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Sam Asghari talks allyship and his new MISTR partnership

Reality star breaks down new role as healthcare service’s newest ambassador

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Sam Asghari (Photo courtesy of MISTR/Dylan Perlot)

When people think of Sam Asghari, they often think about his TV career, his long history as a model, or even his love life — but not enough know just how much of an advocate this professional really is. 

Many first met Asghari through his time on reality TV; the man earned acclaim for his hilariously soft-spoken tenure on season three of “The Traitors.” This came after many years as a model — as well as former husband to a certain pop star — with the reality series showing that he could stun as much onscreen as he could on a runway. Yet even though recent years have seen thousands of fans fall in love with Asghari’s quiet charm, far too many of these new supporters still don’t realize how important LGBTQ advocacy is to Sam today. 

Asghari has spent recent years speaking out against queer discrimination in both the United States and his home country of Iran. Yet while he’s never been shy about his support, there hasn’t yet been an opportunity to really use his platform to fight for this community on a larger level. Well, luckily for us all, Asghari’s newest (and possibly sexiest) project will give him the chance to do just that, as Sam was just announced as the newest ambassador for the United States’ largest provider of free online PrEP, MISTR.

“It’s an honor and a pleasure to kick off this allyship with such a great company making such a huge impact!” raved Asghari, as he sat down with the Los Angeles Blade to discuss this new partnership. The interview took place in West Hollywood’s The Abbey, a club that’s become a second home to Sam in recent years; the model was seen at almost every one of the many events that MISTR hosted at the club in 2025. “My best friends, my mentors, and everybody that I adore that make me who I am — [they all] just happen to be [LGBTQ]! [But] where I come from … people within this community don’t get to say it outright.”

Sam spoke about witnessing queer discrimination early on in his life through the treatment of these communities in Iran, describing, “They have to hide away … they [get punished] just for being themselves.” It’s a prejudice that he has unfortunately seen grow across the U.S. in recent years, which is what made him realize that he needed to do more for these groups who’ve helped him become who he is today. “I feel a huge responsibility on my shoulders to not only represent [them], but be the voice of [those facing discrimination] when I can.”

This is why he was thrilled to be the newest addition to the MISTR family, a brand that queer Angelinos will know well; plastered around the city — but especially in West Hollywood — are ads for the service, each ad featuring muscular men in speedos preaching about the importance of PrEP and long-term HIV care. The company has perfected this versatile form of marketing, not only catching people’s attention with the fun on display but underlying it with a serious mission of revolutionizing queer healthcare. It’s proven itself as both a serious provider of health services and a constant stream of scintillating fun — meaning it was just the right opportunity for Sam Asghari. 

“MISTR does such a great job as creating not only awareness, but providing the tools for everybody to have PrEP … they’re trying to raise awareness in the biggest ways possible,” Asghari explained, when discussing what drew him to the company in the first place. “I needed it more than they needed me,” he joked. “Not only do I [get] to have a good time, [but] I also get to make this world a better place.” 

It’s a collaboration that fans are already loving; the first images of Sam donning MISTR’s iconic blue Speedo were met with acclaim from thousands of LGBTQ users online earlier this week. While definitely entertaining on a superficial level, the deeper aspects of these initial photos speak to the style of advocacy that Sam Asghari has spent his entire life building. He is willing to literally bare it all to raise awareness of important issues affecting queer folks around the globe. And while the collaboration does focus around him, he’s pursuing it knowing that his role as an ally means that unaware portions of his usual audience will suddenly get to learn about the vital resources MISTR offers today. “This campaign is going to be something extremely sexy, and it’s going to open a lot of eyes in a good way. So be ready.”

This is the perfect time for Sam Asghari to use the massive amount of thirst his fans have for him to educate them on the importance of queer healthcare. It’s why he was so honored and thrilled to be named MISTR’s newest ambassador. And it’s why, through his new campaign, Sam Asghari may just help this company uplift more people in need than it ever has before. 

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Madonna nominated for 11 MTV VMAs

Musical icon has been nominated in every decade of her career

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While Michael Jackson is the uncontested King of Pop, Madonna can easily be considered its queen. She has managed to maintain relevancy throughout the decades and borrowed from different genres and even cultures. There was Puerto Rican freestyle-inspired early Madonna, the “Evita” moment, Madonna as a guru with “Ray of Light,” and more. 

Regardless of how you feel about her acting, she has consistently performed hits for films, garnering her multiple awards. 

Her follow-up to the wildly popular “Confessions on a Dance Floor,” “Confessions II” has managed to snag her 11 VMA nominations, more than any artist this year. This brings her total up to 80 nominations, and whatever she takes home will add to her 20 wins. 

Madonna’s relationship with the VMAs has consistently included history-defining moments. In 1984, she performed at the first VMA ceremony dressed like a bride, emerging from a cake singing “Like a Virgin.” It was provocative and, of course, got conservatives into a tizzy. 

One of her most memorable performances was her 1990 performance of “Vogue” in full Marie Antoinette regalia, which is forever etched in history. She also sang “Hollywood” in 2003 and famously kissed both Britney Spears and Christina Aguilera. She even eulogized Michael Jackson at the 2009 ceremony. 

Fans have long awaited a follow-up to this monumental album. Despite her long career, “Confessions” marked her second Grammy for music achievement. Her follow-up album has delighted the gays and gone viral on social media with LGBTQ folks reigniting their love of Madonna with “I Feel So Free.” She is giving us what we need, much like Lady Gaga dropping “Chromatica” post-pandemic. 

Since the album has been released, Madonna united with pop royalty, Kylie Minogue, on a remix of her song “Love Sensation.” The two appeared together on the stage for her set at World Pride in Amsterdam. 

(Washington Blade video by Michael K. Lavers)

Rather than releasing a plain old music video, she released a film which strings together multiple celebrity appearances including collaborator Sabrina Carpenter, Benedict Cumberbatch, her longtime friend Debi Mazar, Honey Dijon, Kate Moss, Game of Thrones star Gwendoline Christie, and even her daughter Lourdes Leon. While the state of her biopic is in limbo, Julia Garner appeared in Madonna drag for the video. This video is the lion’s share of her nominations and could lead to an epic performance at the ceremony. 

Time will tell how she will top these history-defining moments, but one thing is for sure … it will be a show. This year’s nominations include: 

  • Artist of the Year
  • Video of the Year (CONFESSIONS II – THE FILM)
  • Song of the Year (Bring Your Love with Sabrina Carpenter)
  • Best Collaboration (Madonna & Sabrina Carpenter)
  • Best Dance  (CONFESSIONS II – THE FILM)
  • Best Choreography (CONFESSIONS II – THE FILM)
  • Best Editing (CONFESSIONS II – THE FILM)
  • Best Visual Effects (CONFESSIONS II – THE FILM)
  • Best Direction (CONFESSIONS II – THE FILM)
  • Best Art Direction (CONFESSIONS II – THE FILM)
  • Best Cinematography (CONFESSIONS II – THE FILM) 

You can vote for Madonna on MTV’s website and find out how many awards she takes home and see her soon-to-be-legendary performance at the 2026 VMAs on Sunday, Sept. 27, on CBS, MTV, and Paramount+.

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Perez Hilton’s live breakdown reveals social media mental health crisis

Blogger hospitalized after harming himself online

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(Photo by Joe Seer/Bigstock)

Fans were shocked to witness former celebrity blogger Mario Lavandeira, aka Perez Hilton’s, epic crashout on social media. While on TikTok Live, he was harming himself with what appears to be a metal chef-grade spreader. There was blood, gore, and a cry for help that broke the internet. 

Police from Miami-Dade County were called to the scene; he has been hospitalized. The fact that this traumatic incident was broadcast on TikTok brought up the topic of moderation. Hilton’s account has since been banned from TikTok, but by now the cat is out of the bag, and the clip is circulating online. 

It’s hard not to reflect on how Hilton both represents a major turning point in Internet culture, and this incident may be a warning of its potential end. A statement on his blog from his representatives confirms that his family was on the scene minutes before the incident but quickly fled to protect his children and niece from any future trauma. 

Hilton’s agent, Dante Rusciolelli, told Us Weekly in a statement. “Our focus remains on Perez’s health, recovery, and the privacy of both him and his family during this incredibly difficult time … We respectfully ask that everyone continue to honor his privacy while he receives the care he needs.”

A recurring theme on social media is that Hilton, at the height of his fame and media reach, would not respect the privacy of any celebrity. After all, he was one of the regular outlets covering Britney Spears’s famous shaved-head meltdown and part of the “Leave Britney Alone” mythos. 

A bit of background

Before Hilton, there were celebrities famous for being famous like Angelyne and Paris Hilton. However, some may say he was the first to monetize it. From his laptop at a coffee shop, he galvanized the Internet by skewering celebrities. 

Nothing was off limits. He outed celebrities like Neil Patrick Harris, Clay Aiken, and Lance Bass. He spoiled the finale of season 3 of “RuPaul’s Drag Race,” and he posted celebrity nudes, including up-skirt photos of teen starlets like Paris Hilton, Britney Spears, and Lindsay Lohan, the same young women he also cyber-bullied.

Times have changed, and despite his many attempts to rehab his image, including having children, publicly apologizing, and even finding God, nothing brought him back to the public eye. He was recently hospitalized for sepsis and claims to have reflected on his behavior in the past. 

This incident really shines a light on the intersection of mental health and fame in this country. In a post-Kardashian world, being a celebrity is not about talent or professional accolades. It has become about how you can increase your follower count. Whether it is stretching out Marilyn Monroe’s dress, becoming a Black Nazi like Kanye West, or even becoming President, it’s about how you can shock, awe, and find your base. 

Los Angeles is a city that lives and dies by television and movies, but social media has shifted how this business works. People are cast from large social media followings. People who do manage to build a following face some of the darker aspects of fame. Whether it’s Chappell Roan’s beef with paparazzi and fans, or Hudson Williams and Connor Storrie having to ask for privacy and respect for their humanity, even if you reach the level of fame, it’s not all roses. 

Add to this the fact that this is all tied to social media. Your fame is quantified by the number of followers, likes, and page views, while people are found in a negative feedback loop of dopamine addiction, clout chasing, and pushing themselves further to find more followers. 

On Aug. 1, Floridian influencer Whitney Lynn was thrown off a flight claiming spiritual warfare when she was disrupting the flight by proselytizing. Was she doing this for social media follows? The Internet is now rampant with people causing scenes in planes, staging pranks and scenarios, and violating people’s privacy all in the pursuit of attention. 

Hopefully Hilton finds the help he needs. This entire incident has called into question the entirety of internet culture. Who is responsible for the trauma that people inflict on other people? At what point do we intercede in Internet use before people have no other recourse but to harm themselves on live? And at what point does the toxic energy we put onto the net bounce back to us? 

Similar to Hilton, Wendy Williams faced her own crisis, and maybe she put it best: “I would ask you to respect our privacy, but please, I don’t respect people’s privacy; that’s why I do the Hot Topics. So turnabout is fair game.”

If you know anyone struggling with self-harm, text CONNECT to 741741 for free confidential support or dial 988 for the suicide and crisis helpline.

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My evening with Madonna

Gay icon headlined the World Pride Music Festival in Amsterdam

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From left: Madonna, Stuart Price, and Kylie Minogue perform at the World Pride Music Festival in Amsterdam on Aug. 2, 2026. (Photo courtesy of Cejlon Studio)

Editor’s note: International News Editor Michael K. Lavers and Photo Editor Michael Key will be on assignment in the Netherlands through Aug. 10. They will be covering World Pride in Amsterdam.

AMSTERDAM — Madonna and 6,000 of her closest friends celebrated World Pride at Amsterdam’s AFAS Live concert hall early Sunday morning. I was fortunate enough to be one of them.

Madonna last Wednesday nearly broke the internet when she said on social media in Dutch that “I got somethin’ I wanna talk about,” referring to an opening line in “Danceteria,” one of the tracks on her “Confessions II” album that has received rave reviews since its July 2 release. The track has been on near constant replay on my playlist since I first heard it.

MISTR — a telehealth platform that offers free access to PrEP, Doxy PEP, STI testing, and long-term care that has organized Madonna’s Club Confessions shows in the U.S. and the U.K. — later confirmed the rampant speculation. I woke up on July 30 to an email in my inbox from MISTR and the World Pride Music Festival PR team that said I was on the press list.

Madonna was indeed going to headline the World Pride Music Festival that Jake Resnicow and Insomniac produced, and I was going to be there. OMFG!!!!

The gay icon had one more surprise in store.

The Dutch internet on Saturday once again broke over speculation that Kylie Minogue was going to appear alongside Madonna. I was getting ready to leave our hotel in Amsterdam on Saturday night when I saw a video of the two of them together.

“Madonna is now teasing Kylie Minogue on her social media … she may be one of her ‘special guests’ tonight,” I wrote in a text to Washington Blade Editor Kevin Naff at 8:46 p.m.

“Have fun! This is turning into the gayest concert ever,” he responded.

I arrived at AFAS Live shortly before 11 p.m. My press contact walked me and two other Dutch journalists into the venue’s cavernous main room known as the Black Box. We made small talk for a few minutes before I started to walk around and listen to Josh Harrison who was on the decks.

Madonna was scheduled to take the stage at 1:30 a.m., but she is known for being late — she is Madonna and she does what she wants. Hayla, a British singer, and Bebe Rexha are among those who performed ahead of Madonna. Thousands of sweaty men — including a group of Australians next to me who were eagerly awaiting Kylie’s anticipated appearance — packed the Black Box and were dancing, anticipating what was to come.

International News Editor Michael K. Lavers awaits Madonna at AFAS Live in Amsterdam on Aug. 2, 2026. (Courtesy photo)

MISTR CEO Tristan Schukraft at one point came on stage and declared Madonna was indeed in the building. The moment for which we were all eagerly waiting finally came shortly before 2:30 a.m.

“Mother is here and this is gay heaven,” said Madonna when she took the stage.

Stuart Price, who produced her “Confessions on a Dance Floor” album in 2005, manned the decks during Madonna’s set.

She opened it with “I Feel So Free” from “Confessions II.” Madonna then sang “Bring Your Love” and “Danceteria” to which this reporter — and everyone else — sang along.

Madonna then teased a surprise before she began to perform “Love Sensation.” Kylie soon appeared on stage. It was nearly too much for my fellow partygoers from Australia. It was indeed the gayest concert ever!

Madonna and Kylie performed “Love Sensation” together. They then sang “Hung Up” and “Sorry” from “Confessions on a Dance Floor” to round out the set that ended shortly after 3 a.m.

Madonna and I share the same birthday — Aug. 16 — and I would like to think she and Kylie gave me an early birthday present. In all seriousness though, it was an amazing night for me and for everyone else who was fortunate enough to be there.

“On the dance floor I feel so free,” says Madonna in the opening of “I Feel So Free.”

For those few precious hours at AFAS Live I did not think about the Trump-Vance administration and the myriad ways it is destroying the U.S. I did not think about the National Guard troops deployed to D.C. I did not think about the pointless wars that continue to ravage Ukraine and other countries around the world. I simply lost myself on the dance floor and celebrated an icon who has always stood with my community.

Thank you, Madonna.

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