Colgate airs Mexico’s first gay-themed commercial

company’s ad is first for country

Published

10 years ago

June 9, 2016

Mariah Cooper

(Screenshot via YouTube)

Colgate has released the first commercial featuring a same-sex couple in Mexico.

The commercial shows an older man and his grandson help a gay couple move into their new apartment building. After moving in the couple sit on the couch, hold hands and smile at each other.

“Sometimes you just need a smile,” the commercial says.

Colgate is tagging the ad “#SmileWithPride” on its social media accounts.

Twitter users appeared to approve of the ad with many tweeting thanks to the company.

“@Colgate Awesome to see a commercial that just wants my husband and I to be happy,” one person tweeted.

#SmileWithPride is a huge step in the right direction, props to @SonrisaColgate for making this,” another user tweeted.

Mexico’s gay pride celebrations are June 23-28.

PHOTOS: Equality Prince William Pride

Fifth annual LGBTQ celebration held in Manassas, Va.

Published

9 minutes ago

May 19, 2026

Landon Shackelford

Mayor of Manassas Michelle Davis-Younger, center, cuts the ribbon to open Equality Prince William Pride at Harris Pavilion in Manassas, Va. on Saturday, May 16. (Washington Blade photo by Landon Shackelford)

Equality Prince William Pride was held at the Harris Pavilion in Manassas, Va. on Saturday, May 16.

(Washington Blade photos by Landon Shackelford)

Photos

PHOTOS: Blade Summer Kickoff Party

Ashley Biden accepts award for Beau Biden at annual Rehoboth fundraiser

Published

2 days ago

May 17, 2026

Daniel Truitt

Ashley Biden accepts an award on behalf of her brother, Beau Biden, at the Washington Blade's Summer Kickoff Party in Rehoboth Beach, Del. (Washington Blade photo by Daniel Truitt)

The 19th annual Blade Foundation Summer Kickoff Party was held on Friday, May 15 at Diego’s in Rehoboth Beach, Del. An award presentation was held for former Delaware Attorney General Beau Biden. Ashley Biden accepted the award on her brother’s behalf and gave remarks. Other speakers included Delaware state Rep. Claire Snyder-Hall, CAMP Rehoboth Executive Director Dr. Robin Brennan and Washington Blade Editor Kevin Naff. The event was a fundraiser for the Steve Elkins Memorial Fellowship in Journalism.

(Washington Blade photos by Daniel Truitt)