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Hallmark Channel pulls, then reinstates ads featuring kiss between lesbian brides

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Image courtesy of Zola

At the end of a tumultuous week for The Hallmark Channel, the pay television network has announced it would reverse its decision to pull several ads featuring a same-sex kiss.

The controversial commercials were among a series of six ads for Zola, a wedding planning website, which had been airing on the Hallmark Channel since Dec. 2. In all of the ads, couples standing at the altar for their wedding wonder if guests might have arrived on time and bought them better gifts if they had used Zola to create a custom wedding website. Most of the ads include a same-sex couple; while only one focused specifically on the lesbian brides, the two women were shown kissing in several of them.

According to the New York Times, the ads which featured same-sex kissing were pulled after the channel deemed their content “controversial.” The decision was made by executives at the network after the anti-LGBTQ hate group, “One Million Moms,” published a petition urging Hallmark to “please reconsider airing commercials with same-sex couples.”

One Million Moms is a division of the conservative American Family Association, an organization that defines its mission as the “fight against indecency,” and which has been listed by the Southern Poverty Law Center as a hate group for the “propagation of known falsehoods” and the use of “demonizing propaganda” against LGBTQ people.

Following the posting of the petition, anti-LGBTQ comments began to flood Hallmark’s online message board, such as one from an unnamed user who said, “Why would you show a lesbian wedding commercial on the Hallmark Channel? Hallmark movies are family friendly, and you ruined it with the commercial.”

On Thursday, Hallmark notified Zola via email that it was pulling four of the ads – the ones featuring a kiss between the two women – because the channel is “not allowed to accept creatives that are deemed controversial,” according to an account representative from the television network.

On Friday, a Hallmark Channel spokesman implied in a statement that “overt public displays of affection… regardless of the participants,” was against the network’s current policy. However, later that evening, Hallmark’s parent company, Crown Media Family Networks, issued a statement saying, “The debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value.”

The response from Zola was one of both surprise and skepticism. The company’s chief marketing officer, Mike Chi, commented that Zola had previously run ads featuring same-sex couples on the channel without incident. He also observed that the ads including kisses between same-sex couples were allowed to remain on the air.

Chi pointed out, “The only difference between the commercials that were flagged and the ones that were approved was that the commercials that did not meet Hallmark’s standards included a lesbian couple kissing. Hallmark approved a commercial where a heterosexual couple kissed. All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark.”

Outcry was swift from the LGBTQ community and its advocates.

In a statement from GLAAD, president and CEO Sarah Kate Ellis said “The Hallmark Channel’s decision to remove LGBTQ families in such a blatant way is discriminatory and especially hypocritical coming from a network that claims to present family programming and also recently stated they are ‘open’ to LGBTQ holiday movies. As so many other TV and cable networks showcase, LGBTQ families are part of family programming. Advertisers on The Hallmark Channel should see this news and question whether they want to be associated with a network that chooses to bow to fringe anti-LGBTQ activist groups, which solely exist to harm LGBTQ families.”

In addition, GLAAD created a petition calling on the network to reinstate the ads.

Pro-LGBTQ voices also took to social media. The hashtags #boycotthallmark and #BoycottHallmarkChannel trended on Twitter over the weekend, with one commenter including a graphic featuring the word “Homophobic” using the same font and crown design used by Hallmark in its own branding.

Then, on Sunday afternoon, Hallmark president and CEO Mike Perry issued a new statement, saying, “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision,”

The statement goes on to stress Hallmark’s commitment to “diversity and inclusion,” saying it has “the track record to prove it” and citing its publication of LGBTQ greeting cards, previous commercials featuring same-sex couples, and recognition it has received from HRC and Forbes for its inclusive business practices. It also announces the company’s plan to work with GLAAD on how “to better represent the LGBTQ community,” as well as its intention to reinstate the commercials from Zola.

Shortly afterward, GLAAD issued a statement, with Ellis saying, “The Hallmark Channel’s decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations, like One Million Moms, whose sole purpose is to hurt families like mine. LGBTQ people are, and will continue to be a part of advertisements and family programming and that will never change. GLAAD exists to hold brands like The Hallmark Channel accountable when they make discriminatory decisions and to proactively ensure families of all kinds are represented in fair and accurate ways.”

Speaking on CNN immediately after Hallmark’s announcement was released, Ellis confirmed Perry’s statement that Hallmark and GLAAD would be working together, saying, “We’re talking with them, we’ve been talking with them all weekend, because they want to do the right thing, and I think that the quick decision was the right thing. And now we have to watch and see what they do in the future.”

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Television

‘Big Mistakes’ an uneven – but worthy – comedic showcase

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Taylor Ortega and Dan Levy in ‘Big Mistakes.’ (Photo courtesy of Netflix)

In the years since “Schitt’s Creek” wrapped up its six season Emmy-winning run, nostalgia for it has grown deep – especially since the still painfully recent loss of its iconic leading lady, Catherine O’Hara, whose sudden passing prompted a social media wave of clips and tributes featuring her fan-favorite performance as the deliciously daft Moira Rose. Revisiting so many favorite scenes and funny moments from the show naturally reminded us of just how much we loved it, even needed it during the time it was on the air; it also reminded us of how much we miss it, and how much it feels now like something we need more than ever.

That, perhaps more than anything else, is why the arrival of “Big Mistakes” – the new Netflix series starring, co-created and co-written by Dan Levy – felt so welcome. We knew it wouldn’t be the Roses, but it seemed cut from the same cloth, and it had David Rose (or at least someone who seemed a lot like him) in the middle of a comically dysfunctional family dynamic, complete with a mother who gets involved in town politics and a catty sibling rivalry with his sister, and still nebbish-ly uncomfortable in his own gay shoes. Only this time, instead of running a pastor of the local church, and instead of a collection of kooky small town neighbors to contend with, there are gangsters.

As it turns out, it really does feel cut from the same cloth, but the design is distinctly different. Set in a fictional New Jersey suburb, it centers on Nicky (Levy) and his sister Morgan (Taylor Ortega) – he openly gay with an adoring boyfriend (Jacob Gutierrez), yet still obsessive about keeping it all invisible to his congregation, and she drudging aimlessly through life as an underpaid schoolteacher after failing to achieve her New York dreams of show biz success – who inadvertently become enmeshed in a shady underworld when a gesture for their dead grandmother’s funeral goes horribly awry.

They’re surrounded by a crew of equally compromised characters. There’s their mother Linda (Laurie Metcalf), whose campaign to become the town’s mayor only intensifies her tendency to micromanage her children’s lives; Yusuf (Boran Kuzum), the Turkish-American mini-mart operator who pulls them into the criminal conspiracy yet is himself a victim of it; Max (Jack Innanen), Morgan’s live-in boyfriend, who pushes her for a deeper commitment and is willing to go to couples’ therapy to prove it; Annette, his mother (Elizabeth Perkins), who lends her society standing toward helping Linda’s campaign against a misogynistic opponent (Darren Goldstein); and Ivan (Mark Ivanir), the seemingly ruthless crime boss who enslaves the siblings into his network but may really be just another slave in it himself. It’s a well-fleshed out assortment of characters that helps our own loyalties shift and adapt, generating at least a degree of empathy – if not always sympathy – that keeps everyone from coming off as a merely “black-and-white” caricature of expectations and typecasting.

To be sure, it’s an entertaining binge-watch, full of distinctive characters – all inhabiting familiar, even stereotypical roles in the narrative – who are each given a degree of validation, both in writing and performance, as the show unspools its narrative. At the same time, it makes for a fairly bleak overall view of humanity, in which it’s difficult to place our loyalties with anyone without also embracing a kind of “dog eat dog” morality in which nobody is truly innocent – but nobody is completely to blame for their sins, anyway.

In this way, it’s a show that lets us off the hook in the sense that it places the idea of ethical guilt within a framework of relative evils as it permits us to forgive our own trespasses through our acceptance of its lovably amoral – when it comes right down to it – characters, each of whom has their own reasons and justifications for what they do. We relate, but we can’t quite shake the notion that, if all these people hadn’t been so caught up in their own personal dramas, none of them would have ended up in the compromised morality that they do, and that they are all therefore, at some level, to blame for whatever consequences they endure.

However, it’s not some bleak morality play that Levy and crew undertake; rather, it’s more an egalitarian fantasy in which even “bad” choices feel justified by inevitability. Everybody has their reasons for doing what they do, and most of those reasons make enough sense to us that it’s hard to judge any of the characters for making the choices – however unwise – that they do. In a system where everyone is forced to compromise themselves in order to achieve whatever dream of self-fulfillment they may have, how can anybody really blame themselves for doing what they have to do to survive?

Of course, all things considered, this is more a relatable comedy than it is a morality play, and it is, perhaps, taking things a bit too seriously to go that “deep.” As a comedy of errors, it all works well enough on its own without imposing an ideology on it, no matter how much we may be tempted to do so. Indeed, what is ultimately more to the point is how well this pseudo-cynical exercise in the normalization of corruption – for that is what it really about, in the end – succeeds in letting us all off the hook for our compromises. In a reality in which we can only respond to corruption by finding the ethical validation for making the choice to survive, how can we judge ourselves – or anyone else – for doing whatever is necessary?

In the end, of course, maybe all that analysis is too deep a dive for a show that feels, in the end, so clearly to be focused merely on reminding us of how much necessity dictates our choices –for truly, the fate of all its characters hinges on how well they respond to the compromised decisions that must make along the way. The more important observation, perhaps, has to do with the necessity to make such moral choices along our way – and it comes not from a moralistic urge toward making the “right” choice as much as it does from a candid recognition that all of us are compromised from the outset, and that’s a refreshing enough bit of honesty that we can easily get on board.

It helps that the performances are on point, especially the loony and wide-eyed fanaticism of Metcalf – surely the MVP of any project in which she is involved – and the directly focused moral malleability of Ortega, Levy, of course, is Levy – a now-familiar persona that can exist within any milieu without further justification than its own queer relatability – and, in this case, at least, that’s both the icing on the cake and substance that defines it. That’s enough to make it an essential view for fans, queer or otherwise, of his distinctive “brand,” even if he – or the show itself – doesn’t quite satisfy in the way that “Schitt’s Creek” was able to do.

Seriously, though, how could it?

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Theater

Rorschach stages ‘Dragon Play’ in unlikely, raw space

Out sound designer Madeline ‘Mo’ Oslejsek notes ‘sound is my bag’

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Madeline 'Mo' Oslejsek (Photo courtesy of Oslejsek)

‘Dragon Play’
Through May 17
Rorschach Theatre
The Stacks @ Buzzard Point
101 V St., S.W.
$50 ($35 for students and seniors)
Rorschachtheatre.org

Celebrated for its site-specific, immersive productions, Rorschach Theatre puts on plays all over town. The unlikely spots have included greenhouses, church vestibules, closed retail spaces (including a vacant downtown big and tall men’s store) and historic locales like Rock Creek Cemetery’s Adams Memorial. 

For its current offering “Dragon Play” (through May 17), a tale of love and longing, Rorschach is using a raw space in The Stacks at Buzzard Point, a new mixed-use neighborhood situated where the Anacostia and Potomac rivers meet. 

Out sound designer Madeline ‘Mo’ Oslejsek considers all sites – whether traditional theatrical spaces or not – specific, particularly in terms of sound. She says, “Part of my practice is if you’re creating a soundscape for a theatrical production you’re also working with sound that already exists with the space.”

For instance, The Stacks space comes with its own unique qualities. It’s a large cement room that has a different reverberation, an echo.

“Some sounds (a car, dog bark) are planted or they might just happen. What starts as a live sound might be heard again as something recorded.”

Whip smart with a ready laugh, Oslejsek never set out to be a sound designer. She was going to direct. And now, the 2025 Helen Hayes Award nominee for Outstanding Sound Design (“Astro Boy and the God of Comics” at Flying V,) says, “Sound is my bag. Sometimes it seems that I’m the only one in the room thinking about it.” 

As an undergrad studying theater at Ohio Wesleyan University, she was first exposed to sound design, but it didn’t make a big impression. 

In grad school at Royal Central School of Speech and Drama, University of London, she was interested in direction. But when students were offered a choice of three more specific tracks to choose from (performance, composition, and scenography, which includes sound design), Oslejsek was swayed. 

“An introduction to scenography by the department head radically changed the course of my life,” she says.  

What struck her most about sound was the subjectivity: “The core of my practice is that sound has no meaning until it’s experienced. All sound is noise. It’s just a pitch, active, or vocalization. It becomes real when you hear it and apply meaning to it. That’s very exciting to me.”

Today, Oslejsek and partner Caitlin Hooper, an actor and intimacy choreographer, are based in Baltimore but work primarily in D.C.

“It feels good to be in a place where art and queerness in art are celebrated. It’s not like that everywhere, and making that kind of work down the street from this White House where that’s not the vibe, is real resistance. That feels really meaningful.”

Also important to Oslejsek (who identifies alternately as queer and lesbian) is “queer as a practice,” a concept suggesting that a queer identity or practice does not seek to replace other identities but to encompass and bridge them.

“I’m queer because I like women, but the work is more about making room for what everyone in the room hears,” she says. “Never do I want to come into a space thinking I have all the answers. That’s no fun.”

As its title might suggest, Jenny Connell Davis’ play directed by Rorschach’s Randy Baker is filled with magic. “Dragon Play,” blurs the past and present; one world bleeds into the next; and, of course, there are dragons. At 80 minutes with no intermission, the play moves in and out of different timelines; increasingly things start to overlap. 

And it’s also about the magic of relationships – all kinds. There’s a line where the dragon girl asks a Texas boy what he dreams about and he replies “you, always you.” 

Oslejsek, 30, is touched by those words: “In my little gay heart, I cried. It makes me think of my partner. This play is about the idea of people who strike a match in your heart that never really goes away.”

In creating a layered soundscape, she brings her own brand of magic to the production. Her big goal was “not to play with how we think a dragon might sound, but rather with how does the world sound to a dragon.” 

Sometimes sound design takes the lead, but in some productions, sound is purposely subtle or secondary, she says. Either way, sound can be monumental in shaping theater.

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Calendar

Calendar: April 17-23

LGBTQ events in the days to come

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Friday, April 17

Center Aging Monthly Luncheon With Yoga will be at 12 p.m. at the DC Center for the LGBT Community. Email Mac at [email protected] if you require ASL interpreter assistance, have any dietary restrictions, or questions about this event.

Go Gay DC will host “LGBTQ+ Social in the City” at 7 p.m. at Hotel Zena. This is a chance to relax, make new friends, and enjoy happy hour specials at this classic retro venue. Attendance is free and more details are available on Eventbrite

Trans and Genderqueer Game Night will be at 7:00p.m. at the DC Center for the LGBT Community. This is a relaxing, laid-back evening of games and fun. All are welcome and there’ll be card and board games on hand. Feel free to bring your own games to share. For more details, visit the DC Center’s website

Saturday, April 18

Go Gay DC will host “LGBTQ+ Community Brunch” at 11 a.m. at Freddie’s Beach Bar & Restaurant. This fun weekly event brings the DMV area LGBTQ+ community, including allies, together for delicious food and conversation.  Attendance is free and more details are available on Eventbrite.

The DC Center for the LGBT Community will host “Sunday Supper on Saturday” at 2 p.m. It’s more than just an event; it’s an opportunity to step away from the busyness of life and invest in something meaningful, and enjoy delicious food, genuine laughter, and conversations that spark connection and inspiration. For more details, visit the Center’s website.

Sunday, April 19

Go Gay DC will host “LGBTQ+ Community Lunch” at 11 a.m. at Federico Ristorante Italiano. This fun weekly event brings the DMV area LGBTQ+ community, including allies, together for delicious food and conversation.  Attendance is free and more details are available on Eventbrite.

Monday, April 20

“Center Aging: Monday Coffee Klatch” will be at 10 a.m. on Zoom. This is a social hour for older LGBTQ+ adults. Guests are encouraged to bring a beverage of choice. For more information, contact Adam ([email protected]).

Tuesday, April 21

Center Bi+ Roundtable will be at 7 p.m. on Zoom. This is an opportunity for people to gather in order to discuss issues related to bisexuality or as Bi individuals in a private setting.Visit Facebook or Meetup for more information.

Senior Self Defense Class with Avi Rome will be at 12:30 p.m. This inclusive and beginner-friendly class, led by Instructor Avi Rome, offers a light warm-up, stretching, and instruction in basic techniques, patterns, and striking padded targets. Each session is designed to be adaptable for all ability and mobility levels, creating a welcoming space for everyone to build strength, confidence, and community through martial arts. For more details, visit the DC Center’s website

Wednesday, April 22

Job Club will be at 6 p.m. on Zoom upon request. This is a weekly job support program to help job entrants and seekers, including the long-term unemployed, improve self-confidence, motivation, resilience and productivity for effective job searches and networking — allowing participants to move away from being merely “applicants” toward being “candidates.” For more information, email [email protected] or visit thedccenter.org/careers.

Asexual and Aromantic Group will meet at 7 p.m. on Zoom. This is a space where people who are questioning this aspect of their identity or those who identify as asexual and/or aromantic can come together, share stories and experiences, and discuss various topics. For more details, email [email protected]

Thursday, April 23

The DC Center’s Fresh Produce Program will be held all day at the DC Center for the LGBT Community. People will be informed on Wednesday at 5:00 pm if they are picked to receive a produce box. No proof of residency or income is required. For more information, email [email protected] or call 202-682-2245. 

Virtual Yoga Class will be at 7 p.m. on Zoom. This free weekly class is a combination of yoga, breath work and meditation that allows LGBTQ+ community members to continue their healing journey with somatic and mindfulness practices. For more details, visit the DC Center’s website.  

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