February 11, 2016 at 11:00 am EST | by Chris Johnson
Sanders launches gay-inclusive ‘together’ campaign ad

A gay-inclusive Sanders campaign ad shows images of faces being teared up. (Screenshot via YouTube).

A gay-inclusive Sanders campaign ad shows images of faces being torn up. (Screenshot via YouTube).

Ahead of primary contests in diverse states of Nevada and South Carolina, the presidential campaign of Bernard Sanders has launched a new gay-inclusive video highlighting the differences of Americans under the theme of being able to win “together.”

The 60-second ad initially features images of faces of diverse people that are later split down the middle as the voice-over from Sanders is heard decrying political forces attempting to split up the country.

“Our job is not to divide, our job is to bring people together,” Sanders says. “If we do not allow them to divide us up by race, by sexual orientation, by gender, by not allowing them to divide us up by whether or not we were born in America, or whether we’re immigrants, when we stand together, as white and black and Hispanic and gay and straight and woman and man, when we stand together and demand that this country works for all us, rather than the few, we will transform America — and that is what this campaign is about, is bringing people together.”

Although Sanders is heard enumerating “gay” and “sexual orientation,” characteristics of other people in the LGBT community — such as “bisexual,” “transgender” and “gender identity” — are omitted.

After images of diverse families are shown, such as one of a Jewish wedding and another of two black women in graduation gowns, the once ripped-apart images of faces are reassembled to become whole. The video ends with footage of Sanders at a rally and the message “together.”

The Sanders campaign makes public the gay-inclusive ad after he generally has abstained on the campaign trail from talking about his support for LGBT rights, unlike his rival Hillary Clinton who has enumerated it on multiple occasions.

Chris Johnson is Chief Political & White House Reporter for the Washington Blade. Johnson attends the daily White House press briefings and is a member of the White House Correspondents' Association. Follow Chris

  • lnm3921

    Ads like that in South Carolina where social conservatives have clout will likely only be used against Saunders by the likes of Cruz!

    • Brian’s Ions

      In November? I don’t think I follow you.

      Actually, I don’t think Cruz’s ads so far have shown much imagination– nor timing forethought. Sanders’ ad team has just knocked two winners out of the park.

      In addition, another powerful Democratic Party grass roots movement, certainly akin to Obama’s in 2008, is clearly increasing its numbers– without much reliance on ad buys.

      Here’s another powerful sign in the presidential election tea leaves. Unquestionably, African Americans represent the Dem Party’s strongest and most loyal voting bloc.Most folks would agree with that.

      That a cross-section of AA movers, thinkers and shakers of the caliber of Cornel West, Michelle Alexander, Ta-Nehisi Coates and Harry Belafonte are supporting or leaning to Sanders, this early, is stunning.

      SC’s veteran and nationally respected pol, Jim Clyburn will probably endorse Hillary soon. Still, Clyburn felt it necessary to note publicly that his own family is split down the middle between Hillary and Bernie.

      OMG! Again.

      • Brian’s Ions

        Bending ‘Racism, Militarism and Greed’ toward justice…

        I mistakenly left out former NAACP president, Ben Jealous from the above list of AA Bernie Sanders supporters. So here is a link to a pretty compelling interview Rachel Maddow (TRMS, MSNBC) had with Ben Jealous two nights ago…

        http://www.msnbc.com/rachel-maddow/watch/jealous-draws-distinctions-in-democratic-race-620769347989

        • Bill Haffey

          And of course you left out the political arm of the Congressional Black Caucus, who endorsed Hillary yesterday. You also forgot to mention the words of Cong John Lewis, the former head of SNCC who said that he never saw Bernie at any demonstration, sit in, freedom ride, or march.

  • Bill Haffey

    The FACT that Bernie has lied about his past support for LGBT issues. He claims that he is a “pioneer” on those issues, but as late as 2006, he spoke against marriage equality in VT. He did vote against DOMA, but his Chief of Staff, his wife (a nice piece of double dipping)made it clear that he opposed the bill on constitutional grounds because it violated state’s rights. She went on to say that that vote should not be seen as support for same gender marriage, and if people want same gender marriage they should pass a constitutional amendment favoring it.
    Bernie also claims he was active in the early civil rights movement, and a member of SNCC. Just Yesterday, Cong. John Lewis, the head of SNCC for year a time, and head of the school project of that group for over six years, stated he never saw Bernie at any of demonstrations sit ins, or marches. Bernie was among the several hundreds of thousands at the March on Washington, but he did not “March with MLK,” like he claims.
    The man has divided people with is lies, and now he wants us to believe that he brings people together. What a laugh!

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