Holland, the first openly gay K-pop singer, debuted on the music scene with the music video for his LGBT-themed first single “Neverland.”
The song and music video address Holland’s feelings about his sexuality and his desire to escape the discrimination of being gay to “Neverland” where he can be himself.
LGBT musicians are rarely seen in South Korea’s mainstream music industry. The music video, which features a same-sex kiss between Holland and his love interest, was rated +19. Since it’s premiere on Sunday it has received more than one million views.
Although Holland’s sexuality is a first for K-pop, alternative R&B artist Marshall Bang was the first singer in Korea to debut as an openly gay musician last year.
Watch “Neverland” below.