Lady Gaga and Elton John have joined creative forces with Macy’s for their clothing line Love Bravery.
Love Bravery will be “a high-spirited, limited-edition line of clothing and accessories that inspire compassion and combat prejudice,” according to a press release.
Lady Gaga’s sister Natali Germanotta and designer Brandon Maxwell contributed to the collection which includes heather sweatshirts, cropped tops, sleeveless T-shirts and scarves with Lady Gaga’s face. Other items such as skateboards, speakers and water bottles will also be available for purchase within the line.
According to WWD, all items are under $100. 25% of the proceeds will benefit Lady Gaga’s Born This Way Foundation and John’s Elton John AIDS Foundation.
“It’s an honor to team up with Sir Elton John to create this line with Macy’s,” Lady Gaga said in a statement. “We need to make the world a kinder and braver place where men and women everywhere are empowered to live with compassion. That’s what Born This Way Foundation is all about, that’s what the Elton John AIDS Foundation is all about and that’s what Love Bravery is all about.”
“I love the idea of fusing who you are on the inside — your passions and dreams — with what you wear on the outside,” John said in a statement. “Love Bravery is about the compassion on the inside to understand someone’s fears, and the bravery on the outside to stand up for them, and for yourself: to accept others for who they are and to be who you want to be.”
“It’s what I‘ve tried to do in my life, my career and with the Elton John AIDS Foundation, and it’s a passion Lady Gaga and I share. So I’m thrilled we are collaborating on this project and delighted Macy’s understood our dream to connect with people this way,” John continued.
Shop the collection in stores and online starting May 9.