Honey Maid continues its track record of LGBT inclusion with its commercial “Mis Hijos,” or “My Children,” which features a same-sex couple.
In the graham cracker company’s ad, a man sits at a picnic table looking at an old family photo while he describes how he came to accept his gay son who is now a husband and father.
“I did not know your partner would be a man. It was a shock,” the man says in Spanish with accompanying subtitles. “I thought I had lost my son, but now, I realize I have two.”
The commercial continues to show the man, his son, his son’s partner and the man’s grandchildren preparing for a picnic and eating graham crackers. The clip ends with a shot of the whole family.
“I think any child would be lucky to have two dads like you,” the man says.
Katrina Plummer, Equity Brand Manager for Honey Maid, said in a press release the “This is Wholesome” is meant to reflect America’s diversity.
“In 2016, we’re encouraging Americans to view the world through the eyes of acceptance,” Plummer said in the press release. “And remember that no matter how families might change, just like our products, what makes them wholesome remains the same.”
This isn’t the first time Honey Maid’s “This is Wholesome” campaign has featured a same-sex couple. In 2014 the company released a commercial with two gay dads.