Financial
Fla. ‘Pride Leadership’ firm survives pandemic to face anti-LGBTQ legislation
‘Are gay leaders better? Of course we are!’
(Editor’s note: This is the sixth in a multi-part summer series of stories taking a closer look at how a group of diverse LGBTQ entrepreneurs survived and thrived during the pandemic. The series is sponsored by the National LGBT Chamber of Commerce. All installments in the series are available on our website.)
Dr. Steven Yacovelli has spent more than 25 years delivering diversity training and developing LGBTQ leaders, but after surviving a nearly half-million-dollar loss during the pandemic, the “Pride Leadership” author and Top Dog Learning Group co-founder now fears legal repercussions from Florida’s “Stop W.O.K.E. Act.”
“I can go to a Florida-based client and potentially both the company and an employee could now sue me as the deliverer of the diversity training,” Yacovelli told the Blade. “That training is now potentially illegal because of the Act.”
Top Dog Learning Group is a diversity and inclusion consulting firm based in Orlando and has been delivering training, to include leadership development for the LGBTQ community since 2002, initially as Yacovelli’s “side hustle” while a corporate executive.
At the height of the pandemic’s economic crisis in 2020, Yacovelli said he lost nearly half of his business earnings in two weeks. They were able to survive and recover mostly due to his previous experience with Zoom and other virtual platforms.
But while they could increase their instructional capacity by going virtual, and grow through the crisis, the current impact of Florida’s anti-LGBTQ legislation now threatens his small business.
In April, Florida Gov. Ron DeSantis (R), whom conservative voters in a 2024 presidential election straw poll chose over former President Donald Trump for the second year in a row, signed the new law he dubbed the “Stop Wrongs Against our Kids and Employees Act.” It took effect July 1, despite First Amendment legal challenges.
The Florida law, though targeting the alleged teaching of critical race theory in public schools, also prohibits instruction that “compels” employees or students to believe privilege or oppression “is necessarily determined by his or her race, color, sex, or national origin.”
This legislation, and the popularly known “Don’t Say Gay” bill passed earlier, have served to decrease Florida’s score on Out Leadership’s 2022 State Level Business Climate Index, published amid a cascade of anti-LGBTQ measures pursued across state legislatures.
New York’s LGBTQ business climate ranked No. 1 for the second year in a row, earning 93.67 out of 100 points, while South Carolina scored last with 33.63 points.
Florida, ranked 31, and Oklahoma, ranked 49, lost points for their “Don’t Say Gay” bills among other anti-LGBTQ legislation.
“LGBTQ-friendly environments are business-friendly environments,” Todd Sears, Out Leadership founder, told Axios in June.
Florida’s “Stop W.O.K.E. Act” also vaguely states that an individual shouldn’t feel “discomfort, guilt, anguish, or any other form of psychological distress” as a result of the training experience due to their “race, color, sex, or national origin.”
This “discomfort” ban worries Yacovelli as he facilitates difficult conversations in a currently accepting community.
“I look at this as a taxpayer and as a human who lives here,” he said. “But the good news is I live in a very inclusive community because of the Pulse [shooting] and for other reasons. We’ve got each others’ back.”
Yacovelli said his local government and representatives have been very supportive, “but it’s hard.”
The problem of capital
When he was between jobs in 2008, after having been terminated from an executive position without explanation (Florida is an “at-will” state meaning an employer can fire an employee without cause), he followed his friend and co-founder, Ruth Bond, to Paris where he had an epiphany.
In a Paris cafe, he saw a simple yet elegant logo for a French telecommunications company and decided it was time to design a similar, simple logo for his side-hustle and move it into full-time reality.
Years later, he now sees the comforting spirit of his “fur-daughter” Ella, a mini-Labradoodle who died from cancer last summer, in the friendly dog visitors encounter on the company’s website.
“2008 wasn’t a good time to start a business,” Yacovelli said. “But there’s never going to be a good time. You’ll always find an excuse not to do this, but put that aside. Whether it’s the economy, or your own limited finances – just put that all aside and just do it.”
Access to startup capital has been a historic problem for minority business owners. The Federal Reserve Banks reported in 2018 that limited access to credit was a “compounding factor that hurts the underlying health of minority-owned small businesses.”
Many, like Yacovelli, turn to personal funds to get their dream off the ground.
“I was self-funded,” Yacovelli said. “But on the advice of a friend, I took out one small business loan. And thank goodness I did, because I had an established relationship with a bank when COVID hit.”
During the height of the pandemic, the Paycheck Protection Program was administered through banks, limiting access to the survival funding, according to a Brookings Institute report in 2020.
Brookings also pointed out that closing the financial and other disparities could add millions more new small businesses to the U.S. economy and with them more jobs.
The National LGBTQ Chamber of Commerce states LGBTQ-owned businesses contribute more than $1 trillion to the U.S. economy, and in 2015 more than 900 certified LGBTQ-owned businesses created more than 33,000 jobs across the country.
But pandemic challenges continue.
“In the years since the start of the COVID-19 pandemic, LGBTQ+ businesses have faced severe financial challenges and many are at risk of permanently closing,” Zack Hasychak, Director of Membership Outreach at the Human Rights Campaign, told the Blade.
To help LGBTQ businesses, HRC teamed up with Showtime to start their “Queer to Stay” initiative. For two years the partnership awarded funds to 30 LGBTQ-owned businesses across the country and has committed to supporting at least 25 businesses this round.
Applications are accepted via their website until Aug. 31.
The U.S. Small Business Administration is also shining a spotlight on LGBTQ-owned small businesses.
SBA Deputy Press Director Cecelia Taylor told the Blade about the Elevating Small Business webinar series in June that celebrated LGBTQ small businesses across the country while focusing on financial wellness and the importance of equity and opportunity.
“Equity is a top priority for me and for the Biden-Harris administration, and we believe all of America’s entrepreneurs deserve a level playing field, regardless of zip code, race, gender, gender identity, or sexual orientation” said SBA Administrator Isabella Casillas Guzman in a Pride month statement.
“During COVID, we’ve learned how critical equitable access is to surviving and thriving, and at the SBA we are working to build better connections to and for the 1.4 million LGBTQ+ owned businesses in communities across this country,” Guzman said.
Still, Yacovelli emphasized the need for the federal government to step up and make the process of procuring contracts easier.
“The federal government is the largest opportunity for contracts,” he said. “Yet, the process to get them is insanely hard. That’s a missed opportunity.”
Yacovelli said it took a week away from his business to complete a “dissertation-type application” only to have it “go into a black hole” without any feedback.
“It was for diversity training for 911 operators,” he said, stunned by why he didn’t hear back about his application. “Coach me so I can make the application better. It took us a week to get this packet done, and that’s a week I didn’t work on any client proposals.”
But despite challenges, Top Dog grew to exceed its pre-pandemic levels, making 2021 its best year to date.
“Are gay leaders better?” asked Yacovelli who literally wrote the book on “Pride Leadership,” which has been widely praised as influential by multiple business and political leaders. “Of course we are! We’re fabulous. I looked at my queer siblings in leadership roles and moving our community forward in areas of equality and justice. They exercise competencies all leaders could use.”
“You play with a lot of leaders in my business,” Yacovelli, a.k.a “The Gay Leadership Dude,” told the Blade. “You start to see patterns of behaviors for leaders that are crushing it and those that are crashing and burning.”
In his book “Pride Leadership,” Yacovelli combines academic insights gained though his doctorate in education and his years as a corporate leader to identify six leadership traits: being authentic, leading with courage, having empathy, effective communication, building relationships, and influencing organizational culture.
Yacovelli pointed out that the LGBTQ coming out process also involves using these leadership skills to navigate that tough line between being authentic and respecting the feelings and experiences of others.
“You have those difficult conversations. You’re having empathy for yourself and for the person receiving the news for the first time,” he said. “That one experience can be translated into leadership courage, and those traits are the foundation for a really effective leader.”
He stated that for trans siblings to live their lives authentically is powerful, and to channel that energy into a leadership role is using their “rainbow superpowers.”
“And we freakin’ need it now more than ever,” he added.
One of the biggest headaches of the new home process is the actual moving part. By the time someone is buying a home, most people are beyond the “I just need a pickup truck, a pizza and a case of beer for my friends.”
If that is still someone’s preferred way to move, that’s great. However, many people find they need a much more robust plan. It can also trigger a lot of feelings about items one owns, what to do with them, do they have too much, should I keep this memento that I never use? Etc.
Moving is a chance for a person to “clean house” literally, figuratively, spiritually and energetically. A person can figure out which items they want to keep, and which need to go. As someone who recently moved across the country, I can speak to this experience. It’s also time for what people call “the fresh start effect.” This phenomenon, according to psychologists, can happen in little moments (like the start of a new work week) and bigger moments (such as moving from one home to the next).
The fresh start effect offers these benefits often mentioned by psychologists:
- Mental Accounting: Dates act as chapter breaks, letting you put past failures into a previous period.
- Psychological Distance: You separate your flawed past self from your aspirational future self (“That was the old me”).
- Optimism Boost: New beginnings clear mental clutter and increase your sense of agency and control
Does this mean that “the new you” will be the perfect version you envisioned? Probably not. We are humans. But it might mean you get a chance to “leave some of the old you behind” within the walls you used to live in, and now have a chance to have a new layout, a new décor, a new color pattern, new wallpaper, donate old furniture and books or magazines, throw out clothes you no longer use or fit in, and enjoy the opportunity to literally use the, “Does this spark joy?” method that was made so popular by Marie Kondo in her Netflix series.
So, for all its hassle and headache, moving is a chance to shake off the “old you” and try on the new you, to incorporate the items you would like to keep and use more of, and shed the items, habits, and ways of thinking that you feel no longer serve you.
I can speak to the experiences that several of my clients had when they moved from a previous residence to a newer one. It usually coincided with a change in relationship status, a change in employment, a change in family size, but sometimes it just seemed to correlate to a new attitude and perspective that the client was really hoping for.
I have literally had clients come to me after the fact, in tears, that they were so happy they made the decision to move out of a situation that no longer served them, and move into one that felt like a much better fit.
Change can be annoying and overwhelming at times, but usually most people come out the other side, not wanting to return to the way they were before.
Joseph Hudson is a referral agent with RLAH. Reach him at 703-587-0597 or [email protected].
Real Estate
With gas prices soaring again, a staycation is a good plan
Home can be your personal retreat and your own private resort
When airfare costs more than your monthly utility bill and a weekend road trip requires a second mortgage just to fill the gas tank, many homeowners are discovering an unexpected luxury: the staycation.
A staycation isn’t settling for less—it’s reaping the benefits of one of the biggest investments you can make: your home. Much more than a place to sleep, it’s your personal retreat, your gathering place and, with a little preparation, your very own private resort.
Whether you own a single-family home, a townhouse, or a condo, creating a memorable staycation starts with appreciating what made you fall in love with your property in the first place.
Start with a home refresh. Think about checking into a beautiful vacation rental. It’s spotless, organized, and inviting. You can recreate that same feeling by spending a day preparing your home before your staycation officially begins.
Clear away clutter, deep clean the bathrooms and kitchen, wash the windows, and put fresh linens on every bed – even if you’re not expecting guests. Fluff the pillows, light a favorite candle, and place fresh flowers on the table. These small touches instantly make your home feel more luxurious.
If your budget allows, hiring a professional cleaning service can be one of the best staycation perquisites you make. After all, vacation should begin the moment you wake up and not after you’ve spent the day scrubbing floors.
Treat your staycation like a real trip. Set away messages on your phone and out of office notices on your email. Skip unnecessary chores for a few days. Giving yourself permission to relax may be the most valuable part of the entire experience.
One of the greatest advantages homeowners have over travelers is private outdoor living space. Whether it’s a spacious backyard, a screened porch, a rooftop terrace, or a cozy condo balcony, these areas can become the centerpiece of your staycation.
Stringing lights and adding comfortable seating, colorful planters, and outdoor rugs can completely transform the atmosphere without spending thousands of dollars. Add a portable fire pit, a tabletop fountain, or a hammock, and suddenly your backyard starts competing with many resorts.
Host an evening cookout, organize a game night, invite neighbors over for dessert, or gather around the fire pit for conversation after sunset. These simple moments often become the memories we treasure most.
Inside, transform your family room into a home theater complete with popcorn and comfortable blankets. Turn your breakfast room into a morning coffee café. Designate a quiet reading corner where phones are prohibited. Create a spa-like bathroom with plush towels, candles, bath salts, and relaxing music.
One of the highlights of traveling is experiencing new food. Instead of dining out every night, create themed dinners inspired by your favorite destinations. Prepare homemade Italian pasta one evening, Caribbean grilled seafood another, or a backyard Texas barbecue over the weekend. For a touch of whimsy, dress the part.
Pair each meal with music and libations from the region and enjoy dinner outdoors whenever possible. Suddenly, your dining room becomes part of the vacation experience instead of just another place to eat.
Families with children can turn a staycation into an adventure by seeing their home through a child’s eyes. Set up a backyard camping experience with a tent, flashlights, and s’mores around the fire pit. Transform the living room into an indoor campground complete with sleeping bags and a movie under a blanket “fort.” Organize a backyard Olympics with relay races, water balloon tosses, scavenger hunts, or miniature golf using household items.
Encourage children to plan a family picnic in the backyard or on the patio, choose a theme for a movie marathon, or help prepare meals inspired by countries they’d like to visit someday. The goal is to create experiences your children will remember long after summer is over.
Enjoy the amenities you already pay for. Condominium communities and many planned neighborhoods offer amenities that residents often overlook.
Swimming pools, fitness centers, tennis and pickleball courts, walking trails, clubhouses, grilling stations, and community gardens are designed to enhance your lifestyle. During your staycation, make a point of exploring everything your community offers. You may discover you’ve been living beside your own private resort all along.
Real estate professionals often talk about resale value, appreciation, and return on investment. While those things certainly matter, there’s another return that’s harder to measure: the enjoyment you get from living in your home every day.
You don’t need a boarding pass to recharge. You don’t need a hotel reservation to make memories. Sometimes the perfect getaway is the one you already own.
Valerie M. Blake is a licensed Associate Broker in D.C., Maryland, and Virginia with RLAH @properties. Call or text her at 202-246-8602, email her at [email protected] or follow her on Facebook at TheRealst8ofAffairs.
Real Estate
When buying a home, it’s decisions, decisions, decisions
Keeping notes on the process makes for an informed purchase
When looking to buy a home, there are lots of details to consider. Many of my clients would come to me and say, “Joe I want to buy a place, but I haven’t decided which neighborhood to buy in.” And the struggle was real. A few clients had everything decided from the color of the hallway walls to the cabinet handles and sometimes which three square blocks they wanted to look at.
But other clients were occasionally looking at properties in areas as distinct as Union Market/NOMA, Brookland, Logan Circle, and then we would even go across the river to look at a property in Shirlington or the Van Dorn areas of Virginia, which all have their own unique flavor and characteristics.
Sometimes clients would tell me, “I only want to look in Mount Pleasant or Adams Morgan.” Or, “don’t even show me any properties west of this street or south of that street.” My job wasn’t to convince people where to live. It was to just take the parameters they set for me and find as good of a property in that zone as I could, coordinate the showings and, if necessary, offer the strategy.
One can see that buyers often had more decisions to make than a seller. From a seller’s perspective, the house was where it was, and we just had to make the best of it. But working with a buyer could mean looking at five different neighborhoods, and then being a “thought partner” to help them figure out which were the top two or three areas they had seen, and then further distilling those down into what was available and weighing those options against each other.
One house could have the dream bathroom but also be located six blocks further from a Metro stop, walkable shopping and dining, and “just too far away from my friends.” Another house could have all the neighborhood options a client was looking for, but was just not in turnkey condition, and would require an additional $30,000 of upgrades once purchased to make it into the dream home they envisioned.
One activity I often asked buyers to do was to keep an active list in their heads of the properties they liked, and to keep a running rank of the top three. I often encouraged them to bring a notebook along on the journey where they could take notes and write down questions they thought of as they looked. It was an important decision, and sometimes the largest purchase of their lives. Why not take it a little seriously, and take notes? This could often help the buyer later when they felt it was time to decide.
The point here is, keeping a notebook handy can sometimes help a person with what feels like an overwhelming process. It provides a space to explore how one feels, jot down important details to remember, and then use that to make an informed decision.
Joseph Hudson is a referral agent with RLAH. Reach him at 703-587-0597 or [email protected].
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