Arts & Entertainment
Hallmark Channel pulls, then reinstates ads featuring kiss between lesbian brides
At the end of a tumultuous week for The Hallmark Channel, the pay television network has announced it would reverse its decision to pull several ads featuring a same-sex kiss.
The controversial commercials were among a series of six ads for Zola, a wedding planning website, which had been airing on the Hallmark Channel since Dec. 2. In all of the ads, couples standing at the altar for their wedding wonder if guests might have arrived on time and bought them better gifts if they had used Zola to create a custom wedding website. Most of the ads include a same-sex couple; while only one focused specifically on the lesbian brides, the two women were shown kissing in several of them.
According to the New York Times, the ads which featured same-sex kissing were pulled after the channel deemed their content “controversial.” The decision was made by executives at the network after the anti-LGBTQ hate group, “One Million Moms,” published a petition urging Hallmark to “please reconsider airing commercials with same-sex couples.”
One Million Moms is a division of the conservative American Family Association, an organization that defines its mission as the “fight against indecency,” and which has been listed by the Southern Poverty Law Center as a hate group for the “propagation of known falsehoods” and the use of “demonizing propaganda” against LGBTQ people.
Following the posting of the petition, anti-LGBTQ comments began to flood Hallmark’s online message board, such as one from an unnamed user who said, “Why would you show a lesbian wedding commercial on the Hallmark Channel? Hallmark movies are family friendly, and you ruined it with the commercial.”
On Thursday, Hallmark notified Zola via email that it was pulling four of the ads – the ones featuring a kiss between the two women – because the channel is “not allowed to accept creatives that are deemed controversial,” according to an account representative from the television network.
On Friday, a Hallmark Channel spokesman implied in a statement that “overt public displays of affection… regardless of the participants,” was against the network’s current policy. However, later that evening, Hallmark’s parent company, Crown Media Family Networks, issued a statement saying, “The debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value.”
The response from Zola was one of both surprise and skepticism. The company’s chief marketing officer, Mike Chi, commented that Zola had previously run ads featuring same-sex couples on the channel without incident. He also observed that the ads including kisses between same-sex couples were allowed to remain on the air.
Chi pointed out, “The only difference between the commercials that were flagged and the ones that were approved was that the commercials that did not meet Hallmark’s standards included a lesbian couple kissing. Hallmark approved a commercial where a heterosexual couple kissed. All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark.”
Outcry was swift from the LGBTQ community and its advocates.
In a statement from GLAAD, president and CEO Sarah Kate Ellis said “The Hallmark Channel’s decision to remove LGBTQ families in such a blatant way is discriminatory and especially hypocritical coming from a network that claims to present family programming and also recently stated they are ‘open’ to LGBTQ holiday movies. As so many other TV and cable networks showcase, LGBTQ families are part of family programming. Advertisers on The Hallmark Channel should see this news and question whether they want to be associated with a network that chooses to bow to fringe anti-LGBTQ activist groups, which solely exist to harm LGBTQ families.”
In addition, GLAAD created a petition calling on the network to reinstate the ads.
Pro-LGBTQ voices also took to social media. The hashtags #boycotthallmark and #BoycottHallmarkChannel trended on Twitter over the weekend, with one commenter including a graphic featuring the word “Homophobic” using the same font and crown design used by Hallmark in its own branding.
#Halmark, any employees have #LGBTQ friends or family members? How do you make them feel, when you show support for anti-same sex marriage? Is this your idea of inclusiveness?#HallmarkChannel the Heart of TV for the #Homophobic#HomophobicHallmark #BoycottHallmarkChannel pic.twitter.com/YbJ13WQdeY
— WHY (@8w8h8y8) December 15, 2019
Then, on Sunday afternoon, Hallmark president and CEO Mike Perry issued a new statement, saying, “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision,”
The statement goes on to stress Hallmark’s commitment to “diversity and inclusion,” saying it has “the track record to prove it” and citing its publication of LGBTQ greeting cards, previous commercials featuring same-sex couples, and recognition it has received from HRC and Forbes for its inclusive business practices. It also announces the company’s plan to work with GLAAD on how “to better represent the LGBTQ community,” as well as its intention to reinstate the commercials from Zola.
Shortly afterward, GLAAD issued a statement, with Ellis saying, “The Hallmark Channel’s decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations, like One Million Moms, whose sole purpose is to hurt families like mine. LGBTQ people are, and will continue to be a part of advertisements and family programming and that will never change. GLAAD exists to hold brands like The Hallmark Channel accountable when they make discriminatory decisions and to proactively ensure families of all kinds are represented in fair and accurate ways.”
Speaking on CNN immediately after Hallmark’s announcement was released, Ellis confirmed Perry’s statement that Hallmark and GLAAD would be working together, saying, “We’re talking with them, we’ve been talking with them all weekend, because they want to do the right thing, and I think that the quick decision was the right thing. And now we have to watch and see what they do in the future.”
The fourth annual Equality Prince William Pride was held at the Harris Pavilion in Manassas, Va. on Saturday, May 17.
(Washington Blade photos by Michael Key)
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In some fowl fiction foreshadowing, a gay-owned chicken joint has come home to roost on U Street, taking a page from the chicken window subplot on the HBO show “Looking.”
Last Friday, Lucky Pollo – much more than just a takeout window – stretched its wings atop the busy nightlife corner of 14th and U Streets NW.
Behind the poultry production place is Zach Renovátes, a D.C.-based nightlife operator and managing partner of LGBTQ venues Bunker and District Eagle, as well as the LGBTQ event production company KINETIC Presents.
Renovátes opened Bunker in February 2023 and District Eagle in January of this year. Lucky Pollo is the third in his growing gay empire, though this time there are noshes.
“Lucky Pollo was meant to be fun and a little provocative,” Renovátes said.
Based around its Peruvian-style rotisserie chicken, Lucky Pollo is a quick-service restaurant boasting a small menu of poultry and sides. Renovátes says that the dishes are deeply rooted in Peruvian culinary tradition, “a playful experience alongside seriously good food.”
Lucky Pollo’s signature chicken is steeped in a dozen-plus-spice marinade for 24 hours. The meat is then slow-roasted, rotisserie-style, over oak-wood charcoal. Chicken options include quarter, half, and whole.
Helming the kitchen at Lucky Pollo is Chef Luis Herrera, who brings Peruvian recipes passed down through three generations, including his grandmother Laura’s original creations.
Beyond the full bird, the menu features Peruvian-inspired sides like yuca fries (“I personally love these,” says Renovátes) and fried plantains, as well as comfort classics such as mac and cheese and mashed potatoes, and bowls, wraps, and salads. Herrera oversees development of the multiple sauces (including staff favorite, the “secret green sauce”), crafted in-house using traditional Peruvian ingredients.
Lucky Pollo, in its streetside perch, is an independent concept from District Eagle, open to the public and staying open late (3 a.m. on weekends) to serve both nightlife guests and the wider U Street crowd hungry for late-night bites. However, just beyond the kitchen, tucked in the back lies a vintage 1950s candy machine—labeled “Out of Order,” which serves as the door leading to subterranean District Eagle.
Renovátes notes that when District Eagle is open, security staff will maintain a strict two-line policy, ensuring that those seeking meat to eat will not get entwined with those looking to gain access to District Eagle.
Lucky Pollo unites the need for sustenance with the idea of a bit of fortune, given its motto, “Get Lucky” and the whimsical brand mascot: a leather-booted chicken perched on a horseshoe. Renovátes and his District Eagle business partner had always been interested in opening a restaurant, and the Lucky Pollo space was indeed lucky: It already came with a functional kitchen. Plus, he says, the nearby fast-casual places around 14th and U streets “don’t offer a lot of quality options,” so opening the chicken spot “was a no-brainer.”
The space, designed by NYC creative Jasin Cadic, blends theatrical street-art-style vibes with Keith Haring-inspired wall prints, neon signs, and ceiling-hung chicken figurines —”some edgy, some sweet,” says Renovátes —creating an immersive, playful atmosphere. Lucky Pollo and District Eagle maintain separate amenities for their respective customers.
Lucky Pollo opened last week with a competition to devour a whole rotisserie chicken in the fastest time, with the winner earning $1,000 and a framed spot on the restaurant’s “Wall of Fame.” The opening also featured other games and prizes, and a full crowd spilling out the door.
“We want it to be a great place to eat, but also serve as a playful front for something completely unexpected.” Renovátes says.
On weekends especially, he jokes, the motto will be, ‘Come for the chicken, stay for the cock.’”
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