Arts & Entertainment
Hallmark Channel pulls, then reinstates ads featuring kiss between lesbian brides

At the end of a tumultuous week for The Hallmark Channel, the pay television network has announced it would reverse its decision to pull several ads featuring a same-sex kiss.
The controversial commercials were among a series of six ads for Zola, a wedding planning website, which had been airing on the Hallmark Channel since Dec. 2. In all of the ads, couples standing at the altar for their wedding wonder if guests might have arrived on time and bought them better gifts if they had used Zola to create a custom wedding website. Most of the ads include a same-sex couple; while only one focused specifically on the lesbian brides, the two women were shown kissing in several of them.
According to the New York Times, the ads which featured same-sex kissing were pulled after the channel deemed their content “controversial.” The decision was made by executives at the network after the anti-LGBTQ hate group, “One Million Moms,” published a petition urging Hallmark to “please reconsider airing commercials with same-sex couples.”
One Million Moms is a division of the conservative American Family Association, an organization that defines its mission as the “fight against indecency,” and which has been listed by the Southern Poverty Law Center as a hate group for the “propagation of known falsehoods” and the use of “demonizing propaganda” against LGBTQ people.
Following the posting of the petition, anti-LGBTQ comments began to flood Hallmark’s online message board, such as one from an unnamed user who said, “Why would you show a lesbian wedding commercial on the Hallmark Channel? Hallmark movies are family friendly, and you ruined it with the commercial.”
On Thursday, Hallmark notified Zola via email that it was pulling four of the ads – the ones featuring a kiss between the two women – because the channel is “not allowed to accept creatives that are deemed controversial,” according to an account representative from the television network.
On Friday, a Hallmark Channel spokesman implied in a statement that “overt public displays of affection… regardless of the participants,” was against the network’s current policy. However, later that evening, Hallmark’s parent company, Crown Media Family Networks, issued a statement saying, “The debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value.”
The response from Zola was one of both surprise and skepticism. The company’s chief marketing officer, Mike Chi, commented that Zola had previously run ads featuring same-sex couples on the channel without incident. He also observed that the ads including kisses between same-sex couples were allowed to remain on the air.
Chi pointed out, “The only difference between the commercials that were flagged and the ones that were approved was that the commercials that did not meet Hallmark’s standards included a lesbian couple kissing. Hallmark approved a commercial where a heterosexual couple kissed. All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark.”
Outcry was swift from the LGBTQ community and its advocates.
In a statement from GLAAD, president and CEO Sarah Kate Ellis said “The Hallmark Channel’s decision to remove LGBTQ families in such a blatant way is discriminatory and especially hypocritical coming from a network that claims to present family programming and also recently stated they are ‘open’ to LGBTQ holiday movies. As so many other TV and cable networks showcase, LGBTQ families are part of family programming. Advertisers on The Hallmark Channel should see this news and question whether they want to be associated with a network that chooses to bow to fringe anti-LGBTQ activist groups, which solely exist to harm LGBTQ families.”
In addition, GLAAD created a petition calling on the network to reinstate the ads.
Pro-LGBTQ voices also took to social media. The hashtags #boycotthallmark and #BoycottHallmarkChannel trended on Twitter over the weekend, with one commenter including a graphic featuring the word “Homophobic” using the same font and crown design used by Hallmark in its own branding.
#Halmark, any employees have #LGBTQ friends or family members? How do you make them feel, when you show support for anti-same sex marriage? Is this your idea of inclusiveness?#HallmarkChannel the Heart of TV for the #Homophobic#HomophobicHallmark #BoycottHallmarkChannel pic.twitter.com/YbJ13WQdeY
— WHY (@8w8h8y8) December 15, 2019
Then, on Sunday afternoon, Hallmark president and CEO Mike Perry issued a new statement, saying, “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision,”
The statement goes on to stress Hallmark’s commitment to “diversity and inclusion,” saying it has “the track record to prove it” and citing its publication of LGBTQ greeting cards, previous commercials featuring same-sex couples, and recognition it has received from HRC and Forbes for its inclusive business practices. It also announces the company’s plan to work with GLAAD on how “to better represent the LGBTQ community,” as well as its intention to reinstate the commercials from Zola.
Shortly afterward, GLAAD issued a statement, with Ellis saying, “The Hallmark Channel’s decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations, like One Million Moms, whose sole purpose is to hurt families like mine. LGBTQ people are, and will continue to be a part of advertisements and family programming and that will never change. GLAAD exists to hold brands like The Hallmark Channel accountable when they make discriminatory decisions and to proactively ensure families of all kinds are represented in fair and accurate ways.”
Speaking on CNN immediately after Hallmark’s announcement was released, Ellis confirmed Perry’s statement that Hallmark and GLAAD would be working together, saying, “We’re talking with them, we’ve been talking with them all weekend, because they want to do the right thing, and I think that the quick decision was the right thing. And now we have to watch and see what they do in the future.”
The Miss Gay Western Maryland pageant was held at The Lodge in Boonsboro, Md. on Friday, May 1. Maria R. Posa was crowned the winner with Aura Fixation named first alternate. Both winners are qualified to compete in the 2026 Miss Gay Maryland America pageant.
(Washington Blade photos by Michael Key)














Arts & Entertainment
A reign defined by commitment and human impact
Nicole Murray Ramirez defined era in International Imperial Court System
Writing about the reign of Nicole Murray Ramirez and the close leadership of King Father Terry Sidie requires far more than listing achievements, because what has been built over these years cannot be reduced to titles, ceremonies, or public recognition. It must be understood as the result of a sustained vision rooted in service, memory, solidarity, and the real ability to build bridges within and beyond the LGBTQ community.
At this point, looking back and assessing this period means acknowledging that this was not just another chapter in the history of the International Imperial Court System. It was a time shaped by far-reaching initiatives, a clear commitment to concrete causes, and a style of leadership that moved confidently between symbolic representation and public action. In that context, Nicole Murray Ramirez’s announcement that her reign will conclude in February 2027, along with the coronation of the person who will assume the throne as the new Queen Mother of the Americas, should not be read simply as the end of an era, but as a moment to fully recognize what has been built while also understanding that a new chapter is about to begin.
One of the most defining aspects of this reign has been its understanding that visibility alone is not enough. Visibility matters, but it only becomes meaningful when it leads to action, support, and measurable change. That has been a consistent strength of the work led by Nicole Murray Ramirez alongside key figures such as Terry Sidie.
The Jose Nicole Terry Scholarship and Educational Fund reflects that commitment. Reaching $400,000 is significant, but what matters most is what that represents in terms of opportunity and access.
This leadership also prioritized historical memory through initiatives like the National LGBTQ Wall of Honor at the Stonewall Inn and the recognition of Jose Julio Sarria.
Efforts such as the Harvey Milk postage stamp, the USNS Harvey Milk, and multiple recognitions for Sarria reflect a sustained commitment to public recognition and justice.
International outreach, financial support to global causes, advocacy for transgender communities, and engagement with organizations beyond national borders further define this period.
The expansion into Canada and the opening of a new chapter that includes Puerto Rico highlight the evolving nature of this leadership. The upcoming June coronation marks an important step in that direction.
Acknowledging that the reign was not perfect does not weaken its legacy. It reinforces its authenticity.
This was not an individual effort. It was collective work supported by a broad network.
As the transition toward Feb. 5, 2027, continues, what remains is a legacy built on action, commitment, and responsibility.
Theater
Diverse cast tackles ‘Aguardiente’ at GALA Hispanic Theatre
Best friends rediscover their Caribbean heritage in new musical
‘Aguardiente: Where Magic Transcends Borders’
Through May 24
GALA Hispanic Theatre
3333 14th St., N.W.
$25–$65
Galatheatre.org
(surtitles in English and Spanish)
With its latest musical offering “Aguardiente: Where Magic Transcends Borders,” GALA Hispanic Theatre has cast its net wide in gathering a blend of talent including the production’s diverse 18-person cast.
Commissioned by GALA, the spanking new musical is about best friends Alberto and Alejandro (two New York writers from Puerto Rico and Colombia respectively). Together, within a short timeline under unrelenting pressure, they struggle to write the project musical of their dreams.
Along the way, the friends rediscover their Caribbean heritage through cumbia, bomba, currulao, and the magical realism of García Márquez.
Offstage, the work has been created by Luis Salgado (book), and Daniel Alejandro Gutiérrez (music), also respectively from Puerto Rico and Colombia. Multiple Helen Hayes Award-winning Salgado is directing and choreographing the GALA production.
In the role of Alejandro, out actor Sebastián Treviño is making his GALA debut opposite Samuel Garnica who plays librettist Alberto. Alejandro is the music composer who doesn’t come from a musical background. He’s simply a lover of Latin music.
Is Alejandro recognizably similar to Gutiérrez?
“Oh yeah,” says Treviño, 36. “Like Gutiérrez, Alejandro doesn’t necessarily follow musical theater rules and etiquette, and it’s his uniqueness that brings a spark to their partnership.
“I got to know him and Luis [Salgado] while touring with ‘On Your Feet!’ in 2022. You really get to know people by spending endless hours together on a bus.”
Language and voice are intertwined for Treviño, and fortunately for the amiable New York-based actor, he enjoys the challenge of a new way of speaking. To play Alejandro, it helps to sound Colombian.
As a native of Monterrey, Mexico, Spanish and Mexican dialects are Treviño’s first languages. He attended American school starting in kindergarten, consequently acquiring flawless English; and because his mother is Colombian, he is familiar with that accent too.
GALA Spanish speaking patrons can be a tough crowd. For instance, when a Mexican actor is playing a Cuban character, they know at once. And while they may embrace the performance and the production, there sometimes remains a niggling dislike for what feels a vocal inaccuracy.
“Since I’ve arrived in D.C., I’ve been practicing my Colombian accent at restaurants and other places. When a Spanish speaking server asks if I’m from Colombia, I know I’m doing something right.”
“Aguardiente” (translates as “Firewater”) is composed of several layers of reality. He explains: “First it’s us creating the show, the work, and all of those pressures and limitations that the industry places on Latino centered projects; and then there’s the fantasy layer.”
A talented tenor, his lengthy bio includes Mexico City (“Wicked,” “Rent”), Off Broadway (“Kowalski”) and North American national tours (“On Your Feet!”).
He says his “Aguardiente” solo specifically feels like ‘80s Latin rock. Also, he enjoys a fun medley number where they’re playing around with “Tropipop” (Colombian pop), classic Broadway sounds, and there’s even a Beatles moment.
In this show, we meet two determined friends, one is holding an American passport because he’s Puerto Rican, while the other, a Colombian, struggles to secure a visa.
“It’s not a stretch for me to relate to that. I’m here on a working visa, so I know all about the stress and costs that comes with that,” says Treviño.
“So much reflects their own story. That includes the setbacks and obstacles faced when trying to build something from very little, and writing about themes that aren’t considered mainstream to white American audiences.”
At just eight years old, Treviño saw “A Chorus Line” at Mont Tecnológico de Monterrey, the same college that he’d later attend. He remembers, “Seated in the second row, the young actors were rock stars to me. When I asked my father who loved the arts if one day I could perform onstage, he said yes, instantly his son’s new dream.”
Looking forward, is there a role he yearns to play? Treviño ponders the trite query with some seriousness before answering “I think it’s yet to be written.”
