Icelandair has released its first commercial featuring a gay couple.
The ad shows a gay couple taking in the sights of the Northern Lights, going horseback riding and witnessing the geysers. It will be shown on Icelandair’s social media in all of its international marketing areas.
“Icelandair’s customers are as diverse as they are many. We think it’s only natural to reflect that in our marketing material and therefore aim for a marketing approach that reaches certain groups and is suitable for certain media,” Jón Skafti Kristjánsson, brand manager at Icelandair, told Gay Iceland.
Kristjánsson notes that the commercial isn’t meant to be an ad strictly for gay people but to show LGBT inclusion in their advertising.
“We just think it’s natural and normal for advertisement to portray diversity. LGBTI+ people enjoy traveling just as much as others, of course. In fact, they might have a slightly higher frequency in traveling than other groups,” Kristjánsson says.
Watch the ad below.