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Around the world, campaigns for marriage change hearts and minds

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(Photo by R Tavani/Bigstock)

Right now, there are active campaigns to secure the freedom to marry for same-sex couples in dozens of countries around the world – spanning every continent and a wide variety of political contexts. While each of these campaigns is rooted in unique cultural and political dynamics, they have in common the potential to harness the power of marriage as both a goal and a strategy – leveraging the marriage conversation to change hearts and minds about LGBTQ people. Public campaigns for the freedom to marry are a unique opportunity to demonstrate that LGBTQ people are part of families and have the same need for family recognition as everyone else – helping to bring the needs and rights of  LGBTQ people into a more familiar context for the broader public.  

Not only does changing public attitudes toward LGBTQ people and their families have immediate, tangible impacts for the community, marriage campaigns have proven to yield an array of long-term benefits for LGBTQ civil society and democratic participation – including increasing overall support for LGBTQ causes, strengthening civic organizations, testing the implementation of new strategies to engage decision makers, training new generations of LGBTQ leaders, and instilling belief in activism, the rule of law, and effecting democratic change. 

By familiarizing the public with LGBTQ couples and families and lifting the voices of allies, campaigns for the freedom to marry reduce homophobia and transphobia, leading to greater acceptance. The public conversation about the freedom to marry is uniquely centered on the resonant values of love and family, as well as freedom and dignity, helping non-gay people better understand gay people as individuals with loving relationships and families, just like everyone else. Also, unlike other policy changes, the legalization of marriage for same-sex couples is typically accompanied by strong media attention that magnifies the campaign’s potential to shift public attitudes. Even after securing the freedom to marry, polling data shows that public support for LGBTQ people continues to accelerate, creating a more inclusive society and enabling political progress on several other fronts, especially those most important to LGBTQ people. 

For example, after Costa Rica in May 2020 became the first Central American country to affirm the freedom to marry for same-sex couples, a poll conducted by international research firm Borge & Asociados found an 18% increase in support for civil marriage for same-sex couples, as well as an increase in support for LGBTQ people more broadly. Nearly 40% of poll respondents reported personally developing a more positive opinion of gay and lesbian people in the previous 12 months and support for adoption and transgender nondiscrimination grew strongly after securing the freedom to marry. Costa Rica went on to enhance hate crimes and second parent adoption laws shortly after the marriage victory. 

After Taiwan in 2019 became the first government in Asia to end the exclusion of same-sex couples from marriage, support grew significantly. According to government polling, only 37.4 percent of country residents had previously reported that they believed same-sex couples should be able to marry. However, by May 2023, four years after the marriage victory, the same agency reported that support for marriage had increased to strong majority support (62.6%), an increase of 25.2 percentage points. By 2024, support had climbed an additional 6.5 percentage points to reach an all-time high of 69.1%. 

Even in countries that have not yet achieved victory, marriage campaigns are making an impact. In Romania, advocacy organization Asociatia ACCEPT launched a public education television ad in late 2023 that featured parents and their LGBTQ children. Months later, polling demonstrated a 26% swing in support for legally protecting same-sex couples, with a growth of 13% while opposition to protections decreased by 13% compared to 2021. Parents – the target audience of Accept’s paid media campaign – showed significant increases in support, with 55% now saying that if their child were gay they would like the law to allow them marry like anyone else, an 11 point increase. Demonstrating impacts beyond the issue of relationship recognition, the overall visibility of LGBTQ people in Romanian society has increased, with the number of people who know or interact with an LGBTQ person, from 19% in 2021 to 29% in 2024 as a result of a large-scale public education campaign centering LGBTQ people, their families, and marriage.

Similarly, Panama’s 2023 polling showed a 15.3% increase in support for protections for same-sex couples after two years of their “Sí Acepto” marriage campaign. Support for legal protections among Catholic Panamanians rose to 74.5% and, when asked about specific protections, such as visiting their partner in the hospital or making legal decisions together, Catholic Panamanians supported gay and lesbian couples at 84.3%. While the goal of achieving marriage may be a longer journey in countries like Romania and Panama, campaigns for the freedom to marry can still drive significant achievements in public opinion, paving the way for eventual victories.

Research shows similar gains in other countries where marriage campaigns are active. For instance, behind the efforts of Marriage for All Japan, support for marriage in Japan is now at an all-time high of 72%, rising 7% in two years. The Czech Republic also reached 72% support for marriage in 2023, months before the Jsme Fér campaign won the passage of civil partnership, representing an increase of nearly 25 points in four years of active campaigning. Pew research showed 60% support for marriage in Thailand in 2023, one year before the Thai legislature passed marriage legislation with a wide bipartisan majority.

Experience gained from working on marriage campaigns trains campaign leaders to achieve advancements on other issues. Once marriage was secured, Taiwan’s Marriage Equality Coalition, the campaign organization, was re-formed as the Taiwan Equality Campaign. Using strategies implemented to win marriage, TEC led successful advocacy efforts in 2023 to allow same-sex couples to adopt children to whom they are not biologically related. The large-scale campaign for the freedom to marry strengthened Taiwanese civil society, enabling sustainable, ongoing progress and paving the way for future victories. Government leaders now cite marriage for same-sex couples as a key indicator of Taiwan’s democratic society. 

Achieving victory in a change campaign invites civil society organizations to empower leaders and supporters to engage in the democratic process, hold elected leaders accountable, and build the political power they need to make change. Marriage campaigns have encouraged leaders to learn and deploy key (and for some countries, new) tactics such as engaging business or faith voices, monitoring and publicizing elected officials’ stands and evolution, and promoting voter engagement. Freedom to Marry Global has worked with advocates to share best practices from around the globe and support local leaders as they test and implement these strategies in ways that suit the local context. This type of coordination and skill-sharing among LGBTQ groups within and across regions is exactly what our LGBTQ movement needs more of to succeed and not reinvent the wheel campaign by campaign. 

Additionally, each campaign victory sends a positive message of momentum to neighboring countries. As the first-of-its-kind public education campaign in Latin America, Costa Rica’s Sí Acepto served as a model for the region. Leaders of Sí Acepto collaborated to export the materials and successes to other Latin American countries working to implement the Inter-American Court of Human Rights Advisory Opinion (OC-24). As a result, the impact of the Sí Acepto campaign is felt far beyond the borders of Costa Rica with similarly styled campaigns now active in Guatemala, Panama, Bolivia, and Peru. Progress is powerful and radiates in powerful ways beyond national borders.

While the freedom to marry and the critical protections and fundamental freedom and dignity that marriage brings to LGBTQ couples and their families are important ends in themselves, the public campaigns to secure marriage deliver much more. Marriage is important not just for the tangible and intangible meanings and protections it entails, but also as a strategy to fundamentally change the perception of LGBTQ people, generate momentum and support for further gains, and empower leaders with the skill and political muscle to continue making progress for their communities and their countries. Campaigning for the freedom to marry and the marriage conversation yield meaningful economic and democratic dividends for everyone. Love wins – and we all win.


Freedom to Marry Global and Council for Global Equality advocate for marriage equality in countries around the world.

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Washington Blade responds to concerns over White House pool duties

Inaccurate media reports create confusion but we stand with our colleagues

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A photo from inside the White House on Monday. (Washington Blade photo by Joe Reberkenny)

Last week, President Trump announced his unconstitutional ban of CNN, MSNow, and Politico from the White House. Coincidentally, on Monday, it was the Washington Blade’s turn to serve as the print pool reporter on duty covering the president’s actions that day. This important responsibility is shared and rotated among the print members with each serving roughly once per month. The Blade is the only LGBTQ outlet with a seat in the briefing room, a slot in the pool rotation, and membership in the White House Correspondents’ Association, something we fought for decades to secure after enduring years of discrimination, ridicule, and resistance to openly queer journalists working inside the White House. We take our responsibilities there seriously. 

There are two pools that cover the president: broadcast and print. The other four members of the broadcast pool — ABC, CBS, NBC, and Fox News — agreed to boycott their pool duties. There has been no boycott among the print pool, which is a separate entity. I called the president of the White House Correspondents’ Association on Monday to confirm that no outlets in the print pool were boycotting. 

A boycott by the Blade would set us back and lead to our expulsion from the pool and briefing room and our replacement by a right-wing outlet sympathetic to President Trump’s approach to attacking the media. The LGBTQ community is far better served with the Blade in the room than a far-right blogger taking our seat.

Let’s be clear: the Blade stands for diversity, equity, and inclusion and we stand for the First Amendment and freedom of the press. In solidarity with the broadcast pool, we made two important decisions on Monday — the first day anyone had to think about any of this. First, we refused to take or share any videos or still photos of the president, which would have undermined the broadcast boycott. Second, when Politico’s turn comes up for pool duty in mid-October, the Blade will not fill in and cover for them while they are banned. Politico must be readmitted and allowed to do their job. 

After a rough day navigating and reporting on all of this, the Advocate published a reckless and inaccurate story suggesting that the Blade had crossed a picket line. Not true, as there is no print pool boycott. They claimed that I wouldn’t talk to their reporter. Also not true. I called their reporter within 90 minutes of receiving his message and he didn’t take the call or call me back. Their story named me and our White House reporter, immediately exposing us to public criticism and worse. The environment in D.C. is so toxic and even violent these days that subjecting our staff to unfair and false accusations like this invites harassment, doxxing, and worse. To do that without even talking to us is next level irresponsible and the antithesis of journalism.

On Tuesday, I talked to two reporters and an editor at the Advocate but they refused to retract anything in their inaccurate story. If the reporter had returned my call, I could have explained all of this but they are more concerned with clickbait and sensational headlines, a dangerous practice in these troubled times. 

Back to the pool. The Blade was in the briefing room in the Reagan era, when Press Secretary Larry Speakes made jokes about AIDS and the reporters in the room laughed out loud. We endured all of that abuse and worse for decades, always standing in the back of the room and never being called on. The Blade’s journalists persevered. When President George W. Bush was re-elected in 2004, the Blade’s White House credentials were revoked amid an earlier press crackdown. Notably, no one boycotted or stood up for us. When Barack Obama won election in 2008, I received an email from his communications director informing me that effective midnight on Jan. 20, 2009, the Blade’s credentials would be restored. 

So we have had quite a ride navigating administrations and their changing requirements for gaining access but always playing the long game. As Barney Frank used to say, “If you’re not at the table, then you’re probably on the menu.” The Blade is at the table and we do our best to ensure the LGBTQ community’s issues are addressed by both parties. 

Thanks for reading and supporting the Blade’s work. If you have questions about our approach, you can reach me at [email protected].  


Kevin Naff is editor of the Washington Blade. Reach him at [email protected].

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Young people should know history of the fight for human rights

Trump is working to erase contributions of marginalized people

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From left, Rep. Bella Abzug (D-N.Y), Frank Kameny and Rep. Shirley Chisholm (D-N.Y.). (Photos of Abzug and Chisholm public domain; Washington Blade archive photo of Kameny)

When talking with otherwise really smart young people, I am amazed how little knowledge many of them have about the fight for human rights in the United States. Our country was founded by white men, who didn’t think about giving full rights to Black Americans, women, the LGBTQ community (what they knew of it, or called it). They wrote in the Declaration of Independence, “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” But that referred to all white men, and intentionally didn’t mention women. For 250 years, the country has been trying to make up for that, and making progress in fits and starts. We have yet to fully succeed. Today the felon, and his fascist aides, in the White House, are working daily to take us backwards. 

For that reason alone, it is important for younger generations to understand the fight for human rights, know who was fighting for those rights, and understand it is an ongoing fight. Often, when listening to some millennials speak, one would think the world began with them. They either forgot, or never learned, about all those who fought for the rights they now have. I realize this was true for previous generations as well. In 2016 I co-hosted a fundraiser for Pete Buttigieg during his run for president. He is an undeniably brilliant guy. Yet when he spoke of marriage equality, he just thanked Justice Kennedy for it. I reminded him after he spoke, while it’s nice to thank Kennedy for his vote, it shouldn’t be done without acknowledging the many activists who worked for decades, to get to the point that allowed Kennedy to cast that vote. In the same way it was clear to me during the Hillary Clinton campaign for president, many young women didn’t understand the work many of their own mothers had done, to fight for their right to control their own healthcare, and women’s rights in general. They took for granted the rights they had. Now, after losing some of them, many will realize the fight for their rights is never-ending. 

When I speak to younger members of the LGBTQ community, I am amazed how many don’t know the history of the AIDS epidemic, many thinking it was always a disease you could deal with by taking medication. They don’t understand the work so many activists did to bring attention to this devastating disease, and get the healthcare so many needed. Those like Cleve Jones, Larry Kramer, Dr. Anthony Fauci, and so many others. Recently, I realized how many young women don’t know the names of Gloria Steinem, Betty Friedan, Shirley Chisholm, Bella Abzug — women who fought for their rights. And this is just recent history, no less knowing about the Suffragettes, the strong women who fought for their right to vote. I’ve met young women who don’t know what the ERA is, and others who think it passed. Many don’t know the nation couldn’t get 38 states to approve an amendment to include them in the Constitution. The same for young members of the LGBTQ community who don’t know what the Equality Act is. Others think it passed, and are shocked when told it didn’t and in 27 states, they can be married on Sunday, and kicked out of their home, and fired from their job, on Monday. They don’t know names like Frank Kameny, Harvey Milk, Barney Frank, or the history of the Mattachine Society, or the Stonewall Riots.

Our current president is trying to wipe out all this history, and reverse any progress that has been made. Knowing this, it makes it even more important for school systems across the nation to fight to educate our children. We should ensure no child can graduate high school, without taking a course called “The 250-year fight for human rights in the United States.” They need to understand the history, and learn about the people who fought for their rights. They need to know how far we have come in 250 years, and understand, as we begin the next 250, how far we still have to go, to ensure real, full equality, for all.


Peter Rosenstein is a longtime LGBTQ rights and Democratic Party activist.

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What LGBTQ veterans are building after ‘Don’t Ask, Don’t Tell’

DADT repeal took effect on Sept. 20, 2011. Trans servicemember ban reinstated

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The Pentagon (Photo by icholakov/Bigstock)

Fifteen years ago this month, the repeal of “Don’t Ask, Don’t Tell” took effect. At the time, the importance of the change was obvious: gay, lesbian, and bisexual Americans would no longer have to hide who they were to wear the uniform. What was harder to see was what would follow: a generation of LGBTQ veterans able to carry their service openly into American civic life.

Earlier this month, Alaska state Rep. Andrew Gray, an Army veteran, stood before the Anchorage Assembly and asked the city to recognize Sept. 20 as LGBTQ Veterans Day.

His former command sergeant major, Mike Grunst, followed him to the microphone. A 35-year veteran who had served in combat, Grunst called troops who had served while hiding who they were “the bravest I have ever served with.”

Then Denise Sudbeck stepped forward. A Vietnam-era Navy veteran, she thanked the country for the privilege of serving and asked that the next generation have the same chance.

The Assembly approved the recognition.

Nothing about the scene required a new vocabulary. A veteran made a request of his community. A commander vouched for those who served beside him. Another veteran asked that younger Americans inherit the opportunity she valued. They entered the civic record simply as veterans.

That identity can do more than win recognition.

When federal policy abruptly ended the careers of transgender servicemembers this year, veterans and servicemembers in California began asking a practical question: What happens when those Americans come home?

Republican Assemblyman Jeff Gonzalez, a Marine combat veteran, began one hearing with questions about transgender military service. He listened as veterans explained how the military handles medical care and deployment case by case.

Then the discussion turned to separation.

“I don’t wanna see any veteran homeless,” Gonzalez said. Before the hearing ended, he was asking: “How can I help? How can I understand? How can I be a good advocate?”

The legislation that followed would provide housing, employment and transition assistance to discharged servicemembers. Republican state Sen. Shannon Grove spoke for it. The Senate passed it 32 to 0.

Americans have plainly not settled their disagreements over transgender people. Nor should military service be a prerequisite for rights that belong to every citizen.

But military service creates relationships that are difficult to reduce to the abstractions of the culture war. Before a legislature, “the transgender issue” can become a veteran who deployed, an officer who led troops, or the person who once stood beside you.

The political question changes because the human relationship has already changed.

The pattern is beginning to appear across the country. Kansas is among the states recognizing LGBTQ Veterans Day for the first time this year. New York and Virginia are pursuing broader state-level programs for LGBTQ veterans.

Sept. 20 is deliberate. On that day in 2011, “Don’t Ask, Don’t Tell” ended.

We usually remember repeal for what LGBTQ Americans gained: the ability to serve openly. Fifteen years later, we can also see what the country gained.

A gay veteran can stand before his local government beside the commander who once led him. A transgender servicemember can sit before a legislator who begins with doubts and ends by asking how he can help. A veteran from an older generation can ask her neighbors to give those who follow her the same chance to serve.

This is citizenship in practice.

The enduring legacy of “Don’t Ask, Don’t Tell” repeal is not only that Americans were finally allowed to serve openly. It is also what they can now build after coming home.

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