Financial

Practical prices

Realistic expectations yield real results on the real estate front lines

Published

13 years ago

January 19, 2012

Last weekend I toured two Capitol Hill homes with clients from out of town. The first was priced at $1.1 million and had been renovated nicely, but had no parking and only one full bathroom upstairs. It had an unfinished basement, and it also didn’t have a single closet in the whole house.

The second house literally backed up to the first: they shared the same alley for rear access. It needed a little work, but it had parking, a master bathroom en-suite, and a second bathroom upstairs, a separate apartment downstairs, plus almost all the original mouldings and hardware, including three pocket doors, for $949,000.

I knew the first home was overpriced without even seeing the second and when the agent asked my opinion, I was frank about my feelings. She tried to justify the price using other smaller, more expensive properties that, not suprisingly, were also not yet sold. She also mentioned that the current owners had put a lot of money in the renovation. Neither of these are justification for my buyers to overpay for the home, especially when there is another home with a better layout in virtually the same location for $150,000 less. At last, she conceded that the list price was set by the sellers and it “is what it is.”

I understand the thought process those sellers must have went through — I’ve been a seller many times myself and I see other sellers doing the same thing all the time. Seemingly sound strategies take hold in their heads, but end up ultimately wasting a lot of time and costing them emotionally and financially too. Some of these thoughts are:

“I’ll just price it higher than it ought to be listed, because you never know if someone will come in and really like it.”

“I put so much in the renovation that I couldn’t imagine taking a hit.”

“I won’t take a penny less than what I bought it for in the first place” or better yet: “I won’t take a penny more than what I bought it for plus what it will cost me to sell it.”

“I’ll price it higher so I can give myself some room to negotiate.”

These “strategies” are all invalid. A home should be listed at its market value, perhaps just a hair more, in order to sell. And the truth is, most homes are usually pretty easy to value. Even in D.C., where homes can vary in size, condition, layout and finish level in infinite ways on just one block, these variations can all be accounted for and used to adjust the estimate to find a valid range of possible sale prices. A good agent will perform almost the same research procedure that an appraiser would, with a little more leeway to adjust for their own hunches based on their market experience. This research involves searching past sales, using a price-per-square-foot as a basis, adjusting based on differences in size, finish, amenities and other considerations, and also comparing the home to others currently being marketed.

Once a range of values is found, I usually arrive at an average value for the suggested listing price. Of course, if the home has certain problems with it (poor view, awkward layout, iffy location, etc.), it will be priced toward the cheaper end of the price spectrum. A home with all the bells and whistles, no real problems and all the latest improvements would be at the top of the spectrum.

My suggested listing price is not necessarily the price we take to the marketplace, however. Sellers must buy into my research and understand the thought process so they can actually choose the listing price themselves. This is the point where the reality of the marketplace meets the fantasy of some seller’s expectations, for a bloody fight to the death. The thoughts I identified above rear up and challenge the cold, quiet numbers on the page that show the value without much emotion at all. Sellers dream of a fantasy buyer with so much money they don’t have to worry about overpaying. They wring their hands and fear their own self-deprecation for having bought an investment that may have lost some value. They think they can plan each step in a high-stakes dance with buyers to haggle to a higher sale value by shooting for the moon with the asking price.

In the end, no matter what the seller decides, reality will win.

If sellers let their fantasies and fears set the strategy, the listing will sit on the market for months, maybe even years. Agents will waste their time, resources and sometimes their reputations trying to sell a lousy deal and never collecting a commission. And worst of all, if the home ever does sell, it will undoubtedly sell for less than its true value because of the daily drop in value from the stigma of ever-increasing days on market.

If, however, the cold, hard truth of the value of their home sets in, sellers generally will sell quickly, with better terms, and sometimes even have competing offers.

So, to the seller of that million dollar mistake, look clearly in the mirror and see the reality that your home needs to have more bathrooms, a closet or two, a finished basement and parking before you can even think of listing higher than your neighbor’s, renovation or not. And to the other seller, kudos for not using an active comparable (overpriced) property as a basis for your own list price. But, you haven’t sold yet either, so it could be that your price was a little aggressive too.

To everyone else out there thinking of selling: whether you may sell for a profit or for a loss, you’ll only sell for the home’s actual value at the end of the day. A good agent will identify the value and any easy ways to increase it and market it to feature all its good qualities. But ultimately, it’s the seller who must understand the realities of the market and choose the listing price rationally without giving way to fears or fantasy.

David Bediz is a principal of the Dwight & David Group at Coldwell Banker Residential Brokerage. He is also on the Board of Directors for GCAAR, the Greater Capital Area Association of Realtors. He can be reached at 202-352-8456 or through dwightanddavid.com.

Real Estate

April showers bring May flowers in life — and in real estate

Third time’s the charm for buyer plagued with problems

Published

6 days ago

April 26, 2025

Joseph Hudson

As Dolly Parton says, ‘If you want the rainbow, you’ve got to put up with a little rain’ (Photo by Rangizzz/Bigstock)

Working in the real estate sector in D.C. can be as uniquely “D.C.” as the residents feel about their own city. On any given day, someone could be selling a home that their grandmother bought, passed on to the relatives, and the transfer of generational wealth continues. In that same transaction, the beginning steps of building of generational wealth could be taking place.

Across town, an international buyer could be looking for a condo with very specific characteristics that remind them of the way things are “back home.” Maybe they want to live in a building with a pool because they grew up by the sea. Maybe they want a large kitchen so they can cook grandma’s recipes. Maybe they will be on MSNBC once a month and need to have a home office fit for those Zoom sessions where they will be live on air, or recording their podcast. Perhaps they play the saxophone and want a building with thick walls so they can make a joyful noise without causing their neighbors to file a cease-and-desist order.

What I found fascinating was getting to know my buyers. Why were they purchasing their property? What did they want to do with it? Was this their grandmother’s dream that they would have a place of their own someday? Did they finally think they would write that award-winning play in the home office? What dreams were going to be fulfilled while taking part in this transaction?

Somedays, the muck and paperwork slog of navigating home inspection items and financing checklists could get to be distracting at best, and almost downright disheartening at worst.

One of my clients was under contract on THREE places before we finally closed on a home. One building was discovered to have financing issues, and the residents were not keeping up with their condo fees. Another building had an issue with the title to the unit, which meant the seller could not sell the home for at least another year until that legal snag was resolved. As the months rolled by, she was losing heart and feeling defeated. When we finally found the third home, everything seemed great – and then about two weeks before the settlement, the rains came down and the windows leaked into the bedrooms.

Another delay. (Our THIRD). This time, for several more weeks.

I think she wanted to pack a suitcase, go to the airport, get on a plane somewhere and never come back. What ultimately happened? The building repaired the windows, the seller’s insurance replaced the hardwood floors, and she bought her first condo, which she still enjoys to this day.

As Dolly Parton says, “If you want the rainbow, you’ve got to put up with a little rain.” And finally, after months of looking, waiting, and overcoming obstacles, the rainbow peeked out from behind the clouds.

Joseph Hudson is a referral agent with Metro Referrals. He can be reached at 703-587-0597 or [email protected].

Real Estate

Spring updates to sell your home for pride and profit

Consider new landscaping, power washing, creative staging

Published

2 weeks ago

April 20, 2025

Scott Helms

Enhance your curb appeal with fresh landscaping before you sell. (Photo by Elena_Alex_photo/Bigstock)

Selling a home is a big deal for anyone, but for members of the LGBTQ+ community, it comes with unique considerations—from finding affirming professionals to ensuring your home is represented in a way that reflects your values. Whether you’re a first-time gay home seller or a seasoned LGBTQ+ homeowner looking to move up, maximizing your home’s value is key to a successful and empowering sale.

Here’s how to prepare your home, your mindset, and your real estate strategy to get the most value—financially and emotionally—from your home sale.

1. Start with an LGBTQ+-Friendly Real Estate Agent

Before diving into renovations or staging, make sure your agent truly understands your needs. A gay-friendly or LGBTQ+-affirming real estate agent brings more than just market expertise—they bring cultural competence, safety awareness, and a network that supports you throughout the selling process.

At GayRealEstate.com, you can find experienced, vetted LGBTQ+ real estate agents who have been proudly serving the community for over 30 years. Working with someone who shares or supports your identity ensures your selling journey is respectful, inclusive, and effective.

2. Enhance Curb Appeal—With a Welcoming Vibe

The outside of your home is the first impression a potential buyer gets. Make it count—especially for LGBTQ+ buyers looking for a home that feels safe and welcoming.

Fresh landscaping: Add colorful flowers, neatly trimmed shrubs, or low-maintenance greenery to appeal to eco-conscious buyers.
Update the entrance: A new front door, stylish lighting, or even a rainbow doormat can make your home feel like a safe space from the start.
Clean and repair: Power wash the exterior, touch up paint, and make any necessary repairs to gutters, windows, or siding.

3. Stage with Intention and Inclusivity

Home staging can add thousands to your sale price. But beyond the usual decluttering and neutral palettes, think about how your space tells a story—and who it’s telling it to.

Create a warm, inclusive feel: Subtle touches like LGBTQ+ art, books, or even coffee table magazines can show off your personality and affirm the space for queer buyers.
Depersonalize—but don’t erase: You don’t need to hide your identity to appeal to buyers. Let your home feel lived in and loved—while still being a blank canvas others can imagine themselves in.
Highlight multi-use areas: Home offices, gender-neutral nurseries, or flex spaces resonate with LGBTQ+ families and professionals.

4. Update Kitchens and Bathrooms Strategically

These rooms matter most to buyers—and even small updates can yield big returns.

Kitchen: New cabinet hardware, a fresh backsplash, and modern lighting can elevate the entire room without a full remodel.
Bathroom: Replace old fixtures, re-caulk tubs and sinks, and add plush towels and inclusive décor.
Energy-efficient upgrades: Touchless faucets, smart appliances, or low-flow toilets are not only trendy—they signal sustainability, which matters to LGBTQ+ buyers.

5. Make Your Home More Energy Efficient

LGBTQ+ homebuyers often prioritize sustainability. These updates not only reduce energy bills but make your home more marketable.

Install a smart thermostat (like Nest or Ecobee)
Upgrade insulation or windows
Consider solar panels (especially in sun-drenched regions like California or Florida)

Bonus: You may qualify for state or federal tax credits, which can be a great selling point.

6. Know and Advocate for LGBTQ+ Housing Rights

Although housing discrimination is illegal under the Fair Housing Act, it still happens. As an LGBTQ+ seller, be aware of your rights—and those of potential buyers.

Avoid steering or bias: Even with good intentions, make sure you’re not inadvertently influencing who views or buys your home based on identity.
Work with affirming professionals: From inspectors to lenders, choose partners who support inclusive practices.
Report discrimination: If you or a buyer encounters bias, report it to HUD or your local housing authority.

7. Price Your Home Right—and Market It Smartly

Setting the right price is essential to maximizing value. Your LGBTQ+-friendly agent can run a comparative market analysis, considering current trends and buyer demographics.

Leverage LGBTQ+ real estate networks: Promote your home through platforms like GayRealEstate.com to reach an audience that understands and values your space.
Use inclusive language in listings: Avoid gendered terms or heteronormative assumptions. Instead of “his and hers closets,” use “dual walk-ins” or “double closets.”
High-quality photos and video tours: Showcase your home with professional, visually inclusive marketing that appeals to diverse buyers.

8. Consider Timing and Local LGBTQ+ Trends

Selling during WorldPride or just before local LGBTQ+ events may boost visibility. Also consider if you’re in or near an LGBTQ+ friendly city or neighborhood.

Not sure which areas are top destinations? GayRelocation.com tracks and shares the best cities for LGBTQ+ homebuyers, helping you tap into motivated buyers.

Final Thought: Sell with Confidence—and Community

Selling your home isn’t just about getting top dollar—it’s about closing a chapter with pride and integrity. When you center your values, work with LGBTQ+ affirming experts, and prepare your home with purpose, you’re not just maximizing your home’s value—you’re creating an empowering experience for yourself and the next owner.

Whether you’re buying, selling, or both—GayRealEstate.com is your trusted partner in every step of your journey. With a nationwide network of gay and lesbian realtors, decades of experience, and deep community ties, we ensure your home transition is safe, smart, and full of pride.

GayRealEstate.com is the nation’s leading online platform connecting LGBTQ+ home buyers and sellers with LGBTQ+ friendly real estate agents, ensuring a safe and supportive experience.

Scott Helms is president of GayRealEstate.com. To find an agent or learn more, visit GayRealEstate.com, GayRelocation.com or call 1-888-420-MOVE.

Real Estate

Navigating DMV real estate market during political unrest

Reductions in federal employment have introduced uncertainties

Published

3 weeks ago

April 13, 2025

Stacey Williams-Zeiger

Despite Elon Musk’s cuts to the federal workforce, D.C.’s real estate market continues to thrive. (Washington Blade file photo by Michael Key)

The Washington, D.C.-Maryland-Virginia (DMV) region has long been recognized for its robust housing market, underpinned by the presence of the federal government and a diverse economic landscape. Recent massive reductions in federal employment have introduced uncertainties, yet the area continues to offer compelling reasons for prospective homebuyers, particularly within diverse communities.

While the federal government has traditionally been a significant employer in the DMV, the region has proactively diversified its economic base. Sectors such as technology, professional services, education, and healthcare have expanded, mitigating the impact of federal job cuts. This diversification fosters some economic resilience, which offers our area a semblance of protection against the impending unknowns that we currently face. Nothing can shield real estate entirely; however, our area tends to survive these types of changes better than other parts of the country.

Despite concerns over federal layoffs, the DMV housing market has demonstrated notable stability. Analyses indicate that the number of active listings, sold properties, and median sales prices have remained steady on a year-over-year basis. This steadiness suggests that the market is adapting to changes without significant disruption.

Furthermore, while there has been a slight increase in home listings, this trend aligns with typical seasonal variations and does not solely reflect federal employment changes. The luxury property segment, in particular, continues to thrive, indicating sustained interest and investment in the region.

The DMV region is renowned for its cultural and demographic diversity, with areas like Montgomery County, Md., being among the most ethnically diverse in the nation. This inclusivity extends to various communities, including LGBTQ individuals, fostering a welcoming environment that enhances the area’s appeal. Even though the current administration is fostering anti-diversity ideology, I remain confident that our LGBTQ community will continue to thrive even as these destructive forces work against us.

Local governments within the DMV have implemented policies aimed at promoting affordable housing and preventing displacement, particularly in the wake of economic shifts. Initiatives like the Douglass Community Land Trust in Washington, D.C., exemplify efforts to maintain housing affordability and support community stability.

Additionally, jurisdictions such as Montgomery County have longstanding Moderately Priced Dwelling Unit (MPDU) programs that require developers to include affordable housing in new residential developments. These policies contribute to socioeconomically mixed neighborhoods, benefiting diverse populations.

Despite Elon Musk’s brandishing of a chainsaw to the federal workforce, our real estate market continues to thrive. The DMV region maintains its appeal. Economic diversification, market stability, commitment to diversity and inclusion, and progressive housing policies collectively contribute to an environment that supports and attracts diverse communities. Prospective homebuyers can find reassurance in the region’s resilience and ongoing efforts to foster an inclusive and vibrant community. These are only a few among the many reasons to have a positive outlook while considering real estate options in our area.

It is important to consider working with brokerages, brokers, agents, lenders and title companies who align with our community and our objectives. Not all LGBTQ agents work for brokerages that support or understand the needs of the members of our community. Do your research and find out who has donated money to what political causes. Now more than ever we must support members of our community to protect our way of life and our very existence.

Stacey Williams-Zeiger is president/principal broker of Zeiger Realty Inc. Reach her at [email protected].