Derek Jeter allegedly didn’t want his underwear line to be sold to the gay market.
Jeter, 41, has been in a $30 million legal battle with Frigo, a men’s underwear brand. The baseball star had been in negotiations to serve as a director of the company and to appear at major publicity events. Jeter reportedly backed out of the deal partly because he didn’t want his underwear to be worn by gay people.
“[Jeter] demanded that [Frigo] not market to the gay community and states that he did not want the Frigo brand to be ‘too gay,” the report states in court documents obtained by TMZ.
The same lawsuit also alleges Jeter did not want rapper 50 Cent to be brand ambassador for the line for fear that it would make the underwear “too urban.”
Jeter has responded to the allegation telling TMZ they are “categorically false.”