Connect with us

Arts & Entertainment

‘Real is Rare’ diamond ad shows romantic lesbian love story

commercial is meant to target millennials

Published

on

(Screenshot via YouTube.)

The Diamond Producers Association’s “Real is Rare” ad campaign is telling romantic love stories targeted at millennials including one lesbian couple.

In “A Girl Like You,” two women meet at a wedding and start to fall in love. The commercial follows the couple as they dance, eat cake and start a bonfire.

“I don’t know what tomorrow is going to bring but the future is so much more exciting with a girl like you in it,” the voiceover says.

According to Forbes, the “Real is Rare” campaign is an effort to market diamonds to millennials. Instead of equating diamonds with forever relationships and engagements, the campaign presents diamonds simply as a gift for a loved one.

Watch below.

Advertisement
FUND LGBTQ JOURNALISM
SIGN UP FOR E-BLAST

Photos

PHOTOS: Shenandoah Valley Pride

LGBTQ celebration held at Turner Pavilion in Harrisonburg, Va.

Published

on

A scene from the 2026 Shenandoah Valley Pride Festival. (Washington Blade photo by Landon Shackelford)

The 2026 Shenandoah Valley Pride Festival was held at Turner Pavilion in Harrisonburg, Va. on Sunday, Sept. 20.

(Washington Blade photos by Landon Shackelford)

Continue Reading

Photos

PHOTOS: Walk and 5K to End HIV

Whitman-Walker Health holds 40th annual event

Published

on

A scene from the 2026 Walk and 5K to End HIV on Saturday. (Washington Blade photo by Michael Key)

Whitman-Walker Health held the 40th annual Walk and 5K to End HIV at Anacostia Park on Saturday, Sept. 19.

(Washington Blade photos by Michael Key)

Continue Reading

Photos

PHOTOS: Wanda Alston Foundation Fall Reception

LGBTQ youth services organization honors Robert White, Japer Bowles, Washington Capitals

Published

on

Rayceen Pendarvis was the emcee at the Wanda Alston Foundation 2026 Fall Reception. (Washington Blade photo by Michael Key)

The Wanda Alston Foundation held its Fall Reception at the Penthouse Rooftop at The Wharf on Friday, Sept. 18. Honorees included D.C. Councilmember Robert White, Director of the Mayor’s Office of LGBTQ+ Affairs Japer Bowles, and the Washington Capitals. Rayceen Pendarvis served as the emcee and entertainment was provided by the Thomas Circle Singers.

(Washington Blade photos by Michael Key)

Continue Reading

Popular