June 9, 2016 at 2:08 pm EST | by Mariah Cooper
Colgate airs Mexico’s first gay-themed commercial
(Screenshot via YouTube)

(Screenshot via YouTube)

Colgate has released the first commercial featuring a same-sex couple in Mexico.

The commercial shows an older man and his grandson help a gay couple move into their new apartment building. After moving in the couple sit on the couch, hold hands and smile at each other.

“Sometimes you just need a smile,” the commercial says.

Colgate is tagging the ad “#SmileWithPride” on its social media accounts.

Twitter users appeared to approve of the ad with many tweeting thanks to the company.

“@Colgate Awesome to see a commercial that just wants my husband and I to be happy,” one person tweeted. 

#SmileWithPride is a huge step in the right direction, props to @SonrisaColgate for making this,” another user tweeted. 

Mexico’s gay pride celebrations are June 23-28.



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