From senior federal officials like White House staffers and lobbyists who need to keep abreast of international and domestic politics, to bookstore owners who need to stay informed on the latest news to provide an engaging and relevant space for customers, the city of Washington depends on the news.  

One queer-owned start-up in the nation’s capital has recognized the need for fast and extensive information collection and is working on a solution. The start-up, Delve Deep Learning, is taking steps to make finding all information on any topic as easy as a Google search through the monstrously powerful tool of AI.   

Two executives from the new information start-up Delve Deep Learning sat down with the Washington Blade to discuss how their work is attempting to change the way professionals think and work in the capital.  

To grasp how Delve is transforming the way Washington operates, it’s essential to first understand what Delve is. 

“About 10 years ago, [I] founded Delve,” Jeff Berkowitz, founder and CEO told the Blade. “It is a competitive intelligence and risk advisory firm focused on helping public affairs professionals navigate all the different stakeholders and complex policy issues that they have to deal with.”  

Kyle Huwa, Delve’s research manager, offered a simpler explanation of their work: “Delve is a consulting company specializing in public affairs intelligence.” 

Delve provides its clients with a monitoring program to keep track of challenges they may face as well as on-demand research tools to help respond to those challenges. Their clients, which range from industry associations to policymakers, use this information to look to the future to find the best path forward using AI.  

“Public affairs professionals have the daily and weekly task of staying on top of any number of issues for their clients and their companies,” Huwa said. “From news articles to bills, regulations, press releases, social media posts, from stakeholders. There’s just an overwhelming load of information that they have to process. What we’re doing is taking all of that information, bringing it into one place, and using AI models to really surface the content that is most relevant to what public affairs professionals need to know.” 

The “most relevant” information, Huwa explained, widely varies per client. Some uses of Delve include watching the progress of a piece of legislation through a state government, an old forgotten regulation passed by a government organization, or news on current events in another part of the world. Regardless of what they are tracking, Delve wants to make finding what their clients are looking for easier.  

The program, Berkowitz explains, was started initially to help its own employees but was soon found to be valuable more broadly.  

“The platform really started as an internal tool at Delve,” Berkowitz said. “When Chat GPT 3.5 came along, we started to see the promise of generative AI. It’s the first technology I saw where it can’t replace our team members, but we can train it just like we can team members and make it a real co-pilot for the analysis that public affairs professionals need to do every day.”

It soon became evident that this application could change the way research in public affairs is conducted. 

“It really became clear that this was something that every public affairs team needs and that we didn’t necessarily need to be the intermediary between the technology platform and them,” Berkowitz added. “We could really imbue the AI models with our approach and methodology, and put it directly in their hands.” 

This in turn, the duo explained, saved precious time and money for their clients to more effectively research what needed to be done next.  

To understand how this saves precious time and money for their clients, Huwa explained how it differs from any general web search. 

“Historically you do this with keywords, right?” Huwa said. “You might search in Google with a keyword, but with keywords, you have to really guess exactly the right keywords. Sometimes your search return would be too broad, other times it would be too narrow because you didn’t guess all of the keywords that impacted your issue. With AI, we’re able to really go beyond keywords and identify the content, the news, the bills, etcetera, that a user is looking for in the same way that an analyst would use critical thought to find and sift through content. Once we surface that content for users, we’re helping them organize it into reports. We’re helping them draft language insights about that content. It’s really a way to save time and help them get to those insights more effectively.”  

Berkowitz told the Blade time is extremely valuable to those in the public affairs sector. Many of which are working against the clock to push their candidates, policies, or thoughts into the spotlight before their opponent.  

“Our mission is to save public affairs teams 1 million hours in the next five years because they spend too much time trying to figure out what’s going on in the world and how it impacts their organizations or clients,” Berkowitz explained. “Right now, they spend two plus hours a day, on average, that’s 25% of their work week, which only leaves them 75% of their work week to do 100% of their actual job, advocating on behalf of their clients or their organizations.”

This information in turn allows Delve’s clients more time to develop strategies to deal with potential issues ahead.  

“Our goal is to make sure that that surprise is no longer the standard for public affairs teams, because that’s really the reality today,” Berkowitz said. “There’s just so much information flying at them so fast that it’s impossible to keep on top of everything.” 

While extremely helpful in surfacing information, there are other aspects of AI that have some people scared — particularly when it comes to abusing AI to promote misinformation as truth.  

Berkowitz said he is not worried about their platform being misused.  

“For our platform there’s not really a great risk because there’s no access to the prompt,” he said. “That’s all behind the scenes in the workflows. It’d be difficult for somebody to misuse our product. But more broadly, misinformation has been with us for longer than AI has been around. If I was working at a Chinese or Russian troll farm, I would be worried about losing my job to AI, but misinformation has been with us for a long time. It’s going to continue to be with us.” 

The way to deal with misinformation, Berkowitz said, is to inform people on how to spot it.  

“The best defense against that is a more educated populace,” he said. “The more we help folks understand what’s real and what’s not. I think that’s going to keep getting more challenging as AI gets more effective in creating videos, creating avatars, creating these different forms of content.” 

“Our platform’s job is to surface all of the content that’s out there,” Huwa added. “I think it’s an ongoing process that that kind of everyone in the data space is confronting, to figure out how you sift through, how you address misinformation when there are more than a million news articles coming online every day.” 

Berkowitz pointed out that in some cases misinformation may be what the client needs to find and if AI doesn’t show it, it would be significantly less helpful.  

“It depends on folks’ use cases,” Berkowitz said. “Some folks really only want those trusted news sources and trusted sources of information, and we’re giving them the ability to filter, to only get those. If you’re doing reputational issues as a public affairs professional, you need to see the crazy stuff, even if it’s not true, right? We’re going to surface that stuff, even if it is misinformation because we need to flag it so that the folks that have the ability to correct the record can address that.”  

While they do not fear the potential for misinformation on their AI platform, they are concerned about training the system to avoid bias. 

“I think especially when it comes to AI, there has to be an extra sensitivity to having diversity of experiences and backgrounds in representation,” Berkowitz said. “These AI models, especially these foundation models, are trying to create this foundation of knowledge of the world. If you’re only including certain types of experiences, you’re not going to get the true foundation of the world.” 

One reason Berkowitz and Huwa care deeply about preventing prejudiced thinking to impact their AI models is because of their identity as gay men and their experience with prejudiced people.  

“As LGBT founders, if you look at some of the core values that we’re bringing into Delve Deep Learning, one of our core values is to build with precision and transparency,” Berkowitz added. “I think being able to be open and clear about what we’re doing is certainly something that can be a challenge for a lot of LGBT folks growing up. One of our other core values is to make sure that we’re building without silos — that it’s a very collaborative process, and everybody is included… Isn’t it great making sure that we’re kind of building without those walls in place? I think that that sort of comes from the ethos that I think a lot of folks that identify as LGBT wish they had in more spaces.” 

Huwa sees their experience as gay men almost in parallel to being a start-up founder.  

“I think some of the journey as an LGBT person is figuring out how to confront challenges,” Huwa said. “I think starting a business that’s really pressing into a new area, a new technology, and trying to be on the cutting edge of that technology is just the process of taking risks and overcoming challenges.” 

Huwa also referenced the support Delve got from Growth Lab, a startup accelerator that provides mentoring, education, and networking opportunities for companies founded by LGBTQ entrepreneurs, for their help in providing resources to confront their challenges. 

“Having Growth Lab as a resource and having other people who’ve experienced being both LGBT founders and starting a business, which is a big undertaking, right?” Huwa said. “I think one of the benefits of being a co-founder and LGBT identifying is that you do have that community that can support you. Growth Labs has been a great resource there. It’s nice to have that community support.” 

With support from organizations like Growth Lab, the tech industry is increasingly embracing diversity.  

“I think for LGBT folks specifically, tech is fairly inclusive, particularly in the political tech space,” Berkowitz said. 

Huwa went as far as to say that he would encourage anyone within the LGBTQ community to start looking into technology and the possibilities within AI to make their world a better place.  

“Coming from the technical side, I would advise anyone even remotely interested in learning more about AI to just dive in and start learning how to prompt well and start testing out the different tools,” Huwa said. “The great thing about AI as a technology is that it is really accessible to everyone — for LGBT individuals, for anyone underrepresented in the tech space. Also you have access to these tools and can start learning how to use them. I think that can be really helpful as you look for a job, as you think about maybe trying to start and create a startup yourself.”

In the bustling world of startups, where innovation and diversity intertwine to forge new pathways, Heather Lawver, founder and CEO of D.C.-based Ceemo.ai stands out not just as a visionary entrepreneur but as a beacon of inclusivity and determination. Her journey to build Ceemo.ai, an advertising and branding platform dedicated to revolutionizing how startups conceive and market their brands, has reached a pivotal milestone with its selection into StartOut’s esteemed Growth Lab Accelerator, sponsored by J.P. Morgan. 

With less than one percent of startup funding being allocated toward LGBTQ+ founders in 2023, according to a recent StartOut study, this five-month program is critical in providing resources and education to help LGBTQ+ entrepreneurs grow and compete. 

Ceemo.ai joins eight other companies nationwide for this exclusive five-month training program.

A commitment to inclusion

Lawver founded Ceemo.ai in 2021 as a way to help entrepreneurs build better brands and seamlessly apply them to the marketing and pitch materials they need to launch the company of their dreams. The company’s simple five-step brand quiz helps founders think strategically about how they want to be perceived by their customers to then generate a full brand book with wordmark logo, color scheme, and font suite. Ceemo then applies that new brand book to a full suite of marketing and pitch materials, giving founders a roadmap to making sales and securing investment.

Her application to the Growth Lab Accelerator cohort was driven by more than the desire for business growth; it was fueled by her longstanding volunteer work with StartOut and a profound commitment to fostering an environment where LGBTQ+ founders are not only included but celebrated. 

The selection of Ceemo.ai for StartOut’s Growth Lab, an accelerator known for its top-quality mentoring, education, and networking opportunities tailored for LGBTQ+ founders, marks a pivotal chapter in Lawver’s mission to help cultivate a more inclusive entrepreneurial landscape.

“Being in an accelerator where I’m not the only queer person in the room is not just empowering; it’s transformative,” she shares. “It means so much to be selected for a program that embraces the unique challenges LGBTQ+ founders have, and these issues are not just acknowledged but are central to the narrative of success and innovation.”

“The founders in our 2024 Cohort are problem solvers, developing unique products and solutions across a range of industries, from technology and software to food and beverage,” said David Barbee, Head of LGBTQ+ Initiatives, J.P. Morgan Commercial Banking. “As they continue to scale, these companies will need access to resources like capital and banking solutions, investors and business advisors. We are proud to provide mentorship and access to our firm-wide capabilities to help them reach the next level.” 

“This platform is not just an accelerator; it’s a community where the unique challenges and triumphs of LGBTQ+ founders are acknowledged, celebrated, and used as a springboard for groundbreaking business success,” said Lawver. 

Ambitious goals for bright future

Over the past decade, Lawver’s expertise in enhancing pitch decks and fundraising strategies has been instrumental in securing more than $170 million for minority entrepreneurs across various demographics, including women, BIPOC, LGBTQ+, disabled individuals, and seniors. 

Her vision for her time in the five-month cohort is characterized by ambition and a keen focus on leveraging the program’s resources to scale Ceemo.ai’s impact. Her top goals include refining the platform’s Crunchbase algorithms to offer unparalleled market insights for startups, enhancing their organic sales funnels, and forging strategic partnerships with tech giants like Canva, Adobe, Google, Shopify, and Squarespace. These objectives are not just growth metrics but stepping stones towards revolutionizing how startups approach branding and marketing in a highly competitive digital landscape.

(Founded in 2009, StartOut, a national 501(c)(3) non-profit organization, is the largest national organization to support LGBTQ+ entrepreneurs with more than 28,000 members nationwide. Its mission is to accelerate the growth of the LGBTQ+ community to drive its economic empowerment, building a world where every LGBTQ+ entrepreneur has equal access to lead, succeed, and shape the workforce of the future.)

Thomas Shelton, Sandy Campbell, and Rick Baker are the new owners of Color Lab Salon by TSR, formerly known as VSL Harlow.

They have given the salon a new name and outlook in hopes of getting the shop back to its former glory.

“Fifteen to 20 years ago there were lines out of the door and it was the place to go in the community,” said Shelton “We want to get it back to that.” 

Shelton and Campbell have been doing hair for more than 20 years. Shelton even worked at VSL Harlow shortly, before opening his own salon. 

Baker is the only owner who doesn’t do hair but he can typically be found at the front desk of Color Lab. 

When the former owners of VSL Harlow approached Shelton about taking over the salon he knew he couldn’t do it alone. So, he called Campbell and just a month later they were signing the lease to the building. 

After some demolition work to update the space, Color Lab Salon was up and running. 

In addition to Campbell and Shelton there are six other hairstylists, a waxer, nail tech, and threading artist. 

This year they plan to add mani-pedis to their services, something that Campbell said he is really excited for. 

“I figure if you offer all types of services people will always want to come,” said Campbell.

In addition to offering new services this year they are also implementing a new education system. Campbell and Shelton said that education and staying on top of trends in the hairstyling community will help to attract more customers.  

“We want to be trendsetters and education is a big part of that,” said Shelton. 

The Color Lab is open seven days a week at 1607 Connecticut Ave., N.W.