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Lesbian entrepreneur defying slow economy

Wigal trains locals in search engine optimization

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As the country’s economy stalls and the District’s unemployment numbers hover at 9.5 percent, a local lesbian entrepreneur may have just the ticket to help some of the unemployed find a new path to work.

Nancy Wigal is a certified advanced search engine optimization (SEO) trainer and owner of the Search Engine Academy-D.C. Wigal is tapping into the Washington trend of advanced technology certifications and her search engine optimization classes are helping individuals and companies acquire an edge in Washington’s competitive IT market.

After a career in the U.S. Army and as a civilian employee of the Federal Aviation Administration (FAA) where she restored National Airspace Systems (NAS) for air traffic control and prototyped remote monitoring systems, Wigal is now using her computer and IT knowledge to help people increase their technology skills to find employment or, if they are already employed, to help their employers land government and corporate contracts.

“I started the Search Engine Academy because so many people, even those with lots of IT experience, are mystified and stumped by SEO,” said Wigal, a lesbian who was one of a team of FAA personnel who shut down the National Airspace System on Sept. 11, 2001 to prevent further terrorism in U.S. airspace.

“While search engine optimization is not rocket science, it has technical elements that tend to scare the non-technically oriented. But those elements still have to be addressed if companies want to stay competitive. Most optimization does not involve coding or programming so course-takers are immediately certified to apply the SEO techniques on their current employer’s website or to pitch their skill to a potential employer.”

Wigal discovered there were multiple Search Engine Academies in the U.S. and around the world but none in her home city of Washington, D.C. In 2009 she purchased the franchise and established the Search Engine Academy-D.C. to help Washington-area businesses, non-profits and government agencies attract and convert more traffic to their websites.

“I’ve always known that I love to instruct,” said Wigal. “The thought of training others to do their own SEO was very appealing. I love SEO, and I really enjoy teaching, so it seemed like a natural combination for me.”

When asked what advice she would give to other LGBT entrepreneurs trying to energize small start-ups, Wigal suggested finding friends and business colleagues who can lend support.

“Find people who will support you, but who are realists with their own areas of expertise,” said Wigal. “Starting a business is hard work. You have to provide the motivation and initiative to get things done on a daily basis. It helps if you have friends who have applied their ideas for getting a small business underway, and have found success.”

“Additionally, I would say you have to do your homework to determine if there is actually a need for your business solution,” added Wigal. “And, if you can’t, or don’t want to do something, or are weak in an area of managing your business, either hire someone to do the work for you in-house, or outsource it.”

“Taking my own advice, I now have a colleague working with me,” said Wigal. “I am teaming with Melissa Ward, also a lesbian small business owner, to help provide the SEO trainings. Her wide and diverse training background in the public and private sector including the UN, the U.S. Department of State and the U.S. Military helps both our businesses since we can utilize our combined skill sets. Small business teaming is the smart business model of the future.”

“Search Engine Academy-DC is working because we are able to identify problem websites that are not performing for their owners. Their websites are not found by Internet search engines,” said Wigal. “The solution is to apply search engine optimization so the business sites come up higher in search engine results. As more and more businesses become virtual — and many bricks and mortar businesses now realize how much they need a competitive Internet presence — they must do everything they can to make their website visible to as many targeted prospects as possible.”

When not teaching Search Engine Academy-DC courses or providing SEO consulting for clients, Wigal can be found skippering her 20-foot sailboat, “Baydream,” on the Chesapeake Bay. She is also an active long-time member of the Capital Area Gay & Lesbian Chamber of Commerce (CAGLCC).

Colleen Dermody is a freelance writer and owner of Out to Market Communications. Reach her at [email protected].

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Real Estate

Unconventional homes becoming more popular

HGTV show shines spotlight on alternatives to cookie cutter

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Shipping container homes have gained popularity in recent years. (Photo by Suchat Siriboot/Bigstock)

While stuck in the house surrounded by snow and ice, I developed a new guilty pleasure: watching “Ugliest House in America” on HGTV. For several hours a day, I looked at other people’s unfortunate houses. Some were victims of multiple additions, some took on the worst décor of the ‘70s, and one was even built in the shape of a boat.

In today’s world, the idea of what a house should look like has shifted dramatically. Gone are the days of cookie-cutter suburban homes with white picket fences. Instead, a new wave of architects, designers, and homeowners are pushing the boundaries of traditional housing to create unconventional and innovative spaces that challenge our perceptions of what a home can be.

One of the most popular forms of alternative housing is the tiny house. These pint-sized dwellings are typically fewer than 500 square feet and often are set on trailers to allow for mobility. Vans and buses can also be reconfigured as tiny homes for the vagabonds among us.

These small wonders offer an affordable and sustainable living option for those wishing to downsize and minimize their environmental footprint. With clever storage solutions, multipurpose furniture, and innovative design features, tiny homes have become a creative and functional housing solution for many, although my dogs draw the line at climbing Jacob’s Ladder-type steps.

Another unusual type of housing gaining popularity is the shipping container home. Made from repurposed shipping containers, these homes offer a cost-effective and environmentally friendly way to create modern and sleek living spaces. With their industrial aesthetic and modular design, shipping container homes are a versatile option for those contemplating building a unique and often multi-level home.

For those looking to connect with nature, treehouses are a whimsical and eccentric housing option. Nestled high up in the trees, these homes offer a sense of seclusion and tranquility that is hard to find in traditional housing. With their distinctive architecture and stunning views, treehouses can be a magical retreat for those seeking a closer connection to the natural world.

For a truly off-the-grid living experience, consider an Earthship home. These self-sustaining homes use recycled construction materials and rely on renewable energy sources like solar power and rainwater harvesting. With their passive solar design and natural ventilation systems, Earthship homes are a model of environmentally friendly living.

For those with a taste for the bizarre, consider a converted silo home. These cylindrical structures provide an atypical canvas for architects and designers to create modern and minimalist living spaces. With curved walls and soaring ceilings, silo homes offer a one-of-a-kind living experience that is sure to leave an impression.

Barn homes have gained popularity in recent years. These dwellings take the rustic charm of a traditional barn and transform it into a modern and stylish living space. With their open, flexible floor plans, lofty ceilings, and exposed wooden beams, barn homes offer a blend of traditional and contemporary design elements that create a warm and inviting atmosphere, while being tailored to the needs and preferences of the homeowner.

In addition to their unique character, barn homes also offer a sense of history and charm that is hard to find in traditional housing. Many of them have a rich and storied past, with some dating back decades or even centuries.

If you relish life on the high seas (or at a marina on the bay), consider a floating home. These aquatic abodes differ from houseboats in that they remain on the dock rather than traverse the waterways. While most popular on the West Coast (remember “Sleepless in Seattle”?), you sometimes see them in Florida, with a few rentals available in Baltimore’s Inner Harbor and infrequent sales at our own D.C. Wharf. Along with the sense of community found in marinas, floating homes offer a peaceful retreat from the hustle and bustle of city life.

From tiny homes on wheels to treehouses in the sky or homes that float, these distinctive dwellings offer a fresh perspective on how we live and modify traditional thoughts on what a house should be. Sadly, most of these homes rely on appropriate zoning for building and placement, which can limit their use in urban or suburban areas. 

Nonetheless, whether you’re looking for a sustainable and eco-friendly living option or a whimsical retreat, there is sure to be an unconventional housing option that speaks to your sense of adventure and creativity. So, why settle for a run-of-the-mill ranch or a typical townhouse when you can live in a unique and intriguing space that reflects your personality and lifestyle?


Valerie M. Blake is a licensed Associate Broker in D.C., Maryland, and Virginia with RLAH @properties. Call or text her at 202-246-8602, email her at [email protected] or follow her on Facebook at TheRealst8ofAffairs.

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Convert rent check into an automatic investment, Marjorie!

Basic math shows benefits of owning vs. renting

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Knowledgeable lenders can discuss useful down payment assistance programs to help a buyer ‘find the money.’ (

Suppose people go out for dinner and everyone is talking about how they are investing their money. Some are having fun with a few new apps they downloaded – where one can round up purchases and then bundle that money into a weekly or monthly investment that grows over time, which is a smart thing to do. The more automatic one can make the investments, the less is required to “think about it” and the more it just happens. It becomes a habit and a habit becomes a reward over time.  

Another habit one can get into is just making that rent check an investment. One must live somewhere, correct? And in many larger U.S. cities like New York, Chicago, D.C., Los Angeles, Miami, Charlotte, Atlanta, Dallas, Nashville, Austin, or even most mid-market cities, rents can creep up towards $2,000 a month (or more) with ease.  

Well, do the math. At $2,000 per month over one year, that’s $24,000. If someone stays in that apartment (with no rent increases) for even three years, that amount triples to $72,000.  According to Rentcafe.com, the average rent in the United States at the end of 2025 was around $1,700 a month. Even that amount of rent can total between $60,000 and $80,000 over 3-4 years.  

What if that money was going into an investment each month? Now, yes, the argument is that most mortgage payments, in the early years, are more toward the interest than the principal.  However, at least a portion of each payment is going toward the principal.  

What about closing costs and then selling costs? If a home is owned for three years, and then one pays out of pocket to close on that home (usually around 2-3% of the sales price), does owning it for even three years make it worth it? It could be argued that owning that home for only three years is not enough time to recoup the costs of mostly paying the interest plus paying the closing costs.

Let’s look at some math:

A $300,000 condo – at 3% is $9,000 for closing costs.

One can also put as little as 3 or 3.5% down on a home – so that is also around $9,000. 

If a buyer uses D.C. Opens Doors or a similar program – a down payment can be provided and paid back later when the property is sold so that takes care of some of the upfront costs. Knowledgeable lenders can often discuss other useful down payment assistance programs to help a buyer “find the money.”  

Another useful tactic many agents use is to ask for a credit from the seller. If a property has sat on the market for weeks, the seller may be willing to give a closing cost credit. That amount can vary. New construction sellers may also offer these closing cost credits as well.  

And that, Marjorie, just so you will know, and your children will someday know, is THE NIGHT THE RENT CHECK WENT INTO AN INVESTMENT ACCOUNT ON GEORGIA AVENUE!


Joseph Hudson is a referral agent with Metro Referrals. Reach him at 703-587-0597 or [email protected].

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Top buyer-friendly markets for the LGBTQ community

Home should be a place where you can be fully yourself

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LGBTQ-friendly housing markets include Tampa, Minneapolis, and Cincinnati.

Buying or selling a home is one of the most meaningful financial and emotional decisions a person can make. For LGBTQ+ individuals and families, that journey can also come with unique considerations — from finding truly inclusive neighborhoods to working with professionals who understand and respect who you are.

The good news? Across the United States, there are increasingly buyer-friendly housing markets where LGBTQ+ home buyers and sellers can find opportunity, affordability, and community. When paired with the right representation, these markets can offer not only strong financial value, but peace of mind.

For more than 30 years, GayRealEstate.com has been the leading source of LGBTQ+ real estate representation, helping LGBTQ+ buyers and sellers connect with vetted, LGBTQ+ friendly real estate agents who understand the nuances of fair housing, legal protections, and inclusive service.

Below, we explore top buyer-friendly markets for the LGBTQ+ community, along with practical tips to help you navigate the process with confidence.

What Makes a Market Buyer-Friendly?

A buyer-friendly market isn’t just about lower prices — especially for LGBTQ+ home buyers. It often includes:

  • Increased housing inventory (more choices, less pressure)
  • Slower price growth or stabilized pricing
  • Greater negotiating power for buyers
  • Established or emerging LGBTQ+ communities
  • Local protections and inclusive policies
  • Access to LGBTQ+ friendly real estate agents and resources

Markets that combine affordability with inclusivity can be especially attractive for first-time gay home buyers, same-sex couples, and LGBTQ+ families planning for long-term stability.

Top Buyer-Friendly Markets for LGBTQ Home Buyers

1. Austin & San Antonio, Texas

Once known for extreme competition, many Texas metros have shifted into more buyer-friendly territory due to increased inventory.

Why it works for LGBTQ+ buyers:

  • Strong LGBTQ+ communities, especially in Austin
  • More negotiating leverage than in prior years
  • Diverse neighborhoods at varying price points

Tip: Texas does not have statewide LGBTQ+ housing protections, making it especially important to work with an experienced LGBTQ+ friendly realtor through GayRealEstate.com.

2. Columbus & Cincinnati, Ohio

Ohio cities continue to attract buyers looking for value without sacrificing culture or inclusivity.

Why it works:

  • Lower median home prices
  • Growing LGBTQ+ populations
  • Strong healthcare, education, and job markets

These cities are particularly appealing for LGBTQ+ buyers relocating from higher-cost coastal markets.

3. Richmond, Virginia

Richmond has become a standout for LGBTQ+ home ownership thanks to affordability, history, and progressive growth.

Highlights:

  • Inclusive local culture
  • Buyer-friendly price trends
  • Walkable neighborhoods popular with LGBTQ+ professionals

4. Minneapolis–St. Paul, Minnesota

The Twin Cities consistently rank high for LGBTQ+ quality of life and legal protections.

Why LGBTQ+ buyers love it:

  • Strong anti-discrimination laws
  • Stable home values
  • Excellent resources for LGBTQ+ families

Minnesota offers one of the safest environments for LGBTQ+ home buyers and sellers navigating the real estate process.

5. Jacksonville & Tampa Bay, Florida

Florida remains complex for LGBTQ+ buyers, but some metros still offer strong buyer opportunity.

What to know:

  • Increased inventory = more negotiating power
  • Coastal lifestyle at lower cost than South Florida
  • Local LGBTQ+ communities continue to grow

Because statewide protections vary, partnering with a GayRealEstate.com LGBTQ+ friendly real estate agent is essential.

Finding LGBTQ-Friendly Neighborhoods

Not every “affordable” neighborhood is inclusive — and safety, comfort, and belonging matter.

When searching for LGBTQ+ friendly neighborhoods:

  • Look for visible LGBTQ+ organizations, events, and businesses
  • Research local non-discrimination ordinances
  • Ask your agent about lived experiences, not just statistics
  • Talk to neighbors and local LGBTQ+ groups

Agents in the Gay Real Estate Network often provide insight that listing data alone cannot.

The Importance of LGBTQ Real Estate Representation

While fair housing laws exist, LGBTQ+ housing discrimination still happens — sometimes subtly, sometimes overtly.

Working with an LGBTQ+ friendly real estate agent helps ensure:

  • Respectful communication
  • Advocacy during negotiations
  • Awareness of legal protections
  • A safer, more affirming experience

GayRealEstate.com has spent over three decades building the most trusted network of gay realtors, lesbian real estate agents, and LGBTQ+ friendly real estate professionals nationwide.

Federal protections now include sexual orientation and gender identity under the Fair Housing Act, but enforcement and local laws vary.

Before buying or selling:

  • Understand your state and local protections
  • Know how to document discriminatory behavior
  • Work with professionals who take advocacy seriously
  • Use trusted LGBTQ+ real estate resources

GayRealEstate.com agents are experienced in helping clients navigate these realities with confidence.

Tips for LGBTQ Home Buyers & Sellers

  • Get pre-approved early to strengthen your buying position
  • Interview agents and ask direct questions about LGBTQ+ experience
  • Don’t ignore your instincts — comfort matters
  • Plan long-term: community, schools, healthcare, and protections
  • Use LGBTQ+-specific resources rather than generic searches

Buyer-friendly markets create opportunity — but representation creates security.

Whether you’re a first-time gay home buyer, a same-sex couple relocating, or an LGBTQ+ seller preparing for your next chapter, choosing the right market and the right representation makes all the difference.

For over 30 years, GayRealEstate.com has been the trusted leader in LGBTQ+ real estate, connecting buyers and sellers with professionals who understand the importance of inclusion, advocacy, and respect.

Your home should be more than a place to live — it should be a place where you can be fully yourself.


Scott Helms is president and owner of Gayrealestate.com.

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