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Gay men, parents sue ‘ex-gay therapy’ group for fraud

Former patients petition N.J. court for refund of ‘counseling’ fees, damages

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JONAH, a Jewish ex-gay conversion therapy group, gay news, Washington Blade

A screenshot of the website belonging to JONAH, the Jewish ex-gay conversion therapy group that is now being sued for fraud under New Jersey law by four gay men and two mothers of gay men. (Screen Shot from JONAHweb.org)

Four gay men and two mothers of gay men filed a lawsuit in a New Jersey court on Tuesday charging a Jewish counseling organization with committing fraud by “falsely” promising to convert the men from gay to straight through a controversial practice known as conversion therapy.

An attorney with the Southern Poverty Law Center, which is representing the plaintiffs, said the lawsuit is a first of its kind case seeking to invoke a state anti-fraud statute to stop an organization and its counselor-therapists from performing the therapy.

The lawsuit charges the Jersey City, N.J., based Jews Offering New Alternatives for Healing (JONAH); its founder Arthur Goldberg; and an affiliated counselor who performs conversation therapy on the group’s clients, Alan Downing, with violating the New Jersey Consumer Fraud Act.

“JONAH profits off of shameful and dangerous attempts to fix something that isn’t broken,” said Christine P. Sun, deputy legal director for the SPLC. “Despite the consensus of mainstream professional organizations that conversion therapy doesn’t work, this racket continues to scam vulnerable gay men and lesbians out of thousands of dollars and inflicts significant harm on them.”

JONAH, Goldberg, and Downing engaged in “unconscionable practices, deception, fraud, false pretenses, false promises, [and] misrepresentations” against the plaintiffs in flagrant violation of the fraud statute, the lawsuit charges.

It argues that virtually all established metal health experts, including leaders of the American Psychiatric Association and the American Psychological Association, have called conversion therapy harmful to the mental health of patients and ineffective in changing someone’s sexual orientation.

Despite these findings, which are based on longstanding scientific research, JONAH subjected the four gay clients to a form of therapy that caused them to suffer emotional and psychological distress, depression, and for one of the plaintiffs, thoughts of suicide, according to the lawsuit.

In a statement released Tuesday morning, SPLC said JONAH was formerly known as Jews Offering New Alternatives for Homosexuality. The statement says JONAH founder Goldberg, a former Wall Street executive and attorney, was convicted of three counts of mail fraud and one count of conspiracy to defraud the federal government before he founded JONAH. The statement says “Goldberg was ultimately disbarred from being an attorney.”

Neither Goldberg nor another JONAH spokesperson could immediately be reached for comment on the lawsuit.

On its website, JONAH describes itself as “a non-profit international organization dedicated to educating the worldwide Jewish community about the social, cultural and emotional factors which lead to same-sex attractions.”

The JONAH website adds, “JONAH works directly with those struggling with unwanted same-sex attractions (SSA) and with families whose loved ones are involved in homosexuality.”

SPLC attorney Sam Wolf said the lawsuit also represents the first time former patients of a group conducting conversion therapy and their parents are seeking a refund of the fees they paid for the therapy and reimbursement of the costs of conventional psychotherapy treatment needed to reverse the harmful effects of the conversion therapy.

Three of the four former JONAH clients who are plaintiffs in the case – Benjamin Unger, Chaim Levin, and Sheldon Bruck – were raised in Orthodox Jewish families, Wolf said. He said the fourth plaintiff, Michael Ferguson, is Mormon as is defendant Downing.

Unger, Levin, and Bruck currently live in New York City. Ferguson, a former New York City resident, currently lives in Salt Lake City, Utah.

“They especially target the Orthodox Jewish community in particular but you don’t have to be of any specific religion or anything at all,” said Wolf in discussing JONAH’s alleged practices. “They’ll take pretty much anybody who comes and sort of agrees to pay the money and follow the program.”

Also named as plaintiffs in the case are Levin’s mother, Bella Levin, and Bruck’s mother, Jo Bruck. The suit says the two mothers were harmed, among other things, for having to pay the fees for their sons’ conversion therapy sessions, which came to thousands of dollars.

In Bruck’s case, the suit says Jo Bruck should be compensated for having to pay for “legitimate mental health services that her son required to overcome damage caused by defendants’ ‘treatments.’”

Therapy sessions included nudity, beating mothers in ‘effigy’

The lawsuit provides a glimpse into some of the specific techniques the JONAH counselors used in their effort to convert the gay plaintiffs into heterosexuals, claiming the techniques instead were damaging to the men’s self-esteem.

JONAH counselors instructed at least three of the gay plaintiffs to remove their clothes during a therapy session while standing in front of a mirror, for the stated purpose of boosting their sense of masculinity by admiring their bodies, the lawsuit says.

“During a private session in or about October 2008 [for] then-teenaged Levin, Downing initiated a discussion about Levin’s body and instructed Levin to stand in front of a full-length mirror and hold a staff,” the lawsuit says. “Downing directed Levin to say one negative thing about himself, remove an article of clothing, then repeat the process. Although Levin protested and expressed discomfort, at Downing’s insistence, Levin submitted and continued until he was fully naked,” the lawsuit states.

“Downing then instructed Levin to touch his penis and then his buttocks. Levin, unsure what to do but trusting in and relying on Downing, followed the instructions, upon which Downing said ‘good’ and the session ended,” says the lawsuit.

The suit says JONAH counselors often claimed that a main cause of male homosexuality is “the failure of mothers to maintain “appropriate boundaries” with their sons.

“On one occasion, Downing instructed plaintiff Unger to beat an effigy of his mother with a tennis racket as though killing her, and encouraged Unger to scream at his mother while beating her in effigy,” the lawsuit says.

“Sadly, there is no accountability for those who practice conversion therapy,” said plaintiff Ferguson in a statement on Tuesday. “They play blindly with deep emotions and create an immense amount of self-doubt for the client. They seize on your personal vulnerability, and tell you that being gay is synonymous with being less of a man. They further misrepresent themselves as having the key to your new orientation.”

The suit calls on the Hudson County, N.J., Superior Court to declare that the “acts of defendants constitute multiple instances of unlawful practices in violation of the Consumer Fraud Act” and to order the revocation of JONAH’s business license.

The lawsuit also asks the court to permanently enjoin the defendants and JONAH’s “officers, directors, founders, managers, agents, servants, employees, representatives, independent contractors and all other persons or entities directly under their control, from engaging in, continuing to engage in or doing any acts or practices in violation of the Consumer Fraud Act, including, but not limited to, the acts and practices alleged in this complaint.”

It makes these additional requests of the court:

-The assessment of restitution amounts to plaintiffs for “all of their payments to defendants for individual and group conversion therapy.”

-The assessment of restitution amounts to plaintiffs for reasonable costs of repairing damage resulting from defendants’ unlawful acts.

-The “assessment against defendants, jointly and severally, of treble plaintiffs’ ascertainable losses.”

-The assessment of costs to cover the plaintiffs’ attorneys’ fees.

The Southern Poverty Law Center is being assisted in its filing of the lawsuit on a pro bono basis by two New York law firms — Cleary Gottlieb Steen & Hamilton LLP and Lite DePalma Greenberg, LLC, who are serving as co-counsels in the case.

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State Department

Rubio mum on Hungary’s Pride ban

Lawmakers on April 30 urged secretary of state to condemn anti-LGBTQ bill, constitutional amendment

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Secretary of State Marco Rubio during his confirmation hearing on Jan. 15, 2025. (Washington Blade photo by Michael Key)

More than 20 members of Congress have urged Secretary of State Marco Rubio to publicly condemn a Hungarian law that bans Pride events.

California Congressman Mark Takano, a Democrat who co-chairs the Congressional Equality Caucus, and U.S. Rep. Bill Keating (D-Mass.), who is the ranking member on the House Foreign Affairs Committee’s Europe Subcommittee, spearheaded the letter that lawmakers sent to Rubio on April 30.

Hungarian lawmakers in March passed a bill that bans Pride events and allow authorities to use facial recognition technology to identify those who participate in them. MPs last month amended the Hungarian constitution to ban public LGBTQ events.

“As a NATO ally which hosts U.S. service members, we expect the Hungarian government to abide by certain values which underpin the historic U.S.-Hungary bilateral relationship,” reads the letter. “Unfortunately, this new legislation and constitutional amendment disproportionately and arbitrarily target sexual and gender minorities.”

Prime Minister Viktor Orbán’s government over the last decade has moved to curtail LGBTQ and intersex rights in Hungary.

A law that bans legal recognition of transgender and intersex people took effect in 2020. Hungarian MPs that year also effectively banned same-sex couples from adopting children and defined marriage in the constitution as between a man and a woman.

An anti-LGBTQ propaganda law took effect in 2021. The European Commission sued Hungary, which is a member of the European Union, over it.

MPs in 2023 approved the “snitch on your gay neighbor” bill that would have allowed Hungarians to anonymously report same-sex couples who are raising children. The Budapest Metropolitan Government Office in 2023 fined Lira Konyv, the country’s second-largest bookstore chain, 12 million forints ($33,733.67), for selling copies of British author Alice Oseman’s “Heartstopper.”

Former U.S. Ambassador to Hungary David Pressman, who is gay, participated in the Budapest Pride march in 2024 and 2023. Pressman was also a vocal critic of Hungary’s anti-LGBTQ crackdown.

“Along with years of democratic backsliding in Hungary, it flies in the face of those values and the passage of this legislation deserves quick and decisive criticism and action in response by the Department of State,” reads the letter, referring to the Pride ban and constitutional amendment against public LGBTQ events. “Therefore, we strongly urge you to publicly condemn this legislation and constitutional change which targets the LGBTQ community and undermines the rights of Hungarians to freedom of expression and peaceful assembly.”

U.S. Reps. Pramila Jayapal (D-Wash.), Sarah McBride (D-Del.), Jim Costa (D-Calif.), James McGovern (D-Mass.), Gerry Connolly (D-Va.), Summer Lee (D-Pa.), Joaquin Castro (D-Texas), Julie Johnson (D-Texas), Ami Bera (D-Calif.), Mark Pocan (D-Wis.), Lloyd Doggett (D-Texas), Becca Balint (D-Vt.), Gabe Amo (D-R.I.), Ted Lieu (D-Calif.), Robert Garcia (D-Calif.), Dina Titus (D-Nev.), Raja Krishnamoorthi (D-Ill.), Jan Schakowsky (D-Ill.) and Mike Quigley (D-Ill.) and Del. Eleanor Holmes Norton (D-D.C.) signed the letter alongside Takano and Keating.

A State Department spokesperson on Wednesday declined to comment.

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Federal Government

HRC memo details threats to LGBTQ community in Trump budget

‘It’s a direct attack on LGBTQ+ lives’

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President Donald Trump (Washington Blade photo by Michael Key)

A memo issued Monday by the Human Rights Campaign details threats to LGBTQ people from the “skinny” budget proposal issued by President Donald Trump on May 2.

HRC estimates the total cost of “funding cuts, program eliminations, and policy changes” impacting the community will exceed approximately $2.6 billion.

Matthew Rose, the organization’s senior public policy advocate, said in a statement that “This budget is more than cuts on a page—it’s a direct attack on LGBTQ+ lives.”

“Trump is taking away life-saving healthcare, support for LGBTQ-owned businesses, protections against hate crimes, and even housing help for people living with HIV,” he said. “Stripping away more than $2 billion in support sends one clear message: we don’t matter. But we’ve fought back before, and we’ll do it again—we’re not going anywhere.”

Proposed rollbacks or changes at the U.S. Department of Health and Human Services will target the Ryan White HIV/AIDS Program, other programs related to STI prevention, viral hepatitis, and HIV, initiatives housed under the Substance Abuse and Mental Health Services Administration, and research by the National Institutes of Health and Agency for Healthcare Research and Quality.

Other agencies whose work on behalf of LGBTQ populations would be jeopardized or eliminated under Trump’s budget include the U.S. Department of Housing and Urban Development, the U.S. Department of Justice, the U.S. Small Business Administration, and the U.S. Department of Education.

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U.S. Supreme Court

Supreme Court allows Trump admin to enforce trans military ban

Litigation challenging the policy continues in the 9th Circuit

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The Supreme Court as composed June 30, 2022 to present. Front row, left to right: Associate Justice Sonia Sotomayor, Associate Justice Clarence Thomas, Chief Justice John G. Roberts, Jr., Associate Justice Samuel A. Alito, Jr., and Associate Justice Elena Kagan. Back row, left to right: Associate Justice Amy Coney Barrett, Associate Justice Neil M. Gorsuch, Associate Justice Brett M. Kavanaugh, and Associate Justice Ketanji Brown Jackson. (Photo Credit: Fred Schilling, The Supreme Court of the U.S.)

The U.S. Supreme Court on Tuesday allowed the Trump-Vance administration to enforce a ban on transgender personnel serving in the U.S. Armed Forces pending the outcome of litigation challenging the policy.

The brief order staying a March 27 preliminary injunction issued by the U.S. District Court for the Western District of Washington notes the dissents from liberal Justices Sonia Sotomayor, Elena Kagan, and Ketanji Brown Jackson.

On the first day of his second term, President Donald Trump issued an executive order requiring Secretary of Defense Pete Hegseth to effectuate a ban against transgender individuals, going further than efforts under his first administration — which did not target those currently serving.

The DoD’s Feb. 26 ban argued that “the medical, surgical, and mental health constraints on individuals who have a current diagnosis or history of, or exhibit symptoms with, gender dysphoria are incompatible with the high mental and physical standards necessary for military service.” 

The case challenging the Pentagon’s policy is currently on appeal before the U.S. Court of Appeals for the Ninth Circuit. The lead plaintiff is U.S. Navy Commander Emily Shilling, who is joined in the litigation by other current transgender members of the armed forces, one transgender person who would like to join, and a nonprofit whose members either are transgender troops or would like to be.

Lambda Legal and the Human Rights Campaign Foundation, both representing the plaintiffs, issued a statement Tuesday in response to the Supreme Court’s decision:

“Today’s Supreme Court ruling is a devastating blow to transgender servicemembers who have demonstrated their capabilities and commitment to our nation’s defense.

“By allowing this discriminatory ban to take effect while our challenge continues, the Court has temporarily sanctioned a policy that has nothing to do with military readiness and everything to do with prejudice.

“Transgender individuals meet the same standards and demonstrate the same values as all who serve. We remain steadfast in our belief that this ban violates constitutional guarantees of equal protection and will ultimately be struck down.”

U.S. Solicitor General D. John Sauer noted that courts must show “substantial deference” to DoD decision making on military issues.

“The Supreme Court’s decision to allow the military ban to go into effect is devastating for the thousands of qualified transgender servicemembers who have met the standards and are serving honorably, putting their lives on the line for their country every single day,” said GLAD Law Senior Director of Transgender and Queer Rights Jennifer Levi. “Today’s decision only adds to the chaos and destruction caused by this administration. It’s not the end of the case, but the havoc it will wreak is devastating and irreparable. History will confirm the weight of the injustice done today.”

“The Court has upended the lives of thousands of servicemembers without even the decency of explaining why,” said NCLR Legal Director Shannon Minter. “As a result of this decision, reached without benefit of full briefing or argument, brave troops who have dedicated their lives to the service of our country will be targeted and forced into harsh administrative separation process usually reserved for misconduct. They have proven themselves time and time again and met the same standards as every other soldier, deploying in critical positions around the globe. This is a deeply sad day for our country.”

Levi and Minter are the lead attorneys in the first two transgender military ban cases to be heard in federal court, Talbott v. Trump and Ireland v. Hegseth.

U.S. Rep. Mark Takano (D-Calif.) issued a statement on behalf of the Congressional Equality Caucus, where he serves as chair.

“By lifting the lower court’s preliminary injunction and allowing Trump to enforce his trans troop ban as litigation continues, the Supreme Court is causing real harm to brave Americans who simply want to serve their nation in uniform.

“The difference between Donald Trump, a draft dodger, and the countless brave Americans serving their country who just happen to be trans couldn’t be starker. Let me be clear: Trump’s ban isn’t going to make our country safer—it will needlessly create gaps in critical chains of military command and actively undermine our national security.

“The Supreme Court was absolutely wrong to allow this ban to take effect. I hope that lower courts move swiftly so this ban can ultimately be struck down.”

SPARTA Pride also issued a statement:

“The Roberts Court’s decision staying the preliminary injunction will allow the Trump purge of transgender service members from the military to proceed.

“Transgender Americans have served openly, honorably, and effectively in the U.S. Armed Forces for nearly a decade. Thousands of transgender troops are currently serving, and are fully qualified for the positions in which they serve.

“Every court up to now has found that this order is unconstitutional. Nevertheless, the Roberts Court – without hearing any evidence or argument – decided to allow it to go forward. So while the case continues to be argued, thousands of trans troops will be purged from the Armed Forces.

“They will lose their jobs. They will lose their commands, their promotions, their training, pay and benefits, and time. Their units will lose key players; the mission will be disrupted. This is the very definition of irreparable harm.”

Imara Jones, CEO of TransLash Media, issued the following statement:

“The Supreme Court’s decision to uphold Trump’s ban on transgender soldiers in the military, even as the judicial process works its way through the overall question of service,  signals that open discrimination against trans people is fair game across American society.

“It will allow the Trump Administration to further advance its larger goal of  pushing trans people from mainstream society by discharging transgender military members who are currently serving their country, even at a time when the military has struggled recently  to meet its recruiting goals.

“But even more than this, all of my reporting tells me that this is a further slide down the mountain towards authoritarianism. The hard truth is that governments with authoritarian ambitions have to  separate citizens between who is worthy of protection and who’s not. Trans people are clearly in the later category. And this separation justifies the authoritarian quest  for more and more power. This  appears to be what we are witnessing here and targeting trans people in the military is  just a means to an end.”

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