Arts & Entertainment
Hallmark Channel pulls, then reinstates ads featuring kiss between lesbian brides

At the end of a tumultuous week for The Hallmark Channel, the pay television network has announced it would reverse its decision to pull several ads featuring a same-sex kiss.
The controversial commercials were among a series of six ads for Zola, a wedding planning website, which had been airing on the Hallmark Channel since Dec. 2. In all of the ads, couples standing at the altar for their wedding wonder if guests might have arrived on time and bought them better gifts if they had used Zola to create a custom wedding website. Most of the ads include a same-sex couple; while only one focused specifically on the lesbian brides, the two women were shown kissing in several of them.
According to the New York Times, the ads which featured same-sex kissing were pulled after the channel deemed their content “controversial.” The decision was made by executives at the network after the anti-LGBTQ hate group, “One Million Moms,” published a petition urging Hallmark to “please reconsider airing commercials with same-sex couples.”
One Million Moms is a division of the conservative American Family Association, an organization that defines its mission as the “fight against indecency,” and which has been listed by the Southern Poverty Law Center as a hate group for the “propagation of known falsehoods” and the use of “demonizing propaganda” against LGBTQ people.
Following the posting of the petition, anti-LGBTQ comments began to flood Hallmark’s online message board, such as one from an unnamed user who said, “Why would you show a lesbian wedding commercial on the Hallmark Channel? Hallmark movies are family friendly, and you ruined it with the commercial.”
On Thursday, Hallmark notified Zola via email that it was pulling four of the ads – the ones featuring a kiss between the two women – because the channel is “not allowed to accept creatives that are deemed controversial,” according to an account representative from the television network.
On Friday, a Hallmark Channel spokesman implied in a statement that “overt public displays of affection… regardless of the participants,” was against the network’s current policy. However, later that evening, Hallmark’s parent company, Crown Media Family Networks, issued a statement saying, “The debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value.”
The response from Zola was one of both surprise and skepticism. The company’s chief marketing officer, Mike Chi, commented that Zola had previously run ads featuring same-sex couples on the channel without incident. He also observed that the ads including kisses between same-sex couples were allowed to remain on the air.
Chi pointed out, “The only difference between the commercials that were flagged and the ones that were approved was that the commercials that did not meet Hallmark’s standards included a lesbian couple kissing. Hallmark approved a commercial where a heterosexual couple kissed. All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark.”
Outcry was swift from the LGBTQ community and its advocates.
In a statement from GLAAD, president and CEO Sarah Kate Ellis said “The Hallmark Channel’s decision to remove LGBTQ families in such a blatant way is discriminatory and especially hypocritical coming from a network that claims to present family programming and also recently stated they are ‘open’ to LGBTQ holiday movies. As so many other TV and cable networks showcase, LGBTQ families are part of family programming. Advertisers on The Hallmark Channel should see this news and question whether they want to be associated with a network that chooses to bow to fringe anti-LGBTQ activist groups, which solely exist to harm LGBTQ families.”
In addition, GLAAD created a petition calling on the network to reinstate the ads.
Pro-LGBTQ voices also took to social media. The hashtags #boycotthallmark and #BoycottHallmarkChannel trended on Twitter over the weekend, with one commenter including a graphic featuring the word “Homophobic” using the same font and crown design used by Hallmark in its own branding.
#Halmark, any employees have #LGBTQ friends or family members? How do you make them feel, when you show support for anti-same sex marriage? Is this your idea of inclusiveness?#HallmarkChannel the Heart of TV for the #Homophobic#HomophobicHallmark #BoycottHallmarkChannel pic.twitter.com/YbJ13WQdeY
— WHY (@8w8h8y8) December 15, 2019
Then, on Sunday afternoon, Hallmark president and CEO Mike Perry issued a new statement, saying, “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision,”
The statement goes on to stress Hallmark’s commitment to “diversity and inclusion,” saying it has “the track record to prove it” and citing its publication of LGBTQ greeting cards, previous commercials featuring same-sex couples, and recognition it has received from HRC and Forbes for its inclusive business practices. It also announces the company’s plan to work with GLAAD on how “to better represent the LGBTQ community,” as well as its intention to reinstate the commercials from Zola.
Shortly afterward, GLAAD issued a statement, with Ellis saying, “The Hallmark Channel’s decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations, like One Million Moms, whose sole purpose is to hurt families like mine. LGBTQ people are, and will continue to be a part of advertisements and family programming and that will never change. GLAAD exists to hold brands like The Hallmark Channel accountable when they make discriminatory decisions and to proactively ensure families of all kinds are represented in fair and accurate ways.”
Speaking on CNN immediately after Hallmark’s announcement was released, Ellis confirmed Perry’s statement that Hallmark and GLAAD would be working together, saying, “We’re talking with them, we’ve been talking with them all weekend, because they want to do the right thing, and I think that the quick decision was the right thing. And now we have to watch and see what they do in the future.”
Photos
PHOTOS: Cheers to Out Sports!
LGBTQ homeless youth services organization honors local leagues
The Wanda Alston Foundation held a “Cheers to Out Sports!” event at the DC LGBTQ+ Community Center on Monday, Nov. 17. The event was held by the LGBTQ homeless youth services organization to honor local LGBTQ sports leagues for their philanthropic support.
(Washington Blade photos by Michael Key)












Theater
Gay, straight men bond over finances, single fatherhood in Mosaic show
‘A Case for the Existence of God’ set in rural Idaho
‘A Case for the Existence of God’
Through Dec. 7
Mosaic Theater Company at Atlas Performing Arts Center
1333 H St,, N.E.
Tickets: $42- $56 (discounts available)
Mosaictheater.org
With each new work, Samuel D. Hunter has become more interested in “big ideas thriving in small containers.” Increasingly, he likes to write plays with very few characters and simple sets.
His 2022 two-person play, “A Case for the Existence of God,” (now running at Mosaic Theater Company) is one of these minimal pieces. “Audiences might come in expecting a theological debate set in the Vatican, but instead it’s two guys sitting in a cubicle discussing terms on a bank loan,” says Hunter (who goes by Sam).
Like many of his plays, this award-winning work unfolds in rural Idaho, where Hunter was raised. Two men, one gay, the other straight (here played by local out actors Jaysen Wright and Lee Osorio, respectively), bond over financial insecurity and the joys and challenges of single fatherhood.
His newest success is similarly reduced. Touted as Hunter’s long-awaited Broadway debut, “Little Bear Ridge Road” features Laurie Metcalf as Sarah and Micah Stock as Ethan, Sarah’s estranged gay nephew who returns to Idaho from Seattle to settle his late father’s estate. At 90 minutes, the play’s cast is small and the setting consists only of a reclining couch in a dark void.
“I was very content to be making theater off-Broadway. It’s where most of my favorite plays live.” However, Hunter, 44, does admit to feeling validated: “Over the years there’s been this notion that my plays are too small or too Idaho for Broadway. I feel that’s misguided, so now with my play at the Booth Theatre, my favorite Broadway house, it kind of proves that.”
With “smaller” plays not necessarily the rage on Broadway, he’s pleased that he made it there without compromising the kind of plays he likes to write.
Hunter first spoke with The Blade in 2011 when his “A Bright Day in Boise” made its area premiere at Woolly Mammoth Theatre. At the time, he was still described as an up-and-coming playwright though he’d already nabbed an Obie for this dark comedy about seeking Rapture in an Idaho Hobby Lobby.
In 2015, his “The Whale,” played at Rep Stage starring out actor Michael Russotto as Charlie, a morbidly obese gay English teacher struggling with depression. Hunter wrote the screenplay for the subsequent 2022 film which garnered an Oscar for actor Brendan Frazier.
The year leading up to the Academy Awards ceremony was filled with travel, press, and festivals. It was a heady time. Because of the success of the film there are a lot of non-English language productions of “The Whale” taking place all over the world.
“I don’t see them all,” says Hunter. “When I was invited to Rio de Janeiro to see the Portuguese language premiere, I went. That wasn’t a hard thing to say yes to.”
And then, in the middle of the film hoopla, says Hunter, director Joe Mantello and Laurie (Metcalf) approached him about writing a play for them to do at Steppenwolf Theatre in Chicago before it moved to Broadway. He’d never met either of them, and they gave me carte blanche.
Early in his career, Hunter didn’t write gay characters, but after meeting his husband in grad school at the University of Iowa that changed, he began to explore that part of his life in his plays, including splashes of himself in his queer characters without making it autobiographical.
He says, “Whether it’s myself or other people, I’ve never wholesale lifted a character or story from real life and plopped it in a play. I need to breathing room to figure out characters on their own terms. It wouldn’t be fair to ask an actor to play me.”
His queer characters made his plays more artistically successful, adds Hunter. “I started putting something of myself on the line. For whatever reason, and it was probably internalized homophobia, I had been holding back.”
Though his work is personal, once he hands it over for production, it quickly becomes collaborative, which is the reason he prefers plays compared to other forms of writing.
“There’s a certain amount of detachment. I become just another member of the team that’s servicing the story. There’s a joy in that.”
Hunter is married to influential dramaturg John Baker. They live in New York City with their little girl, and two dogs. As a dad, Hunter believes despite what’s happening in the world, it’s your job to be hopeful.
“Hope is the harder choice to make. I do it not only for my daughter but because cynicism masquerades as intelligence which I find lazy. Having hope is the better way to live.”
Books
New book highlights long history of LGBTQ oppression
‘Queer Enlightenments’ a reminder that inequality is nothing new
‘Queer Enlightenments: A Hidden History of Lovers, Lawbreakers, and Homemakers’
By Anthony Delaney
c.2025, Atlantic Monthly Press
$30/352 pages
It had to start somewhere.
The discrimination, the persecution, the inequality, it had a launching point. Can you put your finger on that date? Was it DADT, the 1950s scare, the Kinsey report? Certainly not Stonewall, or the Marriage Act, so where did it come from? In “Queer Enlightenments: A Hidden History of Lovers, Lawbreakers, and Homemakers” by Anthony Delaney, the story of queer oppression goes back so much farther.

The first recorded instance of the word “homosexual” arrived loudly in the spring of 1868: Hungarian journalist Károly Mária Kerthbeny wrote a letter to German activist Karl Heinrich Ulrichs referring to “same-sex-attracted men” with that new term. Many people believe that this was the “invention” of homosexuality, but Delaney begs to differ.
“Queer histories run much deeper than this…” he says.
Take, for instance, the delightfully named Mrs. Clap, who ran a “House” in London in which men often met other men for “marriage.” On a February night in 1726, Mrs. Clap’s House was raided and 40 men were taken to jail, where they were put in filthy, dank confines until the courts could get to them. One of the men was ultimately hanged for the crime of sodomy. Mrs. Clap was pilloried, and then disappeared from history.
William Pulteney had a duel with John, Lord Hervey, over insults flung at the latter man. The truth: Hervey was, in fact, openly a “sodomite.” He and his companion, Ste Fox had even set up a home together.
Adopting your lover was common in 18th century London, in order to make him a legal heir. In about 1769, rumors spread that the lovely female spy, the Chevalier d’Éon, was actually Charles d’Éon de Beaumont, a man who had been dressing in feminine attire for much longer than his espionage career. Anne Lister’s masculine demeanor often left her an “outcast.” And as George Wilson brought his bride to North American in 1821, he confessed to loving men, thus becoming North America’s first official “female husband.”
Sometimes, history can be quite dry. So can author Anthony Delaney’s wit. Together, though, they work well inside “Queer Enlightenments.”
Undoubtedly, you well know that inequality and persecution aren’t new things – which Delaney underscores here – and queer ancestors faced them head-on, just as people do today. The twist, in this often-chilling narrative, is that punishments levied on 18th- and 19th-century queer folk was harsher and Delaney doesn’t soften those accounts for readers. Read this book, and you’re platform-side at a hanging, in jail with an ally, at a duel with a complicated basis, embedded in a King’s court, and on a ship with a man whose new wife generously ignored his secret. Most of these tales are set in Great Britain and Europe, but North America features some, and Delaney wraps up thing nicely for today’s relevance.
While there’s some amusing side-eyeing in this book, “Queer Enlightenments” is a bit on the heavy side, so give yourself time with it. Pick it up, though, and you’ll love it til the end.
The Blade may receive commissions from qualifying purchases made via this post.
