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Hallmark Channel pulls, then reinstates ads featuring kiss between lesbian brides

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Image courtesy of Zola

At the end of a tumultuous week for The Hallmark Channel, the pay television network has announced it would reverse its decision to pull several ads featuring a same-sex kiss.

The controversial commercials were among a series of six ads for Zola, a wedding planning website, which had been airing on the Hallmark Channel since Dec. 2. In all of the ads, couples standing at the altar for their wedding wonder if guests might have arrived on time and bought them better gifts if they had used Zola to create a custom wedding website. Most of the ads include a same-sex couple; while only one focused specifically on the lesbian brides, the two women were shown kissing in several of them.

According to the New York Times, the ads which featured same-sex kissing were pulled after the channel deemed their content “controversial.” The decision was made by executives at the network after the anti-LGBTQ hate group, “One Million Moms,” published a petition urging Hallmark to “please reconsider airing commercials with same-sex couples.”

One Million Moms is a division of the conservative American Family Association, an organization that defines its mission as the “fight against indecency,” and which has been listed by the Southern Poverty Law Center as a hate group for the “propagation of known falsehoods” and the use of “demonizing propaganda” against LGBTQ people.

Following the posting of the petition, anti-LGBTQ comments began to flood Hallmark’s online message board, such as one from an unnamed user who said, “Why would you show a lesbian wedding commercial on the Hallmark Channel? Hallmark movies are family friendly, and you ruined it with the commercial.”

On Thursday, Hallmark notified Zola via email that it was pulling four of the ads – the ones featuring a kiss between the two women – because the channel is “not allowed to accept creatives that are deemed controversial,” according to an account representative from the television network.

On Friday, a Hallmark Channel spokesman implied in a statement that “overt public displays of affection… regardless of the participants,” was against the network’s current policy. However, later that evening, Hallmark’s parent company, Crown Media Family Networks, issued a statement saying, “The debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value.”

The response from Zola was one of both surprise and skepticism. The company’s chief marketing officer, Mike Chi, commented that Zola had previously run ads featuring same-sex couples on the channel without incident. He also observed that the ads including kisses between same-sex couples were allowed to remain on the air.

Chi pointed out, “The only difference between the commercials that were flagged and the ones that were approved was that the commercials that did not meet Hallmark’s standards included a lesbian couple kissing. Hallmark approved a commercial where a heterosexual couple kissed. All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark.”

Outcry was swift from the LGBTQ community and its advocates.

In a statement from GLAAD, president and CEO Sarah Kate Ellis said “The Hallmark Channel’s decision to remove LGBTQ families in such a blatant way is discriminatory and especially hypocritical coming from a network that claims to present family programming and also recently stated they are ‘open’ to LGBTQ holiday movies. As so many other TV and cable networks showcase, LGBTQ families are part of family programming. Advertisers on The Hallmark Channel should see this news and question whether they want to be associated with a network that chooses to bow to fringe anti-LGBTQ activist groups, which solely exist to harm LGBTQ families.”

In addition, GLAAD created a petition calling on the network to reinstate the ads.

Pro-LGBTQ voices also took to social media. The hashtags #boycotthallmark and #BoycottHallmarkChannel trended on Twitter over the weekend, with one commenter including a graphic featuring the word “Homophobic” using the same font and crown design used by Hallmark in its own branding.

Then, on Sunday afternoon, Hallmark president and CEO Mike Perry issued a new statement, saying, “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision,”

The statement goes on to stress Hallmark’s commitment to “diversity and inclusion,” saying it has “the track record to prove it” and citing its publication of LGBTQ greeting cards, previous commercials featuring same-sex couples, and recognition it has received from HRC and Forbes for its inclusive business practices. It also announces the company’s plan to work with GLAAD on how “to better represent the LGBTQ community,” as well as its intention to reinstate the commercials from Zola.

Shortly afterward, GLAAD issued a statement, with Ellis saying, “The Hallmark Channel’s decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations, like One Million Moms, whose sole purpose is to hurt families like mine. LGBTQ people are, and will continue to be a part of advertisements and family programming and that will never change. GLAAD exists to hold brands like The Hallmark Channel accountable when they make discriminatory decisions and to proactively ensure families of all kinds are represented in fair and accurate ways.”

Speaking on CNN immediately after Hallmark’s announcement was released, Ellis confirmed Perry’s statement that Hallmark and GLAAD would be working together, saying, “We’re talking with them, we’ve been talking with them all weekend, because they want to do the right thing, and I think that the quick decision was the right thing. And now we have to watch and see what they do in the future.”

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Movies

A ‘Battle’ we can’t avoid

Critical darling is part action thriller, part political allegory, part satire

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Leonardo DiCaprio stars in ‘One Battle After Another.’ (Photo courtesy of Warner Bros.)

When Paul Thomas Anderson’s “One Battle After Another” debuted on American movie screens last September, it had a lot of things going for it: an acclaimed Hollywood auteur working with a cast that included three Oscar-winning actors, on an ambitious blockbuster with his biggest budget to date, and a $70 million advertising campaign to draw in the crowds. It was even released in IMAX. 

It was still a box office disappointment, failing to achieve its “break-even” threshold before making the jump from big screen to small via VOD rentals and streaming on HBO Max. Whatever the reason – an ambivalence toward its stars, a lack of clarity around what it was about, divisive pushback from both progressive and conservative camps over perceived messaging, or a general sense of fatigue over real-world events that had pushed potential moviegoers to their saturation point for politically charged material – audiences failed to show up for it. 

The story did not end there, of course; most critics, unconcerned with box office receipts, embraced Anderson’s grand-scale opus, and it’s now a top contender in this year’s awards race, already securing top prizes at the Golden Globe and Critics’ Choice Awards, nominated for a record number of SAG’s Actor Awards, and almost certain to be a front runner in multiple categories at the Academy Awards on March 15.

For cinema buffs who care about such things, that means the time has come: get over all those misgivings and hesitations, whatever reasons might be behind them, and see for yourself why it’s at the top of so many “Best Of” lists.

Adapted by Anderson from the 1990 Thomas Pynchon novel “Vineland,” “One Battle” is part action thriller, part political allegory, part jet-black satire, and – as the first feature film shot primarily in the “VistaVision” format since the early 1960s – all gloriously cinematic. It unspools a near-mythic saga of oppression, resistance, and family bonds, set in an authoritarian America of unspecified date, in which a former revolutionary (Leonardo DiCaprio) is attempting to raise his teenage daughter (Chase Infiniti) under the radar after her mother (Teyana Taylor) betrayed the movement and fled the country. Now living under a fake identity and consumed by paranoia and a weed habit, he has grown soft and unprepared when a corrupt military officer (Sean Penn) – who may be his daughter’s real biological father – tracks them down and apprehends her. Determined to rescue her, he reconnects with his old revolutionary network and enlists the aid of her karate teacher (Benicio Del Toro), embarking on a desperate rescue mission while her captor plots to erase all traces of his former “indiscretion” with her mother.

It’s a plot straight out of a mainstream action melodrama, top-heavy with opportunities for old-school action, sensationalistic violence, and epic car chases (all of which it delivers), but in the hands of Anderson – whose sensibilities always strike a provocative balance between introspection, nostalgia, and a sense of apt-but-irreverent destiny – it becomes much more intriguing than the generic tropes with which he invokes to cover his own absurdist leanings.

Indeed, it’s that absurdity which infuses “One Battle” with a bemusedly observational tone and emerges to distinguish it from the “action movie” format it uses to relay its narrative. From DiCaprio (whose performance highlights his subtle comedic gifts as much as his “serious” acting chops) as a bathrobe-clad underdog hero with shades of The Dude from the Coen Brothers’ “The Big Liebowski,” to the uncomfortably hilarious creepy secret society of financially elite white supremacists that lurks in the margins of the action, Anderson gives us plenty of satirical fodder to chuckle about, even if we cringe as we do it; like that masterpiece of too-close-to-home political comedy, Stanley Kubrick’s 1964 nuclear holocaust farce “Dr. Strangelove,” it offers us ridiculousness and buffoonery which rings so perfectly true in a terrifying reality that we can’t really laugh at it.

That, perhaps, is why Anderson’s film has had a hard time drawing viewers; though it’s based on a book from nearly four decades ago and it was conceived, written, and created well before our current political reality, the world it creates hits a little too close to home. It imagines a roughly contemporary America ruled by a draconian regime, where immigration enforcement, police, and the military all seem wrapped into one oppressive force, and where unapologetic racism dictates an entire ideology that works in the shadows to impose its twisted values on the world. When it was conceived and written, it must have felt like an exaggeration; now, watching the final product in 2026, it feels almost like an inevitability. Let’s face it, none of us wants to accept the reality of fascism imposing itself on our daily lives; a movie that forces us to confront it is, unfortunately, bound to feel like a downer. We get enough “doomscrolling” on social media; we can’t be faulted for not wanting more of it when we sit down to watch a movie.

In truth, however, “One Battle” is anything but a downer. Full of comedic flourish, it maintains a rigorous distance that makes it impossible to make snap judgments about its characters, and that makes all the difference – especially with characters like DiCaprio’s protective dad, whose behavior sometimes feels toxic from a certain point of view. And though it’s a movie which has no qualms about showing us terrifying things we would rather not see, it somehow comes off better in the end than it might have done by making everything feel safe.

“Safe” is something we are never allowed to feel in Anderson’s outlandish action adventure, even at an intellectual level; even if we can laugh at some of its over-the-top flourishes or find emotional (or ideological) satisfaction in the way things ultimately play out, we can’t walk away from it without feeling the dread that comes from recognizing the ugly truths behind its satirical absurdities. In the end, it’s all too real, too familiar, too dire for us not to be unsettled. After all, it’s only a movie, but the things it shows us are not far removed from the world outside our doors. Indeed, they’re getting closer every day.

Visually masterful, superbly performed, and flawlessly delivered by a cinematic master, it’s a movie that, like it or not, confronts us with the discomforting reality we face, and there’s nobody to save it from us but ourselves.

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Sports

‘Heated Rivalry’ stars to participate in Olympic torch relay

Games to take place next month in Italy

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(Photo courtesy of Crave HBO Max)

“Heated Rivalry” stars Hudson Williams and Connor Storrie will participate in the Olympic torch relay ahead of the 2026 Winter Olympics that will take place next month in Italy.

HBO Max, which distributes “Heated Rivalry” in the U.S., made the announcement on Thursday in a press release.

The games will take place in Milan and Cortina from Feb. 6-22. The HBO Max announcement did not specifically say when Williams and Storrie will participate in the torch relay.

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Bars & Parties

Here’s where to watch ‘RuPaul’s Drag Race’ with fellow fans

Entertainers TrevHER and Grey host event with live performance

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(Photo by New Africa/Bigstock)

Spark Social Events will host “Ru Paul’s Drag Race S18 Watch Party Hosted by Local Drag Queens” on Friday, Jan. 23 at 8 p.m.

Drag entertainers TrevHER and Grey will provide commentary and make live predictions on who’s staying and who’s going home. Stick around after the show for a live drag performance. The watch party will take place on a heated outdoor patio and cozy indoor space.

This event is free and more details are available on Eventbrite.

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