Colgate has released the first commercial featuring a same-sex couple in Mexico.
The commercial shows an older man and his grandson help a gay couple move into their new apartment building. After moving in the couple sit on the couch, hold hands and smile at each other.
“Sometimes you just need a smile,” the commercial says.
Colgate is tagging the ad “#SmileWithPride” on its social media accounts.
Twitter users appeared to approve of the ad with many tweeting thanks to the company.
“@Colgate Awesome to see a commercial that just wants my husband and I to be happy,” one person tweeted.
#SmileWithPride is a huge step in the right direction, props to @SonrisaColgate for making this,” another user tweeted.
Mexico’s gay pride celebrations are June 23-28.