LOS ANGELES — A new anti-smoking campaign called “Break Up With Tobacco” targeting LGB residents in Los Angeles has launched. Officials are hoping to reach a community that has a 50 percent higher smoking rate than its straight counterparts, the Los Angeles Times and other media outlets report.
An estimated 20.6 percent of LGB Los Angeles residents smoke, compared to 13.3 percent of straight residents, the paper said.
The American Cancer Society reports that 30,000 LGB smokers die each year from tobacco-related causes in the U.S. The article said the U.S. Centers for Disease Control and Prevention found that HIV-positive smokers were far more likely to die from smoking than from AIDS.
Members of the “Break Up Squad,” a group of young men wearing cheeky T-shirts, will spread the anti-smoking message on social media, in gay nightclubs and gyms in the area and more.
The article estimates that there are 900,000 smokers in the county, which costs about $4.3 billion per year to treat, the Times reports.