August 31, 2015 at 11:45 am EDT | by Kevin Majoros
Put Greg Louganis on the Wheaties box
Greg Louganis, gay news, Washington Blade

General Mills previously stated that Greg Louganis did not meet their ‘wholesome demographics.’ (Washington Blade file photo by Michael Key)

Called by Swimming World Magazine the greatest diver of all time, Greg Louganis returned to the sport as a mentor for USA Diving before the 2012 London Olympics after a 20-year absence from the sport.

Last year, “Back on Board: Greg Louganis,” was released chronicling Louganis’s rise to the top and the past three years of his life. After watching the documentary, a fan, Julie Sondgerath, launched a petition to put Louganis on the cover of a Wheaties box. In the documentary, it was noted that he never landed the coveted cover.

The petition has been gaining steam and has exceeded 30,000 signatures. After winning silver in platform diving in 1976 and enduring the 1980 Olympic boycott, Louganis continued on to win double gold at the 1984 and 1988 Olympics.

In 1984, Carl Lewis (Track & Field), Mary Lou Retton (Gymnastics) and Leslie Deniz (Track & Field) all landed the cover of a Wheaties box and in 1988, no Olympians made the cover. At the time, General Mills stated that Louganis did not meet their “wholesome demographics.” It should also be noted that Louganis was only out to friends and family in 1988.

Sondgerath is hoping that the campaign will reach 50,000 signatures, which will then be presented to General Mills in hopes that Louganis finally reaches one of the few accomplishments that eluded him. Several other athletes, such as Muhammad Ali, received a Wheaties cover box years after their athletic success.

You can sign the petition here.

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