting their needs. Sellers may want to finally take the plunge and put a for sale sign in the yard and online, now that they might find a more reasonable rate on their next home. This winter can be an opportunity to assess financial situations, home conditions, and optimize one’s chances to have a sale with more agreeable terms, or put one’s best foot forward in an offer. In addition to checking with a lender or favorite handy person, let’s review what sellers and buyers typically spend their energy negotiating while enjoying the lovely process called “going under contract”:

  • Timelines – Sellers might want to have their house solidly under contract (papers signed, thumbs up from the lenders, all inspection items decided upon and settled) so that they can put an offer down on a new home, and then negotiate that timeline with the other sellers.  Remember, making a move is not only about the buyer taking possession of a new home, but also about the sellers figuring out their situation as well. 
  • Sale Price – unfortunately for buyers, in the eyes of most sellers, “money talks.”  So, in a non-competitive situation, a seller might be happy to just get one offer at a price that was within the desired range. As soon as another interested buyer enters the equation, it can become a little bit like RuPaul’s Drag Race, and one will have to lip sync for one’s life, honey! And only one buyer will get to hear the words, condragulations!”
  • Tone/Vibes/Energy in the Room – Remember:  Human beings are emotional creatures. All of us have feelings. And all of us want to put energy into situations where we feel appreciated, where a level of self-awareness exists, and a sense that each side is trying one’s hardest to act in good faith.   The best transactions I saw were where a little grace was the “grease on the wheels” of the transaction.  Occasionally, a buyer had cold feet and wanted to see the unit a few more times before the settlement date, or a seller forgot to scrub the bathroom with a little extra elbow grease before the settlement date.  Life happens; misunderstandings can occur. A wise therapist once said: “You don’t have to like it, but can you allow it?” The tone of one or both parties in the transaction can be what seals the deal, or results in one party exiting the contract. (In the case of the dirty bathroom, the seller left a check with the title company for the buyer to pay a housekeeper to come clean what they couldn’t.) 


Joseph Hudson is a referral agent with Metro Referrals. He can be reached at 703-587-0597 or [email protected].

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Real Estate

Signs you’ve outgrown self-management of your D.C. rental

Keeping up with local regulations is a struggle

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(Photo by zimmytws/Bigstock)

According to rental market statistics from RentCafe, Washington, D.C.,  remains at the top of the most popular cities for rental properties.  With a strong rental market and a growing population, success should be second nature to real estate investors and rental property owners in this area. 

As a self-manager of your own rental, if you’re not enjoying the profitability and the earnings that this market can provide, it might be time to look for professional management. 

There are certain signs that show property owners have outgrown self-management. We’re exploring those today, and inviting DIY landlords to consider the benefits that come with a partnership with a professional property management company in Washington, D.C.

Washington, D.C., is known for having a complex and ever-changing regulatory environment. There are strict tenant rights, rent control laws, and specific rules related to property maintenance such as mold, lead based paint hazards, among others. The Rental Housing Act of 1985 is strictly enforced, and under this program, there are specific rules regarding rent adjustments, dispute resolution, and eviction protections. 

Fair housing laws need complete compliance, security deposits have strict timelines, and habitability standards are in place to ensure tenants are living in a home that’s safe and well-maintained.

Staying on top of these rules can be time-consuming and difficult. Violating even a small regulation unintentionally can result in fines or legal action. It’s critical to stay compliant, and if you find yourself struggling to keep up with the evolving laws and regulations, it’s a clear sign that you may need professional help. Property managers can reduce the risk and liability of making a legal mistake.

Financial Returns are Underwhelming

A lot of self-managing landlords choose to lease, manage, and maintain their own properties because they don’t want to pay a management fee. We get it. Keeping more of your money seems like the best way to increase profitability. 

But, here’s the reality of it: property managers can help you earn more and spend less on your investment, increasing your earnings and your ROI. In fact, a good property manager can often earn enough additional net revenue for the owner to pay for that fee over a year. 

Property managers are experienced at maximizing the financial performance of rental properties. We can help: 

  • Optimize rental income
  • Reduce vacancy rates
  • Lower maintenance costs through established vendor relationships
  • Recommend improvements for higher values

Ultimately, a good property manager will ensure that your property is being run efficiently. We will use our expertise to ensure your property is earning what it should. 

Maintenance and Repairs Are Taking Up Too Much Time

Maintenance challenges are not unique to self-managing rental property owners. We deal with them, too, as professional property managers. We respond to plumbing issues and appliance malfunctions, we take calls in the middle of the night when a sewer is backing up, and we work hard to protect properties against deterioration and general wear and tear.

This can be overwhelming, especially when it comes to finding vendors and service professionals that are both affordable and provide quality service. Plumbers, electricians, HVAC technicians, and even landscapers and cleaners are in high demand in Washington, D.C. But maintenance at your rental property cannot wait.  It’s essential to the value and condition of your investment as well as to the product you are selling.

It’s time to work with a professional property manager if you’re having trouble finding vendors or if you’re struggling to keep up with maintenance requests. We have systems for emergency responses, routine repairs, and preventative services. 

Tenant Screening Is Becoming More Difficult and Time-Consuming

Finding good tenants is one of the most critical aspects of rental property management. But in our home of Washington, D.C. we have one of the most regulated rental markets in the country. The tenant screening process has become increasingly complex, highly restricted, and time-intensive.

Many property owners are surprised to learn that there are more limitations than ever on what can be screened, what information can be used in making a decision whom to rent to, and how screening decisions must be documented. Federal and local laws tightly regulate the use of credit histories, criminal background records, income verification, and even eviction records. Staying compliant is not optional. Failure to follow these rules can open the door to discrimination claims, administrative complaints, substantial fines, or even lawsuits.

That’s why rushing or relying on outdated methods can easily result in selecting the wrong resident or worse, unintentionally violating DC’s Human Rights Act or federal Fair Housing laws.

Problematic tenants often become evident only after move-in: lease breaks, chronic late payments, noise complaints, and property damage. When these patterns appear repeatedly, it is often a sign that the screening process is not sufficiently structured.

Why Professional Screening Matters

Professional property managers have systems in place to perform thorough, legally compliant screening while avoiding oversteps that could violate the regulations. Professional property managers use trusted screening platforms and follow written processes that keep owners protected and ensure fairness for applicants.

Columbia Property Management’s screening process includes:

  • Credit Report Review
     Evaluating credit patterns, payment reliability, and debt load while complying with restrictions on how data can be used.
  • Rental History Verification
    Contacting prior landlords and reviewing national eviction databases—keeping in mind that some jurisdictions like the District of Columbia limit how far back eviction data can be seen, must less considered.
  • Background ChecksReviewing public records in a manner consistent with DC’s Human Rights Act and federal guidance on criminal history usage. Not all criminal records can be considered in rental decisions, and timing rules often apply.
  • Income & Employment Verification
    Confirming applicants can afford the rent and other monthly expenses based on their income, without ruling out certain income in a discriminatory way (e.g., vouchers, subsidies, or lawful alternative forms of income). There are many intentional steps conducted by professional property managers under a framework that ensures decisions are based on objective criteria, applied consistently, and fully aligned with the latest federal and DC regulations.

Your Property Is Sitting Vacant for Longer Periods

While current rental market dynamics are starting to show the effects of federal workforce layoffs and the worsening local economy, the vacancy rate in Washington, D.C.,  is relatively low, compared to the national average. According to a news report from WTOP, the local vacancy rate is just 6%, and there are an average of seven applications for every available rental unit. 

A vacant rental property can quickly become a financial drain. Whether you own a condo near Dupont Circle or a single-family home in one of Capitol Hill’s neighborhoods, every day your property sits empty means lost income. While the D.C. market is generally competitive, the reality is that there are always fluctuations in demand based on seasons, neighborhood desirability, and even economic trends. 

If you’re struggling to fill your rental quickly, it might be a sign that you need to re-evaluate your approach. An experienced property management company has a marketing strategy in place to keep vacancy periods as short as possible. From professional photos and listings to leveraging established networks, they can help ensure that your property is rented quickly, reducing the amount of time it sits vacant.

While managing a rental property in Washington, D.C., can be rewarding, it’s also challenging. As your property portfolio grows or the demands of your life or the demands of being a landlord increase, it’s helpful to recognize when it’s time to step back and let a professional handle the day-to-day tasks.

From navigating complex local regulations to ensuring your property remains occupied and well-maintained, there are many reasons why rental property owners in Washington, D.C., outgrow self-management. If any of these signs resonate with you, consider partnering with a property management company like ours to ensure that your rental investment continues to thrive without the stress and burnout of self-management.

We’d love to be your Washington, D.C., property management partner and resource. Please contact us at 888-857-6594 or ColumbiaPM.com


Scott Bloom is owner and Senior Property Manager, Columbia Property Management.

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Real Estate

Tips for LGBTQ buyers, sellers during holidays

A powerful and overlooked window for real estate transactions

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The holidays can be a powerful — and often overlooked — window for both buying and selling real estate. (Photo by monkeybusinessimages/Bigstock)

The holiday season is a magical time, filled with celebration, travel, connection, and reflection. It also happens to be a powerful — and often overlooked — window for both buying and selling real estate. For members of the LGBTQ+ community, shopping for a new home or preparing to list a property during the holidays comes with opportunities, challenges, and important considerations that deserve thoughtful attention.

Whether you’re preparing to make a move as a same-sex couple, searching for safe and affirming neighborhoods, or hoping to secure the best possible price for your home sale before the new year, the holidays can offer unique advantages. With an inclusive approach, LGBTQ+ friendly resources, and the right professional guidance, this season can be a strategic and rewarding time to take your next real estate step.

Below are actionable tips, insights, and resources specifically tailored to LGBTQ+ home buyers and sellers navigating the holiday season.

Why the Holidays Can Be the Right Time

Lower Competition & Motivated Sellers

Because so many people put their real estate plans on pause during November and December, LGBTQ+ home buyers may see lower competition, fewer bidding wars, and sellers who are eager to close before January. This can bring real advantages for first-time gay home buyers or same-sex couples seeking more favorable negotiating terms.

Buyers Are More Serious

If you’re selling your home as an LGBTQ+ individual, remember: holiday buyers tend to be more intentional, financially prepared, and timeline-driven. This can make the sale process smoother.

Holiday Appeal Helps Homes Show Better

Warm lighting, seasonal décor, and neighborhood festivities can enhance curb appeal and emotional impact — which can be especially valuable when selling your home.

Tip #1: Choose LGBTQ-Friendly Representation

Above all else: work with a professional who understands the LGBTQ+ community and the unique concerns LGBTQ+ clients have.

This means choosing:

  • a gay realtor
  • a lesbian realtor
  • an LGBTQ+ friendly real estate agent

Agents who are part of, or deeply familiar with, the LGBTQ+ community can make a tremendous difference in safety, comfort, and confidence throughout the transaction.

For more than 30 years, GayRealEstate.com has been the trusted leader in LGBTQ+ real estate, providing LGBTQ+ home buyers and sellers access to:

  • verified LGBTQ+ real estate agents
  • same-sex couple home buying experts
  • LGBTQ+ friendly realtors near you
  • agents experienced in discrimination-related protections
  • LGBTQ+ relocation specialists

Whether you’re buying or selling, this starts you on the right path.

Tip #2: Focus on LGBTQ-Friendly Neighborhoods

If you’re buying a home during the holidays, make researching neighborhoods a top priority.

Look for areas known for:

  • Inclusion & diversity
  • Active local LGBTQ+ groups
  • Gay-friendly businesses
  • Visible LGBTQ+ community presence
  • Supportive schools & services
  • Pride events & alliances

Searching online helps — but talking with an LGBTQ+ friendly realtor who knows these neighborhoods firsthand is invaluable.

Also search:

  • LGBTQ+ crime statistics
  • local anti-discrimination policies
  • protections against housing discrimination
  • hate crime data
  • political climate
  • HOA regulations

Your home should feel safe year-round, not just festive in December.

Housing discrimination still exists — and LGBTQ+ home buyers and sellers must remain vigilant.

While federal protections exist through the Fair Housing Act (as interpreted to include sexual orientation and gender identity), not all states provide equal protection.

Know your rights around:

  • Mortgage discrimination
  • Rental screening discrimination
  • Sellers refusing offers from LGBTQ+ buyers
  • HOA discrimination
  • Harassment after move-in

Your agent should be able to assist — but GayRealEstate.com also offers educational guidance and resources for navigating LGBTQ+ legal protections in real estate

Tip #4: Navigate the Emotional Side

For LGBTQ+ buyers and sellers, the holidays can stir up complex feelings:

  • family dynamics
  • financial pressure
  • expectations around marriage or partnership
  • relocation stress
  • memories tied to a home

Be patient with yourself.

Buying or selling a home is life-changing — honor the emotional journey as much as the financial one.

Tip #5: Take Advantage of Holiday Cost Savings

Buying?

  • Lower interest rates may appear around December
  • Contractors often discount home inspections & repairs this time of year
  • Movers run holiday promotions

Selling?

  • Minor seasonal upgrades help tremendously:
    • warm lighting
    • new evergreen planters
    • festive front door accents
  • Be careful not to over-decorate — buyers need to see the space clearly

And yes — holiday cookies help.

Tip #6: If You’re Relocating — Plan Ahead

Many LGBTQ+ buyers relocate during the holidays to:

  • be closer to family
  • move in with a partner
  • begin a new job in the new year

If you’re relocating as an LGBTQ+ couple or family:

  • research local LGBTQ+ resources
  • connect with local LGBTQ+ organizations
  • ask your gay real estate agent about local LGBTQ+ clubs, groups, and services
  • evaluate long-term safety for LGBTQ+ families

Plan early — December moves get booked fast.

Tip #7: Use Trusted LGBTQ Real Estate Resources

The most important resource of all:

GayRealEstate.com — the #1 dedicated LGBTQ+ real estate resource for over 30 years.

On GayRealEstate.com, you can find:

  • LGBTQ+ friendly real estate agents nationwide
  • Verified gay and lesbian Realtors
  • LGBTQ+ real estate market information
  • Same-sex couple home buying guidance
  • LGBTQ+ real estate services
  • Gay and lesbian friendly neighborhoods
  • Relocation tools
  • LGBTQ+ home buyer & seller education

No other site offers this level of specialization, expertise, or community connection.

The holidays are more than just a season of celebration — they’re also a meaningful opportunity for LGBTQ+ home ownership, real estate transitions, and new beginnings. Whether you’re a first-time gay home buyer, a same-sex couple selling a home, or an LGBTQ+ family preparing to relocate, you deserve an experience grounded in respect, inclusion, and safety.

With the right preparation — and the right LGBTQ+ friendly real estate agent — your journey can be rewarding, affirming, and filled with new possibilities for the year ahead.

To find an LGBTQ+ real estate agent who understands your needs, visit GayRealEstate.com, the trusted leader in LGBTQ+ real estate services, resources, and representation for over three decades.


Scott Helms is president and owner of Gayrealestate.com.

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