November 5, 2018 at 3:01 pm EDT | by Mariah Cooper
Lush drops holiday campaign featuring ‘RuPaul’s Drag Race’ favorites

Shea Couleé for Lush’s 2018 holiday campaign (Photo via Instagram)

Lush Cosmetics recruited “RuPaul’s Drag Race” alumni Kim Chi (season eight), Shea Couleé  (season nine) and Detox (season five and “All Stars” season 2) to be the faces of its new holiday campaign, “Happy DRAGmas.”

Each queen recreated a makeup and outfit look based on Lush’s products bath bombs, melts, bubble bars, body lotions and shower gels, which are all vegan. The products are on sale for a limited time through Dec. 6.

In promotion of the campaign, the queens will each make an in-store appearance around the U.S. this month. Catch Chi at Lush Century City in Los Angeles on Nov. 9, Detox at Lush Union Square in New York on Nov. 17, and Couleé at Lush Michigan Avenue in Chicago on Nov. 30.

Check out the collection online here and the queens’ looks below.


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@SheaCoulee came here to SLEIGH…with the help of our vegan Candy Cane Bubble Bar! Its sweet scent will help you feel like a true QUEEN. 👑⭐️🎄#LushChristmas

A post shared by Lush Cosmetics North America (@lushcosmetics) on


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