Arts & Entertainment
Hallmark Channel pulls, then reinstates ads featuring kiss between lesbian brides

At the end of a tumultuous week for The Hallmark Channel, the pay television network has announced it would reverse its decision to pull several ads featuring a same-sex kiss.
The controversial commercials were among a series of six ads for Zola, a wedding planning website, which had been airing on the Hallmark Channel since Dec. 2. In all of the ads, couples standing at the altar for their wedding wonder if guests might have arrived on time and bought them better gifts if they had used Zola to create a custom wedding website. Most of the ads include a same-sex couple; while only one focused specifically on the lesbian brides, the two women were shown kissing in several of them.
According to the New York Times, the ads which featured same-sex kissing were pulled after the channel deemed their content “controversial.” The decision was made by executives at the network after the anti-LGBTQ hate group, “One Million Moms,” published a petition urging Hallmark to “please reconsider airing commercials with same-sex couples.”
One Million Moms is a division of the conservative American Family Association, an organization that defines its mission as the “fight against indecency,” and which has been listed by the Southern Poverty Law Center as a hate group for the “propagation of known falsehoods” and the use of “demonizing propaganda” against LGBTQ people.
Following the posting of the petition, anti-LGBTQ comments began to flood Hallmark’s online message board, such as one from an unnamed user who said, “Why would you show a lesbian wedding commercial on the Hallmark Channel? Hallmark movies are family friendly, and you ruined it with the commercial.”
On Thursday, Hallmark notified Zola via email that it was pulling four of the ads – the ones featuring a kiss between the two women – because the channel is “not allowed to accept creatives that are deemed controversial,” according to an account representative from the television network.
On Friday, a Hallmark Channel spokesman implied in a statement that “overt public displays of affection… regardless of the participants,” was against the network’s current policy. However, later that evening, Hallmark’s parent company, Crown Media Family Networks, issued a statement saying, “The debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value.”
The response from Zola was one of both surprise and skepticism. The company’s chief marketing officer, Mike Chi, commented that Zola had previously run ads featuring same-sex couples on the channel without incident. He also observed that the ads including kisses between same-sex couples were allowed to remain on the air.
Chi pointed out, “The only difference between the commercials that were flagged and the ones that were approved was that the commercials that did not meet Hallmark’s standards included a lesbian couple kissing. Hallmark approved a commercial where a heterosexual couple kissed. All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark.”
Outcry was swift from the LGBTQ community and its advocates.
In a statement from GLAAD, president and CEO Sarah Kate Ellis said “The Hallmark Channel’s decision to remove LGBTQ families in such a blatant way is discriminatory and especially hypocritical coming from a network that claims to present family programming and also recently stated they are ‘open’ to LGBTQ holiday movies. As so many other TV and cable networks showcase, LGBTQ families are part of family programming. Advertisers on The Hallmark Channel should see this news and question whether they want to be associated with a network that chooses to bow to fringe anti-LGBTQ activist groups, which solely exist to harm LGBTQ families.”
In addition, GLAAD created a petition calling on the network to reinstate the ads.
Pro-LGBTQ voices also took to social media. The hashtags #boycotthallmark and #BoycottHallmarkChannel trended on Twitter over the weekend, with one commenter including a graphic featuring the word “Homophobic” using the same font and crown design used by Hallmark in its own branding.
#Halmark, any employees have #LGBTQ friends or family members? How do you make them feel, when you show support for anti-same sex marriage? Is this your idea of inclusiveness?#HallmarkChannel the Heart of TV for the #Homophobic#HomophobicHallmark #BoycottHallmarkChannel pic.twitter.com/YbJ13WQdeY
— WHY (@8w8h8y8) December 15, 2019
Then, on Sunday afternoon, Hallmark president and CEO Mike Perry issued a new statement, saying, “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision,”
The statement goes on to stress Hallmark’s commitment to “diversity and inclusion,” saying it has “the track record to prove it” and citing its publication of LGBTQ greeting cards, previous commercials featuring same-sex couples, and recognition it has received from HRC and Forbes for its inclusive business practices. It also announces the company’s plan to work with GLAAD on how “to better represent the LGBTQ community,” as well as its intention to reinstate the commercials from Zola.
Shortly afterward, GLAAD issued a statement, with Ellis saying, “The Hallmark Channel’s decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations, like One Million Moms, whose sole purpose is to hurt families like mine. LGBTQ people are, and will continue to be a part of advertisements and family programming and that will never change. GLAAD exists to hold brands like The Hallmark Channel accountable when they make discriminatory decisions and to proactively ensure families of all kinds are represented in fair and accurate ways.”
Speaking on CNN immediately after Hallmark’s announcement was released, Ellis confirmed Perry’s statement that Hallmark and GLAAD would be working together, saying, “We’re talking with them, we’ve been talking with them all weekend, because they want to do the right thing, and I think that the quick decision was the right thing. And now we have to watch and see what they do in the future.”
Out & About
Learn more about queer love
Friends of Dorothy Cafe hosts event at City-State Public House
Friends of Dorothy Cafe will host “Living History: How We Loved” on Thursday, May 14 at 7:30 p.m. at City-State Public House.
Guests will hear how queer and trans people have loved and cared for one another, especially when legal, medical, and social systems did not recognize those relationships. We’ll reflect on chosen family, long-term partnerships before marriage equality, caregiving during the AIDS crisis, hidden romances, friendship as survival, chosen family, and the loves that changed the course of our lives. This evening is about honoring lived experience, preserving community memory, and strengthening the bridge between generations.
Tickets are $24.57 and are available on Eventbrite.
Friday, May 8
Center Aging Monthly Luncheon With Yoga will be at noon at the DC Center for the LGBT Community. Email Mac at [email protected] if you require ASL interpreter assistance, have any dietary restrictions, or questions about this event.
Women in their Twenties and Thirties will be at 7 p.m. on Zoom. This is a social discussion group for queer women in the Washington, D.C. area. For more details, visit the group’s Facebook.
The DC Center for the LGBT Community will host “We Are Pat” at 12:30 p.m. This event takes a fresh look at the iconic Saturday Night Live sketch “It’s Pat” and traces how ideas about gender and what we laugh at have shifted from the ’90s to today. What began as a character born out of cultural anxiety around gender now lands in a world shaped by ongoing debates about transness and queerness. For more details, visit the DC Center’s website.
Saturday, May 9
Go Gay DC will host “LGBTQ+ Community Brunch” at 11 a.m. at Freddie’s Beach Bar & Restaurant. This fun weekly event brings the DMV area LGBTQ community, including allies, together for delicious food and conversation. Attendance is free and more details are available on Eventbrite.
Sunday, May 10
Drag Queen Sip and Paint Experience Washington DC will be at 4 p.m. at Town Tavern. This is a fabulous experience brought to you by Sip and Paint USA and combines the joy of painting with the lively energy of a drag queen, offering an hour and a half of fun, creativity, and entertainment. Participants paint a canvas while enjoying cocktails, all under the guidance of a glamorous drag queen host. Tickets are $47.19 and can be purchased on Eventbrite.
Monday, May 11
Center Aging: Monday Coffee Klatch” will be at 10 a.m. on Zoom. This is a social hour for older LGBTQ adults. Guests are encouraged to bring a beverage of choice. For more information, contact Adam ([email protected]).
Genderqueer DC will be at 7 p.m. on Zoom. This is a support group for people who identify outside of the gender binary, whether you’re bigender, agender, genderfluid, or just know that you’re not 100% cis. For more details, visit genderqueerdc.org or Facebook.
Tuesday, May 12
Trans Discussion Group will be at 7 p.m. on Zoom. This event is intended to provide an emotionally and physically safe space for trans* people and those who may be questioning their gender identity/expression to join together in community and learn from one another. For more details, email [email protected].
Coming Out Discussion Group will be at 7 p.m. on Zoom. This is a safe space to share experiences about coming out and discuss topics as it relates to doing so — by sharing struggles and victories the group allows those newly coming out and who have been out for a while to learn from others. For more details, visit the group’s Facebook.
Wednesday, May 13
Job Club will be at 6 p.m. on Zoom upon request. This is a weekly job support program to help job entrants and seekers, including the long-term unemployed, improve self-confidence, motivation, resilience and productivity for effective job searches and networking — allowing participants to move away from being merely “applicants” toward being “candidates.” For more information, email [email protected] or visit thedccenter.org/careers.
The DC Center for the LGBT Community will host “Movement for Healing” at 3 p.m. This trauma- and yoga therapy–informed class is designed to help guests gently reconnect with their body and their breath. Through mindful movement, somatic awareness, and grounding practices, guests will explore how to release tension, increase mobility, and cultivate a deeper sense of safety and ease within. For more details, visit the DC Center’s website.
Thursday, May 14
Virtual Yoga Class will be at 7 p.m. on Zoom. This free weekly class is a combination of yoga, breathwork and meditation that allows LGBTQ+ community members to continue their healing journey with somatic and mindfulness practices. For more details, visit the DC Center’s website.
Television
Repression, toxic masculinity fuel intense queer drama ‘Half Man’
A solidly crafted, well-acted, fascinating binge watch
In 2024, when Richard Gadd’s “Baby Reindeer” became a stock-boosting hit for Netflix, there were few Americans who knew his name.
In the UK, however, the Scottish writer/comedian/actor had already emerged as a talent to be reckoned with, blending autobiographical stand-up comedy with theater to create a reputation as an edgy and provocative creator whose shows tended to be equal parts divisive and successful. One of these, his fictionalized true-life story of being stalked and sexually harassed by a female fan, became an Olivier Award-winning hit in the London theater; that was “Baby Reindeer,” and – in the form of a seven-episode miniseries adaptation – it became the vehicle that carried him to wider fame.
Two years later, Gadd has returned with another high-profile miniseries, this time for HBO Max, and like its predecessor, it’s a story that deals with queer sexual repression, unhealthy attachments, and a central relationship that can safely be described without exaggeration as “toxic” – and it’s an even darker (and more twisted) ride that stretches across decades.
“Half Man,” which debuted on April 23 and continues with one episode per week through May 14, is the story of two “brothers” – Niall (Jamie Bell) and Ruben (Gadd) – whose mothers (Neve McIntosh and Marianne McIvor) have become a lesbian couple after leaving their relationships with the boys’ respective fathers. They are seeming opposites in personality; Niall is quiet, sensitive, and secretly unsure about his sexuality, while Ruben is tough, rebellious, and prone to violence – and unsurprisingly, it’s a match made in hell.
We meet them at the top of the first episode as adults, on the day of Niall’s wedding, when Ruben shows up without warning; his appearance triggers what looks like fear in his “brother from another lover,” and a private meeting between them in a barn at the wedding site turns ugly, launching a flashback format that takes us back to their schooldays, when young Ruben (Stuart Campbell) – already in trouble with the law and trying for a new start – comes home from juvenile detention to become roommate, protector, and bully to young Niall (Mitchell Robertson), all in one.
It’s the dawn of a new and epic relationship, despite a history that has made Niall terrified of the older boy; their seemingly opposite qualities somehow mesh into a kind of symbiotic bubble, in which a tense equilibrium turns them into unlikely allies. Ruben makes sure Niall has nothing to fear from the sniggering schoolyard homophobes who target him, and Niall helps Ruben pass the tests he needs to pass in order to stay in school, Nevertheless, their dynamic is equal parts surprisingly tender and alarmingly lopsided. Though they form a bond, it’s a volatile one, and by the end of episode one – after an uncomfortable-to-watch late night incident that amounts to a sexual assault – there is little doubt that Ruben is a psychopath. By then, however, it’s too late; Niall has become hopelessly ensnared by his manipulations, and their dangerous attachment has taken permanent root.
In episode two, the timeline moves the past forward several years (while rolling the wedding-day story back a few hours as well), bringing Niall forward to his college years. Ruben is once again absent from his life, but the bond is still deep. He struggles to make connections in his new setting – including with another student, the openly gay Alby (Bilal Hasna), who recognizes a side of him that he has still yet to accept for himself. Though he gradually begins to adapt to his new social circle, his insecurities get the better of him – and despite warnings from his mother not to do so, he calls Ruben to come and visit. His arrival triggers another escalating series of incidents, this time entangling Niall’s new friends and culminating in a shocking, jealous-fueled explosion of violence.
Without going on with the story – after all, the two remaining episodes have yet to be released, so we wouldn’t want to spoil anything – it’s safe to say there’s a pattern here, and it’s intentional.
Gadd has already been public about his own struggles with repression, which were directly explored (albeit fictionally) in “Baby Reindeer,” and it’s clear that he had more to say about the effects they had on his life and identity.
As he put it himself, in an interview with the Hollywood Reporter, “Themes of, I guess, masculinity, or what it means to be a man, or ‘I’ve gone through a masculinity crisis’ come into [the show] probably because I’ve been through that in my life, and I feel I can write to it and speak to it.
“I always think that the best kind of art is kept close to your chest, kept close to your heart, kept close to your experiences, and I guess with ‘Half Man,’ there’s a lot in it that I relate to. It’s not an autobiographical piece by any stretch, it’s purely fiction, but it certainly borrows from themes and struggles and issues that I understand.”
That understanding translates to the series through its focus on tracing the roots of Niall and Ruben’s relationship by methodically tracking the cause-and-effect chain that links the major events of their lives together. It explores the contradictory combination of worship and terror, the transgressive eroticism that intertwines danger and desire, the power of the forbidden to make us want it more, and the self-loathing that punishes itself through violence toward others. The inverted framework of the storytelling, which works both forward and back to meet at (we assume) some definitive point, makes following it a bit like putting together a puzzle, which also has the effect of building suspense as we wait to see the “moment of truth.”
Of course, those who prefer a more straightforward narrative might not appreciate the additional challenge, especially when the subject matter – which revolves around experiences, feelings, and behavior that might be entirely unfamiliar to many audiences – is challenging enough by itself, in its own way. Likewise, and for much the same reason, there will be viewers who are unable to relate to its characters, as some of the show’s less-favorable reviews have pointed out.
But it would be naive to assume that the themes in “Half Man” – of fragile masculinity, internalized homophobia, misdirected rage, nihilistic rebellion, conflicted desires, projected shame, and the other ingredients that infuse this shadow-boxing psychodrama with such a distinctive musky odor – do not apply to more men in today’s culture of incels, “looksmaxxers,” and “the Man-o-sphere” than any of them would like to admit. We’d wager that its portrait of a same-sex, sub/Dom, borderline incestuous relationship might resonate more urgently there than within a queer community that has been grappling with those issues for generations already and are just waiting for everybody else to catch up.
In any case, Gadd’s newest variation on a theme is a solidly crafted, well-acted, and hypnotically fascinating (if sometimes uncomfortable) exercise in the kind of “can’t look away” drama that makes for a perfect binge watch. Or, at least, it will once all the episodes drop.
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