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Lil Nas X heads up new role at Taco Bell

The 22-year-old musical artist, now riding the success of two global No. 1 hits was an hourly wage earner as part of a Taco Bell team in 2017

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Lil Nas X (Screenshot courtesy of Taco Bell)

The iconic American fast-food chain serving Mexican-inspired fare such as tacos, quesadillas and nachos has a new pitchman, former Taco Bell employee and now Grammy award winning rapper & singer-songwriter Lil Nas X, (real name Montero Lamar Hill).

In an announcement Monday, Mark King, CEO of Taco Bell commented that “Lil Nas X knows the job, the experience and the culture Taco Bell creates for its fans – including its people,” King added; ““This unique partnership will deliver on more than just marketing, allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people.”

As a cultural icon with an insider’s perspective on the Taco Bell team member experience, Lil Nas X has been appointed the title of ‘Chief Impact Officer,’ a newly created role that will allow him to collaborate on the brand experience from the inside out.

The 22-year-old musical artist, who catapulted to fame and now is riding the success of two global No. 1 hits in “Old Town Road” and “Montero (Call Me By Your Name),” was an hourly wage earner as part of the Taco Bell team at an Atlanta-area restaurant in 2017.

Two years later as a successful up and coming musical artist, on June 30, 2019, the last day of Pride Month, he came out publicly as gay tweeting: “some of y’all already know, some of y’all don’t care, some of y’all not gone fwm no more. but before this month ends i want y’all to listen closely to c7osure. 🌈🤩✨”

(Courtesy of Taco Bell)

In today’s announcement the company acknowledged his ascendency to artistic celebrity as well as his sexual orientation.

Back in 2017, Lil Nas X laid down roots working at an Atlanta-area Taco Bell as a team member and less than five years later he’s ascended to stardom by defying conventions, charting his own course and remaining authentically true to himself – all things that Taco Bell stands for in its own way.”

As part of his new role, Lil Nas X will support the Taco Bell Foundation’s mission and help announce awards to recipients of the Live Más scholarship to enable them to pursue their creative passions. The Taco Bell Foundation breaks down barriers to educate and inspire the next generation of America’s leaders.

Since 1992, the Taco Bell Foundation has reached more than 4 million young people across the country and has awarded more than $110 million in Live Más Scholarships and grants to youth-serving nonprofit organizations focused on education and career readiness.

The artist’s “expertise in understanding social media and youth culture alongside his skills in creating great music makes this partnership with Taco Bell exciting, brave and one of the most innovative campaigns I’ve had the pleasure of creating,” said Jennifer Frommer, senior vp brand partnerships & commercial sync at Columbia Records.

As one of his first initiatives, Lil Nas X will make a cameo in Taco Bell’s breakfast campaign, which kicks off today, as the brand brings its breakfast offerings back to approximately 90% of restaurants nationwide by mid-September.

According to music industry trade magazine Billboard, in June, the rapper revealed his highly anticipated first full-length album would be “coming soon,” though a release date has not been announced.

Lil Nas X x Taco Bell:

From the press release:

As a brand known for its late night Fourth Meal, Taco Bell is celebrating fans who begin craving and planning for their morning meal in the evening to remind them that Taco Bell breakfast awaits come morning.

Breakfast, In Bedtime Stories – Toasted Breakfast Burritos (Commercial) |Taco Bell:

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Out & About

LGBTQ Military Happy Hour set for Sept. 15

In-person gathering to be held at Tom’s Watch Bar

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A scene from the 2026 Capital Pride Parade. (Washington Blade photo by Michael Key)

Modern Military Association of America will host “Pride in Service: An LGBTQ+ Military Happy Hour” on Tuesday, Sept. 15 at 4 p.m. at Tom’s Watch Bar. 

This in-person gathering is the perfect chance to connect, share stories, and celebrate the diversity within the military community. Come relax, meet fellow LGBTQ+ service members and allies, and enjoy a fun, supportive atmosphere. Don’t miss out on an evening full of pride, camaraderie, and good vibes. Visit Eventbrite for more details. 

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Calendar

Calendar: September 11-17

LGBTQ events in the days to come

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Friday, September 11

Go Gay DC will host “Out in DC LGBTQ+ Community Social” at 7 p.m. at Hotel Zena.This is a chance to relax, make new friends, and enjoy happy hour specials at this classic retro venue. Attendance is free and more details are available on Eventbrite

Women in their Twenties and Thirties will meet at 8 p.m. on Zoom. This is a social discussion group for queer women in the Washington, D.C. area. For more details, visit Facebook.

Saturday, September 12

Go Gay DC will host “LGBTQ+ Community Brunch” at 11 a.m. at Freddie’s Beach Bar & Restaurant. This fun weekly event brings the DMV area LGBTQ+ community, including allies, together for delicious food and conversation.  Attendance is free and more details are available on Eventbrite.

The DC LGBTQ+ Community Center will host screenings of “Princess Sparkles” and “Kiloran Bay” at 1:30 p.m. “Kiloran Bay” is a 13-minute musical short set amid the wild beauty of the Scottish Hebrides and the fierce joy of a wedding cèilidh. “Princess Sparkles” is about a girl who accidentally signs up to pet-sit a princess only to discover she’s actually a nippy, Fox News-watching pig. More details are available on the DC LGBTQ+ Community Center’s website

Sunday, September 13

“Nellie’s DC Drag Brunch” will be at 12 p.m. at Nellie’s Sports Bar. Come get served like a queen by a queen. Join Sapphire Blue, Deja Diamond and their team of amazing drag performers for the most fun you’ll have all weekend. Tickets are $58.51 and are available on Eventbrite

Monday, September 14

“Center Aging: Monday Coffee Klatch” will be at 10:00a.m. on Zoom. This is a social hour for older LGBTQ+ adults. Guests are encouraged to bring a beverage of choice. For more information, contact Adam ([email protected]).

Tuesday, September 15

Center Bi Pan+ Roundtable will be at 7 p.m. on Zoom. This is an opportunity for people to gather in order to discuss issues related to bisexuality or as Bi individuals in a private setting. Visit Facebook or Meetup for more information.

Wednesday, September 16

Job Club will be at 6 p.m. on Zoom upon request. This is a weekly job support program to help job entrants and seekers, including the long-term unemployed, improve self-confidence, motivation, resilience and productivity for effective job searches and networking — allowing participants to move away from being merely “applicants” toward being “candidates.” For more information, email [email protected] or visit thedccenter.org/careers.

The DC LGBTQ+ Community Center will host “Movement for Healing” at 3 p.m. This trauma- and yoga therapy–informed class is designed to help guests gently reconnect with their body and their breath. Through mindful movement, somatic awareness, and grounding practices, guests will explore how to release tension, increase mobility, and cultivate a deeper sense of safety and ease within. For more details, visit the DC Center’s website

Thursday, September 17

The DC Center’s Fresh Produce Program will be held all day at the DC LGBTQ+ Community Center. People will be informed on Wednesday at 5:00 pm if they are picked to receive a produce box. No proof of residency or income is required. For more information, email [email protected] or call 202-682-2245. 

Virtual Yoga Class will be at 7 p.m. on Zoom. This free weekly class is a combination of yoga, breathwork and meditation that allows LGBTQ+ community members to continue their healing journey with somatic and mindfulness practices. For more details, visit the DC LGBTQ+ Community Center’s website.  

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Books

Historiography with heart

Pioneering author John D’Emilio continues to enlighten us in new book ‘Making Gay History’

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(Book cover image courtesy of Duke University Press)

‘Making Gay History, Memoir of a Scholar-Activist’
By John D’Emilio
Dukeupress.edu/making-gay-history

“Dear Dr. Kameny,” wrote the earnest graduate history student almost 50 years ago. “As you know, the academic community only rarely deemed the lives of gay men and women to be worthy of serious scholarly study. To my knowledge, no American history faculty at a major university has yet sponsored a dissertation that deals with gays historically.”  

That student was a young man from the Bronx who would change all that. His name is John D’Emilio. 

“I must be able to uncover ‘manuscript’ sources, that is unpublished and unique historical materials,” he explained to D.C. gay civil rights pioneer Dr. Franklin E. Kameny who lived in a house stacked to the ceiling with “unique historical materials.” In reality, these were piles of correspondence with government officials and politicians, legal filings, mimeograph copies, gay newspapers, press releases, Mattachine Society brochures and picket signs. Frank Kameny, a self-described “pack rat,” invited D’Emilio into his private world of papers and memorabilia to begin uncovering an erased and forgotten pre-Stonewall history. This was one of many such research forays into “basements, garages and overcrowded living rooms” across America conducted by John D’Emilio. He was a young man on fire to complete a Ph.D. dissertation at the frontier of a distant galaxy — writing a scholarly gay and lesbian history backed by original research where there had been none, only a void.

Reading D’Emilio’s memoir “Making Gay History” (2026, Duke University Press) one has the sense of watching an emerging galaxy spinning around a galactic core of New York scholars and their mentors, young activists, and community historians throbbing with the New York City energy celebrated by Walt Whitman a century before in his epic poem “Mannahatta”.   Spinning out of the ‘60s anti-Vietnam War activism; Marxist historical analysis, the Stonewall riots and gay liberation, we can see it coalescing around this one history student’s search for a dissertation topic and himself piecing together a new history that “no one had yet written about … a pioneering work in this newly emerging field.” D’Emilio pitches his idea for a dissertation that “spanned the length of U.S. history, moving from the religious teachings that shaped law and social attitudes … to how the federal government dealt with the increasing visibility of a homosexual world in the twentieth century.” With the blessings of Columbia’s Department of History, he completed his dissertation leading to the publication of his groundbreaking history: “Sexual Politics, Sexual Communities: The Making of a Homosexual Minority in the United States” (1983). When he received his first copy of the bound book in the mail, he “cradled the book in my arm holding it close to my chest….It was as if I had fathered a child.” 

More so, D’Emilio fathered a new history. Historiography is the story of how history gets written, conducting original research, uncovering the data and creating the narrative(s) — often a snoozing read of academic process. But not this historiography. “Making Gay History” is a historiography with heart.

“Nothing was going to stop me from giving everything I had to this effort at making change in society and myself,” he declares while connecting with others who share his “boundless excitement for the collection of documents.” There were many others in this spiral with D’Emilio who are mentioned and play important roles. In the spiral were Jonathan Ned Katz (“Gay American History”, 1976); Allan Berube (“Coming Our Under Fire” 1990), Martin Duberman (“Hidden from History”, 1989); Daughters of Bilitis activists Del Martin and Barbara Gittings; Civil War historian Eric Foner and author/activist Larry Kramer. No libertarians among them. Well, maybe the divine Bette Midler who was well known for performing uptown at the Continental Baths who makes an appearance at a Washington Square rally.

He craved his parents’ approval. Among the most riveting scenes in the memoir are a series of family dinners in the Bronx with his old-school parents who go into near shock when he tells them he is gay. How to evade this any longer, especially now that his dissertation is going to be on homosexuality? It is a moving and hilarious sequence. After he says it out loud, “I am gay”: “No. No. No!” his father gasps. “This can’t be true. It can’t be.” D’Emilio thinks, “Oh my God, he’s going to die. I’ve killed my father.”  

The D’Emilios — Vincent and Sophie — so resemble the wonderful Castorinis in “Moonstruck,” I am thinking “Oh my God, this is Cher coming out to her parents Cosmo and Rose.” The young graduate student survives the family dramatics even more certain that this was not just his success but “a gay liberation success.” From the family dinner table to the streets, he writes how he marched in the 1973 Pride parade beneath a banner held high: “Gay Socialists.”  This man is a born scholar-activist.

D’Emilio does not seem able to pull back. There are passages that veer into autobiographical minutia, detail about the grind to earn a living from the University of North Carolina Greensboro to the University of Illinois Chicago. He writes, ”I would be living on less than half my usual salary for the year, but with the small amount of royalties that I got for my three books, plus some occasional speaking gigs and dipping into savings…”.   Much of this is gray matter compared to the galaxy John D’Emilio helped energize that even now brightens our sky.

Charles Francis is president of The Mattachine Society of Washington, D.C. and author of Archive Activism: Memoir of a Uniquely NastyJourney” (University of North Texas, 2023)

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